orkut material

8/10/2019 Orkut Material

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Definition:-

The process of developing, promoting, and distributing products to satisfy customers needs andwants is Marketing.

Market expansion meansa) hiring more staffb) firing more staff

c) buying more products

d) buying more companies

e) none of these

2) Planned cost service means

a) costly productsb) extra profit on same cost

c) extra work by sellerd) all of thsee) none of these

3) Internet marketing meansa) self marketing

b) Core group monitering

c) employees marketingd) all of these

e) none of these

4) Difference between direct and indirect marketinga) direct marketing is to bank employees and indirect is to outsiders

b) direct is to outsiders and indirect is to employeesc) direct is to bank owners,indirect is to outsiders

d) direct is to other bank employees and indirect is to outsiders

e) none of these

5) A cold call isa) best way to do marketing

b) a lst resort for marketersc) marketing at random

d) all of thse

e) none of these

6) Good selling skills involvesa) alertness

b) knowledge of competitionc) perseverance

d) empathy

e) all of above


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7) Which is not channel for marketinga) telemarketing

b) internet banking

c) mobile banking

d) existing satisfied customerse) none of these

8) Relationship selling meansa) preparing a list of relatives

b) cross selklingc) selling to relatives

d) selling to streangers

e) telemarketing

9) Marketing na dselling are not required in

a) not required if profit is highb) not required if sales are high

c) not required in monopolistic conditionsd) all of above

e) none of these

10) bank marketing is necessary is due toa) globalisation

b) recessionc) merger for banks

d) shortage of resources

e) selling variopus different items in banks

11) Customisation meansa) designing products to suit the companyb) designing strategies to suit the company

c) designing products to suit individual customersd) all of these

e) none of these

12) Direct marketing is necessary for

a) having a focussed approach to marketing

b) boosting sales

c) better customer contacts

d) all of above

e) none of these

13) In banks ROA means


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a) rate of allocations

b) return on assets

c) return on advances

d) ratio of assets

e) only b and c

14) Maslows motivation theory statess that

a) importance of motivation of customer development

b) why people are driven by particular need at particular times

c) where human needs are arranged in a hierarchy

d) all of these

e) only b and c

15) SWOT analysis refers to

a) marketing tool to understand constraints and potentials of self and competitorb) external environment analysis

c) internal environment nanalysis

d) strategic planning for selling product

e) soouth west organisation for trade

16) Zero based budgeting means

a) a tool for marketing ananlysis

b) a tool for financial analysis

c) each year ,budgeting starts from a scratch

d) a certain percentage of salese) only a and b

17) Which is highest share household saving in India

a) deposits

b) currency

c) share and debentures

d) real asset

e) physical asset

18) The balance sheet gives information regarding

a) results of operations for particular period

b) the financila postion on particular date

c) operating efficiency of firm

d) finanacial position during a pparticular period

e) operating health of firm


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19) In banks loans and advances are considered a s

a) assets

b) liabilties

c) resources

d) cause of expenditure

e none of these

20) A lead means

a) bank marketing staff

b) a religious leader

c) bank chairman

d) target customer

e) leash tied to a dog

21) Relationship selling means

a) preparing a lsit of relatives

b) cross selling

c) selling to relatives

d) selling to strangers

e) telemarketing

22) Marketing is not required in one of following products

a) sale of credit/debit cards

b) sale of net bankingc) sale of corporate loans

d) sale of retail loans

e) none of these

23) Rural marketing involves

a) selling to farmers and agriculturists

b) selling to rural households

c) selling to rural industries

d) arranging melas

e) none of these

24) According to product life cycle theory,the profits are on peak in the

a) growth stage

b) introductory stage

c) maturity stage

d) decline stage


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e) none of thse

25) Mrketing in banks is defined as

a) negotiable instruments act

b) banking reguklation act

c) reserve bank of india act

d) companies act

e) none of these

26) Marketing in banks is a

a) one day function

b) one man function

c) cut off affair

d) all of these

e) none of these

27) Customisation means

a) customer personla accounts

b) customer selling goods

c) special products for each customer

d) better relations

e) all of d these

28) Effective communincation skills are not required in marketing if

a) demand exceeds supplyb) supply exceeds demansd

c) buyer is illiterate

d) seller is illiterate

e) none of these

29) Relationship marketing is useful for

a) trade between relatives

b) trade between sister concerns

c) cross selling of products

d) prep[aring lsit of relativese) there is no such term as relationship marketing

30) Marketing is not required for which one of the following products

a) corporate loans

b) export business

c) import business


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d) credit card business

e) none of these

difference between..

