partner event kit - xamarincdn1.xamarin.com/event in a box.pdf · your event. partner event kit ......

[email protected] +1 (855) 926-2746xamarin.com/partnersXamarin, Inc. 394 Pacific Ave, 4th Floor, San Francisco, CA, 94111

Visit www.xamarin.com/partners/resources

Access and complete the ‘Xamarin Partner Event’ form

Xamarin’s Partner Marketing Manager will provide you with a number of items to help you prepare for your event.

Partner Event Kit

Half day and full day events are best used as a deep-dive. Successful examples include mobile strategy sessions or expert panels for C-Level audiences, and technical ‘how to’ events for developers and technical decision makers. Mixing presentations with interactive sessions (hands-on technical exercises and/or playing with apps on devices) make these events more effective.

Social events are a great opportunity to build relationships. Successful examples include golfing, attending pro sports events, wine tasting or an elegant dinner. These events are usually with VIP or a very exclusive audience. It is best to have a good mix of customers and prospects because the customers will sell Xamarin and your services for you.

Social EventDay EventLunch Event

Best way to get started

Use this kit to plan Xamarin-related events. This kit contains tips, guidance and best practices to make your Xamarin event a smashing success.

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An audience for a Lunch and Learn Event could include developers, technical decision makers or C-Level executives. Lunch and Learn events typically last two hours and are best used as an introduc-tion to a particular mobility topic and how you and Xamarin solve it. In this shorter format, these events could be in person or a webinar.

http://www.xamarin.com/partners/resources

http://www.xamarin.com/partners/resources

https://www.surveymonkey.com/s/PartnerEvent

https://www.surveymonkey.com/s/PartnerEvent

[email protected] +1 (855) 926-2746xamarin.com/partnersXamarin, Inc. 394 Pacific Ave, 4th Floor, San Francisco, CA, 94111

Notify Xamarin about your event by completing the “Xamarin Partner Event” form

This will include

Name of event

Date of event

Time of event

Location of event

Details of event including:

Target audience

Number of attendees

Proposed agenda

Swag request:

Physical address where the package will be delivered

Contact name receiving the package

Phone number of contact

Expected number of attendees

Requested swag items

Pens

Stickers

Monkeys (for display)

Xamarin white papers

Xamarin data sheets

Premium swag: Power packs, USB, etc.

Event in a Box Checklist

Timeline and Things to Consider

One month beforeEmail us about your event (see checklist)

3 weeks Secure location (if not at your facility)

2 weeks Invitations to attendees should be sent

48 hours A reminder email to registered attendees

Small details often get overlooked. Make sure to not forget about the:

Name tags

Signage – welcome signs, sponsor signs, etc.

If you are presenting at a different venue than your office, don’t count on good Internet connectivity. Have a local copy of your presentation and be prepared to present an offline demo.

Be Social

Create ‘tweetable’ moments.

Take pictures during the event and share them on your social networks and encourage attendees to do the same.

Include your Twitter handle, event hashtag and #Xamarin in your presentations and all signage.

Include concise messaging in your Thank your attendees via Twitter after the event.

1 day afterSend a ‘Thank you’ email to all attendees. Make sure to include the Xamarin provided survey link.

1 week afterEmail attendees links and/ or attachments of additional resources.

Before

After

Things to ConsiderTimeline

Visit xamarin.com/partners/resources for videos, collateral, case studies and marketing assets to use for your event.

[email protected] +1 (855) 926-2746Xamarin, Inc. 394 Pacific Ave, 4th Floor, San Francisco, CA, 94111

Email Template For a Technical Audience

Subject: Join Us to Learn How to Accelerate Your Mobile Strategy with <partner name> and Xamarin

Dear Mr. Smith,

Mobile technology is reshaping the way that we connect, work and play, enabling new kinds of customer engagement and workforce efficiencies. Customers and employees are moving to mobile devices as their primary computing interface and development teams are under more pressure than ever to deliver mobile apps for multiple platforms at an accelerated pace.

Join us at <input location – hyperlinked to a map> on Tuesday, May 27, 2014 starting at 9am on “How to Accelerate Your Mobile Strategy with <partner name> and Xamarin”. During this full day session, you will learn:

Different approaches for mobile developmentThe Xamarin approach that enables you to go mobile virtually overnight by leveraging C#

skills, tools and codeHow Xamarin works through interactive technical session on XamarinSuccess stories of how customers have gone from mobile strategy to mobile excellence with

<partner name> and Xamarin

Seating is limited so make sure to register early. You can RSVP here. <Hyperlink the invite>

If you have any questions, please feel free to contact <name> at <email address>.

We look forward to seeing you at our event!

Cheers,<Your Signature>

Email Templates

xamarin.com/partners


Email Template For an Executive Audience

Subject: Join Us to Learn How to Accelerate Your Mobile Strategy with <partner name> and Xamarin

Dear Mr. Smith,

Mobile technology is reshaping the way that we connect, work and play, enabling new kinds of customer engagement and workforce efficiencies. Customers and employees are moving to mobile devices as their primary computing interface and development teams are under more pressure than ever to deliver mobile apps for multiple platforms at an accelerated pace.

