event spot event marketing
DESCRIPTION
Events are a great way to establish your company as an authority in your field. It’s also a integral part of fundraising for non-profits. This seminar walks you through how to create an event from online registration to promotion. Attract new customers/members and deepen existing relationships. This seminar is from Constant Contact and is built around the Event Spot product, but the information can be used with any online event planning product.TRANSCRIPT
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at its core, marketing is about eliciting a physical and measureable
RESPONSE
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keep
convert
find
convert
“Flip The Funnel: Retention is the New Acquisition” -- Joe Jaffe (@jaffejuice)
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© 2013 #EventSpot
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• paper vs. email? • simple graphics • include ALL the basics • write a compelling
message • anticipate questions • be recognizable
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make sure the host organization is very obvious, not just the logo
offer date/time/location/topic
sign-up link should be most obvious, if not ONLY option, and be above the scroll line
place left or center, not right use a text link
don’t give details that distract from signup
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event home page event invitation
event registration
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• collect attendee data
• do not ask too many questions • if you charge a fee, try to collect on the spot
• make sure a confirmation email goes out ASAP
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• drive pre-event build-up and promotion • make it easy to share and forward info • encourage activity during the event… • don’t forget post-event…
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• what is attrition? • how do I avoid it? • so, what do I do?
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use a first name again
reconfirm their registration
if there is a waitlist or the event is full, say so
before 10am, send the day before; after 10am, send the SAME DAY
describe check-in process, where to park, what to bring, emergency contact…
Send a long email (this is the only time I will say this!)
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use a first name again include at least one photo from the event! provide incentive to participate in a survey ask people to post, tweet, comment about their
experience… provide them with sample content! network and regroup on your page! emphasize the call to action – why did you have the
event?
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© 2013 #EventSpot
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© 2013 #EventSpot
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