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PERSUASIVE TECHNIQUES

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TRAVELING NOTES! REMEMBER YOUR NUMBER. VISIT EACH OF THE TEN STATIONS IN NUMERICAL ORDER. TAKE NOTES ON YOUR NOTESHEET AS YOU TRAVEL.

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PERSUASIVE TECHNIQUES

ACCESS PRIOR KNOWLEDGE: THINK PAIR SHARE•THINK OF A PRODUCT YOU HAVE PURCHASED BASED ON A TV, RADIO, OR INTERNET COMMERCIAL. WHAT WAS IT ABOUT THE COMMERCIAL THAT LEAD YOU TO BECOME INTERESTED IN THE PRODUCT?

Page 3: PERSUASIVE TECHNIQUES. ACCESS PRIOR KNOWLEDGE: THINK PAIR SHARE THINK OF A PRODUCT YOU HAVE PURCHASED BASED ON A TV, RADIO, OR INTERNET COMMERCIAL. WHAT

TRAVELING NOTES!•REMEMBER YOUR NUMBER. •VISIT EACH OF THE TEN STATIONS IN NUMERICAL ORDER. •TAKE NOTES ON YOUR NOTESHEET AS YOU TRAVEL.

Page 4: PERSUASIVE TECHNIQUES. ACCESS PRIOR KNOWLEDGE: THINK PAIR SHARE THINK OF A PRODUCT YOU HAVE PURCHASED BASED ON A TV, RADIO, OR INTERNET COMMERCIAL. WHAT

NAME THAT PERSUASIVE TECHNIQUE!

Page 5: PERSUASIVE TECHNIQUES. ACCESS PRIOR KNOWLEDGE: THINK PAIR SHARE THINK OF A PRODUCT YOU HAVE PURCHASED BASED ON A TV, RADIO, OR INTERNET COMMERCIAL. WHAT

NAME THAT ADVERTISING TECHNIQUE!•AS YOU WATCH THE FOLLOWING COMMERCIAL, BE

PREPARED TO IDENTIFY THE FOLLOWING: •WHAT IS THE PRODUCT BEING ADVERTISED?•WHAT TYPE OF PEOPLE IS THE COMMERCIAL TRYING TO

APPEAL TO?•WHAT TECHNIQUES DOES THE COMPANY USE TO DRAW IN

THE VIEWER? •IS THIS COMMERCIAL EFFECTIVE?

HTTPS://WWW.YOUTUBE.COM/WATCH?V=UQB7QRYF4P4

https://www.youtube.com/watch?v=uQB7QRyF4p4

Page 6: PERSUASIVE TECHNIQUES. ACCESS PRIOR KNOWLEDGE: THINK PAIR SHARE THINK OF A PRODUCT YOU HAVE PURCHASED BASED ON A TV, RADIO, OR INTERNET COMMERCIAL. WHAT

NOW APPLY IT!

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