persuasive techniques
DESCRIPTION
Big Names, Logos, Kairos, Pathos, EthosTRANSCRIPT
If you are the first person from your row to class, you must pick up the folders in the back and place them on
the desk according to number!
FOLDER PROCEDURE
Good news?
Done now and good newsBias and persuasive techniquesPersuasive techniques practiceTrifold activityExit ticket
Agenda
an opinion about whether something or someone is good or bad
bias can influence how you deal with something or someone
Someone or something that is biased is one-sided
HOW IS FOX AND MSNBC BIASED?http://insearchofthings.edublogs.org/lesson-8/
BIAS!
Claim
Example: I am going to try to convince you that chocolate is a healthy snack.
State your argument.
Big Names
Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.
Important people or experts can make your argument seem more convincing.
Logos
Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.
Logic, facts, numbers, and information can be very
convincing.
Example: It’s
just not smart
to shoot
yourself in the
foot! Really,
just doesn’t
make sense!
Logos
Pathos
Example: Your donation might just get this puppy off the street and into a good home.
Getting people to feel happy, sad, or angry can help your argument.
Ethos
Example: Believe me! I’ve been there before. I’m just like you.
If people believe and trust in you, you’re more likely to persuade them.
Kairos
Example: This is a one-time offer. You can’t get this price after today.
Try to convince your audience that this issue is so important they must act now.
In your notebook, identify the persuasive technique:
1. You can only buy this item in the next 10 minutes—act now!
2. Tiger Woods endorses Nike.3. Diet Coke is 100% sugar-free.4. My wife had cancer, so I know what
treatment works best.5. A child is shown covered in bug bites
after using a cheap bug spray.
Trifold ActivityCLAIM: “I am going to try to convince you that
_________ (your favorite food) is the best food.BIG NAME: OprahLOGOS: Nutritional valuePATHOS: An emotional moment with a family
member that involves the foodETHOS: Convince people that you’re a food
expertKAIROS: Explain that there’s only a limited
supply
BE CREATIVE! MAKE THINGS UP!
Exit Ticket1. How does this
picture show bias?
2. Rate yourself from 1-5: I used my time wisely in class.
3. Rate yourself from 1-5: I completed all of my work.