Product:-Microsoft develops application software and then market these software pacakages to a

Mass.

Services:-IBM,INFY,ACCENTURE provides consultancy services i.e. these companies

provides softwares as per the need of their clients e.g. Accenture is developing an ERP pacakage

for bank of America which is a customised software for them and hence it is called as service....

"Product is encapsulation of a service" in words of Kotlar.

So giving product is like giving a well defined thing which you make in a quite planned and its

shape is defined.

But, in case of service you are just allocating your time to the user and it depends on the user

what shape it will take. service can only be provided by an expert who is well aware of every

aspect of it.

In case of product, it can be sold by a person who just know applicaiton or just can market it, as

it is very well

Difference b/w Sales & Marketing.there is well known saying 'N number of calls means N number of opportunity. awareness is

important but effort is to be made'.

But..i always believed that Sales,marketing is nothing but being empathetic to the person who

needs your service.

Every customer is different and needs a different approach to sales..""& that approach is called

marketing"" !

BIGGEST DIFFERENCES:-[1]Marketing is a strategy for better sales and feedback [customer delight].

[2]Sales is generally done for Volume/profit..but Marketing may be done by both profit as wellas not profit Orgnzn..e.g.-any Govt. awareness programme..

7-P's_of_services..


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Source:

http://www.entrepreneur.com/marketing

1.Product

2.Price

3.Place

4.Promotion

5.People

6.Packaging/Physical evidence

7. Process /Positioning

Product SolutionPromotion Information

Price Value

Placement Access

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Marketing approach: customer focused ,customer management, building profitable market forlong time with customer satisfaction and in marketing approach basic premise is that every

customer is different.

Selling Approach: Focus is product ,Transaction based, maximizing profits by aggressive

selling and it works where competition is low and customer has limited or no option than buying

that product.But if talk about marketing and sales then, sales is a part of marketing .

marketing includes everything including R & D ,Production,Adv,sales and After sales services as

well.

************

Bank Marketing means-

(A) Selling of Bnaks(B) Buting of banks

(C) Merger of banks

(D) selling banks produts and services(E) Selling various items in banks

ANS -(D)

2. Proper pricing is needed for -(A) Extra charges of extra services


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(B) Levy of VAT

(C) Good customer services(D) Putting burden on the customer

(E) Service with extra facilities

ANS -(C)

3. Alead means -

(A) Abanks marketing staff(B) Areligious leader

(C) Banks chairman

(D) Target Customer(E) Leash tied to a dog

ANS -(D)

4. A good salesman should be-(A) Agressive

(B) Pushy(C) Fierce(D) Polite, but firm

(E) Talkative

ANS -(D)

5. Relationship selling means -(A) Preparing a list of relatives

(B) Cross selling(C) Selling to relatives

(D) Selling to strangers

(E) Telemarketing

ANS -(B)

6.ATM are -(A) Branches of banks

(B) Manned couters of banks

(C) Unmanned , cash dispensers

(D) All of these(E) None of these

ANS -(C)

***************

A prospect meansa) any customer who walks into the bank

b) an employee of the bankc) a customer who is likely to be interested in banks product or service

d) a depositor of the bank


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e) a borrower of the bank

2. A lead meansa) a prospect who is more likely to avail of the Banks product

b) a political leader

c) a religious leaderd) a bank chairman

e) None of these

3. Innovation meansa) Compensationb) inspiration

c) additional perquisites

d) implementing new ideas or new methods

e) None of these

4. A Call meansa) calling on friendsb) calling on bank employees

c) calling on prospective customers

d) to make telephone callse) calling on relatives

5. The Traditional Marketing style involvesa) Telemarketingb) Digital Marketing

c) Indirect Marketing

d) Direct Marketinge) All of these

6. Modern Method of Marketing includea) Publicity on the net

b) Advertisement on the net

c) Soliciting business through e-mails

d) Tele marketinge) All of these

7. A true marketing requiresa) Command and other mindset

b) Control Mindset

c) Passive mindsetd) Active mindset

e) None of these

8. Which of the following sentences is true?a) Marketing is not required in a Buyers Market


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b) Marketing is not required in a Sellerss market

c) Marketing is not required due to competitiond) Marketing is not required due to liberalization

