waterford lakes taste of orlando: sponsorship opportunities 2015

2015 TASTE OF ORLANDO® SPONSORSHIP OPPORTUNITIES | 1Waterford Lakes Town Center | 2015 TASTE OF ORLANDO® SPONSORSHIP OPPORTUNITIES

2015 TASTE OF ORLANDO® SPONSORSHIP OPPORTUNITIES | 2

WATERFORD LAKES TOWN CENTER


2015 TASTE OF ORLANDO® SPONSORSHIP OPPORTUNITIES


15th ANNUAL TASTE OF ORLANDO®

NOVEMBER 15, 2014


TASTE OF ORLANDO® 2014 VENDOR FEEDBACK

“The event was awesome! You guys did a great job.”

~Lynne Sadowski, Medifast Weight Control Centers

“It was our fourth busiest Saturday since opening. After the event ended, many guests came in to dine with us. We thought the event was a great

success.”

~Tim Mahler, Cooper’s Hawk Winery & Restaurant

“Great event! After the event, I returned to the store to finish my shift and saw at least 4 groups of new customers shopping in the store that I had directly

interacted with at the event!”

~Kathy Rzepka, Buckle

“Thanks so much for having us at the event! It was a lot of fun getting connected with the east side of Orlando...normally we just go to events in the Lake

Nona area, but we were happy to be a part of such a fun event! Thanks again!”

~Rachelle Smith, Active Living Acupuncture

“This was our first time attending the Taste of Orlando event. This event was very well organized and was impressed with security and frequent servicing

of trash, etc... We got a lot of traction - some attendees were already our guests and had a lot more new faces that were made aware of our food and the

brand.”

~Giriam Patel, Fresh To Order

“The 2014 Taste of Orlando was a great opportunity for us to meet guests face-to-face and distribute samples of our new THRIVE Iced Coffee

product. Multiple attendants commented that they were not aware Chick-fil-A even served iced coffee. We also heard enthusiasm from those attendants

about the event in general. The turnout at this year's event was one of the best we have seen. We gave away over 40 gallons of iced coffee and could

have used more. Thanks to the Waterford Lakes Town Center for putting together a fantastic event!”

~Jason Vargas, Chick-fil-A


PROPERTY DETAILS

• Average Monthly Shopper Visits: 90,000

• Trade-Area Population: 279,040

• Average Annual Household Income: $63,892

• Median Age: 30.5

• Anchor Stores: Ashley Furniture Homestore, Bed, Bath & Beyond, Best Buy,

JoAnn Fabrics, LA Fitness, PetsMart, Office Max, Regal Cinema 20,

ROSS Dress for Less, Super Target, TJ Maxx

• Inline Stores: 90+

• Facebook Followers: 8,900 (December 2014)

• Newly Opened Stores:

Cooper’s Hawk Winery & Restaurant, Fresh To Order, Body Alive

Nutrition, Glam Dry Salon and Simply Mac

• Coming Soon:

Marlow’s Tavern, Kay Jewelers and Little Greek


TASTE OF ORLANDO® AT WATERFORD LAKES

TOWN CENTER

Event Overview:

• Food sampling by Orlando restaurants

• Activities and live entertainment throughout the day

• Local business expo

• Special in-store events and offers from retailers and restaurants

• Interactive cooking demonstrations

• Charity tie-in through restaurant partnerships

• Kids entertainment area with rock climbing wall, trackless train, face

painting and more

Sponsorship Opportunities:

• Logo and brand inclusion in media purchased for the event

• Logo and brand inclusion on event menu/flyer

• Complimentary Adult wristband and “Taste Tab” tickets

• Signage on property to promote event and your brand

• Event participation through tent location at the event

• Conduct sampling, giveaways, and other consumer outreach

On a select Saturday in November 2015, from 11:00 a.m. to 4:00 p.m., Waterford Lakes Town Center will host the 16th Annual Taste of Orlando® event. The event, which historically draws thousands of guests includes:


TASTE OF ORLANDO® AND

Taste of Orlando® is a fund-raising event and includes restaurant sampling, a local

business expo, live concerts and entertainment venues. Thousands of local residents

flock to this popular event, which provides area businesses the opportunity to make

contact with many potential customers.

