PatPat Media Audit Performed by Tyler Barne0 PR

Background & Overview 50% - 90% o baby, infant, toddler, kids and maternity items Daily events star?ng at 6:00 am Over 70 mom and baby events every week The more you pat the more rewards you unlock High quality control for manufacturers, must receive cer?cate and Patpat quality examina?on

Ability/op?on to share to Facebook, Twi0er and Pinterest, the more plaUorms you share to, the more discounts you receive

Can receive up to 10% o your order Targe?ng US then expanding to English speaking countries and region in Asia

Analysis Based on an SEO audit conducted in June, 2015, PatPat has received very li0le media coverage. Our aim is to introduce PatPat as the only smartphone shopping app for moms that connects consumers directly with manufacturers to oer the highest quality everyday products at the lowest possible prices.

Google Search Results: patpat

Analysis: A Google Search for patpat reveals li0le news/ editorial coverage, with many irrelevant results. PosiAve: The PatPat website and Google Play page both appear on the rst page of results.

Google Search Results: patpat app

Overview: A Google Search adding app to the search terms yields more relevant results, including mom blog reviews (denoted by: )

Coverage Analysis: My Mom Spark

Overview: This guest post introduces PatPat as an intriguing and convenient smartphone shopping app. Analysis: This is a well-wri0en post that aligns with PatPats website copy, however there is li0le reader engagement through comments, shares, etc. RecommendaAons: Seek coverage in well-read and engaged mom blogs. UVMs: N/A Engagement: No engagement from readers, no comments, likes, or shares.

Coverage Analysis: Mother Stucker

Overview: This blog post introduces PatPat in a posi?ve light as a way for moms to take advantage of bargain savings and join the PatPat community of moms. Analysis: As with the Mom Spark post, this blog received no reader engagement. RecommendaAons: Seek coverage in well-read and engaged mom blogs. UVMs: N/A Engagement: No engagement or comments visible

Coverage Analysis: Textbook Mommy

Overview: This blog post encourages readers to download the app to begin saving and even has a blog promo?on in which readers can enter to win two $50 PatPat app credits. Analysis: This blog received some engagement from readers including: 7 Facebook shares, 5 tweets, 3 pins, 4 emails and 1 comment. RecommendaAons: Seek coverage in well-read and engaged mom blogs with promo?ons that encourage downloads. UVMs: N/A Engagement: Li0le engagement, 1 comment, 7 shares, 5 tweets, 3 pins and 4 Emails

Coverage Analysis: ZDNet

Overview: This ar?cle was wri0en by PatPat and informs readers about the app and how it enables users to save through the discounts provided by the app itself, as well as explaining how they can receive addi?onal discounts by sharing. Analysis: Overall this blog was posi?ve, and while engagement is not shown, it Most likely received a greater viewership and readership in comparison to the mom blogs. RecommendaAons: Seek coverage in well-read and engaged technology blogs, with a specic focus on motherhood/paren?ng. UVMs: 2,463,565 Engagement: No engagement or comments visible

CompeAtor: Mama ThoughOul Shopping

Background & Overview 50% - 90% o newborn, infant, toddler, and mother items Products come directly from manufacturers, like PatPat Targe?ng US and Europe as primary clientele, unlike the US and eventual

Asian markets addressed by PatPat Interface layout presen?ng products with the ability to favorite and

save items, but products are not organized into categories (primary complaint)

Analysis: Very similar app, but lacks social media/digital presence and engagement. Seams to be most popular in Europe, seeing as London is the primary country targe?ng in the above ra?ng systems. Most reviews are app reviews and ar?cles, as opposed to the mom blog coverage that PatPat is receiving.

CompeAtor: Zulily

Background & Overview Not just an app, but a website for shopping as well Up to 70% o of fashion, home dcor, gils, products for the en?re family Daily deals presented each day Three day ash sales Zulily carries no merchandise so fullling orders can take weeks Products range from Under Armour to Gymboree

Analysis: The above ar?cle demonstrates Zulilys primary issue. They are loosing customers who feel inundated by the ash sales and thus repeat customers are hard to obtain. Geared towards moms, but is not limited to new moms or moms to be, instead provides products for men and women of all ages, very family oriented and all inclusive.

CompeAtor: Groupon

Background & Overview Global e-commerce marketplace Oers saving of 50% - 90% Over 650,000 merchants in 45 countries oer ac?vi?es, travel,

goods and services Merchant blog with case studies, personal stories, and support

systems Analysis : While customers seem to love the site, merchants are olen unhappy with customer return rates and losses in revenue. Groupon uses social media to its adver?sing advantage and engages with users and clients con?nually. While Groupon has been cri?cized for not grossing as much money as the company could have it has been very successful.

CompeAtor: Kidizen Background & Overview Mobile marketplace for second hand childrens clothing, gear

and toys Users can sell and buy clothing, as well as look to other parents

and kids for style inspira?on Parent to parent business model also cuts out the middle man

much like patpats goal Founded in Minneapolis

Analysis: The above is a posi?ve ar?cle about the app which has been growing by 50% each month. Tech Crunch has wri0en a few posi?ve ar?cles about this mobile app/marketplace.