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Think you knowMODA?

news

3 December/January 2015/16

By Christina Eccles

TWO footwear students from theUniversity of Northampton havebeen given the opportunity tonetwork with leading industry namesat an international footwear fair inthe fashion capital of Milan.

Laura Pickering and Hallie Lonsdalewill be attending the MICAMfootwear fair in February to work asinterns with the British FootwearAssociation after winning acompetition they were entered intoin exchange for their involvementinvigilating the BFA’s Craft toAmerica, Style to Britain footwearexhibition at the university.

During the trip, they will be able toimmerse themselves in thetradeshow environment, gaininvaluable experience and meet keypeople from some of the bestfootwear brands in the world.

Third year student Laura said: “Iwas a bit overwhelmed when Iheard I had won as there were quitea few people in my class who wereinvigilating, but the fact that I get togo is absolutely amazing.

“As this is my third and final year,this is a great opportunity to get myfoot in the door so I can see first-hand what it will be like when I dogo and work in the industry.

“It will be hard work, but I will get toexperience what's to come so I amlooking forward to it.”

Chief executive of the BFA, JohnSaunders, added: "We are verygrateful to the University ofNorthampton for allowing the BFA touse its gallery as the location forthis fantastic event.

“We would especially like to thankthe students who have given their

time to act as invigilators of theevent – keeping an eye on theexhibits and supplying additionalhelp to the people who have visitedthe event.

“While all the team receive ourthanks, we are pleased to be takingtwo students to work as part of theBFA team at the MICAM trade showin Milan in February and we believethat this will give them the chanceto experience a new excitinginternational market, to see first-hand how companies operate andsell overseas and to interact andget to know some of the UK’sleading footwear companies.

“Bringing together future high-quality UK footwear designers andthe best of the British footwearindustry has to be a good thing –the BFA is proud to be able to makethis happen.”

Best foot forward forduo as they attendMilan footwear fair

SPECIALIST fashion retail business73 Retail – a UK franchise partnerfor Timberland and other brands –can now offer digital receipts tocustomers at stores across theSouth of England, from Cambridgeto Padstow, thanks to the yReceiptsapplication and integration workcompleted by EPOS and retailsystems partner Futura RetailSolutions.

73 Retail, which also partnersbrands including Havaianas, TheNorth Face and Happy Socks,currently uses Futura’s EPOS across10 stores together with Futura’shead office management solutionwhich includes buying,merchandising, stock managementand reporting functionality.

Integrating the yReceipts applicationwith Futura adds a further layer tocustomer service making shoppingeasier, but also ensuring bettercustomer data capture and feedback

too. Customers now receive a digitalreceipt emailed to their inbox,straight from the till.

Receipts are fully customised tomaintain store branding and caninclude targeted offers, real-timefeedback and social mediaintegration to increase customerinteraction.

Founding director at 73 Retail, LukeUnderhill, said: “As exclusive UKfranchise partners for Timberlandand other brands the Futura retailplatform provides a rock solid retailsolution for a multifaceted businessmodel like ours.

“Combined with an excellentreputation it was a simple choice forus. Adding yReceipts functionalitynot only improves the customerexperience, but encouragesimmediate interaction and feedbackwith immeasurable value both to usand our retail partners.”

Futura and yReceipts

A CARDIFF primary school hasbeen recognised by roadsafety charity Brake as one ofthe star schools from Brake’sGiant Walk, sponsored byfootwear retailer Brantano.

230 children from Christ theKing Primary School took partin the walk to call for saferroads in their community.

The school held road safetytalks in class, ran role playingactivities with road crossingsin their playground, and bakedtraffic light biscuits.

They also raised £763.42 tosupport Brake’s campaigns forsafer roads and to supportbereaved and injured victimsof road crashes

Senior communityengagement officer at Brake,Philip Goose, said: “We aredelighted to recognise Christthe King Primary School asone of our Star Schools from2015.

“Brake’s Giant Walk,supported in 2015 byBrantano and their storesthroughout the UK, is a greatway for schools to call forsafer roads in theircommunity for children to beable to walk or cycle withoutfear or threat from traffic.”

Star schoolrecognisedby Brake

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4 December/January 2015/16 news

MODA Footwear returns to the NECthis February with a revised layoutand a strengthened line up ofessential and directional footwearbrands.

Having introduced new locations forits five shows – footwear,womenswear, menswear,accessories and lingerie – Moda willmaximise the potential of each of itssectors, including the introduction ofseveral new features within itsfootwear arena.

This season will see the launch ofBoutique, a platform within ModaFootwear dedicated to contemporarywomen’s footwear brands.

Boutique will showcase a curated

edit of brands – including PeterKaiser, Lemon Jelly, Hoegl, Alpe,Lisa Kay and Ruby Shoo – and it’s amove which has been welcomed bybuyers within the wider womenswearsphere, as well as dedicatedfootwear visitors.

Director at independent departmentstore Ravens of Southend in Essex,Neil Raven, said: “Having relevantproducts grouped together at Modawill be an advantage for us,particularly when we are looking fornew inspiration.

