orissa international ict in the philippines

© Orissa International

Sun Tzu, The Art of War

Those who do not know the lay of the land cannot maneuver their forces.Those who do not use local guides cannot take advantage of the ground.

© 2020 Orissa International

Orissa International

ICT in the Philippines

August 2020

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• Established in 1997, headquartered in Singapore, with offices in Malaysia, Indonesia, Thailand, Vietnam and the Philippines.

• Boutique consultancy providing international trade advisory services to companies and export agencies seeking to export or do business in South East Asia.

• A strong track record in guiding companies with their initial entry into a new market. Over 15 export promotion agencies from around the world refer their companies to us for trade advisory services. Over 3000 individual client references with companies from around the world selling a variety of products and services, both industrial and commercial.

About Orissa International

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Our Core Services

Distributor & End-User SearchIdentification of local distributors

and buyers that match your specific requirements

Customized Business MatchingCustomized business matching to

connect you with potential distributors and end-buyers

Market Research / Go-to-market Strategy

Market studies covering trends, opportunities, competitive landscape and regulations

Market Immersion ProgramA Lead generation program that

includes a go-to-market strategy and in- market report

Incorporation / Corporate AdvisoryCompany formation, statutory

compliance, accounting, and tax advisory services

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Our Offices in South East Asia

Orissa International – Thailand496-502 Amarin Plaza 10th FloorPloenchit Road, Lumpini, Pathumwan, Bangkok 10330THAILANDT: +66 2 305 6848

Orissa International – Singapore1003 Bukit Merah Central#05-06 Inno CentreSingapore 159836SINGAPORET: +65 6225 8667

Orissa International – MalaysiaB1-23A-6, SOHO Suites @ KLCC20 Jln Perak50450 Kuala Lumpur MALAYSIAT: +60 3 2181 4936

Orissa International – IndonesiaMenara Topas, 14th FloorJl. M H Thamrin Kav. 9Jakarta 10350INDONESIAT: +62 21 3902 620 / 3902 678

Orissa International – VietnamR.E46, 4th Floor, Block E, Fosco Bldg40 Ba Huyen Thanh Quan StreetWard 6, District 3Ho Chi Minh City 722000VIETNAMT: +84 28 53827 3904

Orissa International – PhilippinesUnit 2410, One Corporate CentreJulia Vargas Ave cor. Meralco Ave Ortigas Center, Pasig City 1600PHILIPPINEST: +63 2 8375 1129

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Partial List of Governments Who Refer Companies To Us

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Partial List Of Our Corporate Clients

