A PDQ A PDQ ReportReport

Dirty Ice Cream

Introduction

Dirty Ice cream is home-made ice cream. Often made from coconut milk instead of milk.

It is usually sold on the streets by Mamang Sorbeteros.”

It is usually served in small wafers or sugar cones and recently bread buns.

The icecream comes in flavors such as: Mango, chocolate, ube, cheese

and buco.

Dirty Ice cream – Dirty Ice cream – ““Tasty and CheapTasty and Cheap””

Background

Ice cream was introduced during the American colonial period, when refrigerators were introduced.

The milk from the water buffalo was cheaper then the milk from the cows and used to lower the prices.

The Coconut milk and cassava flour are also used in the production making the icecream unique from other countries

ProcessesProcesses

Input – PART 1

Money: Startup Capital Php 16,000 Php 14 000 for the fabrication

of the wooden bucket Php650 for the ingredients Php 1,350 for the materials

needed

Manpower: 1 person to make the ice

cream and sell it (if not yourself about Php 300 overhead)

Needs the right qualifications (knows how, hygienic, disciplined, nice/service minded)

Input – PART 2

Ingredients:

1 kg White sugar 1/2 kg Skimmed milk 1/2 kg Butter milk powder 600 g Cassava flour 2 leaves Pandan 7 kg Table salt 4 pcs Egg yolks 2 cans 300ml Condensed

milk 1 can 300g Cream 1/2 bar Cheese 1 kg Grated coconut 2 tbsp food color (egg yellow) 3 tbsp Vanilla 7 tsp or 34.5ml rhum or

brandy 1/4 ice block

Materials:

Bowls Casserole Grater

Large whisk Measuring spoons and

cups Pocket-type

thermometer Steel paddle Sieve screen Stainless steel

container Weighing scale Wooden bucket Wooden ladle

Throughput

Making the ice cream 5 stages:5 stages:

Preparation Scalding Chilling First Freezing Final Freezing

Setting up the boot

Selling: Work the streets selling and

serving the ice cream Serve upon order Napkins and wafer cones to

serve the ice cream Promotions Selling strategy: cheap and

tasty

Cleaning/maintenance Important to clean the boot

and equipment daily. There shall be no sick customers

Output

Matching

OutcomeOutcome

FINANCIALFINANCIAL

Daily Sales Approximate

Php 600

Income of Maglalako Php 300

Total Variable Cost Php 110

Profit Php 190

AnalysiAnalysiss

Dirty Ice Cream is perceived to be cheap and dirty, most sorbeteros are not allowed to sell in private schools Dirty Ice Cream is perceived to be a junk food (NOT HEALTHY Sorbeteros are perceived to be non hygienic Growing competitors that are advertising copying taste /feel and price of dirty ice cream Sorbeteros are hired in birthday parties

Suggestions

Add healthy variants that are patronized: Guyabano Flavor etc. Ensure Cleanliness by training mamang sorbeteros and provide uniforms Add appealing ice cream jingle for recall Add services like: selling for birthday parties and other occasions

REFERENCES

http://www.mixph.com/2009/06/how-to-make-sorbetes-home-made-ice-cream.htmlhttp://en.wikipedia.org/wiki/Sorbetes