Join us at <input location – hyperlinked to a map> on Tuesday, May 27, 2014 starting at 9am on “How to Accelerate Your Mobile Strategy with <partner name> and Xamarin”. During this full day session, you will learn:

Different approaches for mobile developmentThe Xamarin approach that enables you to go mobile virtually overnight by leveraging C#

skills, tools and codeHow Xamarin works through interactive technical session on XamarinSuccess stories of how customers have gone from mobile strategy to mobile excellence

with <partner name> and Xamarin

Seating is limited so make sure to register early. You can RSVP here. <Hyperlink the invite>

If you have any questions, please feel free to contact <name> at <email address>.

We look forward to seeing you at our event!

Cheers,<Your Signature>


Email Templates


Lunch and Learn Events

Sample Agendas

Audience Lunch and Learn events usually focus on either a technical audience or a broader high-level audi-ence. In this setting, the two types of audiences are usually not combined.

Sample Audience Titles

Developers and Managers Senior Program Manager Senior Technical Architect Senior Solution Architect

Executives CEO, CIO, CTO VP of Engineering, Technology IT Director

Presentation topics for Developers and Managerso Different approaches for mobile developmento The Xamarin approach for delivering fully native apps in C# using shared codeo Success stories on how customers have gone from mobile strategy to mobile excellence with <partner name> and Xamarin

Presentation topics for Executives o Different approaches for mobile developmento The Xamarin approach for delivering fully native apps using your existing team and Microsoft technology investmentso Success stories on how customers have gone from mobile strategy to mobile excellence with <partner name> and Xamarin

Sample agenda10:30 - 11:00 Registration11:00 - 12:00 Lunch + Presentations 12:00 - 12:15 Questions / Answers 12:15 - 12:30 Wrap up + Thank you

*This sample agenda is based on example invitation.


Senior Software Architect Software Engineer System Engineer

Product ManagerQA EngineerTechnical Lead


Half Day Events

AudienceHalf day events could be focused primarily on a technical audience or a broader audience including a mix of both technical developers with senior decision makers.

Sample Audience Titles Senior Program Manager Senior Technical Architect Senior Solution Architect

Sample ‘day’ agenda08:45 - 09:15 Check-in/ Registration09:15 - 09:30 Welcome and introductions09:30 - 10:30 Different approaches for mobile development10:30 - 10:45 Questions/ Answers10:45 - 11:00 Break11:00 - 12:00 Xamarin approach for delivering fully native apps in C# using shared code and Success stories on how customers have gone from mobile strategy to mobile excellence with <partner name> and Xamarin12:00 - 12:15 Questions/ Answers12:15 - 13:15 Lunch13:15 - 13:30 Wrap up + Thank you

Sample ‘evening’ agenda14:00 - 14:30 Check-in/ Registration14:30 - 15:45 Welcome and introductions15:45 - 16:45 Different approaches for mobile development16:45 - 17:00 Questions/ Answers17:00 - 17:15 Break17:15 - 18:15 Xamarin approach for delivering fully native apps in C# using shared code and Success stories on how customers have gone from mobile strategy to mobile excellence with partner name> and Xamarin18:15 - 18:30 Questions/ Answers18:30 - 19:00 Wrap up + Thank you19:00 - 21:00 Networking


Sample Agendas





Full Day Events

AudienceFull day events are usually very detailed. These events could be focused primarily on a technical audience or a broader audience including a mix of both technical developers with senior decision makers.

Sample Audience Titles

Developers and Managers Senior Program Manager Senior Technical Architect Senior Solution Architect

Sample agenda08:45 - 09:15 Check-in / Registration09:15 - 09:30 Welcome and introductions09:30 - 10:30 Different approaches for mobile development10:30 - 10:45 Questions / Answers10:45 - 11:15 Break11:15 - 12:15 Xamarin approach for delivering fully native apps in C# using shared code12:15 - 12:30 Questions/ Answers12:30 - 13:45 Lunch13:45 - 14:45 Technical deep dive/ demo14:45 - 15:15 Break15:15 - 16:15 Success stories on how customers have gone from mobile strategy to mobile excellence with <partner name> and Xamarin16:15 – 16:30 Question/ Answers16:30 – 17:00 Wrap Up + Thank you 17:00 – 19:00 Networking



Sample Agendas




Social Events

Sample Agendas

Audience:Having a mix of both Executives and Senior Decision Makers are ideal for Social Events. Make sure to have a good mix of prospects and customers. In this intimate setting, there is a good chance that your customers will unconsciously sell your product and services just by talking about it.

ExecutivesCEO, CIO, CTO VP of Engineering, TechnologyIT Director

Senior Decision MakersSenior Program ManagerSenior Technical ArchitectSenior Solution Architect

InvitationsInvitations for these types of events are different than other events due to its exclusivity. Remember to send handwritten invitations and follow up with phone calls.

Attendees should receive a handwritten/ physical invitation at least 2 weeks before event.Attendees should receive an email with details and/ or specific directions one week

before the event.Each attendee should receive a personal phone call 48 hours before the event to

confirm attendance.

Potential ideasA private dinner with top Executives in a quiet settingWine tasting excursion with a teamCooking class with target clientsSporting event (e.g. baseball, golf, football, hockey, etc)

Sample agendaDepending on the start time of the event, should meet at least 1.5 hours before. For example, Giants baseball game starts at 6pm.

13:00 - 14:00 Meet at specific location (VIP box)14:00 - 17:00 Baseball game


partner event kit - xamarincdn1.xamarin.com/event in a box.pdf · your event. partner event kit ......

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