Aerospace Chemicals Environment ICT Material Handling

ARINC ADIWARNA AMMONIT MEASUREMENT AVECTRA ANACONDA

AVERSAN INC DYNAGLASS ENSWICO CACI HEYL & PATTERSON

CASSIDIAN ISOSCIENCES LAST UND ENERGIE MANAGEMENT CARNEGIE SPEECH COMPANY J&J TRUCK EQUIPMENT

GAETAN-DATA JOST CHEMICAL NEWTERRA MATIAS POWERSCREEN

MXI TECHNOLOGIES Q-BIOANALYTIC GMBH QUALICHEM NETSWEEPER ROLLRITE

SEARIDGE TECHNOLOGIES SCD PROBIOTICS REGENEX NEWMAN ELECTRONIK SCHRAMM INC

VISUAL DEFENCE SYSTEMS VALTECH CORPORATION SWISS NE WATER V3 TELETECH TEREX FINLAY

Agriculture Defense/ Security/Safety F&B Industrial Medical

ARIBA AIRBUS HELICOPTERS ADVANCED FOOD PRODUCTS CHLORIDE BATTERIES SOUTH EAST ASIA BAYCREST GLOBAL SOLUTIONS

BRUNO LEHMANN AG BAE SYSTEMS CHOCOELF CHOCOLATERIE ECHTERHAGE HOLDING GMBH CLARON TECHNOLOGY

ENSCO DYNAMIC AVIATION DATE LADY INC FLUID ENGINEERING ETOIMS MEDICAL TECHNOLOGY

FRONDITA BIOGROUP HUNTINGTON INGALLS DELGROSSO FOODS GENTEX CORPORATION EUCLID TECHNOLOGY

JACOBS CORPORATION KUCHERA DEFENSE EMMENTALER SWITZERLAND HMP MAGDEBURGER FISCHER ANALYSE INSTRUMENTE

KREAMER FEEDS MOMENTUM AVIATION GROUP HENRY’S SEAFOOD (US) NITTI (ASIA) FRESENIUS KABI

NORTHLAND FOREST PRODUCTS R3 STRATEGIC SUPPORT GROUP OTTENS FLAVORS SIKA GROUP MEDELA

Building & Construction Education FMCG Marine Transportation

DURACO AMERICAN SCHOLAR GROUP DANSKO DRAHTSEILE GEBRUNDER HENSCHEL GMBH CPCS TRANSCOM

ECORE INTERNATIONAL STUDENT NETWORK DESTINY MATERNITY EUGEN WOERNER GMBH ENSCO

FORTA CORPORATION JULIAN KRINSKY CAMPS AND PROGRAMS ELITE SA METALCRAFT MARINE ENVIRONMENTAL TECTONICS CORP

MITSUBISHI CHEMICAL NORTH WEST REGIONAL COLLEGE GRANDLUXE NOSKE-KAESER GMBH LOGISTICS PLUS

RIGEL TECHNOLOGY PENN STATE UNIVERSITY MUSK COLLECTION RAYTHEON ANSCHUTZ GMBH OSHKOSH CORPORATION

SINGAPORE SAFETY GLASS TEMPLE UNIVERSITY WORLD ART GROUP SAM ELECTRONICS TEHO INTERNATIONAL

TESTING BLUHM & FEURHERDT TEXTHELP YORK WALL COVERINGS T DOCK INTERNATIONAL TRIPLESTAR HOLDINGS

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Beta Systemshttps://www.betasystems.com/

Cybeatshttps://www.cybeats.com/solutions

Data Valuehttps://www.datavalued.com/

Digital Elementhttps://www.digitalelement.com/

Explore Learninghttp://www.explorelearning.com/

Global Resilience Federation (GRF)http://www.grfederation.org/

Global Victoriahttps://global.vic.gov.au/

Innovate Citieshttps://innovatecities.com/about

KrisfinSofthttps://krisfinsoft.com/

Legacy Innovationhttps://www.legacyinnova.com/

Medisys Innovation Pte Ltdhttp://www.medinno.com/

Netsweeper Inchttps://www.netsweeper.com/

OWL Testing Softwarehttps://www.owlts.com/

PARIS Technologies Inc.https://paristech.com/

PeopleKeyshttps://peoplekeys.com/

Sintellisyswww.sintellisys.com.sg

Texthelpwww.texthelp.com/en-gb

Trans-Planhttps://www.assetcity.ca/

Trillys Systemshttp://home.trillys.com/web/actucall/

Ubique Networkshttps://swarmio.media/

World Trade Center Torontohttps://www.bot.com/

Partial List Of Our ICT Clients

https://www.betasystems.com/

https://www.cybeats.com/solutions

https://www.datavalued.com/

https://www.digitalelement.com/

http://www.explorelearning.com/

http://www.grfederation.org/

https://global.vic.gov.au/

https://innovatecities.com/about

https://krisfinsoft.com/

https://www.legacyinnova.com/

http://www.medinno.com/

https://www.owlts.com/

https://paristech.com/

https://peoplekeys.com/

http://www.sintellisys.com.sg/

http://www.texthelp.com/en-gb

https://www.assetcity.ca/

http://home.trillys.com/web/actucall/

https://swarmio.media/

https://www.bot.com/

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Overview of Philippine ICT Industry

• Attracted a total investment of PHP 308.8 billion

(USD 6 billion) in 2019.

• IT and Business Process Association of the Philippines

(IBPAP) projected the BPO industry to grow between USD

29 and USD 32 billion revenue by 2022.

