page 1 pacific newspaper group fundraising program for ... · the fundraising group a cheque for...

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Q: Why does selling newspapers make a good fundraising campaign? A: No money is required up front. You don’t have to buy the product and resell it and you never actually handle the product. Q: Are door-to-door sales required? A: No. You can succeed with this program just by asking family, friends and neighbours to purchase their newspaper subscriptions to help raise money for your cause. Facts We support literacy programs in B.C. through the Newspapers in Education and Raise-A-Reader programs. The newspaper is a great source for in-depth local news, sports, entertainment listings and consumer awareness of local retail and travel deals. Our newsprint is made from three main sources of fibre: recycled newsprint; leftover woodchips (efficient waste from the sawmilling process); and low quality, defective logs unsuitable for B.C. lumber manufacture, maximizing precious resource. How do we get started? Contact us at [email protected]. Pick a fundraising timeline that works best for you and we will provide you with all the tools you need to have a successful campaign. Email [email protected] for more information. The Vancouver Sun and The Province support local communities by providing a way for schools and sports teams to raise money selling daily newspaper subscriptions. Every sale will generate a $ 30 profit for your fundraiser and the whole program has been developed to be quick and easy. How The Program Works Your team will be provided with subscription order forms. The sales support information needed to close subscription sales is on page 2. It makes the selling process simple: • Show friends, family and neighbours the Fundraising Support Information Sheet (page 2.) • Subscriber prospects select the newspaper subscription they would like receive • The volunteers fill out the order form with the purchaser’s applicable information and collect $42 for each new subscription purchased At the end of the two-week campaign, your team captain will collect the orders and tally the total number of subscriptions sold. Your team captain will then contact us and the newspaper subscriptions will be started within 8 business days. Once all orders are started, we will issue the fundraising group a cheque for the money raised. Fundraising Returns For every new daily subscription sold, your fundraising group turns a $30 profit, more than a 71% return. Sell 30, make $900. Questions? Q: What is the time commitment of this program? A: Two weeks. Once the orders are finalized we’ll issue you a cheque, usually within 21 days. Q: Are there any hidden costs? A: There is no cost to your group to run this program and your customers pay the same rate as regular subscriptions. There are no fundraiser charges built in. Q: What qualifies as a new subscription sale? A: New subscribers who live within the Lower Mainland home delivery area and upgrades from weekend only to daily subscriptions are both qualified sales. A current daily subscription cannot be cancelled to create a new subscription. Read this page for an overview of the Fundraising Program and how it works. Once you have signed up, see Page 2 for a handout with answers to questions from potential customers. Page 1 PACIFIC NEWSPAPER GROUP Fundraising Program for Metro Vancouver’s Communities

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Page 1: Page 1 PaciFic NEwSPaPER GROuP Fundraising Program for ... · the fundraising group a cheque for the money raised. Fundraising Returns For every new daily subscription sold, your

Q: Why does selling newspapers make a good fundraising campaign? A: No money is required up front. You don’t have to buy the product and resell it and you never actually handle the product.

Q: Are door-to-door sales required? A: No. You can succeed with this program just by asking family, friends and neighbours to purchase their newspaper subscriptions to help raise money for your cause.

Facts We support literacy programs in B.C. through the Newspapers in Education and Raise-A-Reader programs.

The newspaper is a great source for in-depth local news, sports, entertainment listings and consumer awareness of local retail and travel deals.

Our newsprint is made from three main sources of fibre: recycled newsprint; leftover woodchips (efficient waste from the sawmilling process); and low quality, defective logs unsuitable for B.C. lumber manufacture, maximizing precious resource.

How do we get started? Contact us at [email protected]. Pick a fundraising timeline that works best for you and we will provide you with all the tools you need to have a successful campaign.

Email [email protected] for more information.

PLEASE DO NOT;

• distort the logo

• screen back the logos

• use the logo on distracting backgrounds, patterns, images.

SUN COLOUR VERSIONSPOT: Pantone 209 CCMYK: 0/100/34/51RGB: 128/31/54HEX #: 8B2942

LEGIBILITY;

• WHITE SPACE; Ensure there is at least one “Bar Height”between the logo and other graphic elements.

• When placing in a multi-branded environment, ensure it’s placement is appropriate to its relative importance.

B&W VERSION

• For all positive black & white applications only

• Use on white backgrounds

• Crop off tag line if it is too small to be read, or too small to print properly.

REVERSE VERSION

• For all reverse black & white applications

• Use if background colour isSun burgundy, Province blue or multi-coloured

• For all large format applications (newspaper boxes, tents, etc.)

• Crop off tag line if it is too small to be read, or too small to print properly.

The Vancouver Sun and Province brands are highly visible assets valued by the newspaper’s readership and corporate community. Please use the following guidelines to ensure it always appears consistent and familiar. If you have any questions regarding usage or other environment specific versions, please email [email protected].

The Vancouver Sun and Province Logo Sheet & Brand Guidelines

Bar Height

PROVINCE COLOUR VERSIONSPOT: Pantone 3015 CCMYK: 100/30/0/20RGB: 0/114/171HEX #: 0072AB

• For all positive colour applications only

• Use on white backgrounds

• Crop off tag line if it is too small to be read, or too small to print properly.

The Vancouver Sun and The Province support local communities by providing a way for schools and sports teams to raise money selling daily newspaper subscriptions. Every sale will generate a $30 profit for your fundraiser and the whole program has been developed to be quick and easy.