e) Marketing is not required due to globalisation

9. For effective marketing the salesmen should have which of these qualities?a) Creativity

b) Team spiritc) Motivation

d) Effective communication skills

e) All of these

10. Market information meansa) Knowledge of shops and bazaars

b) Knowledge of shopping mallsc) Knowledge of customer profile and product mix

d) knowledge of various languagese) None of these

11. Market Research is needed fora) checking the market areab) checking the right product to be sold

c) making proper marketing decisions

d) deciding right time to sell

e) All of these

12. Which of the following statement is truea) Marketing makes the company to go into loss due to higher expensesb) Marketing is not required in profit making companies

c) Marketing sharpens the minds of the employees

d) Marketing is a time bound seasonal functione) Marketing is a waste of time

13. Marketing plan helps in

a) better lead generationb) better systems

c) better results

d) improved balance sheete) better customer service

14. If Marketing is done effectively which of the following is not required?a) Advertisement

b) Publicity

c) Market Researchd) Market Segmentation

e) None of these


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15. Motivation meansa) Inspiring employees to perform better

b) Better communication skills

c) Sales Coaching

d) Market Researche) None of these

16. In a Selling Process in todays world?a) Only standard products are soldb) No customization required

c) the seller need not have product knowledge

d) the seller should aim at customer satisfaction

e) only quantum of sales matters

17. Find the true statementa) Marketing is a waste of the employees timeb) Marketing is not required in India due to its vast population

c) Marketing involves additional work

d) Marketing involves team worke) Marketing is not required today due to IT advancement

18. A Target market isa) entire countryb) entire city

c) entire globe

d) that which consists of customers who need the identified producte) all of these

19. Sales forecasting involvesa) Sales Planning

b) Sales Pricing

c) Distribution Channels

d) Consumer tastese) All of these

20. Which of the following product is being sold under the brand name ZODIACa) Shirts

b) Ties

c) Both A and Bd) Liberty

21. SWIFT cars are being manufactured bya) DCM

b) Maruti


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c) Premier Automobiles

d) Hyundai

22. With you all the way is the slogan ofa) Vodafone

b) SBIc) ICICI

d) Raymonds

23. Which company used the slogan The complete Man

a) DCMb) GRASIM

c) RAYMONDS

d) VIMAL

24. Which brand uses the slogan Made for each other for its cigarettes?a) Cavendersb) Four Square

c) Red & White

d) Wills

25. Cross Selling meansa) Identifying customer needs

b) matching the products to customer needsc) convincing the customers of product benefits

d) responding to questions and objections of customers

e) all of these

ANSWERS

1 (c) 2 (a) 3 (d) 4 ( c) 5 (d)

6 (e) 7 (d) 8 (b) 9 (e) 10 (c )

11 (e) 12 (c) 13 ( c) 14 (b) 15 (a)

16 (d) 17 (d) 18 (d) 19 (e) 20 (c)

21 (b) 22 (b) 23 (c) 24 (d) 25 (e)

15. Promotion in Marketing means(A) passing an examination(B) elevation from one grade to another

(C) selling the products through various means

(D) selling the product in specific areas

(E) None of these


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Ans : (C)

16. Microsoft Word is an example of(A) an operating system

(B) a processing device

(C) application software(D) an input device

(E) None of these

Ans : (B)

17. Sources of Sales Leads are(A) Data Mining

(B) Market Research

(C) Media Outlets

(D) Promotional Programs(E) All of these

Ans : (E)

18. Any data or instruction entered into the memory of a computer is considered as(A) storage

(B) output(C) input

(D) information

(E) None of these

Ans : (A)

19. Which part of the computer displays the work done ?(A) RAM(B) printer

(C) monitor

(D) ROM(E) None of these

Ans : (C)

20. One of the methods for Market Monitoring is(A) to watch TV serials

(B) to discuss with other sales persons

(C) to monitor media outlets(D) All of these

(E) None of these

Ans : (C)

21. Market Expansion means(A) hiring more staff(B) firing more staff

(C) buying more products


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(D) buying more companies

(E) None of these

Ans : (E)

23. Effective marketing helps in(A) developing new products

(B) creating a competitive environment(C) building demand for products

(D) All of these

(E) None of these

Ans : (D)

25. A Call in Marketing means(A) to phone the customers(B) to visit the customers

(C) to visit the marketing site(D) to call on prospective customers(E) None of these

Ans : (D)

26. Delivery Channel means(A) maternity wards

(B) handing over the products to the buyers

(C) places where products are made available to the buyers(D) All of these

(E) None of these

Ans : (C)

28. One of the following is a target group for the marketing of Internet Banking.(A) All the customers

(B) All the educated customers

(C) All the computer educated customers

(D) Only creditors(E) All of these

Ans : (C)

29. Innovation means

(A) Product Designing

(B) New ideas(C) Impulse

(D) Both (A) and (B)

(E) None of these

Ans : (D)


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30. One of the following is a target group for the marketing of educational loan.

