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New Product Development Submitted by: Aditi Chawla Akshee Jain Parul Madaan

Author: cicmanagement

Post on 11-May-2015




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  • 1.New Product Development Submitted by: Aditi Chawla Akshee Jain Parul Madaan

2. Ways of new product development 1. Existing products- Penetrating into new markets 2. Modified Products 3. New product- New technology 3. EXISTING PRODUCTS PENETRATING INTO NEW MARKETS 4. 1. Greeting cards The custom of sending greeting cards can be traced back to the ancient Chinese sent to convey thanks or express other feeling 5. 2. Metro: The idea Rapid transit train system. The first metro system, the London Underground, was opened in 1863 As of January 2014, there are 190 metro systems in 54 countries in the world. 6. Metro: Introduction in India Urban passenger transport systems The first rapid transit system in India was the Kolkata Metro, which started operations in 1984 Delhi metro began its operations in 2002. 7. 3. Levi Strauss and Company Founded in 1853 Jacob Davis invented the work pants, combining the tough denim from Levi Strauss with the idea to add copper rivets to key stress points blue jeans are particularly identified with American culture 8. 4. Television in India More than half of all Indian households own a television. As per the TAM Annual Universe Update - 2010, India now has over 134 million households (out of 223 million) with television sets 15 September 1959 (official launch date) 9. 5. Wrist Watch The concept of the wristwatch goes back to the production of the very earliest watches in the 16th century. Elizabeth I of England received a wristwatch from Robert Dudley in 1571, described as an arm watch. Current Scenario 50 million wristwatches are sold in India every year 10. MODIFIED PRODUCTS 11. 1. Jeans Slim fit Ankle lengths Straight fit High-medium-low waist 12. iPhone 1( First generation) Launched: June 2007 (US), November 2007 (UK) The original 2007 iPhone: Part iPod, part phone, part Internet device 2. Apple 13. iPhone 3G (Second generation) Launched: July 2008 Modification: With 3G connectivity Reason of modification: High-speed connectivity 14. iPhone 3GS (Third generation) Launched: June 2009 Modification: 3.2 mp camera- Better Video recording quality 15. iPhone 4( Fourth Generation) Launched: June 2010 Modifications: a new, flat design with an integrated antenna a high-resolution Retina display (640 x 960 pixels) a superior 5MP camera (featuring HD video recording) 16. iPhone 4S (fifth generation) Launched: October 2011 Modifications: New A5 processor 8MP camera with 1080p video recording Siri began life as an iPhone 4S exclusive. 17. iPhone 5 (Sixth generation) Launched: September 2012 Modifications: 20% lighter than its predecessor 4-inch screen running at 640 x 1136 pixels. 18. iPhone 5S/5C (seventh generation) Modification: 5C: Similar to 5 except from the plastic shell and larger battery 5S: more power a better camera a fancy fingerprint reader hidden under the home button 19. 3. Maruti 20. Variants of Maruti Alto 800 Standard Base model of the Alto 800. LX - Middle variant of the Alto 800. Gets AC, remote fuel lid opener etc. LXI- Top end variant, gets power steering, Remote hatch opener, Remote fuel lid, Power windows, Adjustable Outside rear view mirrors, Digital clock. LXI Airbag- Includes all features of LXI but also gets airbags. 21. Maruti Alto 800 CNG LXI Safety features like headlight levelling High mounted stop lamp Front wiper and washer with intermittent Collapsible steering column Power windows Digital clocks Remote back opener Power steering, Remote fuel lid opener Silver accent on instrument panel. 22. Comparison Maruti Alto 800 Maruti Alto K10 Engine Size 796, 3 cylinder 4 valve 998,3 cylinder, 4 v alve Price Range Rs. 2,40,393 - 2,44,000 (approx) Rs 3,14,266 Power ([email protected]) [email protected] [email protected] m Gear box 5 speed 5 speed Mileage 15.7 kmpl 15.0 kmpl Transmission Manual Manual Top Speed 140kmph 155.3 kmph Variants 5 Petrol + 3 LPG 2 Petrol 23. 4. Honda Motorcycle and Scooter India Activa Aviator Launched: 2000 Launched: 2013 24. Feature Comparison Honda Activa Honda Aviator Tachometer No No Electric start Yes Yes Digital Speedometer No No Tubeless Tyre No Yes Shift light No No Led Tail Lamps No Yes 25. 5. Lays Plain potato Chips Fat free Chips 26. NEW PRODUCTS INVENTIONS 27. 1. Rotimatic Founders: Rishi Israni and Pranoti Nagarkar Idea: No compromise on Mom nor on roti Features: Can hold up to 20 rotis worth of ingredients Puffed roti takes a minute. People can customise settings, including the thickness and softness of a roti Works with all flour brands.The fist batch of Rotimatic will ship in December 2013 in Singapore. 28. 2. Smartphones 1992 The first smartphone was invented by IBM, nicknamed Simon It had a plethora of features including : 1. calendar, 2. address book, 3. calculator, 4. email service, and even a touch screen. 29. 3. Google Glass A touchpad is located on the side of Google Glass Google Glass has the ability to take photos and record 720p HD video Wi-Fi 802.11b/g Bluetooth 16GB storage (12 GB available) 30. 4. Hog Wild Twirling Spaghetti Fork Launched in May, 2009 Motorized, metal pronged fork that winds pasta Available for $10, not in India Features: Battery operated. Requires two AAA batteries. Dishwasher safe. 31. 5. LifeStraw Manufactured by Vestergaard Frandsen, a Switzerland-based company specializing in disease control products for developing countries Launched in 2005 Water filter designed to be used by one person to filter water so that they may safely drink it Features: Filters a maximum of 1000 litres of water Cleans upto 99.99% Contains no chemicals Uses no batteries, has no moving parts Very high flow rate