Proceeds from the event benefit the Simon Youth Foundation, a non-profit organization

which exists to foster and improve educational opportunities, career development, and

life skills for at-risk youth.


EVENT HIGHLIGHTS ~ IN DEPTH

Restaurant Sampling Booths

• FREE for restaurants to set up and participate

• Waterford Lakes Town Center to provide 15’ x 15’ space with one table and two chairs (vendors are responsible for providing own tent)

• Electric will be provided by Waterford Lakes Town Center

• Restaurant must comply with local and state health code laws

» Restaurants will be required to provide a copy of their business license prior to set up

• Restaurants set up booths to sample signature menu items

• Restaurants should plan on at least 1,500 samples

• Only guests with a wristband will be able to receive the menu item

Cooking Demonstrations

• Preparing signature dishes and on stage presentations

• This is an additional opportunity for a restaurant to consider doing

Entertainment

• LIVE music during event hours

• Local radio personality appearances

• Activities and bounce houses for children

Best Tastings

• Guests will help a restaurant to win Best Tasting by supporting the partner restaurant with taste tabs

• The restaurants who collect the most taste tabs throughout the day have the opportunity to win a Simon Mall AMEX Giftcard; $300 for first place, $200 for second place and $100 for third place


EVENT PROMOTION ~ ADVERTISING

Electronic

• Promoted on Waterford Lakes Town Center website, social media, email

blasts, and text messages

• Shared with East Orlando Chamber, Avalon Park and other community

groups for additional outreach

• Web banners on local publication web sites

Print

• Print advertising to potentially include magazine ads, press releases and

newspaper ads

• Promotional flyers distributed at local networking events and at participating

restaurants

Radio

• LIVE promotional radio reads for in market outreach will be secured

through iHeart Media to promote the event two weeks prior

• Promoted daily on XL106.7 Johnny’s House morning show two weeks prior

to the event with on air event wristband giveaways

• Opportunity for participating restaurants to visit iHeart Media offices with

menu offerings and interview LIVE on air week of event

On-Site Advertising

• 22X28 Signs throughout Waterford Lakes Town Center to promote the

event

• Sidewalk Standee at Property Management Office promoting wristband

sales

• Boulevard Banner to promote the event (space permitting)

• Event Barricade Banners recognizing sponsors


TASTE OF ORLANDO® GOURMET LEVEL SPONSORSHIP

(EXCLUSIVE ~ ONE AVAILABLE)

Sponsorship Details:

• Logo inclusion on all on site materials which advertise the event, includes 22” x 28” signs, event flyers, retailer

newsletter, tenant/restaurant communication and local web site

• Mentions on all event radio advertising (promoted heavily on eight local iHeart Media radio stations)

• Link, logo and inclusion on the Taste of Orlando URL domain (www.thetasteoforlando.com)

• Two months of media inclusion in e-blasts

• Social media mentions on Facebook, Twitter and Instagram

• Logo inclusion in all print and web advertising including Central Florida Lifestyle Magazine, Orlando Weekly, Baldwin

Park Living, Winter Park Observer, Central Florida Future, Orlando Sentinel, My City Eats, Insight Magazine and

Seminole Voice

Event Participation:

• Complimentary tent spaces/displays at the event – Up to five (5) 15x15 spaces

• 20 Adult Wristbands and 100 Complimentary “Taste Tabs” for the event

• Mentions by DJ throughout the event

• Three 5’ x 3.5’ Barricade Banners displayed at the event

• Logo inclusion in printed event map noting sponsor location

Additional Advertising:

• Distribution of information about the business for a two month time period from the Property Management Office

• Additional signage: 5 - 22” x 28” poster signs to be displayed throughout the property for two months (October 1 –

November 30, 2015)

• Link to advertisers web site from Waterford Lakes Town Center event page for three (3) months

Gourmet Level Sponsorship Investment $10,000 ($103,750 value)

http://www.thetasteoforlando.com/


TASTE OF ORLANDO® CULINARY LEVEL SPONSORSHIP

(TWO AVAILABLE)

Sponsorship Details:• Logo inclusion on all on site materials which advertise the event, includes 22” x 28” signs, event flyers, retailer








Seminole Voice

Event Participation:• Complimentary tent spaces/displays at the event – Up to three (3) 15x15 spaces



