1. 1. EXTENDED SEO AUDIT STRATEGY DESIGNED BY: CHRISTOS PETROU 22 MAY 2015
2. 2. When it comes to seo, we gotta check at least the following:
3. 3. A. WEBSITE & BLOG Domain & Competition 1. License 2. Authority 3. Trademark 4. Structure 5. Design 6. Backlinks 7. Advertising 8. Publicity & Rankings 9. Plagiarism
4. 4. Optimize for Search Engines 10. URL's 11. Keywords 12. Rich content with Images 13. Metadata 14. H1, H2 headers 15. Hreflang tags 16. Internal links 17. Backlinks 18. Get on Google Business 19. Get on GWT, BWT, Yandex, Baidu 20. Block Referrer spam 21. Create Robots.txt 22. Create a Sitemap 23. Delete old pages
5. 5. 24. Add and fix structured data 25. Improve HTML 26. Demote sitelinks if necessary 27. Disavow referrer spam 28. Ensure for no manual actions existence 29. International targeting? Fix any issues 30. Mobile usability 31. Ensure no issues for Index status 32. Unblock resources 33. Remove URLs 34. Check and fix crawl errors 35. Use 'Fetch as Google' for indexing missing pages 36. Submit a robots.txt file 37. Submit a sitemap.xml file 38. Configure URL Parameters 39. Security issues PageSpeed Insights 40. Check servers response time 41. Leverage browser caching 42. Compress images 43. Minify Java Scripts 44. Minify HTML 45. Minify CSS B. GOOGLE WEBMASTER TOOLS
6. 6. C. SOCIAL MEDIA 46. Social Media relevant content, hashtags and links D. MOBILE 47. Mobile friendly 48. Create a mobile app 49. Get listed on third party apps 50. Clickable phone numbers 51. YouTube embedded videos as E. TRACKING
7. 7. and of course stay up to date for the recent changes in the field