“We introduced footwear into thestore about six years ago becauseso many of our ladies were askingfor shoes, so we are still perfectingour brand mix.”

Beyond Boutique, Moda Footwearwill welcome back returningfavourites such as Hush Puppies,Cat, Sebago, Chatham, Aigle, Ravel,Rieker and Dr Martens.

Event director Sean O’Connoradded: “The brand line-up at ModaFootwear continues to diversifyseason after season.

“We are delighted to see that somany of the brands who showedwith us for the first time in summerwill return for autumn,demonstrating the distinct butequally strong identity of the twoseasons.”

Mini Moda will also build upon itsposition as the national footwear

show for the children’s sector with astrengthened line-up of kids’collections.

Italian brand Lelli Kelly makes awelcome return, alongside returningfavourites Xti Kids, Froddo, Ricosta,Bo-Bell and Bobux.

This season will also see ModaFootwear coincide with the FootwearIndustry Awards, which will takeplace at Birmingham’s NationalConference Centre – formerly theMotorcycle Museum – on theSunday evening of the show.

Registration to attend ModaFootwear, which takes place at theNEC on February 21-23, is free tofootwear buyers and retailers.

Think you know Moda?

By Olivia Taylor

THE University of Northamptonhosted an exhibition which focusedon the influence the Ivy League hadon the footwear industry inNorthamptonshire.

Curated by Tim Walker and TomShaw, with support from the BritishFootwear Association, the Craft toAmerica Style to Britain exhibitionemphasised the links between the20th Century style that emergedwithin the elite universities of theUnited States, traced thatdevelopment and demonstrated howit had influenced the output of theBritish footwear industry.

Images from Graham Marsh’s book,Hollywood and the Ivy Look, whichincludes Steve McQueen, PaulNewman and Anthony Perkins,displayed how the look wasembraced by leading actors andstudios. It also demonstrated theprojection of this dress codethroughout one of America’s mostdefining periods of global culturaldominance.

The exhibition also brought the

manufacturing process to life.

Photo shoots and film from localproduction detailed the meticulouscraft skills and continued investmentrequired to create the higheststandards of footwear in the world.

Acting dean of the School of TheArts at the University ofNorthampton, Jayne Bingham, said:“We were delighted to host theBritish Footwear Association’s Craftto America exhibition.

“The School of The Arts worksclosely with the BFA to support itsinitiatives and it provided excellentguidance to ensure our BA (Hons)Footwear and Accessoriesprogramme meets the needs ofindustry.”

Tim added: “The University ofNorthampton was chosen as theexhibition venue due to its fantasticglobalisation of quality footwearbrands and its continuousinvestment in high qualitycraftsmanship. The work on showalso highlighted the influence of theIvy League on the Northamptonshirefootwear industry.”

Ivy League’s influence onarea’s footwear industryshowcased at exhibition

Quirky footwear brand Irregular Choice has collaborated with Disney/Lucas filmon a new Star Wars’ inspired collection. The limited edition collection featuresactual characters from the films as heels, plus details such as prints,embroidery, specially designed insoles and collectable boxes.

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6 December/January 2015/16 news

WHEN you find a shoe that fits, buyit in every colour – is Milenika’sfitting motto.

And it will surely become a lot morewomen’s as they find out about thehidden secret that is Milenika shoes,as they’ll be lusting over not onlyevery colour, but most likely everysingle style available.

Milenika shoes is a brand which willfit the foot like a glove, while alsocatering to someone with a moreclassic taste looking to put a newtwist to their footwear choices.

Milenika shoes are fully crafted fromleather, with the utmost attention todetail, so as to create shoes andheels which not only are fashionforward, but also great quality andcomfortable to wear, so women allover the world will be able to wearthe magnificent designs for years tocome. With inspiration drawn fromnature, geometry and the humanbody, Milenika gives footwear a verydistinctive signature and specialfeeling for the person wearing them.

All made with love, good taste andexceptional design, they are simplyputting a smile on the faces of thepeople wearing the piece of theMilenika story.

For the love of shoes – MilenikaShoes!

When you find shoe thatfits, buy it in every colour

OUT On a Limb Magazine willsponsor the Footwear IndustryAwards as it reaches its fifth yearanniversary.

The magazine will sponsor Men’sFootwear Brand of the Year at theevent, which will take place at theNational Conference Centre(formally known as the NationalMotorcycle Museum) on February21, 2016.

Group sales manager BeverleyGreen said: “Out on a Limb isdelighted and honoured to besupporting The Footwear IndustryAwards once again.

“It is not only a highly successfulway of recognising all that is goodabout our industry; it also offersinvaluable networking opportunitiesin a social atmosphere.

“Good luck to all nominees and welook forward to meeting the winnersat one of the most prestigiousoccasions in the footwear industrycalendar.”

Other sponsors include mainsponsor Clarks, Cherry Blossom,Legero Superfit, HB Shoes, ModaFootwear, pediped, Rieker andSkechers.

