201405 seo audit checklist

8/11/2019 201405 SEO Audit Checklist

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This is the AuditNet Standard Risk Control Audit Matix which incorporates formats

used by many audit organizations in their documentation working papers. There are

format templates for risk control, audit procedures, questionnaires and checklists.

There is a blank workpaper and a report summary that can in used by audit

organizations. AuditNet has prepared a monograph for guidance on preparing and

developing audit work programs, checklists, questionnaires and matrices. The

monograph is available to AuditNet subscribers. For more information go towww.auditnet.org


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Audit Program Licensing Terms1. You accept that this product is intended for your

use, and you will not duplicate in any form or manner, electronic or otherwise, copies

of this product nor distribute this product to anyone else. 2. You recognize that the

product and its content are the sole property of AuditNet (the Publisher), and that we

have copyrighted the product. 3. You agree that the Publisher is not responsible for

any interruption of service or malfunction that is a consequence of the Internet, a

service provider, personal computer, browser or other software or hardwarecomponents. You accept that there is no guarantee that this product is totally error

free. You further understand and accept that the Publisher intends to provide reliable

information but does not guarantee the accuracy or completeness of any information,

and is not responsible for any results obtained from the use of such information. 4 This

license is effective until terminated, when the license or subscription period ends

without renewal, or when you destroy this product and any related documentation.

The Publisher may terminate your license without notice if you fail to comply with the

conditions set forth in this agreement, and may pursue any other legal recourse.


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This template was purchased by AuditNet from a third party under a work for hire

agreement. However, while we have attempted to provide accurate information no

representation is made or warranty given as to the completeness or accuracy of the

template. In particular, you should be aware that the template may be incomplete,

may contain errors, or may have become out of date. While every reasonable

precaution has been taken in the preparation of this template, neither the author nor

AuditNet assumes responsibility for errors or omissions, or for damages resultingfrom the use of the information contained herein. The information contained in this

document is believed to be accurate. However, no guarantee is provided. Use this

information at your own risk.


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Audit Program Licensing Terms1. You accept that this product is intended for your use,

and you will not duplicate in any form or manner, electronic or otherwise, copies of this

product nor distribute this product to anyone else. 2. You recognize that the product and its

content are the sole property of AuditNet (the Publisher), and that we have copyrighted

the product. 3. You agree that the Publisher is not responsible for any interruption of

service or malfunction that is a consequence of the Internet, a service provider, personal

computer, browser or other software or hardware components. You accept that there is noguarantee that this product is totally error free. You further understand and accept that the

Publisher intends to provide reliable information but does not guarantee the accuracy or

completeness of any information, and is not responsible for any results obtained from the

use of such information. 4 This license is effective until terminated, when the license or

subscription period ends without renewal, or when you destroy this product and any related

documentation. The Publisher may terminate your license without notice if you fail to

comply with the conditions set forth in this agreement, and may pursue any other legal

recourse.


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Thank you for sharing your document(s) with AuditNet. You will receive the agreed upon compensation for

each working paper that we accept subject to answering the due diligence questions and certification

required by our attorney.

The audit working papers (programs or documents) you send must be original and current.You must

have either created the documents or have permission from whoever prepared them or from yourorganization to share. They must be in Word or Excel format (Excel preferred).

Based on advice from legal counsel, before we accept the material and process your payment we need to

perform due diligence on what you are sharing. You must answer these questions and your email response

will be considered an electronic si nature for ur oses of this statement.

Name:Organization:

Title of the Audit Working Paper(s)

a) Are you the author of the Materials (are the Materials original works that you created?

b) Please provide a brief explanation of the purpose of the working paper:


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g) Please provide several keywords to help categorize programs and facilitate searches.

h) Please ensure that you have removed (scrubbed) all confidential or proprietary information such as

company name, employee name, email addresses, social security numbers, etc.

Your name and email address will not be added to the Materials.

Certification

ere y cer i y a am e au or o e ma eria s s are or ave wri en permission rom e au or

and/or the organization that I work for in the form of a transfer of all rights or a license from the author

to grant use of the Materials to AuditNet. By submitting the Materials or other communication or content

after receipt of this notice, I hereby grant AuditNet permission to, on an irrevocable, perpetual,

worldwide and royalty-free basis, reproduce, distribute, display, perform, read, enhance, adapt, modify,

create derivative works or use the Submitted Materials and any other such communication or content on

Signed:

Inserting your name here electronically will serve as a valid representation of your signature and will be con

Date:

Price:

PayPal:

Payment Details if PayPal not an option:


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SEO CHECKLIST

Yes

A complete checklist a firm can utilize to determine that all Best Practice SEO efforts

are in existence on any given Web Page.


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Web, Presence, SEO, Search, Engine, Optimization, Metrics, Guidance, Best Practices, Tools

Yes

idered binding

2/27/2014


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SEO AUDIT TOOL

Type 40 Key & Recommended Practices

Age A ten year registration is best

Alexa Rank Closer to 1MM and under is best

Alt Tags Include with all images for the benefit of the search engines

Anchor Text Should have keyword content

Analytics Either Google Analytics or a Plug-In if Wordpress should be in use. SEO report should be run at least monthly

Bounce Rate Less than 50% is good; reference analytics

Broken Links Review and check

Calls to Action Highlight in orange or another bright hue

Cloaking Do not use

Description Tags Use keywords at the beginning of your description tag

Domains Keywords should form the first part of a domain

Flash Prefer minimal use

Focus Each page should be focused on one unique and clear topic.

Freshness Search engines appreciate fresh content at least quarterly.

GEO Tags Can be used for local audiences

H1 Tags Important for headings - search engines recognize H1 tags and bolded keywords

Indexed Pages Should equal number of pages on the site

Keyword Tags Yahoo uses. Google does not use

Keyword Use Maximum of 2%


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Punctuation Proof the Web pages frequently using spell check

Quality If more than 40% is duplicate content, the page may be rejected by Google

Quantity More is better - 2000-word website is usually optimized for word content

Reading Level College level.

Response Times Minimize. Under 3 seconds best

Robots Use strategically

Sharing Buttons Use a Plug-In to create social sharing buttons on the site

Social Bookmarks Submissions to major Social sites should exist - SEO report should reflect a sufficient number

Sitemap Supply to search engines. Update automatically. With WordPress use a Plug-In to create.

Time on Page High word content = more time on page; Home Pages should be a minimum of 350 words; other pages at least 200-250 words

Title Tags Maximum of 60 characters

URLs Use keywords once

Visual Appeal Critical success factor - must be easy to navigate; white space well utilized, and a clear call to action button at the bottom of the page

YouTube A YouTube video, with a proper meta tag, description, and keywords can achieve very quick page one ranking on Google & YouTube


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ACTION PLAN


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201405 seo audit checklist

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