Three short words that define the immortal human spirit to

triumph what lies beyond its imagination

An obsession to defy the boundaries of the realm to curb the

yearnings of a motivated mind

Red Bull has always been a pioneer, an avant-gardist

Every campaign, every identity, each idea associated with

Red Bull has been conceived from pure untainted imagination

Born out of the souls drive to overcome the physical hurdles that

the mind could conceive

It’s not just about pushing the envelope or living on the edge

It’s about living & breathing beyond reason

It’s about flying indeed

The soul’s flight in the realm of imagination & ambition

It isn’t easy to find ones who breathe this fire

And it’s even harder ignoring them

Shekhar Ibhrampurkar