personality2.0
DESCRIPTION
Personality 2.0 presented by Sarah Evans, Director of Communications at Elgin Community College and Heidi Sullivan, Director of Media Research at Cision US, Inc. Explores how to insert personality in your brand in social media and manage multiple networks across platforms.TRANSCRIPT
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How to Stay True to Your Brand—and Yourself—as You
Communicate via Diverse Online Communities
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Heidi @hksullySarah @PRsarahevans
Hashtag #p20
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YouTube – More than 100 million videos uploaded EVERYDAY
Facebook – 200 million ACTIVE users
Twitter – 2 million + posts per day
Blogs – 133 million indexed by Technorati since 2002
News bookmarking sites – “regular” people shaping news THEY deem important
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This may seem like a “back to basics” tip, but it’s really important. Trust us.
Who are you/your brand?•Connector•Maven•Salesman
Who do you want to communicate with?
What are you looking to gain?
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Mobile applications Scheduled time Syndication Shared responsibility
Now is a great time to tweet your ideas for time management using the hashtag #p20
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Incoming traffic from links Number of people subscribed to RSS Number of people in social media
“groups” Track backs or linked conversations Comments Increase in anything promoted via
social media Survey
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•Be yourself•Go to where your customers are
•“Seek first to understand, then be understood”•Trial and error•It takes time
•You can’t just “go” viral•Identify who you think is doing it well
•Check out your competitors