OOAL to sponsorindustry awards

Panorama launchesnew area for shoesand accessories INSPIRED by retailers and buyers,Panorama Berlin will launch its firstdedicated space for shoes andaccessories during the Fall/Winter2016/2017 season.

In a dedicated hall withapproximately 3,000 sqm of space,more than 100 selected shoe andaccessory vendors will present theirproducts from January 19-21 2016.

Hall eight is situated between themain food area in Hall seven c,where the popular Berlin StreetFood Market is located, and Hallnine, where the new project – NovaConcept – will take place for thefirst time.

CEO of Panorama Berlin JoergWichmann said: “With our dedicatedshoe and accessory hall, we want toaddress the fact that this segmentis becoming increasingly importantcommercially.

“This new platform provides analternative to the familiar formatsthat surface later in the season,since we offer retailers andexhibitors an opportunity to view and

decide on shoes and accessories atan early stage. “Moreover, this canbe done within a fashion contextand while participating in PanoramaBerlin’s international character.

“It is also a useful addition to ourportfolio. Fashion has a lot to dowith styling. To create new looks onan ongoing basis, you need shoesand accessories – and you cannever have enough of them.”

LANCASTER University has launchedthe Pentland Centre – a researchunit dedicated to solvingsustainability challenges faced bybusinesses.

The Pentland Centre will bringtogether the best minds in scienceand business to find moresustainable ways of working that canbe applied and scaled by business.

The partnership connects LancasterUniversity – home to one of theUK’s top business schools and oneof the leading environmentalresearch centres in Europe – andthe Pentland Group plc, a privatelyowned, global brand managementcompany with wholesale and retailbusinesses in sports, outdoor andfashion.

Professor Gail Whiteman will beleading the Pentland Centre as theRubin Chair for Sustainability inBusiness.

Before joining the centre, shespent more than a decade at theRotterdam School of Managementand had a distinguished career inthe private sector – originallyworking in advertising and marketing– and academia.

She said: “My overriding mission isto link the best minds in science,the best minds in business and localpeople to help deliver positivechange. It’s about boiling down themessages to make the science moreunderstandable for leaders inbusiness.”

The official cutting of the ribbon with Gail Whiteman (The new Rubin Chair forSustainability in Business) and Andy Rubin (chairman of Pentland Brands, whichis part of Pentland Group)

University opens newPentland Centre unit

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feat

ures

features

Gap in the marketleads to Lucylaunching ownbrand

Give your feet thegift of the ‘Legerofeeling’ throughoutthe year

Cover story – page 10

8 December/January 2015/16

Big names added tospeaker line-up fornext Pure LondonPURE London has secured acompelling line-up of over 20speakers for its forthcoming edition,with representatives from House ofFraser, Marks and Spencer, RiverIsland, F&F, Museum of London andThe Fashion and Textile Museumadding to the exciting seminarprogramme alongside award-winningindustry figures. Tailored sessionswill also be provided by WGSN andUK Trade and Investment.

Seminars for February 2016 willinclude detailed insights on the toptrends in the industry, guides tobuying for Autumn Winter 16,success stories and tips onbranding, merchandising, e-commerce, social media, brandcollaborations, budgeting andinternational expansion. Thedynamic trade event will providevisitors, buyers and brands inattendance with unmissable contentfrom some of the industry’s mostreputable names.

Claudia Battisel, director of buyingat House of Fraser, will provide akeynote seminar on Sunday February14. Claudia will discuss keeping upwith the business of fashion,mastering new skills and developinga team for long-term success.

Dave Thomson, head of product atM&S.com and Mobile, will bediscussing the presence oftechnology in everyday life and howthis has transformed consumers’habits. He will talk about investing ina ‘mobile-first’ business, bringingmultiple long-term benefits, taking

to the main stage at 3.30pm onSunday February 14.

Stephen Hall, retail visual director atRiver Island, will be in the MainStage on Sunday February 14presenting a talk on five steps toupdate a shop window and in-storedisplays. This practical advice from amerchandising expert will focus ontargeting the right customers andusing seasonal displays to increasesales.

Also on the Sunday, BeatriceBehlen, senior curator at Museum ofLondon will be sharing her up closeand personal insights on fashion.This includes the memoirs of a dressand the stories our clothes tell.Curating a wardrobe from the pastcompared to the present day andthe role clothes play in reflectingand shaping our personalities.

Beatrice added: “I think customersare generally more demanding, theyexpect retail professionals to reallyknow about fabrics, how to care forthem and to be able to usetechnology to find out where an outof stock item can still be found. Ilook forward to talking about howimportant clothes are for identityand how you can see that in theclothes that have survived.”

In line with Pure London’s launch of

menswear for Autumn Winter 16,Simon Middleton, founder atShackelton, David Mullane, owner ofW2 and Bernadette Kissane, appareland footwear analyst at

Euromonitor International willprovide insight into what men want,the ever-growing menswear marketand how to build a breakthroughwith a menswear brand.

As luxury brands increasinglybecome the preserve of the super-rich and fast fashion chases theunder-30s; talks from Alyson Walsh,author and blogger and AliceHastings-Bass, co founder at LUXFIX, will discuss how independentretailers serve all those stylish 30+women who are neglected by thelarge incumbent fashion players.