• US-based companies make up 60% users of BPO in

Philippines.

• 73.0 million internet users, internet penetration is at 67%.

• 173.2 million mobile connections, equivalent to 159% of

the total population

Snapshot

Sources:Philippines Statistics Authority, ITU Asia‐Pacific ICT Indicators Workshop, We are social, Hootsuite

Total population

108.8 million

(47% urbanization)

Mobile connections

132 million

(159% population)

Internet users

73 million

(67% penetration)

Social medial users

73 million

(67% penetration)

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Indicator 2018 2019e 2020f 2021f 2022f 2023f 2024f % CAGR(6-year)

IT market value, % GDP 1.4 1.4 1.5 1.5 1.6 1.6 1.6 2.3

IT market value, USD mn 5,171 5,711 6,445 7,187 8,050 9,023 10,120 11.8

Computer hardware sales, USD mn 1,906 1,973 2,152 2,265 2,403 2,551 2,708 6.0

Personal computer sales, USD mn 782 804 910 962 1,022 1,081 1,138 6.4

Services and Software sales, USD mn 3,265 3,738 4,293 4,922 5,647 6,472 7,412 14.6

Overview of Philippine ICT Industry

Sources:Fitch Solutions, IMD World Digital Competitiveness Ranking 2019

Digital Competitiveness Ranking - Philippines 2015 2016 2017 2018 2019

OVERALL 45 46 46 56 55

Knowledge 49 50 53 50 51

Technology 50 50 51 58 55

Future readiness 40 40 43 52 54

Competitiveness & Digital Ranking

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Philippines’ Digital Economy – Digitalization in Public OrganizationPhilippines’ EGDI and EPI ranks and scores from 2010-2018

E-government Masterplan (EGMP) 2022 Objectives:

Sources:Department of Information and Communication Technology

Year

EGDI Components EPI

Rank ScoreOnline Service

Telecomm. Infrastructure

Human Capital

Rank Score

2010 78 0.46 0.13 0.03 0.29 64 0.18

2012 88 0.51 0.49 0.20 0.83 24 0.21

2014 95 0.47 0.48 0.24 0.70 51 0.56

2016 71 0.57 0.66 0.37 0.68 67 0.59

2018 75 0.65 0.88 0.35 0.71 19 0.93

Optimize Government Operations (G2G)

• Provide a more efficient service delivery platform

• Integrate e-government systems, enable knowledge, information and resource sharing as well as database building

Engage Citizens (G2C)

• Unlock insights that improve citizen services for greater connection and participation

• Ensure the delivery of digital public services directly to clients are fast, cost efferent and accessible

Transform Services (G2B)

• Facilitate business transactions through a streamlined processing of licenses, permits and fees (simplify requirements, streamline procedures)

Empower Government Employees (G2E)

• Deliver productivity gains that improve impact

• Enhance the capacity and capability of government workforce to improve the internal efficiency and public service delivery

National Broadband Plan

• Granting free WiFi/internet access to the public including

underserved areas and improve internet speed.

• Enhanced connectivity across various regions.

National Government Data Center

• Physical infrastructure that will interconnect government

agencies through centralized data centers, servers and storage

facilities.

National Cybersecurity Plan 2022

• Masterplan to prevent cyberthreats and strengthen the

country’s critical information infrastructure, public and military

networks, implement cyber resiliency measures to respond to

threats, coordination with law enforcement bodies and

educate the society about cybersecurity.

