organizational capacity: ensuring successful implementation in value chain programs alexandra...
TRANSCRIPT
Organizational Capacity: Ensuring Successful Implementation in Value
Chain Programs
Alexandra Snelgrove, MEDATracy Gerstle, CARE
Thulasy Balasubramaniam, EWB
Panel Overview
• Industry Challenges• Testing Our Capacity• Sharing Our Experiences: Different
Perspectives– Tracy Gerstle, CARE– Alexandra Snelgrove, MEDA– Thulasy Balasubramaniam, EWB
• Concluding Remarks• Question and Answer
Importance of Capacity Building
Thousands of NGO staff have participated in market facilitation training…..
Hundreds of Market Analyses and Value Chain Development Program Designs have been completed….
And yet, there are still relatively few, large- scale, successful market development programs….
Industry Challenges
Working as a facilitator necessitates a different capacity and starting point…
• Approach requires a unique staff mindset and expertise
• Flexibility critical• Different program management
and staffing models, operations, and budget required
• Familiarity with business models and processes
• Longer time to achieve results• Heightened emphasis on M&E and
learning over life of program
Ideas on a good graphic for this?
Could be as simple as a project lifecycle, or perhaps a map showing two different potential routes
Testing Capacity
• Hypothesis behind the tool: – Initially developed for internal purposes to guide EWB’s investments.– Practitioners could benefit from breaking down market facilitation into more
tangible parts • Purpose:
– Disaggregate components of market facilitation• Knowledge/Understanding ( Know-What)• Capacity ( Know- How)
– Offer starting point for conversation on organizational upgrading needs based on behaviours/evidence
• Activity:1. We will walk through 2-3 dimensions of the tool2. For each read the different practices/behaviours within each dimension –
which behaviours/responses best reflect your organisation?3. Discuss with the individuals around you some of the challenges that you
face in moving up to the next level? ( 5 minutes)4. Key insights? Comments to share?
Where is your organisation?
Know-What the approach
Know-How – ability to implement approach
Sophisticated MF Understanding
Conventional Agric Approach
Low High20
20
10
10
Know-How
5 key dimensions of org :1. Field Staff Capacity2. M&E Systems3. Management Approach4. Organisational Culture5. Relationships with Donor
Know-What
5 questions to gauge knowledge/understanding:1. What is the problem?2. What is the outcome?3. What are the constraints?4. What is the intervention
strategy?5. What is the role of org?
Building The Organizational Capacity of CARE in Market Development
A Quantum Leap in the Fight Against Poverty
Tracy GerstleEconomic Development UnitSustainable Livelihoods Cluster
Bangladesh: Strengthening the Dairy Value Chain 2007-2011$5.25 m BMGF
Ethiopia: PSNP-Plus2008-2011$14 m USAID
Peru: Portfolio of Programs: IADB, Wal-Mart, USDA: Horticulture and Small Livestock
Points of Light in Market Development Approaches at CARE
Sierra Leone: Improving Child Well-Being Via Egg Value Chains 2009-2011$2.4 m USAID
Zambia: ADAPT Agro-Dealer Project2008-2011$3.05 m AGRA
• 70 Country Offices, Annual Budget $700 m+• Decentralized Leadership, Program
Management, & Governance• Wide Array of Donors• Wide Array of Socioeconomic Contexts &
Programming Approaches • Empowered National Staff with Promotion
Tracks to Senior Management • Culture of Staff Development and Retention,
Resulting in Strong Managers/Generalists
Context for Scaling Market Development
MISSIONEmpower women, girls and their families to maximize their economic potential
as producers, workers and consumers in higher value local, regional, and global markets.
Poor women, girls and their families maintain increases in their incomes and quality of employments via participation in high value, well governed value chains.
=Enhanced market and financial literacy and the ability to manage risk
x Value added contributions to and benefits from market participation
xConducive policy and regulatory environment promoting inclusive, competitive markets
THEORY OF CHANGE
RESOURCE MOBILIZATIONCARE leverages significant funding and other non-financial resources from major donors and partners to realize
innovative, effective and scalable solutions to eradicate poverty via value chains.
VALUED PARTNER FOR THE PRIVATE SECTOR CARE is the partner of choice for the private sector in partnerships to advocate poverty alleviation and develop more competitive value chains and inclusive business that engage very poor women and girls.
ORGANIZATIONAL LEARNINGCARE will develop the processes and resources needed to continually improve upon the quality and impacts of its value chain programs by disseminating internal and external learning and innovation.