A highlight for many visitors at PureLondon, WGSN will return to presenttheir trend forecast for AutumnWinter 16, sharing perspectives onthe key looks, colours, shapes andfabrics that are set to be huge forthe seasons ahead. Presented onthe main stage the forecast is anessential session for buyers, stylistsand designers, with the key trendsbeing brought to life during thesucceeding catwalk show. A trend-led young fashion catwalk will alsotake place twice a day on the SpiritCatwalk.

The forthcoming edition will takeplace from February 14-16 atOlympia London. For moreinformation on the programme visitwww.purelondon.com/fashionforum

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9December/January 2015/16features

THE sector is in the starting blocksfor the 121st GDS – GlobalDestination for Shoes andAccessories.

The winter edition from February 10to 12 2016 will once again offerexciting collections, acomprehensive trend programme aswell as fresh inspirations for retailersto design their ranges.

As an impulse-generating event forthe new 2016 Autumn/Winterseason, GDS offers more than 800brands the platform to present theirnew collections and highlights to aninternational audience.

Inspired by the shoppingmetropolises of this world theSTUDIO, HIGHSTREET and POP UPlifestyle worlds reflect the entirerange from urban and hip labels andmodern to classic styles through toPremium shoe fashions.

New at GDS The HIGHSTREET segment awaitsvisitors with an exciting newcomer:with its participation Timberlandunderlines the internationalimportance of GDS.

Furthermore, the STUDIO segment isdelighted at the return of Lottusse,the brand that has been causing astir with high-quality collections andnot just this season. The POP UParea in Hall 10 can also delight inthe return of G-STAR. In the high-end premium segment STUDIO, newbrands like Oliver Sweeney, LaBottega di Lisa, Miista, Esseutesseand Roy Robson delight visitors.Accessories by Mur86phy as well asbags from Philipp-Lacquer andAnother Bag enhance the STUDIOarea.

Newcomers in the HIGHSTREET areainclude: Lyle&Scott, Rockland,Franzini and Via Scarpa.

In the accessories segment, StreetLevel presents trendy bag styles. TheKids segment is supplemented byexciting collections by Shoesme,Shoo Pom, Shwik and Move byMelton. EMU Australia Kids willappear for the first time with theirown stand. Group Royer ispresenting collections by KickersKids, Astaire, Mod‘8 and Robeez inthe Kids Area. The POP UP Area will

be presenting the brands Ten Pointsand NEWFS brands for the first time.

Trends at GDS In addition to its inspiring collectionrange, GDS also has acomprehensive trend line-up instore.

Once again, the overarching trendtheme will be impressively staged onthe Highlight Route. The topical“Digital Craft” motif – which featuredat the last edition of GDS andpicked up on 3D technologies intheir varied facets – will now beconsistently further developed forFebruary 2016.

Under the “Fusion of Digital andReal Life Shop Experience” mottothe analogue and digital world arebrought together in a meaningfulway. This zeitgeist theme also hasinspirations on topics like“Sustainable Materials” and“Wearables” in store.

The GDS Fashion Shows and showsof individual brands again featuringin Hall 10 will provide liveinformation on topical seasonallooks. The Trend Spots in Hall fiveprovide comprehensive insights intothe seasonal trends for 2016.Trends and innovations areatmospherically staged here andstrikingly presented within moodspaces and design objects. ForumTouch, on the other hand, serves asa comprehensive information poolfor textures and surfaces.

New collections and a uniquesupporting programme provideretailers with broad-basedinformation on the latest innovationsin the shoe sector.

Commenting on the kick-off to theevent, director of GDS and tag it!,Kirstin Deutelmoser said:“Information and inspirations are theperfect way for retailers kick off thenew season and the order period.

“This is exactly what retailers get atGDS: impulses for putting togetheran ideal range!

“We are delighted that newcomerslike Timberland as well as returneeslike G-Star and Lottusse areenhancing the collection portfolioand international flair of GDS withtheir participation. I hope even moreretailers will use our comprehensiveline-up at the forthcoming GDS.”

Fashion Bloggers: Success enters its FourthRound Together with styleranking, February2016 will see theFashionBloggerCafé “shoedition”enter its fourth round at GDS. Aheadof the official GDS start, a newblogger will be chosen fortestimonials. A worthy successor willfollow in the footsteps of Maja Wyh,Alice M. Huynh and NinaSchwichtenberg alias Fashiioncarpet.

At GDS the next testimonials bloggerwill select and review the latest shoeand accessories trends, rating themwith fashion know-how andpublishing the most important it-pieces on high-reach channels.

At the Blogger Runway Show, thetestimonial blogger along with fourother bloggers will showcase uniquelooks.

At the obligatory FashionBloggerCaféshoedition fashion bloggers meet tonetwork, attend informative lecturesrelating to the blogging business and

take part in the varied programme atthe action stands of theFashionBloggerCafé shoedition.

tag it! – The Private Label Show One date, one city, two trade shows.Running in parallel to GDS tag it! willbe held for the fourth time now – asa trade show in the Private Labelsegment. For the first time tag it!will be staged in Hall one ofDüsseldorf Exhibition Centre.