(A) All the customers(B) Students

(C) Only poor students

(D) Students having promising educational track record

(E) All of theseAns : (B)

31. Service after sale is not the function of(A) Marketing staff

(B) Seller(C) Director of the company

(D) Employees of the company

(E) All of the above are wrong

Ans : (A)

32. If done throughthe rural marketing would be more effective.(A) fairs(B) village fairs

(C) door to door campaign


Ans : (B)

33. Market Survey means(A) Market Research

(B) Market Planning

(C) Marketing Strategies(D) Market Monitering

(E) All of these

Ans : (A)

34. can be done through digital Banking ?

(A) Mobile phone

(B) Internet(C) Telephone

(D) All of these

(E) None of these

Ans : (A)

35. A good seller should have the following quality/qualities ?(A) Devotion to the work

(B) Submissive

(C) Sympathy(D) All of these

(E) None of these


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Ans : (D)

36. The rural marketing is not required because(A) rural people do not understand marketing

(B) its not practical from the cost point of view

(C) it is sheer wastage of time(D) All are wrong

(E) All are correct

Ans : (D)

37. Planned-cost service means(A) Costly products

(B) Extra profit on the same cost

(C) Extra work by seller


Ans : (B)

38. Internet marketing means(A) Self-marketing

(B) Core Groups monitering(C) Employees marketing

(D) All of these

(E) None of these

Ans : (E)

39. The aim of successful marketing is(A) to increase the sale(B) to increase the profit

(C) to increase the output of sellers


Ans : (D)

40. The networking becomesthrough networking.(A) very difficult

(B) dull

(C) easy(D) has no role in marketing

(E) None of these

Ans : (C)

The Traditional Marketing style involves

a) Telemarketing

b) Digital Marketing


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c) Indirect Marketing

d) Direct Marketinge) All of these

A lead means

a) A prospect who is more likely to avail of the Banks productb) A political leader

c) A religious leaderd) A bank chairman

e) None of these

Innovation means

a) Compensation

b) Inspiration

c) Additional perquisites

d) Implementing new ideas or new methods

e) None of these

A Call means

a) Calling on friends

b) Calling on bank employees

c) Calling on prospective customersd) To make telephone calls

e) Calling on relatives

A prospect means

a) Any customer who walks into the bank

b) An employee of the bankc) A customer who is likely to be interested in banks product or service

d) A depositor of the bank

e) A borrower of the bank

Modern Method of Marketing include

a) Publicity on the net

b) Advertisement on the netc) Soliciting business through e-mails

d) Tele marketing

e) All of these

A true marketing requires

a) Command and other mindsetb) Control Mindset

c) Passive mindset

d) Active mindsete) None of these


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Which of the following sentences is true?

a) Marketing is not required in a Buyers Market

b) Marketing is not required in a Sellers market

c) Marketing is not required due to competition

d) Marketing is not required due to liberalization

e) Marketing is not required due to globalization

For effective marketing the salesmen should have which of these qualities?

a) Creativity

b) Team spirit

c) Motivationd) Effective communication skills

e) All of these

Market information means

a) Knowledge of shops and bazaars

b) Knowledge of shopping mallsc) Knowledge of customer profile and product mixd) Knowledge of various languages

e) None of these

Market Research is needed for

a) Checking the market area

b) Checking the right product to be sold

c) Making proper marketing decisionsd) Deciding right time to sell

e) All of these

Which of the following statement is true

a) Marketing makes the company to go into loss due to higher expenses

b) Marketing is not required in profit making companies

c) Marketing sharpens the minds of the employeesd) Marketing is a time bound seasonal function

e) Marketing is a waste of time

Marketing plan helps in

a) Better lead generation

b) Better systems

c) Better resultsd) Improved balance sheet

e) Better customer service

If Marketing is done effectively which of the following is not required?

