B R A N D C O N C E P TM I C H E L L E B U T T

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Suggested colors: “magician mixed with love”

Clean, modern font inspired by Masterclass

Blue for “call to action” / contrast color. Creates a feeling of mass-market trustworthiness

Gorgeous photography showing relationships with stylish fades to white or black

I N S P I R A T I O N

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5 Pattern speaks to the idea of “connection”

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6 Icons to symbolize concepts in your work, including the ‘translation’ metaphor

S T R A T E G Y C O N C E P T

GOAL: Transform your clients’ ability to understand and connect to the people they are in relationships with

TOOL: Face reading, Facial Intelligence,

RECOMMENDED NAME: I love “The Understanding Advantage” the most. It describes the benefit of your work without limiting it. Science of Connecting feels too clinical… like it would work well if you were targeting Sales Teams, not as great for real relationships.

METAPHOR: The Relationship Translator

STYLE: Magician meets Sage. A bit of magic mixed with science. Bringing ancient wisdom to a more palatable, mass-market place.

MARKET: Self improvement, relationships, communication

VISION: Give people the tools to create more love in the world

L O V E I T ?Next Step:

Let me know your thoughts. Your gut reaction, likes, any pieces that feel off the mark. I’ll be developing

the rest of your brand from this foundation.