JOSEPH G ORLANDO34109 Lee Avenue, Leesburg, Florida 34788

jgorlando@comcast.netwww.linkedin.com/in/jgorlando

352-409-5869

GLOBAL TECHNOLOGY EXECUTIVEMARKET ANALYTICS | PRODUCT MANAGEMENT | MARKETING & BRANDING

DIGITAL STRATEGIES & TACTICS | INTEGRATED OMNICHANNELS | SAASPRODUCT PORTFOLIO STRATEGY | CYBERSECURITY STRATEGIES

Global Technology Executive with strong business and financial acumen. Strong ability to link marketing strategy and results directly to overall business strategy and company financial goals. Keen abilities to develop strategy from in-depth analysis of buyer and/or customer insights. Documented program development skills, from advertising to digital presence across all relevant marketing channels. Possesses excellent influencing skills and able to drive consensus.  Able to recognize and articulate a future direction; provide strategic direction, and have the ability to direct global and localized products, brand, advertising and related specialties while managing budgets. A strong track record of new product development and demonstrated ability to forge strategic alliances with key partners. Accustomed to driving results and delivering return on investment.

Grew Elster Solutions (Smart Grid) from 40% requests for proposals to near 60% and proposal wins increases over 55%- revenues up over 22% in a down market.

Grew DIGIPOS Store Solutions (ePOS) from £48 million to over £168 million before the Private Equity investor pressed for a sale in a four year time period

Grew Motorola’s Energy Systems Group over 27% in the first year after two years of decline. Grew IBM Speech Recognition Software (ViaVoice) from $11 Million to $ 68 million in 18 months.

PROFESSIONAL EXPERIENCE

TORCHLITE GROUP 2004 – Present Chief Marketing Officer, Managing Partner Relied upon as a strategic interim leader serving the senior executive needs for Private Equity portfolio companies in High Technology. Development and Execution of Budgets; Team Development; Vendor and Agency Collaboration; Demand Generation and Sales Enablement; Public, Media, Analyst & Investor Relations; MarCom and Events. Key Specialties in Global Strategy; Transformation / Turnaround; Integrated Marketing; Branding; VoC (MRD & PRD); Product Development (AGILE, User Stories, Use Cases, Software to SaaS, collaborative licensing agreements); SEM/SEO/Online Advertising / Mobile/Digital Strategies (Social, monetization/gamification/acquisition; programmatic marketing and real time bidding for on line ads); Product Management/Marketing; SaaS Modeling; Outsourcing; and Cybersecurity. Key market segments include Financial Services; Telecommunications; Information Technologies; Utilities; and Health Care.

ORLANDO’S SELECTED ENGAGEMENTS (2004 TO PRESENT) :

Elster Solutions, Smart Grid, Vice President, Strategy and Marketing Established the strategic direction for products and services in the Advanced Grid Infrastructure (AGI). Established annual budgets and resource requirements. Directed internal and agency resources. Created the concept, prototype and launched the Callisto™ UIX software strategy (web services based) that is providing Elster Global with a solid 1-3-5 year strategic plan. Defined data driven demand generation programs; effective targeting and segmented marketing/messaging; strategic alliances; global rebranding; delivered training; communications; and compelling value propositions that increased invitations to bid. Created a solution strategy for Distribution Automation; Smart Meters; Meter Data Management; OMS, CVR, Signal Processing and more. Led and grew a team of 35 Marketing and Product Marketing Managers around the world. Provided Thought Leadership resources.

Launched at DistribuTECH with much media coverage. Garnered global recognition as an innovator with Callisto (SaaS) in the Smart Grid utilities space. Increased invitations to bid by 40% after launch.

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Zenovia Exchange/BrandScreen, Technical/Market AdvisorZenovia Exchange is the largest Real Time Bidding (RTB) system with a ranking of 3rd in internet hits only behind Google, and Facebook, and more than Yahoo. Zenovia purchased BrandScreen to enhance their offer to include performance management of online ad auctions to increase target data; click through and improve conversion tracking and ad spend. Working with the management of both companies to establish a unified and integrated offer and open new target markets. Created and piloted a SMB UIX model to move SMB from PPC to leverage RTB on a localized highly targeted spend.

Computer Sciences Corporation (CSC), Global Cybersecurity Product Director Led Cybersecurity Global Products at $16B global services provider. Data driven creation of a portfolio of products, integrating McAfee, Symantec, IBM, RSA, and others into Archer and ARCsight SIEM. Launched global managed security services that combined leading network security, application security, BYOD and internal and external monitoring. Established the overall budgets; PMO; channels & alliances programs;; training; reporting; launch plans; and actively built analyst involvement. Led the AGILE development of proprietary heuristic analysis tools to address APTs, stealth threats and provide threat intelligence/situational awareness through correlation and forensic analysis. Leveraged emerging Web 2.0 technologies. Led a global team of 13 to manage rebranding for commercial segments; events; product launch; media/analyst relations; and market positioning. Developed value proposition for specific target segments and established supportive proof points. Managed exhibit presence, messaging and speaker opportunities at BlackHat and other global cyber conferences

Successfully positioned CSC as a LEADER in the Gartner Magic Quadrant and in the Forrester Wave as an INNOVATOR in the first year of the commercialized offer.

