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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL -http://r-russell0912fmp.blogspot.co.uk/

BRIEF: To get people interested in reading again, by using a range of classicwriters/stories to inform and inspire people. Each classic story is displayed inway that reciprocates the tone of voice of the book, highlighting the keyquotes through a range of different processes.

RELATION TO DESIGN PRACTICE:I wanted to do a brief that was formed from the basis ofliterature, and then using the processing skills that I am developing to try and highlight thebooks or novels key quotes. The books for each story are spread across a range of postersthat was deemed appropriate, using 7.2pt Baskerville Old Face, allowed me to t the contentonto the posters and then develop the suitable process to treat the quotes. I wanted the

text on the posters to mimic the books, therefore in-keeping with the theme of the brief. This briefallowed me to explore processing and type, and how both can compliment each other, whilst usinginteresting content to dictate the style of the piece. It also allowed me to use the skills that I havebeen developing in branding, to create an informative piece of design. I managed to cover arange of different design methods in this brief, from processing, publication design and branding.

DYLAN THOMAS BRIEF (1-7)

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Great Expectations , the book is divided across 3 A2 posters, following themain plot of the book. The inspiration behind the treatment for this brief wasthe idea that within the plot of this book there are a lot of twists and tailswhich means you may not be able to see it all clearly. I used this idea todevelop and edit the type. As the posters progress through the story so does

the clarity of the type.Using the laser cutter, I kiss cut the design into the card. That way it wouldhave a rustic and textured feeling to it, resonating the heritage of the story.

D Y L A N T H O M A S B R I E F ( 2 - 7 )

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Fig 1. Animal Farm, this book is split across two A2 posters digitally printed onclear lm acetate. The inspiration behind this book is the fact that the storyis transparent, although complex there are no subtleties within it. I choseto highlight the main quote in red as the book is taking an angry andaggressive look at humanity and society.

Fig 2. AMBER SPYGLASS, this book has been split across 3 A2 posters, printed ontocard. When compared to Animal Farm, the Amber Spyglass is very different. Thereare a lot of underlying hidden themes throughout this book which inspired theclear spot varnish of the quotes over the top. This subtle nish allows you to onlysee it in certain light, again mirroring the style of the book.

FIG 1.


Both Animal Farm and Amber spyglass were designed around the inspirationof the tales being slightly obscure. Using this I experimented and developedprocessing techniques to try and display the portrayal of the the stories byusing the stock and print methods to make the stories clear or unclear asthe case may be.

FIG 2.

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DYLAN THOMASUnder Milkwood (APlayFor Voices)

DYLAN THOMASUnder Milkwood (APlayFor Voices)

Under Milk Wood, this book is spread across a range of two A2 posters, printedonto handcrafted satin stock. The inspiration around this poster was takenfrom the traditional content of the book, therefore I chose a traditional fontand wanted to use an old process such as embossing to add depth and atactility into the poster. That way the poster would have a traditional feel to it

and bring the content some depth, which is re ected in the complexity of the storyand writing skill. Both posters received with same treatment, highlighting the keybeginning to the book and then the end.


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Lord Of the Rings , this book is spread across three A2 posters printed initially ontocard. I took the inspiration for the process and design from the book itself. Tolkein,spent a lot of time describing the scenes involving scenery and wars, I wanted tocombine both these ideas. I chose a decorative and complex font to illustratethis. This poster was all about the intricacy of the type, and using the process to


create charred edges mimicking the inspiration from the wars and ghts thathappen throughout the tale. I used the laser cutter to cut through the card,allowing me to bring together my two initial concepts for this story.

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J.R .R. Tolkei n

John Ronald Reuel

Tolkien, CBE (3 January

1892 2 September

1973) was an English

writer, poet, philologist,

and university professor,

best known as the author

of the classic high fantasy

works The Hobbit, The

Lord of the Rings, and

The Silmarillion.

The Lord of the Rings

is an epic high fantasy

novel, the story began

as a sequel to Tolkiens

earlier, less complex

childrens fantasy novel

The Hobbit (1937), but

eventually developed

into a much larger work.

It was written in stages

between 1937 and 1949,

much of it during World

War II. It is the third

best-selling novel ever

written, with over 150

million copies sold.

The title of the novel

refers to the storys main

antagonist, the Dark

Lord Sauron, who had

in an earlier age created

the One Ring to rule the

other Rings of Power as

the ultimate weapon in his

campaign to conquer and

rule all of Middle-earth.

From quiet beginnings in

the Shire, a Hobbit land

not unlike the English

countryside, the story

ranges across north-west

Middle-earth, following

the course of the War of

the Ring through the eyes

of its characters, notably

the hobbits Frodo

Baggins, Samwise Sam

Gamgee, Meriadoc

Merry Brandybuck

and Peregrin Pippin

Took, but also the

hobbits chief allies and

travelling companions:

Aragorn, a Human

Ranger; Boromir, a man

from Gondor;Gimli, a

Dwarf warrior; Legolas,

an Elven prince; and

Gandalf, a Wizard.

The work was initially

intended by Tolkien

to be one volume of a

two-volume set, with

the other being The

Silmarillion, but this

idea was dismissed by his

publisher. It was decided

for economic reasons to

publish The Lord of the

Rings as three volumes

over the course of a

year from 21 July 1954

to October 1955, thus

creating the now familiar

Lord of the Rings trilogy.

The three volumes were

entitled The Fellowship

of the Ring, The Two

Towers, and The Return

of the King. Structurally,

the novel is divided

internally into six books,

two per volume, with

several appendices of

background material

included at the end of the

third volume. The Lord

of the Rings has since

been reprinted numerous

times and translated into

many languages.

In order to outline the authors that I chose to use, I designed a publication thattells the story behind each author and the book that the poster is about. Thisis so that the reader can get a better understanding of the book and author,adding another dimension to the posters.

Each poster would be packaged separately, in order to be bought separately oras a set. Using the brand identity that I designed, I created a simple packagingmethod that would allow the recipient to have a poster, publication.


Fig 4. Showcasing the publication layout and spread.Publication printed onto watercolour stock, whilst coverprinted onto bulky newsprint and laminated.

FIG.4

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In order for these posters to be available, they would be sold in waterstones.For this i designed the layout for the shop windows, incorporating the brandidentity and each poster design. Whilst there, using the tote bag you would beable to not only purchase the posters but the accompanying books as well.


Fig 1. Showcasing the window displays, front window and twoside windows.Fig 2. Laser cut logo onto cotton bags, mimicking the tactilityof the posters and processes.

FIG.1 FIG.2

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