a) Advertisement

b) Publicityc) Market Research


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d) Market Segmentation

e) None of these

Motivation means

a) Inspiring employees to perform better

b) Better communication skillsc) Sales Coaching

d) Market Researche) None of these

In a Selling Process in todays world?

a) Only standard products are sold

b) No customization required

c) The seller need not have product knowledge

d) The seller should aim at customer satisfactione) Only quantum of sales matters

Find the true statement

a) Marketing is a waste of the employees time

b) Marketing is not required in India due to its vast population

c) Marketing involves additional work

d) Marketing involves team worke) Marketing is not required today due to IT advancement

A Target market is

a) Entire country

b) Entire city

c) Entire globe

d) That which consists of customers who need the identified producte) All of these

forecasting involves

a) Sales Planning

b) Sales Pricing

c) Distribution Channelsd) Consumer tastes

e) All of these

Which of the following product is being sold under the brand name ZODIAC?

a) Shirts

b) Ties

c) Both A and Bd) Liberty

SWIFT cars are being manufactured by

a) DCM


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b) Maruti

c) Premier Automobilesd) Hyundai

With you all the way is the slogan of

a) Vodafoneb) SBIc) ICICId) Raymonds

Which company used the slogan The complete Man?

a) DCM

b) GRASIM

c) RAYMONDS

d) VIMAL

Which brand uses the slogan Made for each other for its cigarettes?a) Cavendersb) Four Square

c) Red & White

d) Wills

Cross Selling means

a) Identifying customer needs

b) Matching the products to customer needs

c) Convincing the customers of product benefitsd) Responding to questions and objections of customers

e) all of these

Answers:

1 (c) 2 (a) 3 (d) 4 ( c) 5 (d)

6 (e) 7 (d) 8 (b) 9 (e) 10 (c )

11 (e) 12 (c) 13 ( c) 14 (b) 15 (a)

16 (d) 17 (d) 18 (d) 19 (e) 20 (c)

21 (b) 22 (b) 23 (c) 24 (d) 25 (e)

1. In Double-win strategy-(a) Customer gets an additional benefit

(b) Customer gets price debate.(c) Both customs and the sales person come out with sense of satisfaction(d) Both (a) and (b)

Ans: (b)

2. Consumer behavior, Perception is a process through which(a) a consumer make ultimate purchasing

(b) a consumer is satisfied


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(c) a consumers mind receives, organizes and interprets physical stimuli

(d) Both (a) and (c)

Ans: (c)

3. Sales forecast implies

(a) an estimate of the maximum possible sales opportunities present in a particular marketsegment

(b) an estimate of sales, in physical units, in a future period(c) Both (a) and (b)

(d) Neither (a) nor (b)

Ans: (c)

4. In advertising for is not allowed on T.V

(a) Liquour

(b) Cigarattes(c) Both (a) and (b)

(d) Neither (a) nor (b)Ans: (c)

5. A theory states that no matter how efficiently goods / services are produced, if they

cannot be

delivered to the customer in the quickest possible time it is vain.

This theory is called

(a) Quickest the best

(b) Instant service(c) Service on time

(d) Timely effort

Ans: (b)

6. Entrepreneurs find direct marketing the attractive because of

(a) Investment is low(b) It doesnt required specialized skills

(c) Returns are quick

(d) All of the above

Ans: (d)

7. Demonstration is an exercise to

(a) attractively pack and display the goods(b) prove the characteristic of the product

(c) Both (a) and (b)

(d) Neither (a) and (b)

Ans: (b)

8. Which among the following is not an example of Direct marketing ?(a) tele-marketing

(b) sales on internet


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(c) mail order sales

(d) Retail stores

Ans: (d)

9. In selling consumption is the ultimate goal of the salesman while a marketer

(a) identify consumer needs(b) develop an appropriate product / service to attain customer satisfaction

(c) accomplish organizational goals through integrated marketing approach(d) All of the above

Ans: (b)

10. In Banking services, market can be segmented on the basis of(a) density

(b) customers

(c) Both (a) and (b)(d) Neither (a) nor (b)

Ans: (c)

11. Which of the following is not a Post testing Technique of advertisement ?(a) Sales test

(b) Focus group(c) Enquiry test

(d) Attitude test

Ans: (d)

12. Casual research is basically concerned with

(a) establishing cause and effect relationship

(b) arriving at a forecast or prediction of interest(c) measuring and estimating the frequencies with which of things occur

(d) All of the above.