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Total Income from Transactions Outside the Country

USD 4.04 billion

Total Income: USD 11.67 billionIncome from Transactions Outside the Country: USD 4.04 billion

Philippines’ Digital Economy – IT Business Process Management

Sources:Philippines Statistics Authority, Board of Investment

Revenue Full Time Employees

Contact Centers and Business Processing

3.3% - 7.4% 2.8% - 6.7%

IT and Software 3.2% - 6.7% 2.7% - 6.2%

Global In-House Centers 3.2% - 5.2% 2.7% - 4.7%

Healthcare Information Management

7.3% - 10.8% 6.8% - 10.2%

Animation and Game Development

7.3% - 12.3% 6.8% - 11.7%

Philippine IT-BPM compound annual growth rate (CAGR), 2019 - 2022

Percentage Distribution of IT-BPM Establishments by Industry, 2017 Total Income and Income from Transactions Outside the Country of the Top Five Industries of IT-BPM Sector by Industry

Percentage Distribution of Income from Transactions Outside the Country for IT-BPM Sector by Country

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Philippines’ Digital Economy – Software and IT Services

• One of the primary sub-sectors of the Philippine IT and IT-Enabled Services industry.

• Software and Services sales in the Philippines reached PHP 158.7 billion (USD 3.3 billion) in 2018 and is projected to grow to PHP 360.2 billion (USD 7.4 billion) in 2024.

• Strong consumers of software and IT services are financial services, BPO, manufacturing and retail.

• Despite one of the global leader in outsourcing industry, the local market remains underdeveloped due to price sensitivity of large enterprises and the public sector, low demand for complex solutions and low level of digitization.

Software

• Enterprise application

• Cybersecurity software

• Packaged software

• Cloud-based software

IT Services

• Consulting, Maintenance And Systems Integration

• Data Processing And Hosting

• Cloud Computing

Sources:Fitch Solutions, Board of Investment

Key Characteristics Software and Services Market

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Philippines’ Digital Economy – Retail & E-Commerce

Mobile phone (any type)

Smart phone

Laptop or Desktop Computer

Tablet Computer

94% 93% 67% 40%

Electronics & Physical Media

Travel (Including Accommodation)

Food & Personal Care

Fashion & Beauty

Furniture & Appliances

Toys, DIY & Hobbies

USD 227 M 258 M 6.87 M150 M166 M153 M

Digital Consumers

Philippines Internet Economy (GMV, $B)

Traffic Comparison for 10 Leading e-commerce Platforms in the Philippines

107 M Population52% are Gen X or Younger

Sources: We are Social 2020, 2019 e-Conomy SEA report by Google and Temasek, CNN Philippines

Sources:We are Social 2020, 2019 e-ConomySEA report by Google and Temasek, CNN Philippines

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Philippines’ Digital Economy – Financial Services

Bank category

Number of banks with electronic facilities1

Number of banks with e-banking and e-money applications (2017)

Mobile banking

Phone banking

Internet banking

(proprietary)

Internet banking

(BankNet2

Online)

Mobile financial

services thrumobile apps

BankNet POS cashout

aggregator acquirer

Electronic money issuers (prepaid/cash/remittance)

Universal and commercial

35 15 14 32 20 12 5 19

Universal 19 13 13 18 12 9 3 13

Commercial 16 2 1 14 8 3 2 6

Thrift 24 9 4 10 18 3 4 8

Rural and cooperative

11 1 - - 4 - 6 1

Total 70 25 18 42 42 15 15 281: As approved by the BSP2: BancNet is a Philippines-based interbank network

Number of transactions (in million) 2015 2016 Growth (%)

Inflow 60 67 11.9

Outflow 267 299 11.9

Amount of transaction (in US$ billion) 2015 2016 Growth (%)

Inflow 9.4 9.8 4.7

Outflow 9.5 9.8 4

Number of e-money accounts (in million) 2015 2016 Growth (%)

Registered e-money accounts (GCash, Smart Money) 9.4 11.4 21.4

Active e-money accounts (among registered users) 6.4 7 8.9

Cards (in million) 2015 2016 Growth (%)

Prepaid cards (linked to e-money)1 26 26.1 0.6

ATM debit cards2 40.9 50.8 24.1

Credit cards3 8.4 8.4 0.1

1: E-money accounts (excluding Gcash and Smart Money) issued by other e-money issuers2: 2014 vs 2015

Electronic money in the Philippines

Number of banks authorized by Bangko Sentral ng Pilipinas (BSP) to engage in e-banking operations

108.8 million Population size

+34%Yearly change in avg.

