Name- Mohammad Wasim AnsariCMD

Course - PGDM

Sector: E-Commerce

• web-based commerce.

• Market Value- $18 billion (around Rs 1,116,00 crore).

• Payments- Cash on delivery, E-Wallet, Credit card, Etc.

• Players- Paytm, flipkart, snapdeal, amazon, etc.

E-Commerce in India – Past

1991: Introduction of E-Commerce

IRCTC was the 1st company to create a successful e-commerce.

was the firstly introduced online shopping in India

E-commerce in India- Present & future

E-commerce industry to cross $38 billion this year

by 2K16

India received $6.6 billion in venture capital and private equity investment in 2K15

The Indian e-commerce industry is going to experience exponential growth between

now and 2020

In India the number of women shoppers will grow by as much as 30 percent while the rural areas will see growth of 157%

in 2K16

E-commerce Categories

E-commerce

Types

B2C C2B

McommerceB2B

C2C

Growth

Introduction

• Founder: Vijay Shekhar Sharma• Founded: 2010• Services: E-recharge, shopping ,bus ticket etc.• Parent: One97 Communication Pvt. Ltd.

Mission

100 Million user product from India. This is one of the greatest journeys paytm have undertaken.

Mission to achieve.Paytm are working

equally hard to be the most trusted mobile commerce brand in

country

SWOT ANALYSIS

Strength Weakness Opportunity Threat

1. Paytm has got extremely high brand awareness across India.2. Paytm was able to scale up its business quickly after demonetization.3. Offers multiple cashback options to customers.4. Paytm is largely accepted by merchants across India, which has helped the brand grow.

• 5. Strong marketing campaigns have helped spread brand awareness

• 6. Word of mouth of cashless transactions and ease of use has been accepted well by the people

• 7. Strong investments from Ratan Tata, Alibaba group etc have strengthened Paytm's position

ThreatStrength Weakness Opportunity Threat

• 1. Audience in India is less the confidence as majority consider cash as primary currency.

• 2. Paytm has diversified too much.

Strength Weakness Opportunity Threat

• 1. Paytm can cater to a larger audience with some offline presence as well

• 2. Paytm can educated customers on accepting cashless transactions and online payments which would in turn boost their customer base

• 3. Offer more banking services along with online payment options

Strength Weakness Opportunity Threat

• 1. Banks offering ewallets on their saving accounts.

• 2. Security and privacy of user is a concern for Paytm.

Strength Weakness Opportunity Threat

The best service by paytm for people

Facts

• The company, owing to its massive popularity has declared to double its head count in FY2016.

• Paytm Wallet is India’s largest mobile payment service platform with over 150 million wallets and 75 million android based app downloads as of November 2016.

• paytm received a license from Reserve Bank of India for starting India’s first Payments Bank. By use of this license Paytm can offer new services like debit cards,saving accounts, online banking and etc.In future you shouldn’t be surprised when you see Paytm’s debit card in someone hands.

Consumer experience on mobile