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PDQ SPECIFICATIONS

MANUAL

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BUYERS VERSION

February 20th 2008

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INDEX

INTRODUCTION…………………………………………………………………3

PDQ OBJECTIVES……………………………………………………………..4

SUBMISSION PROCESS……………………………………………………….5

ACTION AISLE PDQ………………………………………………………….…6

END CAP PDQ………………………………………………………………….11

SIDEKICK PDQ…………………………………………………………………15

SHELF READY TRAYS…………………………………………………………17

OUTER CARTON MARKING…………………………………………………20

LOGISTICS……………………………………………………………….…….21

CARTON SHIPPING & HANDLING SYMBOLS………………………….22

APPROVAL FORM……………………………………………………………24

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INTRODUCTION The following PDQ Specifications Manual is designed to guide Buyers through the process of bringing PDQ’s into the business. It is recommended that Buyers use this guide when negotiating with Suppliers to ensure the best possible chance of approval. Our combined goal is to move merchandise through our stores in the most efficient and cost saving manner available. Definition of PDQ The term PDQ can stand for “Presentation Display Quantity”, “Pallet Display Quantity” or even “Pretty Darn Quick”. Fundamental principles of PDQ’s:

• The display must generate incremental sales – in the case of an Action Aisle PDQ the minimum hurdle rate is $500 per store per week

• The PDQ should require a minimal amount of unpacking to aid in execution at store level

• Residual PDQ merchandise must be easy to manage on alternative off location displays and meet all the necessary presentation standards i.e. packaging, bar-coded etc

The term PDQ (Presentation Display Quantity) applies to four presentation types:

Type 1 - Action Aisle Pallet

Type 2 - End Caps

Type 3 - Sidekicks

Type 4 - Shelf Ready Trays

All Store Ready PDQ proposals, in PDF or JPEG format, should be managed by the relevant Buyer who is responsible for driving the proposal through the approval process. The proposal must include a digital photo or line illustration of the following:

• Store display unit

• Shipment unit (protection)

• Material composition specifications

• Proposed store placement of PDQ

• Include total measurements of proposed PDQ (length, width and height and weight)

NOTE:

• If PDQ’s have not gone through this submission process, they are not going onto the selling floor, No approval – NO PDQ

• The PDQ must meet all the current Action Aisle specifications in regards to rate of

sale and stock weight in addition to footprint and specifications as outlined in this document

• PDQ’s are approved on an individual basis and prior use DOES NOT qualify the PDQ

for repeat purchase irrespective of National Brand status

• Every order of PDQ’s MUST be re-submitted for approval

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PDQ OBJECTIVES

The ideal PDQ display is one that delivers customers a true value proposition, creates impact and contains clear information, including strong Price statements while maintaining a clear line of sight in stores.

1. SHOW THE PRODUCT It is about the product and not the cardboard – Please ensure the merchandise takes centre stage.

2. HURDLE RATE The space in store is real estate and as such needs to return the maximum return on investment. Air space must be minimised and the supplier must support the promotion at a store level. There are 2 types of PDQ’s

Event PDQ’s - Easter, Christmas, BTS etc Promotional PDQ’s - Smiths Chips, Batteries etc

3. REPLENISHMENT CRITERIA Stock levels should be relative to rate of sale. Multiple pallets of the same PDQ should not be shipped at once – it should be flowed in multiple shipments so they can go straight to the sales floor. PDQ’s should NOT be replenishable and should have a life span of NO longer than 2 - 4 weeks and will be removed once the stock has sold through to a level that the displays NO longer meet in store our Presentation standards. It will be at the store’s discretion if the PDQ is removed earlier.

4. DURABILITY No minimum cardboard stock weight is provided within this document as it differs for product type however any display that is allowed on the sales floor must withstand shipment and store level wear and tear for the duration of the time the product is on display. PDQ’s will be returned to Suppliers after use and will be disposed of by stores.

5. PRICE The price must be bold, easy for the customer to read and understand and consistent with our pricing standards and policies.

APPROVAL SUBMISSION PROCESS It is the buyer’s responsibility to drive the approval of the PDQ through the following process. Changes must be able to be made to the PDQ at any time until step 4 is completed (approval received from New Line Logistics Committee).