LEADERSHIP AND ADVOCACY CARE is recognized as leading the industry in learning and practice on employing the Value Chain approach with an emphasis on gender equity and advocacy to lift poor women, girls and their families out of poverty
PROGRAM QUALITYCARE has the organizational and staff capacity to undertake high quality, scalable value chain programs
CARE MARKET ENGAGEMENT STRATEGYLift 10 million women, girls and their families out of poverty by promoting dignified employment*
and sustainable incomes above the poverty line by 2015 through the development of agriculture and other value chains
M&EPeer-to-Peer
Learning
Formal Training
Management
Mentoring
Community of Practice
E-Learning Courses:
Intro to Market Dev
Value Chain Analysis & Program Design
Empowerment & Gender
Market Facilitation Coaching System
Commitment to Market Facilitation Capacity Building in Country Office Annual Plans
Partnership with Human Resources Individual Staff Development Plans
Global Capacity AnalysisBenchmarking
Monitoring & EvaluationSystem
Framework for Program Quality and Staff Capacity
Supporting CARE’s Strategic Objectives on:
Program QualityOrganizational Learning
Furthering Sustainability: Enhancing VCD Capacity of Local Partners
Alexandra SnelgroveProduction and Marketing LinkagesMennonite Economic
Development Associates
MEDA
Pathways & Pursestrings - Pakistan• Project goal - Integrate 16,000 rural,
homebound women into lucrative value chains
• Four value chains (dairy, seedlings, embellished fabric, and glass bangles) in four geographic areas
• Complementary Goal - Develop the capacity of local non-government organizations (NGOs) and community based organizations (CBOs)
• Four Key Facilitating Partners (KFPs) (three public organizations and one private sector firm)
Project Challenges
• Partner background = traditional NGO paradigm
• Business acumen and value chain skills are absent
• Conflicting goals between departments (provider mentality)
• Skepticism towards the value chain approach throughout the organization
• Value Chain Approach is a new approach in Pakistan
• Staff turnover is high for some partners
• Transferring training to field workers
MEDA’s Approach
Iterative Learning Loop:
International Network/ Industry
MEDA & Key Learning Partners
Local NGOs/ CBOs
MEDA and key facilitating partners contribute to international learning based on action research and the experience of Pakistani NGOs and CBOs
Local partners benefit from industry knowledge, best practices and advice
MEDA and key facilitating partners learn from the grassroots innovations and activities of local NGOs and CBOs
MEDA and key facilitating partners support the advancement of local NGOs and CBOs through knowledge dissemination, technical assistance and pilot programs
MEDA and key facilitating partners act as a hub between local experience and international standards while developing a learning community.
The management and staff of key local partners are committed to an ongoing process of professional development
MEDA’s Approach
• Learning by doing theme whereby KFPs are involved in each step of the project – from value chain analysis onward
• Three elements of Capacity Building:
1. Formal Class-room style Training 2. Mentoring 3. Cross-KFP learning
• Regular Training Needs Assessment
Initial Lessons
• Flexibility and dynamism in capacity program
• Regular training needs assessment
• Package of training tools and processes
• Cross partner learning • Manage expectations of donor
and partners• Not just skills upgrading;
mindset shifts• Bringing it back to the impact
for the producers
Putting Market Facilitation into Practice:
A View from the Field
Engineers Without Borders CanadaThulasy BalasubramaniamAgriculture Value Chains Team
EWB
• Over 50 organisations in Africa on organisational capacity
• Zambia, Malawi, Ghana, Burkina, • Long term secondments to partner organisations to
provide on-the-job support• Dedicated support to over 15 organisations and
companies in Zambia/Malawi for market linkages• We’re learning.
Introduction to EWB
EWB
Sustainable Change
=Value Chain Approach
Market Facilitation
Organisational Capacity
Our Hypothesis
EWB
Type 2: Service Delivery & Market Linkages
Type 1: Service Delivery
Type 3:Market Facilitation
Range of Interventions
EWB
Address Gaps Skills
Create Behavior Change
Attitude/Judgment
Trigger Mid-Set Shift
Knowledge
Field Staff CapacityRoles of Market facilitator
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Foundational Attitudes and Capacities
EWB
Management
Field Facilitators
Donors
M&E as Reporting & Accountability
• Longer time frame• Reporting to donors
1
Markets
2
M&E as Knowledge Management
• Captures information• On-going and quick feedback loops• Improve decision making• Adjust interventions• Supports staff
M&E
EWB
Management Approach
Donor Relationships
M&E as a management
tool
Field Facilitators
Capacity
Organizational culture
Management Approach
EWB
Conclusions
• Field staff capacity development is an on-going process• Knowledge management systems are required for:
• Sustained staff behaviour change• Effective implementation
• Management approach is the driving force for organizational change• This shift takes time and requires commitment and patience from managers
and donors
Understanding of organizational structures to identify key levers to effect and support changeAppreciate that shifting organizational culture is very difficult Rooting a “learning culture” does not take place overnightCultivate a new identity for staff, e.g. “Business Advisors”Create incentives for desired behaviorsSenior Management buy-in critical since they set the toneRecognize what draws staff to a particular organization Change in Values and Mindset needed at all levels: HQ, Country Leadership, Field Staff
Make the vision tangible and relevant: Theory of Change/Causal PathwayCreate a tier M&E system: Management and Impact/Reporting Create financial systems that are responsive to program and market demandsCreate HR systems that promote staff development in facilitation at all levels: e.g. Management, Field StaffRearward and Promote development of soft as well as technical skills in field staff, e.g. Analytics, Judgment, Relationship BuildingEnsuring appropriate criteria and salary scale for new hires Develop systems that support and encourage risk-taking and innovation
KM as a tool for program management and building staff capacity Tools and systems that capture and share explicit and tacit knowledgeManagement can use KM as a tool to reinforce organizational cultureRegularly assess staff capacity and develop clear strategies to address identified gapsPromote learning at an organizational levelUnderstand that knowledge development happens in a variety of avenuesLearning programs need to include both technical skills (VCD principles etc) and commercial/business thinkingDevelop learning systems throughout organization HQ to field staff
Need to develop buy in of all program stakeholders: e.g. donors, target group, private sector, government, staff, management, other NGOsEnsure staff have capacity to build and develop partnerships at with the private sector and at different levelsBalanced Scorecard and other participatory benchmarking tools are a good resourceNeed to set expectations with donors on time periods needed for results: particularly in behavioral and attitudinal change Equip staff with a elevator speech and other means of branding to
explain new approach to partners, clients and others
Organizational Culture Management Systems
Knowledge Management Partnership Relations
Lessons in Staff Capacity and Organizational Change
EWB
Questions For Discussion• How do you operationalize a project with both
service delivery and market facilitation components?• To what extent can you shift an organization?• Can the shift happen in a typical project timeframe (3
– 5 years)?• What factors engender this shift?• What can donors do to support this shift?• What can we, as a community of practice, do to ease
this shift?