International flair is at the forefronthere with manufacturers from Asiapresenting their collectionsparticularly aimed at internationalretailers of shoes and accessorieswith a focus on sourcing and privatelabel productions. tag it! is a uniqueplatform for making personalcontacts with key volume buyersfrom traditional and thresholdmarkets. Here retailers will find thelatest products for the still growingmarket of price-sensitive buyers.

GDS Dates in 2016 The forthcoming GDS and tag it!events will run from February 10 to12 2016, as usual from Wednesdayto Friday.

From July 2016 a new sequence ofdays will apply: July 26 to 28 fromTuesday to Thursday.

The new scheduling means Friday,one of the highest earning days inretail, can be avoided. Retailers cantherefore use the trade shows in themost effective way possible and willnot be forced to decide between atrade show visit and sales.

All activities relating to GDS and tagit! can be found online at:www.gds-online.com andwww.tag-it-show.com

Information, inspirationand impulses at GDS

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10 December/January 2015/16 features

Out on a Limb cover story

Give your feet the giftof the ‘Legero feeling’throughout the yearLegero Schuhfabrik GesmbH has itsheadquarters in Graz, Austria.

Founded in Vienna in 1872 by atraditional master shoemaker duringthe Habsburg period, the companybecame a private limited companyin 1954.

The company is majority owned bythe Stolitzka family. The LegeroGroup entails four brands and isconsidered to be a global shoecompany for children and adults.

The head office in Graz isresponsible for the development ofthe brands Legero, Superfit andVIOS.

The subsidiary company ThinkSchuhwerke GmbH is seated inKopfing, Austria and develops thebrand Think!

The company currently operates itsown production sites in Europe andhas partner production sites in theFar East.

The company has almost 1,000employees worldwide. More thanfive million pairs of shoes areproduced and sold yearly by theLegero Group, which makes it one ofthe leading brands on the Europeanshoe market.

Legero wants to conquer people’shearts through their feet.

The slogan “My feet’s favouriteshoes” reflects the brand’sphilosophy and the company’sambition to serve as the preferredcasual shoe brand for everyoccasion.

People who love their feet give themthe gift of the “Legero feeling” allthrough the year. Legero is not aseasonal shoe, but a brand that canbe worn throughout the year,fulfilling all of its requirements inevery situation and at all times.

In the winter and in the summer, inwet and dry conditions, in the cityand in the great outdoors.

The company is also a brand partnerof W L Gore & Associates whomanufacture GORE-TEX®.

We offer our footwear in UK sizesthree-and-a-half to 10 and EURO 36– 43 for ladies and sizes EURO 40 –48 for men.

All shoes and boots are producedwith insoles that are removable.

Many styles are combined withGORE-TEX® for complete protectionand comfort in both Winter and

Summer. The Legero collection forAdults has been in the UK & Irelandmarket for five years now and isgrowing within the stores it iscurrently stocked. Shoes can beordered by Pre-order in free sizesand there is also Re-orderavailability in season.

Legero will be at MODA on standF40 in February 2016 and will alsobe at the European trade fairs Rivadel Garda and MICAM.

Our UK & Ireland sales team are: Marcus Baker – UK South & IrelandRegional Account ManagerTel – +44 7775 995547email – marcus.baker@legero.at

Terry McIntosh– UK North Sales AgentTel – 07957 834348email – terry.mcintosh@legero.at

Web – www.legero.at Twitter – @legeroukeire Facebook – legeroukireland

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11December/January 2015/16features

A London based shoe designer has opened a flagship boutique store to meet an increase in customerdemand. OOAL reporter Olivia Taylor found out more.

LUCY Choi, niece of iconic designerJimmy Choo, entered the footwearindustry over 10 years ago,progressing to launch her own brandafter spotting a gap in the marketfor a shoe label that was at thesame time chic, luxurious andaffordable.

She explained: “After an eight yearcareer in the city, I moved to theshoe industry. As the managingdirector of French Sole for 10 years,I was instrumental in expanding theirbrand in the UK and worldwide, toAsia, the Middle East and into theAmerican market.

“After 10 happy years at French SoleI felt it was the right time to moveon. The development of my ownbrand Lucy Choi London was anatural and logical step for me totake to fulfill my desire of launchingmy own shoe label.

“Why should you always have tospend hundreds of pounds to have abeautifully made, stylish andcomfortable shoe?”

Because of the brand’s success,Lucy felt opening the store was anatural progression to cater for hergrowing clientèle. The shop allowscustomers to try on and purchaseshoes from the full collection.

Lucy said: “Connaught Street waschosen as the perfect location as Ifelt there were many synergiesbetween my boutique label and thecommunity feel found in this area inthe heart of the Hyde Park Estate.

