ASSESSMENT HANDBOOK 2013–2017 VCE Visual Communication Design

10 VCAA 2012

Performance descriptors

The following descriptors provide a guide to the levels of performance typically demonstrated within each range on the assessment task/s.

MARK RANGE DESCRIPTOR: typical performance in each range

Part A: Explanation and analysis of existing visual communications

13–15 marks Comprehensive and perceptive analysis of the features, purposes, contexts and audience/s of selected existing visual communications. Insightful evaluation of how materials, methods, media, design elements and principles are applied to convey information in existing visual communications. Highly developed evidence that effectively details the connections between existing visual communications and student work. Highly effective use of terminology.

10–12 marks Detailed and clear analysis of the features, purposes, contexts and audience/s of selected existing visual communications. Clear evaluation of how materials, methods, media, design elements and principles are applied to convey information in existing visual communications. Well-developed evidence that details the connections between existing visual communications and student work. Effective use of terminology.

7–9 marks Satisfactory analysis of the features, purposes, contexts and audience/s of selected existing visual communications. Adequate evaluation of how materials, methods, media, design elements and principles are applied to convey information in existing visual communications. Satisfactory evidence that details the connections between existing visual communications and student work. Appropriate use of terminology.

5- 6 marks Limited analysis of the features, purposes, contexts and audience/s of selected existing visual communications. Limited evaluation of how materials, methods, media, design elements and principles are applied to convey information in existing visual communications. Some evidence that details the connections between existing visual communications and student work. Limited use of terminology.

1–4 marks Very limited analysis of the features, purposes, contexts and audience/s of selected existing visual communications. Basic description of how materials, methods, media, design elements and principles are applied to convey information in existing visual communications. Very little evidence that details the connections between existing visual communications and student work. Very limited use of terminology.

Part B: Practice – creation of visual communications

49–60 marks Highly developed skills and accurate use of drawing methods and conventions to visualise ideas and concepts and to create visual communications. Highly effective selection and consistent application of design elements and principles, methods, materials and media to create visual communication for specific purposes, audiences and contexts. Comprehensive knowledge and highly developed skills in the use of type, image and digital applications appropriate to specific visual communications.

VCE Visual Communication Design ASSESSMENT HANDBOOK 2013–2017

VCAA 2012 11

37–48 marks Well- developed skills and accurate use of drawing methods and conventions to visualise ideas and concepts and to create visual communications. Effective selection and generally consistent application of design elements and principles, methods, materials and media to create visual communication for specific purposes, audiences and contexts. Clear knowledge and well- developed skills in the use of type, image and digital applications appropriate to specific visual communications.

25–36 marks Adequate skills and accurate use of drawing methods and conventions to visualise ideas and concepts and to create visual communications. Satisfactory selection and application of design elements and principles, methods, materials and media to create visual communication for specific purposes, audiences and contexts. Adequate knowledge and skills in the use of type, image and digital applications appropriate to specific visual communications.

13–24 marks Limited skills and some accurate use of drawing methods and conventions to visualise ideas and concepts and to create visual communications. Limited selection and limited application of design elements and principles, methods, materials and media to create visual communication for specific purposes, audiences and contexts. Some knowledge and skills in the use of type, image and digital applications appropriate to specific visual communications.

1–12 marks Very limited skills and very little accurate use of drawing methods and conventions to visualise ideas and concepts and to create visual communications. Very limited selection and very little application of design elements and principles, methods, materials and media to create visual communication for specific purposes, audiences and contexts. Very little knowledge and very limited skills in the use of type, image and digital applications appropriate to specific visual communications.

Task/s

Description

In response to given stimulus material, create three visual communications designed for different contexts, purposes and audiences,

These visual communications will include evidence of: • two- or three-dimensional presentation drawing • use of digital methods.

and

An explanation of the connections between each of these visual communications and existing visual communications using one of the following forms: • annotated visual communications • written or oral report supported by visual evidence.

Designing the assessment task/s

Teachers should develop assessment tasks that allow the student to: • analyse existing visual communications from communication, environmental and

industrial design fields in terms of their key features • make and document design decisions that are informed by the analysis of existing visual • communications