STEP 1 Begin working on PDQ specifications with the

Supplier and Presentation Department.

STEP 2

All PDQ proposals must be approved by the Presentation Department

STEP 3

Submissions must then be signed off and approved by the Marketing Department for inclusion in the Action Aisle/End Cap Program.

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STEP 4

All PDQ submissions (whether Action Aisle, End Cap or Shelf Ready Trays) must be presented to the New Line Logistics Committee for Final Approval.

NB: The physical PDQ is not required for the Committee – only the completed Approval Form

STEP 5

Communication to Stores will be as per the current Action Aisle End Cap Program – refer to the Marketing Department for specifics.

STEP 6

PDQ distributed to stores

ACTION AISLE PALLET PDQ – Type 1

FOOTPRINT There are two acceptable footprints for Action Aisle Pallet Displays:

MK V, MK VI, MK VII and MKVIII (except 45,000 sq ft versions)

1200mm x 1200mm

All other store types

(including MK V, MKVI, MK VII and MKVIII 45,000 sq ft versions)

760mm x 760mm

For a detailed list of store sizes, please consult the Store Planning / Presentation department. Regardless of size or configuration employed, it is imperative that the selected unit compliment the merchandise.

The total overall height (including header cards, base and merchandise) for all options should not exceed 1650mm from the floor to the top.

Note: Merchandise should sit minimum 150mm off the floor. If the PDQ is being supplied without a pricing frame, maximum height for merchandise is 1030mm.

If the PDQ is being supplied with a pre-printed ticket frame, total height (including base) is 1650mm.

All Dimensions should be confirmed with the Presentation Department prior to PDQ development as store equipment may vary by store type.

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SPECIFICATIONS

SHOPABILITY 2 Full Sides

SIGNAGE The preferred method of signing pallet displays is to use a centre pole or appliance that will accept BIG W ticket board & pricing numerals. This allows our stores to set the unit up quickly and to utilise corporate or standard signage to sign and price the display unit. This practice will greatly improve the overall presentation to our customers and keep our stores with a clean and consistent line of sight presentation.

If using centre pole signage methodology, the supplier does not have to provide the centre pole but should allow a 10cm gap in the centre of the PDQ to allow the pole to be inserted.

TICKETING Supplier can produce Large Insert to display with BIG W ticket board & price numerals. Specifications are:-

Dimensions: 168mm x 760mm

Stock: 337gsm

Other: Single Sided

QUANTITY 2

SHOPABILITY 4 Full Sides (DVD PDQ’s)

SIGNAGE Provide a pre-printed header board on each side with plastic channelling (extrusion) in the following specifications

2mm plastic extrusion (open ended) Top Channelling:

Length: min. 200mm or max. 317mm

1mm plastic extrusion (open ended) Bottom Channelling:


Gap between channelling: 150mm (for pricing numerals)

Position of price on ticket: Centre or Right Hand Side corner

TICKETING

Other: Landscape

QUANTITY 4

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PALLET DISPLAY

SHOPABILITY Full Base



Length: min. 500mm to max. 760mm

1.5mm plastic extrusion (open ended) Bottom Channelling:

Length: min. 500mm to max. 760mm



TICKETING

Other: Landscape

QUANTITY 2

NB: ALL Ticketing MUST be approved by the Store Presentation Department

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ADDITIONAL INFORMATION

PDQ DESIGN When designing the display unit, it is imperative that the tray (bottom) and the shipping cover (top) are designed to minimise air space. Shipping cover and tray must be able to withstand long term stacking.

The PDQ itself must be able to support the weight of the product it is intended for without buckling or sagging and must be able to withstand considerable store handling, trolley and customer wear & tear for the duration of the event.

PERFORMANCE TESTING Prototype testing and evaluation is super-critical, and must be conducted by a certified facility. Most large scale corrugate manufacturers have testing capability, either in-house or by out sourcing. While static appearance is very important, it is not a viable indicator of how well merchandise will be protected or of the unit’s ability to withstand the rigors of shipment and BIG W’s in-store display. Design considerations must be thoroughly evaluated and tested against known forces the unit may encounter during it’s life cycle. Foremost, among these are dynamic compression, duration of the in store usage, environmental issues, impact and vibration forces.

