personal branding & lead gen: women's council of realtors
DESCRIPTION
Jayme Soulati, a message mapping master, provides a short personal branding and lead generation presentation to the Women's Council of Realtors. Quick notes about blogging, websites, message mapping, and email marketing.TRANSCRIPT
Personal Branding & Lead GenFor Real Estate
(digital marketing)
August 7, 2014
Women’s Council of RealtorsDayton, Ohio
Presenter: Jayme Soulati
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Today’s Goal
Invest in the back end: market your business. Ask why you are different?
Earn trust.Be an authority; be remarkable.
Ignore the listing; twist it.Be consistent.
Fail, fail, succeed – REPEAT!
BE SMARTER!
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Build Your Brand
Your personal branding journey starts here
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Blog to Brand
Benefits of Blogging• Become an authority• Differentiate• Develop/Share power content• Earn traffic and leads• Build your list• Sell services
1. YOU!2. Purpose3. Set Goals4. Content5. Key Words
6. Shares7. Audience8. Engagement9. Consistency10. Passion
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ELEMENTS OF A SUCCESSFUL BLOG
Tip: Publish your own blog. Don’t “rent” a blog at WordPress.com or
Blogger.
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Build Your ListUse Images
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10 Tips on Blogging
1. Publish and host your own website2. Get reliable IT on your team3. Blog 3x per week to matter4. Acknowledge guests in your house5. Comment on others’ blogs6. Share your content on social channels7. Ensure your site is secure and updated8. Be selfless, genuine and accessible9. Use a comment plug in (Livefyre, Disqus)10.Use Mail Chimp, Constant Contact, or AWeber to build your list
The List Is How You Sell
10 Tips on Why You Build A List
1. People want something from you2. Teach, share, soft sell3. Network with value 4. Earn trust, build authority5. Sell something – a house!6. Earn a client who is selling!7. Differentiate8. Do business development9. Give to receive10.Get referrals
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A communications tool for everyone you influence that
answers WHO, WHY and WHAT.
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What Is Message Mapping?
• Positions your story with authority• Portrays your company and who you are• Unifies message for copywriting, social
media, PR, and media relations • Confirms business model and strategy• Guides the conversation
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Benefits of Message Mapping
First clinically proven, FDA cleared, affordable hearing aid invisible to the naked
eye
Hand-picked scientific team from U.S. best with
leadership born in software industry
Aging boomers require hearing aids, no insurance
necessary
Buoyed by $5.5 million seed funding, $80 million market
cap, 250 employees worldwide
Increases hearing 100%, fits snugly, is invisible, easy to
install and affordable
Worldwide population aging at rate of *25%; hearing diminishes *50% by 74
1. U.S. Census projects *45% of aging boomers will reach *74yo by *2015
2. Hearing aids traditionally cost *$1000 for each ear.
3. Most private insurance may cover medically required hearing aids or cochlear implants.
4. Company X product is affordable at a price point *80% less than products on market
Company X is first global manufacturer of invisible hearing
aids
Financial Health of Company X is Solid
1. ABC Investors put up all seed money; has become trusted advisor
2. Based on sales projections, market cap is already solid after 1 year pre-launch
3. Executive team invested $250m each in company
4. Global leadership, sales teams poised to grow 200% in first 8 months of product launch
Scientists from Yale, Harvard
1. Scientists hired 3 years ago with seed money, grants
2. Specialty in elder medicine and cochlear implants
3. 5 clinical papers published in New England Journal of Medicine
4. Team devoting full-time research to perfecting Company X new device
13Message Mapping © Jayme Soulati 2013-2014. All rights reserved.
Message Mapping: Why You Need It & How To Do It
(Benefit)Tier Two Message
(Market Need)Tier Two Message
1. Add Bullets Here2. Add Bullets Here3. Add Bullets Here
Core Message/Home Base Descriptor
1. Add Bullets Here2. Add Bullets Here3. Add Bullets Here
(Benefit)Tier Two Message
1. Add Bullets Here2. Add Bullets Here3. Add Bullets Here
(Market Need)Tier Two Message
1. Add Bullets Here2. Add Bullets Here3. Add Bullets Here
(About)Tier Two Message
(What)Tier Two Message
1. Add Bullets Here2. Add Bullets Here3. Add Bullets Here
1. Add Bullets Here2. Add Bullets Here3. Add Bullets Here
(About)Tier Two Message
1. Add Bullets Here2. Add Bullets Here3. Add Bullets Here
(What)Tier Two Message
1. Add Bullets Here2. Add Bullets Here3. Add Bullets Here
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Message Mapping Book
Download FREE
Message Mapping: Why You Need It & How To Do It
For business leaders of all sizes
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Brand Yourself: A #RockHot Website
• Mobile, responsive• Clean, simple design• Stop the clutter!• Power messages• Simple navigation• Digital marketing – Lists and Leads• Video, photography, graphics• WOW factor
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STILL COLLECTING?
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Love Potion
Refresh the MessageGorgeous Website
Blog to BrandSocialize Power Content
Build Your ListSell to Your List
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The Jayme Soulati Morphling Journey
• Chicago’s PR firms—18 years• Freelancer• Soulati Media Relations, Inc.• Hospital executive• Agency vice president • Solo practice/business owner• Professional blogger• Hybrid PR, PR Marketer• Message Mapping Master• Soulati Media, Inc.
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• First Book• Self-Published• Greyden Press, Dayton• Amazon Kindle
FREE Today!
Psst! Trade you--email for a
book!
Schedule a FREE Consultation Today!
Your business pain pointsYour message mapping needs
Your Digital JourneyBlogging & Content
937.312.1363
Jayme Soulati is President of Soulati Media, Inc.
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BE #RockHot!