To protect the confidential and proprietary information included in this material, it may not be disclosed or provided to any third parties without the approval of Hewitt Associates LLC.

Social Branding 2.0 Developing a Personal Brand Strategy and Digital Footprint in Age of the Successful Working Woman

Lenovo – Policy Reminders

-Review Lenovo’s Code of Conduct

-Lenovo has clear and specific policies on confidential information – compliance to those policies is mandatory and a condition of employment

- Keep all Lenovo information off your personal pages

-Work computers and work time are designated for Lenovo projects – maintain personal pages on your own time and using your own resources

Greatness is achieved through action and the ability to dream!

The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do

anything you decide to do. - Amelia Earhart

When you get into a tight place and everything goes against you, till it seems as though you could not hang on

a minute longer, never give up then, for that is just the place and time that the tide will turn. – Harriet Beecher

Stowe

Who Am I – A Quest for Personal Definition

When you look in the mirror do you see the person you want to be?

Can you smile at the image before you?

Can you look at that face and answer the question “Who am I”?

Let Yourself be heard

It is now time to let yourself go and be heard

Defining yourself is first understanding who you are

Are you a woman of:

Empowerment

Education

Belief

Ambition/Drive

Persistence

Risk

Define Who You Are

What are your most proficient soft skills?

What are your most proficient technical skills?

What type of culture do you feel is the most ideal setting?

Are you a leader or individual contributor?

Do you prefer a team environment or autonomous role?

Do you prefer a risky or conservative culture?

Do you value training and development?

Are you pursuing your dreams?

Do you love your career?

Development of Goals and Objectives

Develop a list of goals achieved both personally and professionally

Develop a list of future goals you would like to achieve

Now think forward…..

Do you have the capability to achieve your goals?

Do you have the tools and resources to find your way to successful completion?

What obstacles may stand in your way?

What is in my marketing plan?

Develop a strong understanding of who you are right now and who you want to become

Look at the tools and resources you have available and determine those that will be the most effective to initiative your digital footprint

Stay focused on only a few networking resources so you can maintain a fresh edge on content, knowledge sharing and network relationship building

Develop a timeline for implementation

Develop your personal brand – How am I selling myself (Resume, blog, publications, network/community participation

Be Consistent with your Brand!

Align yourself with professional communities that will align you with the right relationships

Launch!

Professional challenges we all face

Mergers & Acquisitions

Global Recession

Outsourcing

Cost cutting initiatives

Higher Stock Risk/Lower Interest rates

Higher cost of education

Uncertainty of social security

Growing competition for technology skills

Be Prepared….Get an Edge on your Digital Footprint

Tools for Branding/Marketing Success

Reminder of Lenovo’s Code of Conduct – Page 13

Privacy in Your Workplace

Lenovo respects the privacy of its employees consistent with all legal requirements. Nonetheless, employees are advised that the workspace and all items provided to us by Lenovo, including computers and telephone voice mail, are the property of Lenovo. Lenovo management reserves the right to access telephone and computer systems, electronic and other files, desks, lockers or offices as well as any communications and records created at work or with company resources at any time, with or without notice to employees.

Corporate Policy #6

Intellectual Property Policy

 Intellectual property is a valuable asset of innovative companies such as Lenovo.  We expect our employees both to protect Lenovo’s intellectual property, and to respect the intellectual property rights of other companies and individuals.    Intellectual property rights include patents, copyrights, trademarks, confidential information, and related contract rights.   It is Lenovo’s policy to secure its own intellectual property using these and other applicable forms of legal protection.  Therefore, Lenovo employees must each sign and abide by his or her agreement with the Company regarding confidential information and intellectual property. 

It is also Lenovo’s policy not to infringe intellectual property rights of other companies and individuals.  Therefore, no Lenovo employee may utilize non-Lenovo proprietary materials, (e.g. confidential information or materials covered by copyrights, patents, trademarks, trade secrets, etc.) in the conduct of Lenovo’s business without first obtaining any necessary license or other permission that may be required under applicable law.    The Lenovo Legal Department will investigate any claims that Lenovo has violated the intellectual property rights of other companies or individuals.  

Google Profile – Your Virtual Business Card

Start a Blog – Share your knowledge with the world

Google Sites – Develop a URL Resume/Profile Page

Twitter – Still the King of micro-blogging

How do I use micro-blogging for my job search?

How many profiles should I have?

How do I track information that is important?

Is this a complete waste of time?

TweetReach.com – Who is paying it forward in the microblogging community

Ning.com – Where network communities come together

Meetup.com – It’s Not Just Social Anymore

There are 49 Meetup groups in the Raleigh area that focus on women

Professional based groups:

NCMBA – Triangle Black Professionals

Women’s Power Networking: Coffee and Contacts North Raleigh

Women’s Power Networking: Coffee and Contacts Brier Creek

Women’s Power Networking: Coffee and Contacts Crabtree

Martini Networking of Raleigh

YouTube – What is your channel?

Create a Fan Site – Celebrate your success

Aggregator sites to track my networks – Try Plaxo

Linkedin – The King and Queen of Professional Networking

Work life Balance and Success:Real Life Stories of Woman Who have Achieved Greatness (With the help of social media)

Saucy B:

Fifteen Year Professional

Mother and dedicated wife

Bachelor’s Degree

Successful Blogger

Woman with strong morals, a tremendously positive look at life, a strong foundation of work and family and a sassy attitude

Website:

www.lifeofsaucyb.com/

Twitter:@saucyb

Face to Face Charleston – Where Social Networking Meets Matchmaking

Martine Friedman has been a successful personal coach, business and marketing consultant and recruiter for many discriminating, successful executives, and start-up companies.

In 2009, after consulting with one of Charleston, South Carolina's largest wedding caterers and reading story after story of happy brides and grooms, everything came together and Martine decided to create a dating service that would help the many wonderful friends and clients she knew who had not yet found their perfect partners achieve their goals.

www.facetofacecharleston.com

Single mother of a wonderful 8 year old

Successful business woman

Reputable professional force in the Charleston community

Katie Visco – Pave Your Lane

Pave Your Lane is Empowering people to find their passion, create a plan to embrace it, and run towards it fully!

www.paveyourlane.com

Katie's run across America to inspire people to follow their passions

3132 Miles from Boston to San Diego

Second Youngest female to ever run across the United States

Utilize Ning, Facebook and media to promote her cause while still maintaining strong relationships with family and friends

Life’s Lesson !

In the end, look deep inside. You must love:

Yourself

Friends

Family

Career

Beliefs

Morals

Cultural

Foundation of life

This will be your guiding force leading you in the path of success

Contact Information

Mark A. Leon

Talent Acquisition Specialist/Social Media Consultant

http://www.recruiterpoet.wordpress.com

Email: mark.leon@hewitt.com

Phone: 612.812.5226

Profile: www.google.com/profiles/markalex222