“My boutique is a luxurious,welcoming space, where customerscan come in, relax and enjoypersonal service and a truly specialshopping experience. We wanted tocreate a true shoe-candy heavenand mirror every girl's dream boudoirwith an array of eye-catching andalluring shoes.”

Lucy designed a shoe especially tomark the launch of the boutique andit has proved to be one of the bestsellers from her current collection.

She added: “My new limited editionDormer shoes are proving verypopular! So popular in fact that Ihad to sell my very own pair.

“I designed them to mark the launchof the boutique. I tried to infuse ourethos into this shoe by creatingdaring, sexy, and playful designs.

“This shoe combines a mix of eye-catching snake print leathers withblack and white chevron detailing. Ithas the right pop of colour to set offyour Autumn wardrobe and isperfect for the whole season."

Lucy is now gearing up for her firstChristmas at the store, hoping thatshe continues to attract a range ofdifferent clientèle.

“We had a fantastic launch partylast month with so many friends andpress coming to celebrate the

opening. Footfall has been steadysince then and I hope particularly inthe run up to Christmas this footfallwill continue to stay strong.”

In the future, Lucy hopes to extendher brand further and branch out ofLondon, opening more stores acrossthe world.

She said: “I’d love to open furtherboutiques both in London and alsointernationally in the future. I’vealways put my heart and soul intoany business I have worked for, andit is so rewarding to see the resultswith my own Lucy Choi London.”

Website: www.lucychoilondon.comTel: 0207 4023 434

Email: info@lucychoilondon.com

The front of Lucy Choi’s shop on Connaught Street in London (left) and the luxurious welcoming interior space where customers can relax (right).

Gap in the market leads toLucy launching own brand

Lucy Choi (left) and the new limited edition Dormer shoe (right) that has proved so popular that Lucy sold her own pair.

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14 December/January 2015/16 back to school + kool for kids

ALWAYS interested in innovationand satisfying the specificrequirements of a foot that isgrowing and has to do it shod inthe most appropriate way, theGarvalín company began aresearch project with theBiomecánica Institute ofValencia, which led in 1996 tothe label Biomecánics, whosepriority mission is ergonomicsand adaptation to use.

Through exhaustive studies onthousands of children and

observation of their differentneeds at different ages, came arange of highly comfortableshoes where conception, materialand construction are fullycommitted to ergonomics.

Pictured are:

A boy’s double Velcro BTS shoemade in black leather withleather linings, leather uppersand rubber soles.

Size 28x34 is £23.75 to retail for£48 and 35x41 is £25.67 toretail for £51.

A girl’s Mary Jane style withleather uppers, leather lining anda rubber sole unit, made in blackleather, black patent and blueleather.

Size 24x30 is £22.17 for £45retail, 31x34 is £23.08 for £46retail, and 35x38 is £24 for £48retail.

Range of highly comfortable shoes on offer

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15December/January 2015/16back to school + kool for kidz

THIS autumn/winter, we'reintroducing the colour teal to theStart-rite palette for an excitingAW15 Start-rite Heritage range.

Our heritage collection is all aboutoriginal designs, designed exclusivelyfor the shape of children's feet andrepresents the best quality, style andcomfort.

We've been talking to mums andlistening to what they love about theStart-rite brand, and brought backsome of the classic designs thatthey loved so much.

Some of the updated products that

parents loved were originallydesigned over 30 years ago.

The designs are now morelightweight and flexible, whilst stillmaintaining the brand's signatureethos of quality fitted footwear.

You'll notice the teal heritageproducts have been added to certainstyles in each age range – from pre-walkers and junior shoes, through toour boots collections, giving some ofour key styles that all importantmodern makeover.

The collection can be viewed online.

Start-rite adds tealto its palette forHeritage range

BORN in 2008 with eco-friendlyvalues at its core, French brandEasy Peasy designs pre-walkers,junior shoes and accessories withpersonality.

Fusing playful patterns in stand-outshades, all of their pieces are madefrom soft, lightweight leather to letlittle feet breathe.

For SS16, the designers sign a newplayful and creative collection.

The famous super soft and chemicalfree slippers Blublu, Blumoo, Kiny,Bomok, are proposed in amazingcolours: yellow cab, light purple,light blue, which will combineperfectly with different prints.

Sandals for older kids are availableeither in these colours or withmetallic finish.

From AW16, Easy Peasy will beoffering a new first walker collection.

The accessories line is remainingvery strong and popular with thefamous Ronron round kids bagsbeing the best selling style. The lineis also expanding with a specialcollection for the mums: bigshopping bag, make-up pouch bag.

Easy Peasy is currently available inmany shops and e-tailers such asHarvey Nichols, Tippy Toes Kids inNotting Hill and many otherindependent shops.

Easy Peasy’s designslet little feet breathe

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17December/January 2015/16back to school + kool for kidz

Bubble London set tobe better than everTHE AW16 Bubble London show isset to be better than ever withexciting additions and exclusivenew

signings. This season sees theintroduction of ‘POP’, a curatedarea of inspiring brands andemerging designers, who canshowcase their key pieces toBubble London’s visitors keen todiscover something special this

season.