DigiPOS, Chief Marketing OfficerGuided this UK-centric retail systems designer and manufacturer to expand into a globally competitive player against IBM, NCR, HP, and Dell. Developed and managed the global marketing budgets and resource requirements and sales forecasts. Launched a program to globally rebrand PC-POS as a store solutions provider to DigiPoS Store Solutions (hardware, software, services, SaaS). Developed, communicated, executed, and set metrics for the long-term vision, product roadmaps, product & services portfolio, marketing plan, media & analyst relations; events; budgets and tactics. Led collection and communication of product requirements (MRD/PRD). Developed succinct value propositions and launched recognized disruptive technologies. Identified, targeted and maintained effective alliances; distributor channels and joint ventures to support multi-channel go-to-market strategies. Introduction of web based proximity mobile marketing; online buyer programs; affinity marketing networks; online shopper analytics; and biometric payments solutions. Led a team of 3 direct and 10 indirect marketing resources globally. Delivered numerous industry articles and papers.

Directed the design and launch of the only blade-based, standalone ePOS system in the industry, Retail Blade, which received the 2005 Technology Innovation Award & Global Partner of the Year Award from Microsoft. Top of RIS Leaderboard for three years running.

Indorse Technologies, Chief Marketing Officer Led the commercialization of innovative SaaS based appliance for Enterprise Content Management (ECM), Digital Rights Management (DRM), Data Leakage Prevention (DLP), content authenticity and security. Became an industry resource to media and analysts around drivers impacting cyber issues.

Directed the Business Planning; Product Management; Marketing and Sales Forecasts; Plan and Spend Budgets; PRD and MRD; development of targeted messages; solution positioning and value proposition; Branding, MarCom and launch initiatives that included online referral builders and social media. Led a team of 3 global marketing professionals.

PRICEWATERHOUSECOOPERS UK 2000 – 2004Senior Director of Strategic Markets & Technologies,

Recruited to an ExPat assignment to establish strategic technologies center called Menlo Park Europe and build a strategic technology advisory brand. Developed and directed the resource and marketing budgets. Collaborated with private equity clients and global enterprises. Led teams delivering Strategy & Marketing engagements. Championed new approaches to mobile payments and proximity marketing; emerging technologies; brand and marketing best practices; product localization; marketing tools and analytics; and digital strategies. Invited speaker at White Rose Grid Symposium; published author of numerous articles and whitepapers; and represented PwC at events to include InfoComm; Mobile World Congress; IBM InterConnect; CeBIT; EMEA Global Mobility Summit and sponsored events with IDC, Forrester and Gartner.

JOSEPH ORLANDO – PAGE 3

MOTOROLA CORPORATION 1998 – 2000Director of Strategic MarketingChampioned new market entries, strategic alliances, channels, and e-business development (eProcurement; SFA; CRM; online marketing) opportunities. Developed and directed internal and external global spend budgets for PR, events, advertising, MarCom, web and thought leadership. Established business cases for whitespace services, 2G/3G/4G applications, UMTS, new market opportunities (targeting profiles; competition; buyer behavior; market size; unmet needs; opportunity size/cost) and acquisition targets while exploring potential new directions for Motorola. Led a team of 6 Marketing professionals and 11 product managers for white space development and launches. Key role in the global creation and rebranding introducing “Hello Motto” and “Digital DNA” with Leo Burnett. Led exhibit and event participation at CES; EMEA Mobility Summit and InterConnect.

President assigned me to Energy & Power Supply business unit. Established new products/services and marketing programs that made Motorola ESG the source for Palm, Symbol and other mobile technologies. Revenues turned around after sliding from $1B to $600M and recovered to over $800M.

IBM 1996 – 1998Director/Senior Executive Consultant, Global Services Served as a senior consultant for IBM Management Consulting, SME in security; Data Warehouse; ERP/MRP; CRM and SCM resulting in superior service to IBM’s largest accounts, including GM, American Express, Motorola, and others.

Led the program management team at American Express PMO for database consolidation (SAP) and data warehouse initiatives; member online services. Awarded Engagement Excellence Award from IBM.

Director of Global Marketing, Speech Recognition Orchestrated the global establishment of IBM’s speech recognition brand, ViaVoice. Successfully managed the product development, launch, branding, promotions, marketing, packaging, retail market development funds, and co-op funds. Developed and directed the annual global budgets and resource requirements for Marketing. Played a key role in ViaVoice being featured on the cover of Business Week. Led with campaign analytics to establish and refine packaging; promotions; advertising; customer acquisition; and product uptake. Led a team of 8 global marketing resources – matrix to 20. Worked directly with Ogilvy to manage a $20 million PR and advertising budget (successfully broadcasted the one and only product specific TV advertisement from IBM to introduce ViaVoice brand.)

Managed all marketing; budgets; advertising; public relations - including a budget of nearly $20M in advertising and my team quickly grew the product from $11M to over $60M in 18 months.

PERPETUAL PROCESSING, INC. 1992 – 1996Chief Executive Officer,

PRIOR TO 1992

Digital Equipment, Global Marketing Director – Launched 7 new technologiesOpened a Broker Dealer that Sold in 1986; Led and syndicated 18 IPOs; many M&A and fundingsMerrill Lynch Investment Banker 1979; Technology Specialist - Private Placements; M&A

EDUCATION

Bachelor of Arts – Business Marketing & International Business Stetson University Executive Courses at Harvard Business School and Sloane School of Management

ABLE TO RELOCATE GLOBALLY