Past Student Evaluation AnalysisMcFoLowes Media Evaluation

Question 1 – In what way does your media product use, develop, and challenge forms and

conventions of real media products?McFoLowes Media have presented their answer to question 1 using PowerPoint and then uploaded it to SlideShare to display it on their blog. In this question they select

individual components of their film such as sound, cinematography, editing, and lighting. The group then discusses in depth how each component of their film uses, develops, and challenges conventions of real media products. Specifically, the link

their conventions to thriller films because of the genre of their own film. Each component has its own slide in PowerPoint. Breaking up segments of the film into

categories such as cinematography and sound on different slides and then explaining why how they use/develop/challenge conventions makes the entire answer to the

question extremely comprehensive and thus easier to understand.

Question 2 – How does your media product represent particular social groups?

Question 2 is displayed on Piktochart, a poster formatted website. Despite the poster containing lots of facts and

statistics as well as clip art, there is little to no detail provided to

explain why they chose to represent particular social groups.

It is briefly mentioned why they selected teenagers, but there is not enough detail to explain their

decision. They have not discussed choices they made surrounding

media language, and narrative to exhibit the social groups.

Question 3 – What kind of media institutions might distribute your media product and why?This question was answered utilising PowToon – an animating

software. This software enables the group to provide an in depth answer to the question in an alternative way than what is usually

used. McFoLowes Media look at the advantages and disadvantages of a conglomerate distributing their product; an independent

distributing their product; and an alternative like YouTube being used to distribute their product. The independent slide contains very little detail explaining why the would or would not select this media institution and there is also not a slide concerning UK companies – the only media institutions they look at are US media institutions.

Question 4 – Who would be the audience for your media product?

Question 4 was answered using PowerPoint which was later uploaded to SlideShare to be able to embed the PowerPoint on their blog. The group splits the question into four sections: older teenagers, interests of target audience, why the target audience

was selected, and research. These categories are extremely detailed making it very clear who the audience would be for their

media product. Images are also embedded in the slides to create a visual link to what they are explaining in the PowerPoint. Moreover,

screenshots are presented to support points made which overall produces an explicit answer to the question.

Question 5 – How did you attract/address your audience?

This question is displayed on Emaze – a presentation software. The presentation has been split into: choice of actors, setting, music, location, narrative, and feedback. Each of these categories specify how it attract/addresses their audience. They explain how their surveys on the website Survey Monkey have helped them to make decisions concerning their audience. Furthermore, screenshots have been included to demonstrate how feedback from social media has contributed to how they can appeal to their audience through following the feedback.

Question 6 – What have you learnt about technologies from the process of constructing this

product?McFoLowes Media have presented their answer to the question in the format of a YouTube video. In the video they talk about all the various types of technology utilised during the construction of their media product. In this discussion they highlight which technologies they particularly liked and which they did not. Also, they looked at how new technology is changing media production. This format of presenting an answer to a question enables the group to include a

lot of information without having to create lengthy PowerPoints. This way much more detail is able to be included.

Question 7 – Looking back at your preliminary task, what do you feel you have learnt in the

progression from it to the main task?The final question was displayed on Glogster, which is a software

that enables the user to create posters. The first thing they highlighted in response to the question was the three main

improvements the group made when constructing their media product. They listed editing skills, organisation skills, and effective decision making. The group outlined the primary mistakes made in

their preliminary and how they improved them in the thriller they created. Additionally, a video clip of the preliminary was embedded

which can be referenced.