New brands confirmed for AW16include Buffalo and Bear, aBritish-made clothing andaccessories brand for babies andtoddlers, Petite Vigogne, anursery accessories brandcrafted using the finest Pimacotton, Les Lutins, a Parisiancashmere baby brand and leadingSpanish footwear brand XTI,

known for its high-quality yetfunctional shoes.

Returning brands include muslinbabycare experts aden + anais,Portuguese baby and kids brandPatachou, best-selling Spanishkids brand, Mayoral, baby andkids knitwear brand The BonnieMob, super chic Europeanfashion accessories and interiorsbrand Bakker Made With Love, in

addition to footwear from Igorand Mini Melissa and organicbaby and kids clothing fromPiccalilly and Frugi.

To find out more about BubbleLondon, please visitwww.bubblelondon.com and shareyour news and views aboutBubble London on Facebook,Instagram and Twitter.

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Brand WatchadvertisersTaylor BlakeNicole LeeISPO

18 December/January 2015/16

FRODDO – everystep is your storyFRODDO is a Croatian designed andmanufactured children’s brand usingonly the highest quality materialsand constantly innovating to createpremium footwear.

Very popular in Europe, FRODDOshoes are now expanding rapidlywithin the UK and global markets.

Children love the fun, playful stylesand parents know that the fit,comfort and quality are assured.

Working closely with expertpodiatrists, FRODDO createanatomic, natural and individualfootwear.

All shoes have arch support andbreathable membranes and noharmful, toxic materials or chromeV1 compounds are used inproduction.

The trademark FRODDOTEX range

uses waterproof and breathablemembranes and the natural woollinings keep feet warm and dry.

The new AW16 collection is full ofinteresting and unique details. Lookout for the new leathers and finishes– vintage colours and purple, blueand green patent; a lovely snakeskintextured leather and exciting newmetallic pink leopard prints. Plus furand tassel trim, buckles andcontrasting colour details.

Due to their popularity, the Chelseaboots range has been extended withgreat new colours and some funkymulticoloured elastics.

Sizes now start from 25 ans go upto size 40 and the black version ispart of our BTS.

FRODDO also has an extensiverange of school Shoes available all

year round in sizes 25 – 40.

The FRODDO Hi Tops range featurescolourful elastic laces with side zipand Velcro fastenings also available.

New in 2016, the FRODDOPrewalker range is beautifully soft,made with premium, chrome freeleather and bright colours.

The non slip outsoles are a uniquefeature for Prewalkers and will makeFRODDO stand out with customers.

FRODDO customers will also enjoyour new B2B facility for up to datestock ordering at their leisure withfast delivery from Croatia withinthree to five working days.

Please come and see us at BUBBLELONDON on stand C34 – January 31 to

February 1 and at MODA, NEC onstand 41, hall 17 – February 21 to 23

or contact us for a new brochure.

Manufacturer has never been so busyIN over 60 years, Early Days, theLeicester based baby and children’sfootwear manufacturers have neverbeen so busy.

2015 has been the companies mostsuccessful year ever, with next year’sorder book filling up fast.

The company has seen demand forboth its Early Days and Baypodsbrands grow dramatically this yearand they are having to invest in newmachinery and staff to keep up withthe ever increasing sales.

Early Days, their premier brand,received massive exposure recentlyresulting in sales far exceeding thecompany’s expectations and theirnew leather first walkers are now

sharing in this success.

At the same time, Baypods – theirvalue range – is seeing tremendousgrowth selling through babywearwholesalers around the UK andoverseas.

2016 sees more new styles for both

collections including a brand newvalue range of first walkers to theBaypods range, all made in the UKat great prices.

For more details please contact 01162 716944 or emailsales@earlydays.ltd.uk

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21December/January 2015/16Brand Watch 2016

Global sportswear brand Helly Hansen has unveiled its outdoor performance footwearcollection for winter 2015. Paying homage to its Norwegian heritage, the range combinesfashionable Scandinavian design influences with the ultimate in comfort and perform-ance. Designs include the W Hedda boots, made with a premium, weather-resistantnubuck and suede upper and adjustable laces for the perfect fit. The sole is made with aHelly Grip compound, to ensure great traction in wintry conditions. Sporty style meetsoutdoor tradition in W Harriet – Helly Hansen’s new winter boot for women who desirewarmth and fashion in one boot. W Harriet is styled with a suede exterior, nylon webbingfor support and a soft faux-fur lining for an extra hit of luxury. The boot is finished with awhite rubber cup sole and a Helly Grip outsole for stability and traction on slippery paths.

Merrell launches theEnergy to bridge gap POPULAR outdoor footwear brandMerrell has broken into the lifestylearena, launching the Emergyexclusively in selected Office storesto bridge the gap between the trailand the city.

Known for their specialist hikingboots, Merrell has taken the leap todesign a hybrid trainer influenced byits outdoor heritage with style to hitthe streets.

The Emergy ensures a combinationof style and comfort merged withMerrell’s patented performancetechnology: M Select Fresh providesbreathability and M Select Gripdelivers slip-resistant traction on wetor dry ground.