SPACE ALLOCATION Pallet Displays must maximise the volume of space allocated, i.e. limit air space of the unit. A pallet must be filled from the base to height of the display unit with merchandise, with the entire unit (from floor to top of Ticket / Header Card) not exceeding 1500mm.

Merchandise must fill the pallet footprint.

For example: a 1200mm x 1200mm display pallet must fill this footprint to within 20mms around the perimeter edge of the pallet, i.e. 1180mm x 1180mm minimum fill space.

NO FALSE BOTTOM DISPLAY UNITS False bottom is defined as a unit that has designed air cavity under the merchandise that supports the unit above the floor level. Generally these units are built with a 50% or larger air space at the bottom. This type of unit does not maximise the selling space available. All exceptions must be approved by the Presentation Department (Step 2 in the Approval Process)

NO PALLET SKIRTS Pallet Skirts are ‘NOT” to be used on Pallet Displays. History of pallet skirts has shown they become a trip hazard for our customers and associates.

Instead fold down cardboard flaps that are secured to the PDQ body may be utilised (ensure flaps can be properly secured into position on all four sides, covering pallet or base) or alternatively bases can be provided.

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Pallet Skirts

MERCHANDISE MUST BE RAISED The base of the unit must be raised so that merchandise is not displayed below a height of 150mm off the floor.

PALLET HEIGHT CONSIDERATIONS During pallet design and performance testing processes consider if merchandise and pallet design will allow for double stacking for transportation. The limiting factors to double stacking are height, weight and built in performance of the display unit. Maximising shipping cube and freight savings should be considered when designing the display unit where possible.

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END CAP PDQ – Type 2 NB: This is NOT a preferred location for a PDQ and will be scrutinized rigorously through the approval process. FOOTPRINT Unlike a pallet an End Cap PDQ is shop-able from one side only (the front) and this must be taken into consideration in the design.

Regardless of size or configuration employed, it is imperative that the selected unit compliment the merchandise. The best possible display will include customer pleasing arrangements, clearly indicating price and value information, while maintaining a consistent line of sight.

Large End Cap

• 1720mm high (plus ticket frame) x 760mm wide x maximum 420mm deep

• 1900mm tall overall including a 180mm base therefore maximum height for merchandise is 1720mm

Small End Cap

• 1300 End cap = available selling space is 1190mm high x 760mm wide x maximum 420mm deep

• 1500 End cap = available selling space is 1360mm high x 760mm wide x maximum 420mm deep.

All dimensions should be confirmed with the Presentation Department prior to PDQ development as store equipment may vary by store type. SPECIFICATIONS

SHOPABILITY Front Side Only




1mm plastic extrusion (open ended) Bottom Channelling:

Length: min. 200mm or max. 317m



TICKETING

Format: Landscape

QUANTITY 4

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SIGNAGE End Cap signage must comply with the standard BIG W End Cap signage, therefore use of BIG W ticket frame is preferred. Suppliers can produce a pre-printed BIG W ticket frame insert or Straddle Card to highlight promotion.

Specifications are:

1900mm End Cap

Large Insert Size: 168mm x 760mm (landscape)

Stock: 337 gsm, single sided

Qty: 1

Large Straddle Card Size: 440mm x 760mm (landscape)

Stock: 400gsm

Design: Partially mounted back to back

Glued 145mm from top

Slots: 2 x 28mm (L) x 11mm (W) 12mm from each side edge & 155mm from bottom edge

Qty: 1

1500mm End Cap

Small Insert Size: 100mm x 317mm (landscape)

Stock: 337gsm, single sided

Qty: 1

Small Straddle Card Size: 360mm x 317mm (portrait)

Stock: 400gsm

Design: Partially mounted back to back

Glued 120mm from top

Slots: 2 x 27mm (L) x 10mm (W)12mm from each side edge & 93mm from bottom edge

Qty: 1

NB: An End Cap is shop-able from one side only so therefore only one insert or straddle card is required to be provided with each display.

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ADDITIONAL INFORMATION PDQ DESIGN When designing the display unit, it is imperative that the tray (bottom) and the shipping cover (top) are designed to minimise air space. Shipping cover and tray must be able to withstand long term stacking.


