Case Study Analysis12

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Group Name:- Sameer Ghelaut

Group Members: Ankita PatilSakshi NataniPrachi PawaiyaVamsi BodavulaShanmukha AkinapelliSrijan Sharma

Case Synopsis12

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Time-Line1979

MID1981

20001984-85

2005

2003

1988-89

2002

TAUGHT LIFE

SCIENCE

FIRST BOOK PUBLISHED

LAUNCHED BOOKS

CONSISTING QUESTION

PAPERS

GAINED GOOD

REPUTATION

PUBLISHED 70,000 BOOKS

STARTED PUBLISHING BOOKS FOR

6th-9th

LAUNCHED 50 CHILDEREN

BOOK

TOOK RETIREMENT

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• 2005 why not give Sandesh a try 12- issues upendera Kishore Roy choudhuri written in 1913

• Uddhriti Obhidhan –Quotation Dictionary

• Text books – academic books

• Non-textbooks expect academic books

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Case Synopsis

• 30 years they got profits and huge no of readers.

• They went to all book fairs in Bengal.

• 50 representatives in and around West Bengal.

• 15 representatives in Tripura.

• Bringing new books to market and reprinting old books through out year100 new titles in non text books.

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• Two outlets one in Kolkata and one in Tripura

• Books to Bangladesh

• Book stores like Oxford and cross word online stores

• 7 to 8 tele callers around 10 am to 6 pm

• Saptahik Baratama weekly magazine in Bengal

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Problems and Challenges

• Improvement in lifestyle – TV, Internet, Gift• Vision of the company• Pricing issue- Non text book issue Discount and margin issue Informative books for children• Website , Facebook page need

improvement.• They did not utilized slogans or logo

for marketing.• Unexpected hurdles created by

competitors.• Company outsourced only printing

and binding.

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Solutions

Advertising

Better use of Logo & slogan

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Divert Retailing to E-commerce

websites

Pricing Strategy

Out sourcing the work

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Exhibits

• Sales dropped in the year 2009-10 by 8%

• It then immediately increased by 123%

• Proper segregation of the Text- books and Non Text-Book segments.

• Strong Distribution channels in West Bengal and Tripura.

• Digital presence through: Amazon, Flipkart, Bio Mela etc.

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Inferences

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• To make impact on the society with his amazing collection.

• He mainly focused on quality of book’s content rather on its sales.

• Focused on the books virtual presence.

• Focused on publishing new books with new title.

• Non - text books were their prime focus at all places.

Thank You

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