The non-slip tongue with foampadding provides comfort, while thebreathable mesh lining and hiddenair cushions provide durability.

Lead designer Martin Dean said:“The challenge was simple – createa shoe that’s made for the streetsbut also ready to hit the dirt.

“Merrell’s heritage as an outdoorfootwear brand also had a biginfluence on the design process; thisis most noticeable on the sole,which takes inspiration from anindoor climbing wall and uses boldbright colours to contrast the shoe’supper.”

FOOTWEAR designer Milly J hasadded another trophy to hercollection after being recognised atthe recent Precious Awards.

Milly, whose shoes are loved bycelebrities including Kylie Minogue,was named Outstanding Woman in

the Creative Industries at theawards. The event recogniseswomen of colour doing great thingsin business and leadership and areendorsed by the Prime Minister andsupported by The British Library,Credit Suisse and Barclays Bank.

Designer wins another award

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22 December/January 2015/16

How to avoid losing onlinecustomers in the mobile ageBy Ian Tomlinson, Cybertill

DO you often find yourself shopping ona phone and having to zoom in andaround the site because it won’t fit onyour screen?

Then you click on a new link and haveto start the process again, and nodoubt before long you give up as itbecomes too difficult to navigate.

This is an unresponsive website. Nowimagine your customers going throughthat frustration on your site while tryingto search for a specific pair of shoes orbrand. It’s likely that they would leavetoo.

Mobile or responsive?

For retailers there are two solutions,you either have an additional mobilewebsite or you have a responsivewebsite.

With a mobile site, a website designedspecifically for mobile devices, retailershave to manage two websites (and payfor two websites).

However, with a responsive website,content fits to the screen size it isbeing viewed on, whether it’s on asmartphone, tablet or laptop, so youonly need one website.

There’s no more moving around orzooming in and out – you can seeeverything you want simply by scrollingdown. It’s a true ‘one size fits all’approach.

Even Google is taking notice of theevolution of mobile shopping, havingdecided to penalise non mobile-friendlywebsites, which means retailerswithout one can expect to see theirrankings, traffic and ultimately salesfall. What’s more, Google nowrecommends responsive sites overmobile sites.

The mobile commerce sector in the UKis currently worth £9.7bn, and isexpected to grow to a staggering£53.6bn by 2024, according to arecent survey by Webloyalty.

It’s because of stats like this that an

ecommerce solution for mobile phonesand tablets is not only a must for thebig footwear retailers, but for the likesof independent footwear retailers aswell.

Without a responsive site, you may findyou lose potential customers due tothe shopping and checkout processbeing too difficult and search enginerankings dropping.

For more information and advice, youcan download our free guidecomparing responsive and mobilewebsites at www.cybertill.co.uk/responsive-vs-mobile

Ian Tomlinson

‘Without a responsive site, you may find youlose potential customers due to the shoppingand checkout process being too difficult andsearch engine rankings dropping.’

MPs urgedto valuefootwearAN expert has visited the Housesof Parliament to urge MPs tovalue the role footwear has inimproving health.

Hosted by Mid Norfolk MPGeorge Freeman, minister forLife Sciences, the ‘PoliticallyCorrect Footwear’ event calledon politicians to officiallyrecognise the role correctly-fitting footwear has.

The group also called forgovernment health warnings tobe used to encourage anaccurate fitting for children’sshoes. Associate professor inpodiatry, Dr Mike Curran, wasinvited as he chairs a consortiumof footwear companies – theHealthy Footwear Guide – whichincludes well known footwearcompanies such as Hotters,Clarks, DB and Padders. Thesecompanies have a range ofshoes that are classed ashealthy fitting footwear.

He said: “I was delighted that wereceived 29 MPs into the roomover the course of the event –something of a record inlobbying MPs on health relatedissues.”

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RETAIL SOLUTIONS

SalesTony Barry – Sales & MarketingDirector (tb@scriptmedia.co.uk)Beverley Green – Group SalesManager (bg@scriptmedia.co.uk)

Advertising ContactsTel: 01226 734333 Fax: 01226 734477

EditorialJudith Halkerston – Group EditorChristina Eccles – ReporterDominic Musgrave – Reporter

Editorial ContactsTel: 01226 734694Email: ce@scriptmedia.co.uk

Design & ProductionStewart Holt – Studio Manager(sth@scriptmedia.co.uk)Jess Hancock – Graphic Designer(jhk@scriptmedia.co.uk)

Circulation01226 734695 (24 hour hotline)Email: circulation@scriptmedia.co.uk

Contacts

DIARYdatesPanoramaJanuary 19-21,Berlin, Germany

Who’s Next andPremiere ClasseJanuary 22-25, Portede Versailles

IspoJanuary 24-27,Munich

Bubble

January 31-February1, London

ScoopJanuary 31-February2, London

Jacket RequiredFebruary 3-4,London

GDSFebruary 10-12,Düsseldorf

PureFebruary 14-15,London

ModaFebruary 21-23,

NEC, Birmingham

ScoopFebruary 21-23,London

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