speed of fixed

internet connections

61.59/100Mobile connectivity

score

32%Has bank accounts

48.90 millionPeople making

digital payment

transactions

37%Users of mobile

banking apps

17%Own some form of

cryptocurrency

9.9%Online purchases/pays

bills online

45%Internet users

performing money

transfer using mobile

$7.35 billionAnnual value of

digitally

enabled consumer

payments

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Philippines’ Digital Economy – Cybersecurity

Source: International Information Systems Security Certification Consortium [(ISC)

Sources:DICT, IISC, ATKearney, Manila Bulletin, Palo Alto Networks

ASEAN cybersecurity spending is expected to show double-digit growth up to 2025

Number of Certified Information Systems Security Professional (CISSP), 2020

The Philippines’ cybersecurity budget: investment on the upswing

1 in 2 companies (54%) increased their

cybersecurity budget between 2019 and 2020

43% of companies have allocated majority

of their IT budget in cybersecurity

Factors that drive cybersecurity spending

Reported cybersecurity incidents in the Philippines in 2019

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Trends and Developments in the Philippines ICT Sector

Source: IDC Philippines

Digital determination By 2020, at least 30 percent of organizations will be digitally determined, transforming markets and re-

imagining the future through new business models and digitally enabled products and services.

Digital trusts By 2020, 40 percent of CIOs (chief information officers) will initiate a digital trust framework that goes beyond

preventing cyberattacks and enables organizations to resiliently rebound from adverse situations, events, and

effects.

Digital KPIs (Key Performance

Indicators)

By 2023, 55 percent of entities will have incorporated new digital KPI sets — focusing on product/service

innovation rates, data capitalization, and employee experience — to navigate the digital economy.

Data monetization By 2021, 40 percent of large enterprises will create data management or monetization capabilities, thus

enhancing enterprise functions, strengthening competitiveness, and creating sources of revenue.

BizOps By 2021, 45 percent of CIOs will expand agile/DevOps practices into the wider business to achieve the velocity

necessary for innovation, execution, and change.

Digital twin By 2023, 30 percent of the Philippines’ top 1,000 companies will have implemented advanced digital twins of

their operational processes, which will enable flatter organizations and one-third-fewer knowledge workers.

Artificial intelligence (AI)-driven

edge

By 2023, over 30 percent of organizations’s cloud deployments will include edge computing, and 15 percent of

endpoint devices and systems will execute AI algorithms.

Blockchain-enabled DX (digital

transformation)

By 2023, prominent in-industry value chains, enabled by blockchains, will have extended their digital

platforms to their entire omni-experience ecosystems, thus reducing transaction costs by at least 30 percent.

AI is the new UI By 2024, AI-enabled user interfaces (UIs) and process automation will replace one-speech technology for

customer engagement.

AI governance By 2022, 30 percent of enterprises will task CIOs to transform and modernize governance policies to seize the

opportunities and confront new risks posed by AI, machine learning (ML), and data privacy and ethics.

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Opportunities and Challenges in the Philippines ICT Sector

Sources: Fitch Solutions, DICT

Potential for sustained

growth from low IT

integration of SMEs

Higher levels of IT integration

into the operations of

large firms and government

e-commerce and mobile payments/

banking

BPO value chain expansion

Investments in logistics and

retail infrastructure

Supportive government

policies for ICT

Scarcity of mid-to-high-end IT professionals

Relative deficit in cloud supporting infrastructure

Competition from other outsourcing destinations

including India and Malaysia

Regional cyber security issues

Overall levels of software piracy remain high

Opportunities Challenges

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Case Studies

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• Client: Provider of Digital, Wealth and Risk Management software solutions to local and regional

banks and financial institutions in South East Asia.

• Business Need: The client was developing a new wealth management platform targeted at upper

middle-income individuals in the Philippines. Our client was interested in exploring a potential

partnerships with progressive banks assisting the affluent with their wealth management

requirements.

• Market Research: To help the client understand the market feasibility for this new product, we

conducted a market study and spoke to potential customers and partners in the Philippines.

