Downfall Of ORKUT

Introduction

Social Networking

Google’s Orkut

Downfall Of Orkut

Evaluation

Merits and demerits

Statistical proof

Reasons for downfall

Measures to improve

Advantages Simple user interface.

Connects user to user.

Unique groups or communities.

Colour picker option for themes.

Can view people’s profile easily.

Privacy

Disadvantages

No new scrap notification.No Application Capability.Social Gaming.Could crash anytime.

ORKUT VS OTHER SITESTop 10 Social Networking Sites 2011

Sr.No Sites World Site Rank Social Networking site Rank

1 Facebook 2 12 Twitter 9 23 Liked In 22 34 My Space 37 45 Digg 122 5

6 Orkut 86 67 Hi5 135 78 Badoo 137 89 Stumble Upon 159 9

10 Ning 160 10

Source: http://orangecopper.com/blog/list-of-the-best-social-networking-websites-2011

Top 10 Social Networking Sites In IndiaTotal Visitors (000)

INDIA Jul-10 Jul-11 %ChangeTotal Internet Audience 35,028 39,562 13Social Networking 23,255 33,158 43

Facebook 7,472 20,873 179Orkut 17,096 19,871 16Bharat Student 4,292 4,432 3Yahoo Pulse N/A 3,507 N/A

Twitter 984 3,341 239Liked In N/A 3,267 N/AZedge 1,767 3,206 81ibibo 1,562 2,960 89Shtyle 407 1,550 281

Source: www.scoremediamatrix.com

Graph Showing Orkut vs Facebook

Source: http://www.blogdefined.com/5451/top-most-popular-social-networking-sites-in-india/#ixzz1dE0sExNT

The War For Share For A long time ORKUT

ruled the social networking industry.Until July 2011 When FACEBOOK took over.

SOURCE: http://www.penn-olson.com/2011/01/25/indian-social-networking-wars-facebook-vs-orkut-2/

Analysis

Orkut loosing its position to the other sites.

Major competitor Facebook, Twitter, LinkedIn.

Orkut still has scope for growth.

Reasons for downfall

Orkut killed its own area

Lack of realisation

Lack of advancement

Lack of evolution

No changing of names

MEASURES TO IMPROVEMore Phone Apps

Include Social Gaming

Allow companies

Include news

Advertisements

More Measures Suggested

No like application

No tag application

Follow

Blog

Privacy options

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