Ans: (a)

13. A method, in which Brand equity is measured by comparing difference between the

retail price of

the brand and the retail price of an unbranded product in the same category is called:(a) Brand goodwill method

(b) Price premium method


Ans: (b)

14. Media planning includes:

(a) assessing lost


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(b) selecting the right medium

(c) both (a) and (b)(d) Neither (a) nor (b)

Ans: (c)

15. In India, which commission can be approached to curb misleading advertisements(a) MRTP

(b) MTP(c) ISPT

(d) QTP

Ans: (a)

16. In marketing initiator is a term which describes

(a) who determines that some need is not being met and authorities a purchase to rectify the

situation(b) who most directly involved in the consumption of the product


Ans: (a)

26. Bank Marketing menas-(A) Selling of Bnaks

(B) Buting of banks

(C) Merger of banks

(D) selling banks produts and services(E) Selling various items in banks

Ans: (D)

27. Proper pricing is needed for-

(A) Extra charges of extra services

(B) Levy of VAT(C) Good customer services

(D) Putting burden on the customer

(E) Service with extra facilities

Ans: (C)

28. Alead means-

(A) Abanks marketing staff(B) Areligious leader

(C) Banks chairman

(D) Target Customer(E) Leash tied to a dog

Ans: (D)

29. A good salesman should be-

(A) Agressive


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(B) Pushy

(C) Fierce(D) Polite, but firm

(E) Talkative

Ans: (D)

30. Relationship selling means-

(A) Preparing a list of relatives(B) Cross selling

(C) Selling to relatives

(D) Selling to strangers(E) Telemarketing

Ans: (B)

31.ATM are -(A) Branches of banks

(B) Manned couters of banks(C) Unmanned , cash dispensers(D) All of these

(E) None of these

Ans: (C)

32. Home loans are granted to -

(A) Individuals

(B) Institutions(C) Builders

(D) All of these

(E) None of these

Ans: (A)

33. Credit cards are used for -(A) Cash withdrawals

(B) Purchase of air tickets

(C) Purchase of consumable items from retail outlets


Ans: (D)

34. HNI means-

(A) Highly negative individual

(B) High growth individual(C) High neutral individual

(D) Highly necessary individual

(E) All of these

Ans: (B)


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Marketing Quiz-1

-------------------------

Q.1 Which of the following is known as the 5th P of the marketing?

a.Profitb.Production

c.Publicity

d.Packaging

Q.2 The Analysis of potential markets, estimation of sales volume,introduction of new

products, modification of existing products and weeding out of unprofitable products is

known as.....

a.Product Planningb.Product Line

c.Product Differentiationd.None of these

Q.3 The market environment where companies compete is

a.Static

b.Dynamic

c.Fast Changing

d. not Stable

Q.4 If a firm wants to understand weakness of its product or service, which type of

customers will serve the purpose?

a.The customers of competitors

b.The customers who never purchased the productc.The customers who are purchasing the product currently

d.The customers who were purchasing the product but not purchasing currently

Q.5 The variables that describe the customers in terms of their own particular

characteristics are known as.....

a.Behavioralb.Geographic

c.Descriptorsd.Demographic

Q.6 The Concept of Segmentation is based on the understanding that customers are......

a.Same

b.Homogeneous


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c.Heterogeneousd.None of these

Q.7 A brand fixes the product price below the competition level in order to obtain large

share of market and to make the product popular.This pricing policy is known as.....

a.Lining

b.Penetration Pricingc.Variable Price

d.None of these

Q.8 A multinational company launches a new model with a high price. After some months

company cut the price. This pricing is known as....

a.Keep Out Pricingb.Penetration Pricing

c.Preemptive Pricingd.Skimming the Cream Pricing

Q.9 Selling is an...

a.Art

b.Science

c.Both of thesed.None of these

Q.10 A good salesman must have wide knowledge of.....

a.Customers

b.Product

c.Self

d.All of the above

Q.11 "Closing the sale" means.....

a.Closing the Business

b.Finalizing the dealc.Moving to other customerd.None of these

Q.12 The phenomenon whereby consumers will tend to have a specific change in preference

between two options when also presented with a third option that is asymmetrically

dominated is known as.....

a.Grading effect

b.Positioning


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c.Standardization

d.Decoy Effect

Q.13 A want becomes a demand only when it is backed by the...

