crowdsourcing culture
TRANSCRIPT
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Crowdsourcing Culture
October 5, 2009
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agenda
• Introductions
• What is crowdsourcing?
• Building audience and community
• Motivating participation
• Leveraging value
• Questions and Answers
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introductions
Matthew Fisher, ModeratorPresident, Night Kitchen Interactive
Andrew Schwalmwriter, documentary filmmaker, web community organizer
Neil TakemotoFounder, Cooltown Studios
Tony RomeoSenior Vice President and Brand Liaison, XLNTAds/Poptent
Melissa ThiessenCo-Organizer, Twestival
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what is crowdsourcing?
Definition
“…act of taking tasks traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call.”
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The Rosenbach Museum & Library
21st Century Abe
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The Historic Society of Pennsylvania
PhilaPlace website
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components of crowdsourcing
1. building your crowd2. motivating them to “source”3. leveraging value of their work
#GCECS2009
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building audience and community
How do you bring them in and how does this differ from building audiences and or community for non-crowdsourcing activities?
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motivating participation
• Award of job or cash prize (many compete, few win)
• Community betterment (many contribute, community benefits)
• Recognition and Empowerment (participation is the reward)
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leveraging value
How do you leverage the value produced by your community and how is this different from more traditional approaches?
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Questions