In the exceptional event of a multi-priced end cap display, Suppliers are to produce a Backing Card (Large or Small depending on size of End Cap).

Note: Multi-priced End Caps must be approved by the Marketing Department being submitted via the normal approval process.

Where possible, Backing Card artwork should include price of items displayed (maximum 4 items per end cap).

Large Backing Card Size: 760mm x 466mm (landscape)

Stock: 400gsm

Design: Single Sided

Small Backing Card Size: 317 x 256mm (landscape)

Stock: 400gsm

Design: Single sided

NB: This is NOT a preferred End Cap PDQ and will be scrutinized rigorously through the Approval Process.

SIDE KICK PDQ – Type 3

FOOTPRINT & SPECIFICATIONS BIG W’s Sidekick programme is designed to create additional sales of the top selling items by giving those items added display space within the department, or cross-merchandising in other departments.

Pre-loaded Sidekick

• 800mm tall (plus ticket frame) x 345mm wide x maximum 150mm deep

• 1080mm tall overall including a 280mm ticket board

• Preloaded sidekick weight (max): 10 kg

All sidekicks should contain items with a single price point. No multiple price point sidekicks will be accepted.

SIGNAGE One price point only can be featured on each Sidekick, and BIG W Ticket Board is mandatory.

Suppliers can produce a Small Insert to highlight product or promotion on Sidekick.

Specifications are:

Size: 100mm x 317mm (Landscape)

Stock: 337gsm, Single Sided

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ADDITIONAL INFORMATION PDQ DESIGN When designing the display unit, it is imperative that the tray (bottom) and the shipping cover (top) are designed to minimise air space. Shipping cover and tray must be able to withstand long term stacking.


The cardboard unit should be designed so the side can wrap around and push into the unit to provide additional support.

SAFETY CONSIDERATIONS Avoid designs that do not securely hold the product in place or that will lose structural integrity due to rough use. The sidekick must be supplied with fixings that enable stores to securely attach the sidekick to the unit.

SHELF READY TRAYS – Type 4

Shelf Ready Trays can be located on an End Cap, a Four Way or on a standard shelf. In all instances the proposal must be presented to the New Line Logistics Committee for approval – Follow Steps 1 – 6 of the Approval Process FOOTPRINT & SPECIFICATIONS There are a multitude of possibilities for PDQ shelf trays in regards to width and height as well as design configuration. The buyer is responsible for working directly with the merchandise supplier to specify available area for their specific display.

End Cap, Four Way or on a Shelf • 420 mm deep x 755mm wide

Vertical selling area is 1750mm, there is a 150mm base on all units therefore shelves and merchandise should not exceed a height of 1900mm total. SIGNAGE Shelf Strips (for shelf edge)

Size: 30mm x 757mm

Stock: paper, single sided

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ADDITIONAL INFORMATION

SHELF READY TRAY DESIGN The Shelf Ready Tray Outer Carton must be able to support the weight of the product it is intended for without buckling or sagging and must be able to withstand considerable store handling, trolley and customer wear & tear for the duration of the event.

Rolled edge display trays are preferred as they offer substantially more structural integrity than a “raw” edge displayer. CARDED PACKAGING DISPLAY TRAY DESIGNS There are many design possibilities for carded merchandise placed into display trays. Merchandise packaging should be evaluated to establish which design shown below would best support packaging with the least amount of store maintenance required. Merchandise that can shift and or nest together in the tray during transportation or customer handling is not a good shopping experience for our customers. Merchandise in this category must use partitions to keep merchandise segregated

Merchandise packaging with a high centre of gravity or a small footprint and at risk of falling forward in the display tray is required to use a design that will limit the forward travel. CARTON SPECIFICATIONS

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BIG W’s preference is for stock to come in a Shelf Ready Tray with protective removable sleeve. Exceptions must be discussed with the Buyer but can take the form of the following: 1. PULL TAB SHELF READY TRAYS OPENING: When cartons are to use a pull-tab opening system in a Shelf Ready Tray unit it is required that the exterior of the carton be printed with identifying information clearly indicating the opening procedures. This type of PDQ is not the preferred method, but has limited uses in specific areas only.