a.Ability to purchaseb.Necessity to buy

c.Desire to buyd.Utility of the product

Q.14 Which of the following products are called new-to-world products when a firm

introduces a new product category?

a.Classically innovative productsb.New entrantsc.Line extensions

d.None of these

Q.15 What is the most common view of pricing?

a.popularize the product

b.recover costsc.capture large market share

d.decrease competition

Q.16 The legal contract in which producer and the intermediary agree to each stake

holder's rights and duties is known as....

a.Partnership

b.Salesmanship

c.Franchised.None of these

Q.17 The terms "Micro Economics" and "Macro Economics" were coined by.....

a.Ragner Nurkse

b.Ragner Frischc.J M Keynesd.Alfred Marshal

Q.18 The activity that provide incentives to sales force to achieve objective is known as.....

a.Motivation

b.Sales Promotionc.Customer Relationship

d.None of these


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Q.19 To identify the competitors of its product or service, a company conduct.....

a.Demographic Analysis

b.Geographic Analysis

c.Behavioural Analysisd.Market Structure Analysis

Q.20 The SWOT analysis considers which of the following?

a.firm's business only

b.both firm and competitor's businessc.competitor's business only

d.None of these

Marketing Quiz-2-------------------------

Q.1 What is the full form of MIS?

a.Market Information System

b.Marketing Information Systemc.Market Informing Systemd.Marketing Informing Systme

Q.2 What is the objective of MIS?

a.to provide inputs for marketing channelsb.to improve marketing decisionsc.to sort and analyze information

d.all of the above

Q.3Which of the following statement is false?

a.MIS is a part of marketing research

b.Marketing research focuses on past and present informationc.MIS handles both external and internal data

d.MIS is oriented towards future

Q.4Actions of consumers in the marketing place and the underlying motives for these

action are known as......

a.Consumer Motives

b.Consumer Action

c.Consumer Behaviord.Consumer Emotions


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Q.5 What is "Morph Marketing"?

a.transforming services into products

b.transforming product into services

c.transforming feedback into servicesd.transforming services into feedback

Q.6 A market has a large number of seller and buyers so that no single seller or buyer can

influence the price. This type of competition is known as?

a.Monopolistic

b.Perfectc.Elastic

d.Inelastic

Q.7 Youngistan Advertising Campaign of Pepsi is an example of _______ marketing.

a.Mass

b.Micro

c.Targetd.Customized

Q.8 The research method which involves conduction and compilation of research for the

purpose it was intended is known as.....

a.Secondary research

b.Primary researchc.Promotion research

d.Sales research

Q.9 The Primary research is also known as.....

a.Desk research

b.Field researchc.Data research

d.None of these

Q.10 The research which is conducted for one purpose but often used to support another

purpose is termed as.....

a.Primary research

b.Secondary researchc.Promotion researchd.None of these


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Q.11 Secondary Research is also known as....

a.Field Research

b.Desk Researchc.Material Research

d.Data Research

Q.12 Who coined the term "4Ps of Marketing"?

a.Philip Kotler

b.E. Jerome McCarthyc.Neil Borden

d.Peter Cox

Q.13 Who said "The focus of a business is not profits but customers?"

a.Peter Coxb.Peter Duckerc.Philip Kotler

d.C K Prahlad

Q.14 Marketing Research Information should be sent to individuals in all of the following

functional areas expect.....

a.Sales Personnel

b.Product Personnelc.Marketing Personnel

d.None of these

Q.15 What is the actual meaning of the term "Prospect"?

a.A potential buyerb.A potential dealer

c.A potential seller

d.A potential product

Q.16 A good advertisement should have.....

a.Education Value

b.Retention Value

c.Conviction Value

d.All of these

Q.17 Cross selling is.......

a.act of selling among established clients


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b.selling an additional product to existing customer

c.selling an additional service to existing customer

d.all of the above

Q.18 In banking, what is bancassurance?

a.a bank using the sales channel of an insurance company to sell banking products

b.a bank using the sales channel of a mutual fund company to sell banking products

c.an insurance company using the sales channel of a bank to sell insurance products d.a mutual fund using the sales channel of a bank to sell mutual fund

Q.19 Which of the following is not a demographic variable?

a.Ageb.Income

c.Genderd.Lifestyle

Q.20 Parsimony criterion should always be applied to....

a.Marketing Research

b.Marketing Strategy

c.Market Segmentationd.Marketing Approach

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