• Two 5’ x 3.5’ Barricade Banners displayed at the event


Additional Advertising:• Distribution of information about the business for a two month time period from the Property Management Office

• Additional signage: 3 - 22” x 28” poster signs to be displayed throughout the property for two months (October 1 –

November 30, 2015)

• Link to advertisers web site from Waterford Lakes Town Center event page for three (3) months

Culinary Level Sponsorship Investment $7,500 ($80,250 value)



TASTE OF ORLANDO® BISTRO LEVEL SPONSORSHIP

(THREE AVAILABLE)









Seminole Voice




• One 5’ x 3.5’ Barricade Banner displayed at the event


Additional Advertising:• Distribution of information about the business for a two month time period from the Property Management Office

• Additional signage: 3 - 22” x 28” poster signs to be displayed throughout the property for one month (October 2015)

• Link to advertisers web site from Waterford Lakes Town Center event page for one (1) month

Bistro Level Sponsorship Investment $5,000 ($44,750 value)



TASTE OF ORLANDO® CAFE LEVEL SPONSORSHIP

(THREE AVAILABLE)









Seminole Voice

Event Participation:• Complimentary double tent space/display at the event – Up to two (2) 15x15 spaces




Additional Advertising:• Distribution of information about the business for a one month time period from the Property Management Office

• Link to advertisers web site from Waterford Lakes Town Center event page for one (1) month

Cafe Level Sponsorship Investment $2,500 ($22,350 value)



TASTE OF ORLANDO® TEA ROOM LEVEL SPONSORSHIP

(UNLIMITED AVAILABILITY)









Seminole Voice

Event Participation:• Complimentary tent space/display at the event –One (1) 15x15 space




Tea Room Level Sponsorship Investment $1,500 ($8,000 value)



TASTE OF ORLANDO® KIDS ENTERTAINMENT AREA

SPONSORSHIP (THREE AVAILABLE)

Sponsorship Details:• Logo inclusion on all on site materials which advertise the event, includes 22” x 28”

signs, event flyers, retailer newsletter, tenant/restaurant communication and local web

site

• Mentions on all event radio advertising (promoted heavily on eight local iHeart Media

radio stations)

• Link, logo and inclusion on the Taste of Orlando URL domain

(www.thetasteoforlando.com)



• Logo inclusion in all print and web advertising including Central Florida Lifestyle

Magazine, Orlando Weekly, Baldwin Park Living, Winter Park Observer, Central Florida

Future, Orlando Sentinel, My City Eats, Insight Magazine and Seminole Voice






Kids Entertainment Area Sponsorship Investment

$3,500 ($39,200 value)

Waterford Lakes Town Center to provide rock climbing wall, trackless train,

bounce houses and face painting with attendants for interactive kids area during event



TASTE OF ORLANDO® BUDWEISER BUILD-A-BAR

TAILGATING EXPERIENCE SPONSORSHIP

(EXCLUSIVE ~ ONE AVAILABLE)Sponsorship Details:

• Logo inclusion on all on site materials which advertise the event, includes 22” x 28”

signs, event flyers, retailer newsletter, tenant/restaurant communication and local web

site

• Mentions on all event radio advertising (promoted heavily on eight local iHeart Media

radio stations)

• Link, logo and inclusion on the Taste of Orlando URL domain

(www.thetasteoforlando.com)



• Logo inclusion in all print and web advertising including Central Florida Lifestyle

Magazine, Orlando Weekly, Baldwin Park Living, Winter Park Observer, Central Florida

Future, Orlando Sentinel, My City Eats, Insight Magazine and Seminole Voice

Event Participation:• Complimentary tent space/display at the event – One (1) 15x15 space





Budweiser Build-A-Bar Sponsorship Investment

$4,000 ($42,450 value)

Waterford Lakes Town Center to provide set up, beverages and bartenders

(Proceeds from sale of alcoholic beverages to be donated to local charity)



PROPERTY MAP


CONTACT INFORMATION

JAMIE FRASER

Director of Marketing & Business Development

WP GLIMCHER

Waterford Lakes Town Center

413 N. Alafaya Trail

Orlando, FL 32828

Phone 407.737.2866

Fax 407.737.7283

[email protected]

wpglimcher.com