• Key Findings: While there were financial institutions that were willing to explore technological

innovations such as “digital wallet”, the market was not yet ready for such a platform. Issues that

can potentially deter the use of the client’s platform in the Philippines were cultural barriers,

privacy concerns and unwillingness of potential clients to pay the subscription fee in using the

platform.

• Our Recommendation: Explore tech savvy countries in the region in terms of financial services

such as Singapore.

Case Study 1: Are You Targeting The Right Market?

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• Client: A company that provides data analytics, data mining, big data and data management

consulting services to businesses and government agencies.

• Business Need: The client was looking for local partners and/or agents in the Philippines. The

client also wanted to speak with prospective end users to understand the level of maturity of the

market in terms of big data, analytics, data mining and data management.

• Business Matching: We arranged business matching meetings for the client with ICT distributors

and systems integrators providing products and solutions to insurance, telecom, financial

services, healthcare, biotechnology, pharmaceuticals and government agencies. The client also

met with some of the potential clients from the financial services, insurance and telecom sectors.

• Results: The client identified four strong potential partners, each with a different focus of industry

sectors. The client remained in contact with these companies and two months later, he returned

to the country for follow-up meetings including meetings with key clients of each of the

prospective partners. In less than a year after the follow-up meetings, the client flew back to the

Philippines to further his discussions with a Philippine I.T. firm interested to be their official

master partner.

Case Study 2: Business Matching and Follow-up

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US

Europe

Australia

China Japan

All eyes on Southeast Asia

Internationalization Trends We Are Seeing

Singapore SMEs were already struggling to internationalize pre-Covid 19. Now they have to prepare to deal with some new realities because of Covid-19:

• We see distributors in the region becoming much more cautious about selling new products and services. Yet at the same time, companies that do have partners are also frustrated with their lack of proactiveness and willingness to share helpful information on a potential project.

• Local partners are extremely important, not least to help navigate local business cultures. Face-to-face connections also remain very important. However, it is increasingly difficult to make good connections because of Covid-19.

• Southeast Asia is getting more attention from foreign companies looking for new markets. In the 1st half of June, we received over 30 enquiries from companies looking for distributors just through our website. The requests were coming from countries such as Australia, Korea, China, Japan, India, UK, US, and Canada. Singapore companies are going to face more competition to sign on distributors.

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What Is Your Strategy For SE Asia?

In this Covid 19 pandemic , many companies are increasingly facing challenges in finding new export markets in the ASEAN region for their products or services typically, due to:

• Travel restrictions which have hampered business-relationship building where traditional face-to-face meetings are considered a large part of business culture. Companies that do not have a competent distributor may see their business stall or grow at a slower pace.

• Distributors being more selective in what type of products/brands they want to represent. Many would prefer to focus on more profitable and fast moving products than taking on new and unknown brands.

• Competition from international brands from Asia, Europe and North America who are looking for distributors in SE Asia to diversify from their home countries and diversify from China. Smaller companies will find difficulties attracting good distributors to represent them.

With the above challenges, companies are starting to think more about how to sell directly to end customers to stay competitive and profitable instead of relying on intermediaries.

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Is Setting Up An Overseas Office the Only Option?

When a company considers entering a market directly, the first option is usually to set up an overseas office.However, the financial commitment in setting up a foreign-owned entity in the region can cost fromUS$100,000 to US$1 million depending on which country you are entering into and the paid-up capitalrequirements for a foreign owned company.

The risk of failure in the early years is also high if a company enters the market without:

• A well thought out “Go-to-Market” strategy.

• Sufficient information on the country, the sector, the competitive landscape and regulatory hurdles.

• Understanding the local business culture which can impact their success in the market.

• Knowing how to manage local staff remotely.

“We sometimes assume we know our closest neighbour, but we don’t.”

Mr. Heng Swee Kiat, Deputy Prime Minister, Singapore

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The Market Immersion Program

To help companies address these challenges, Orissa International has developed a unique market entryprogram called the Market Immersion Program (MIP). Under this 12 month program, your company willreceive the following:

• Customised market entry strategy : Know where the opportunities are, who your competitors might be, and what is the best route to market.

