Kai Casey

Lo Snelgrove

Paul Voakes

Des Moines Register’s ‘Harvest of Change’ – this year’s ‘Snowfall’?

Old-school newspaper reporting + news videography + 3D film producers + video game rendering + the Oculus Rift

The ‘immersive’ experience

http://www.desmoinesregister.com/story/money/agriculture/2014/09/17/harvest-of-change-virtual-farm-virtual-reality/15785377/

Benefits of immersive VR journalism? Empathy Ethics (?)

Drawbacks of immersive VR journalism Long-term only, or breaking news too? Ethics (?) Difficult Access to the technology (?)

(Coming this summer to an Armory near you!)

Branded Content ‘is here to stay’

BC burst upon the scene in 2013: http://poynter.org/extra/AtlanticScientology.pdf

BC defined: ‘Advertising that’s trying really, really hard not to look like advertising’

But readers can feel ‘deceived’

Can BC de done ‘with integrity’? Transparency: prominent labels, different fonts, different colors, different module design No client editing Share upcoming BC plans with news-ed staff

McBride & Rosenstiel, The New Ethics of Journalism

Online News Association creates codes

The 21st Century Code of Ethics: DIY!

One size no longer fits all

The SPJ approach

The ONA approach http://journalists.org/resources/build-your-own-ethi

cs-code/

ONA’s Step 1: The Fundamentals

Seek and Tell the Truth

Address Conflicts of Interest

Nurture Community

Be Accountable (and transparent)

ONA’s Step 2: Your Philosophy

Impartial?

Point-of-View?

ONA’s Step 3: Building Blocks

Many of these 40 modules are familiar

Others address recent ‘digital’ challenges

User-Generated Content (UGC) for Newsgathering

Verifying

Getting Permission

Describing

And . . . . staff members’ personal use of social media

Corrections

On a Website

On Twitter and other social media The Washington Post approach The AP approach Steve Buttry’s compromise approach

Reader Comments

Anonymity

Staff Editing/Removal of Comments

Invading Privacy

How ‘private’ is a social-media post?

How ‘private’ is a social-media post from a teen-ager?