How The Program Works Your team will be provided with subscription order forms. The sales support information needed to close subscription sales is on page 2.

It makes the selling process simple:

• Showfriends,familyandneighboursthe FundraisingSupportInformationSheet(page2.)

• Subscriberprospectsselectthenewspaper subscription they would like receive

• Thevolunteersfillouttheorderformwiththe purchaser’s applicable information and collect $42 for each new subscription purchased

At the end of the two-week campaign, your team captain will collect the orders and tally the total number of subscriptions sold. Your team captain will then contact us and the newspaper subscriptions will be started within 8 business days. Once all orders are started, we will issue the fundraising group a cheque for the money raised.

Fundraising Returns For every new daily subscription sold, your fundraising group turns a $30 profit, more than a 71% return.

Sell30,make$900.

Questions? Q: What is the time commitment of this program?

A: Two weeks. Once the orders are finalized we’ll issue you a cheque, usually within 21 days.

Q: Are there any hidden costs? A: There is no cost to your group to run this program and your customers pay the same rate as regular subscriptions. There are no fundraiser charges built in.

Q: What qualifies as a new subscription sale? A: New subscribers who live within the Lower Mainland home delivery area and upgrades from weekend only to daily subscriptions are both qualified sales. A current daily subscription cannot be cancelled to create a new subscription.

Read this page for an overview of the Fundraising Program and how it works. Once you have signed up, see Page 2 for a handout with answers to questions from potential customers.

Page 1

P a c i F i c N E w S P a P E R G R O u P

Fundraising Program for Metro Vancouver’s Communities

Page 2: Page 1 PaciFic NEwSPaPER GROuP Fundraising Program for ... · the fundraising group a cheque for the money raised. Fundraising Returns For every new daily subscription sold, your

P a c i F i c N E w S P a P E R G R O u P

Fundraising: Support Information Sheet

Page 2

The Vancouver Sun and The Province are each delivered 6 days a week. Household and community benefits:

• Keepinguptodateoncurrentevents and news

• Entertainment

• Pass-alongvalue:throughprintor conversation

• In-paperadvertisementsforshopping, dining, and entertainment savings

• Subscribersaresupportingliteracy throughRaise-A-Readerand Newspapers in Education programs

• Thenewspaperisagreatsourcefor in-depthlocalnews,sports,entertain- ment listings, and consumer awareness of local retail and travel deals.

• Ournewsprintismadefromthree main sources of fibre: recycled newsprint; leftover woodchips (efficient waste from the sawmilling process); and low quality, defective logs unsuitable for Bc lumber manufacture

Q: What are the newspaper delivery times?

A:TheVancouverSunisdelivered6daysaweekfrom MondaytoSaturday.TheProvinceisdelivered6days aweekfromSundaytoFriday.Deliverytimesare by6:00a.m.onweekdaysandby7:00a.m.onweekends.

Q: What happens after expiry date?

A: About one month prior to the expiry of your three-month subscription, a renewal notice will be issued in the mail. If you wish to cancel your subscription after the initial threemonths,pleasecontactourCustomerService Departmentat604-605-7381or1-800-663-2662andthey will be glad to assist you.

Q: Do the subscription prices include HST?

A: Yes - $42 covers the 3-month term.

PLEASE DO NOT;

• distort the logo

• screen back the logos

• use the logo on distracting backgrounds, patterns, images.

SUN COLOUR VERSIONSPOT: Pantone 209 CCMYK: 0/100/34/51RGB: 128/31/54HEX #: 8B2942

LEGIBILITY;

• WHITE SPACE; Ensure there is at least one “Bar Height”between the logo and other graphic elements.

• When placing in a multi-branded environment, ensure it’s placement is appropriate to its relative importance.

B&W VERSION

• For all positive black & white applications only

• Use on white backgrounds

• Crop off tag line if it is too small to be read, or too small to print properly.

REVERSE VERSION

• For all reverse black & white applications

• Use if background colour isSun burgundy, Province blue or multi-coloured

• For all large format applications (newspaper boxes, tents, etc.)

• Crop off tag line if it is too small to be read, or too small to print properly.

The Vancouver Sun and Province brands are highly visible assets valued by the newspaper’s readership and corporate community. Please use the following guidelines to ensure it always appears consistent and familiar. If you have any questions regarding usage or other environment specific versions, please email [email protected].

The Vancouver Sun and Province Logo Sheet & Brand Guidelines

Bar Height

PROVINCE COLOUR VERSIONSPOT: Pantone 3015 CCMYK: 100/30/0/20RGB: 0/114/171HEX #: 0072AB

• For all positive colour applications only

• Use on white backgrounds

• Crop off tag line if it is too small to be read, or too small to print properly.

If you have any additional questions, please email us at [email protected].

TheVAnCouVerSunhIghlIghTS:

• leadingnewscoverage

• Arts&life,WeekendreviewandTravelonSaturdays

• AthomeonFridays

• Thecity’sbestfoodandwinecoverage

• Subscriberrewardsprogram:exclusiveaccess to concerts, events, and discounts. www.thevancouversun.com/rewards

TheProVInCehIghlIghTS:

• Canucksandin-depthsportscoverage

• localnews

• e-Today,yourentertainmentsourceeveryday.

• SubscriberPerksprogram:exclusiveaccesstoconcerts events, and discounts. www.theprovince.com/perks