• Database : Potential customers and distributors for lead generation.

• Dedicated sales person : Meet customers and distributors locally and develop long term relationships, to execute sales and development activities in the market, and to close deals.

• In-country support : Orissa’s in-country team will provide additional support you to help you achieve export success.

At the end of the program, your company should graduate with sales, whether it’s through distributors or direct to end-customers, much more experience and knowledge of the market, and your own dedicated sales person that can continue to grow your business.

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• Low cost and risk: No governance issues, no compliance expenses of own legal entity, no audits, no share capital requirement but same benefits

• Fast-tracked market entry: Our in-market team will help develop an export roadmap for implementation, support the local staff with business development, and share their network of contacts and knowledge of the market with the Client

• Established administrative structure: Our in-country team has a well-established administrative structure from many years of experience in the market

• Easy exit process:

The Client can set up its own legal entity in the market at the end of the program. We will transfer

employment of the local staff to the new entity, and hand-hold the Client through the process

• Addresses key issues:

- High costs of registering a company, or renting office space, without having tested the market first

- Difficulty in obtaining an employment permit to allow a Singaporean to be based in-market

- Difficulty in hiring locally without having a registered presence, and supervising this person remotely

Benefits of the Market Immersion Program

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Step 1

• Orissa International develops a customized market entry strategy that validates the commercial opportunity, identifies competitors, identifies potential customers and partners and recommends the ideal route to market.

• Orissa International starts processing the recruitment of a local employee dedicated to the Client.

Step 2

• Once the local employee is onboarded, Orissa International opens doors for the Client by tapping on a rolodex of potential partners and customers built from 22 years of implementing business matching projects in various ASEAN countries.

• This first round of business matching helps to get the sales development process started without having to wait for the local employee to get up to speed.

Step 3

• For the next 8-9 months, Orissa International will monitor the progress of the local employee, make additional introductions to customers and partners and provide on-going local support.

• Orissa International will update the Client periodically on sales performance of the employee.

Step 4

• Once the program is over, and the client has achieved its own sales momentum, Orissa International supports the client in setting up its own local presence and transfers the local employee to the Client’s local entity.

How Does The Market Immersion Program Work

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AccessResearch

Localization Partnership

ASEANProfitability

What You Should Know about Doing Business in the Philippines

• Consider in your business plan factors such as the Philippines'price sensitivity, competition with local companies and marketreadiness for advance solutions.

• Due to congestion and the higher cost of doing business inManila, if you are planning to put up a back-office support oroutsourcing business in the country, consider other locations ifsituation allows.

• Given the vast archipelago of the country, consider a distributorwith national or regional network, particularly those than cancover Manila and Cebu, are ideal

• Distributors demand a higher level of professional support fromprincipals such as training and marketing.

• Communication style in the Philippines is indirect, relationshipbuilding takes time and local contacts are important in makingintroductions and navigating the business environment.

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Business Matching

Ensuring your visit to the market is worthwhile – we arrange relevant and selected back-to-back meetings for a 2-3 day visit to the market

Market Immersion Program

We can help a company test the market first before they set up their own entity. This program taps on Orissa’s network of contacts and in-market expertise

Market Research

Market research on selected ASEAN countries on the market viability, local laws and policies, market structure, competitive landscape and best market entry strategies

Market Expansion

Expand into other ASEAN markets, or beyond with the help of Orissa International’s 6 regional offices and international partners

How Orissa International Can Assist You

© Orissa International© 2020 Orissa International

Orissa International Philippines, Inc.

Unit 2410 One Corporate Center

Julia Vargas corner Meralco Avenue

Ortigas Center, Pasig City, 1600 Philippines

www.orissa-international.com

Elmer Magno, Country Manager

[email protected]

T: +63 2 8375 1129 ; +63 2 7618 4956

http://www.orissa-international.com/

mailto:[email protected]

orissa international ict in the philippines

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