2. CUT CASE CARTON MARKINGS: When cartons are to be cut for use as a display Shelf Ready Tray, it is required that the exterior of the carton be printed with an identifying illustration as shown below. In addition, an internal, removable cardboard sleeve should be provided to protect merchandise from being accidentally cut. This type of Shelf Ready Tray is not the preferred method, but has limited uses in specific areas only and will be scrutinized rigorously via the approval process to ensure the integrity of the product is maintained.

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PDQ OUTER CARTON MARKING – Type 5

Outer cartons containing PDQ’s are required to be printed / labelled with the on four sides with the following:

• general product description

• weight

• supplier name

If special handling or opening procedures are needed, this information should be printed directly on the carton.

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PDQ LOGISTICS

It is preferable that PDQ’s be managed through the DC with exceptions of Green Life PDQ’s. Exceptions for any other departments must be approved by the Controller Buying Admin prior to submission through to the New Line Committee. The preferred methodology is Cross Dock. For further information on managing a PDQ through the DC please contact the Controller Supply Chain. MASTER CARTON & PDQ STACKING The best stacking arrangement for box compression strength is vertical columns. When stacking as shown below, care must be taken to ensure that boxes are properly aligned. In a three-stack arrangement as shown, if boxes are misaligned as little as 1.25cm, stacking compression performance will drop as much as 29%. Tie sheets between layers should be used if load is unstable. Columnar stacking is preferred practice for store ready displays as it aids presentation and removes the need for restacking at store.

Columnar Stacking

Never stack containers where the sides are overhanging the pallet, as this could result in damaged merchandise.

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CARTON SHIPPING & HANDLING SYMBOLS The exterior of the master cartons should be marked with the appropriate symbol/s. These symbols will assist the shipper in determining proper handling necessary for the master carton and contents to arrive at the destination in good condition.

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In addition, should the carton be heavy, the following manual handling symbols are required: 1. For weights 25 kg or above the following symbol is to be displayed….

2. For all boxes above 10kg sign similar to the following should be displayed: Caution – Heavy

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Big W PDQ Submission Form All relevant or supporting documentation must be included when submitting this form for

review. Submissions must only be made by Big W Buying Departments.

PLEASE COMPLETE AND FORWARD TO: Big W Store Presentation Department Contact: Lale Sener - [email protected] or Toula Xenos – [email protected]

Forms must be neatly filled out, typing is preferred over handwriting. Date of Submission: Submitted by: Department:Event Promotion Date: Duration of Event: Product:Estimated Sales:Replanishment Plan:Residual Plan:Quantity Required: 45 Series Store 55 Series Store

65 Series Store MK X 40 Series StoreMK X 50 Series Store

PDQ Submissions: Please tick the type of PDQ being requested:

Pallet PDQ 4-way Pallet PDQ 2-way End Cap PDQ Side Kick PDQ Shelf

Ready Trays Supplier Details Name: Address: Contact Name: Phone: Fax: Email:

Please tick one of the following options to outline why this PDQ is required:

New Line Launch Promotion Standard EDLP Feature Competition Other

________ 23

mailto:[email protected]

POS Elements for Approval to accompany PDQ promotion: Standard Location � Wobbler � Shelf Talker � Data Strips Small End Cap � Wobbler � Shelf Talker � Data Strips

� Overhead sign � Sml Inserts � Sml backing card

� Sml straddle card Large End Cap � Wobbler � Shelf Talker � Data Strips

� Overhead sign � Lrg Inserts � Lrg backing card

� Lrg straddle card Co-ordinate Racks � Sml Inserts � Sml straddle cards

Please list below any additional supplier paid activity for this event e.g. TV.

FOR BIG W OFFICE USE ONLY: Presentation Department: Approved / Rejected Date: In Store Marketing Department: Approved / Rejected Date: New Line Committee: Approved / Rejected Date: Conditions of approval if any: Has the PDQ satisfied all relevant hurdle rates as per Specifications Manual? Yes /

Please note PDQ’s must be submitted to New Line Committee for approval and AAEC Program with In-Store Marketing Department. Please refer to the PDQ Specifications

Manual for further information.

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pdq specifications manual - wikispaces - …certivsem2.wikispaces.com/file/view/pdqmanual.pdf ·...

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