Mumbai Junket 2015Mumbai Served on a Plate!

Content

• Theme• Details• Itinerary• Budget• Sponsor

What is this event all about?

• Culture of Mumbai• Tempting their taste buds with

authentic Mumbai food• Entertainment total Bollywood

Style• Down the memory lane- History

of Mumbai

MUMBAI

Kab , Kahaan aur Kitna?

• Venue:MMRDA Ground Bandra Kurla Complex

• Duration:1st – 4th March

• Scale:1 Lac

Mumbai ki Pechaan!

• Dabbawalas• Local Train• Bollywood• Khau Galli• Ganpati Bapa• Cutting Chai• Street Shopping• Heritage

Event Synopsis

The Mumbai Junket is about showing peoplethe

Day 1:

• Event Commencement- 6pm - 6.40 pm • Introduction and Brand Association 6.40- 6.50 pm• 6.50pm – 7.00pm - CMs Speech • 7.00pm- 8.00pm- Free time • 8.00pm- 8.10pm- Hosts Itinerary about the following night events• 8.10pm to 8.25pm- Free time • 8.25pm- 8.30pm- Announcement about Bollywoodstar performance

•8.30pm- 8.45pm Performance• 8.45pm- 9.00pm Shahrukh Interacting with People• 9.00pm - 9.05 pm Host introduction about ahead performance• 9.10pm – 9.20pm Performance and Plays• 9.20- 9.30 host Itinerary• 9.40pm- 10.00pm Priyanka performance • 10.00pm- 10.30 pm End of the Night

Day 2:

Day 3:

• 4.00 pm – 5.00pm – Ganpati Idol Decoration, Rangoli Creation• 5.00pm- 5.15pm- Free time (Host Talk)• 5.30pm- 6.00pm- Nashik Dhol Dance and GaneshArti with Sachin Tendulkar• 6.00pm to 6.15pm- Sachin Interacting with people• 6.15pm- 6.25pm- Free Time

• 6.25pm -7.10pm – Dahi Handi• 7.10pm -7.25pm – Dance performance (Lavani)• 7.25pm -7.40pm – Free Time• 7.40pm – 8.20pm People are invited to prepare Modak and Puran puri

Day 4:

• Dress code for the final day shall be Indian costumes

• Photobooth of dabbawalas and other people would be created

• Handicrafts stalls • Mehendi, pottery, astrology stalls• Camel, horse and elephant rides• People can travel in tricycle

• A thali system where people sit on ground and eat food

• Katputli dance show• Magician show • Ramleela act, krsihna rasleela acts

How to Register?

Online registrations • Through website: www.mumbaijunket.com

– Single day pass- Indian (Rs. 1000 per day excluding food and activities)

– Single day pass – Non- Indian ( 40 dollars excluding food and activities)

– Four Day pass – Indian ( Rs. 4500 4 days excluding food and activities)

– Four Days pass – Non Indian ( 120 dollars excluding food and activities)

Offline Registration:• Mumbai Junket Office (Lower Parel, Mumbai)• 50 MMRDA Desk registrations (On the spot 1st come 1 serve

basis)• Leopold Café and Irani Café, Merwans and Co.• Prithvi theatre and NCPA

Production

• 10 Digital Screens (35 feet X 20 feet) • 400 stalls (250- Shopping/ 150- Food)• Stage( Length-100 feet X width 40 feet) for performances • Diameter for the Rods 3 feet distance from the ground end• 10 entry polls and 4 exit polls• Local trains and BEST set shops• 20 Halogens (6 light towers)• 50 speakers• 10 Camera with Dolly Panthers and Gyro Cams

Marketing

• Digital• OOH• Radio• Print

Deliverables

Element Exposure DurationLogo on Dedicated Microsite

On mumbaijunket.com 30 days

Logo on Web Banners 400000 Impressions 30 daysSocial Media Integration 450 Facebook posts + 600 Tweets Spread over 30 days

Twitter Contest Brand tags on Tweets 1 dayWeb Banners for Sponsor 300000 Impressions 30 daysHoardings across cities 1000000 Impressions 30 daysNews Paper Ads 2 Full Front Page Ad in TOI 2 days

Radio Spots 500000 Impressions 10 days

Sponsorship

• Presenting Sponsor: 115 lakhs• Powered By: 65 lakhs• Assocaite Sponsor: 45 lakhs

Point of Contact