City of Santa Clara

MARKETING COMMITTEE MEETING Wednesday, June 17, 2015, 4 p.m.

Central Park Library

1. Welcome and Introductions The Chair welcomed the group and reviewed the agenda.

2. Update on City Website and Launch

City staff continues to make progress on the new city website design with a heavy focus on rebranding and reorganizing content. The final design components of the homepage have been approved. Staff is currently working with the departments on final design of their landing pages. The first phase of data migration to the new and upgraded content management system has begun. In addition, staff is working on the migration and customizations of SVP’s website. The new website is expected to launch early August.

Organization Name City of Santa Clara Debi Davis, Chair

Lisa Gillmor Julio Fuentes Sheila Tucker

Gaurav Garg Laura Lee Larry Owens Mary Medeiros Hilary Keith Yvonne Galletta Dale Seale Vanessa Guerra Jamie Calnan

Santa Clara Chamber of Commerce & Convention-Visitors Bureau Roy Truitt Santa Clara Chamber of Commerce & Convention-Visitors Bureau Annette Manhart Santa Clara Chamber of Commerce & Convention-Visitors Bureau Carlie Lehrfeld Triton Museum Jill Myers California’s Great America Roger Ross The Plaza Suites JP Rollet GUESTS: Liz Miller, Global Fluency Peggy Kennedy, Kennedy Event Marketing Stephanie Martin, San Francisco Super Bowl Host Committee Rosie Spaulding, San Francisco Super Bowl Host Committee

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3. Update on My SC Mobile App

There have been a total of 79 downloads through Google Play and 214 through iTunes. The city has received a total of 13 requests through the app since the launch last month. Staff has expanded the service requests to include a general “Ask Santa Clara a Question” option. IT will be meeting with Parks & Recreation to see what options may be available for implementation. Staff will work with various departments and stakeholders to market the app. Ideas discussed were promotional downloading at the Art and Wine festival, utility inserts, sharing with the Chamber’s businesses members, emailing the community through e-notify, and sending out a press release to local media. Staff has included information regarding the app on various social media websites and Channel 15.

4. Update on Branding Use and City Staff Feedback

Overall branding use and city staff feedback has been positive. The new city publications have been released with new design templates and color print. The city budget was passed last night at the city council meeting. The budget included funds to be used for marketing in the next fiscal year. Staff asked Committee members about their interest in participating in a joint marketing campaign in FY2015-16 to market Santa Clara as a destination. Committee members responded positively. Staff volunteered to schedule a focused meeting with Committee members to discuss interests and opportunities.

5. Update on Local Events for Super Bowl 50

A. Budget: Budgets have continued to take shape. Staff reviewed a status of the budget for local events noting when the City decided not to proceed with the parade the budget was applied to other events to ensure high quality events. B. Fundraising: Kennedy Event Marketing (KEM) has reached out to approximately 65 companies on our original list and is in discussions with 17 potential sponsors. KEM will be meeting with several companies over the next few weeks including several Super Bowl/NFL sponsors referred by the Host Committee. KEM is in discussions with potential sponsors for the Presenting Partner package, Tree Lighting/Ice Rink package, Commemorative Art package, Gridiron Glory exhibit and Innovation Showcase. Interest seems to be building as we finalize more event details and companies begin to focus on the Super Bowl and their budgets for the latter part of 2015 and 1st quarter of 2016. KEM is working with the Chamber to identify member businesses to add to the prospect list. Committee members offered to review the prospect list and make suggestions on contacts. C. Event Entertainment: A contract for Harmony Artists is currently being finalized to assist with the entertainment aspect and booking of events for the Tree Lighting, Super Concert and Super Celebration. A request for proposals (RFP) for sound, video, stage and seating will be released in July. The city has applied to use West Valley Mission College for super concert event. E. Tree Lighting & Ice Rink: Staff is working to continue planning the various aspects of this event. The Tree lighting will take place on December 4th. An agreement with Special Ice was approved by council and 35 foot tree is reserved. The city has quotes for decorating from last year but would like to have more lights and decorations that usual. Planning for the event is underway including such elements as a “Santa’s Village,” snow park, bands, cheerleaders, former football players, and Great America characters. A tree lighter will also need to be selected. The Committee discussed informing other groups that typically hold events the weekend of the tree lighting so that they are aware of potential conflicts. F. Public Art: A RFP was released and the Cultural Commission selected an artist for a commemorative sculpture to be placed in front of the Tasman garage. The sculpture will be made of bronze and will be a life-size football player and a youth which will each weight about

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450 pounds. The figures will be mounted at ground level and be impervious to weather and human touching. The agreement with the selected artist, Linda Serrao, will go to council on June 23rd for approval. An unavailing and reception is tentatively planned on January 6, 2016. G. Exhibit: The Gridiron Glory exhibit is known as the best of the pro football hall of fame and will be coming to the Triton Museum of Art between January 18 - February 4, 2016 with a possibility of extending a reduced exhibit through March. The exhibit will include 5,000 square feet of artifacts, rare documents and award-winning photography. The agreement is expected to go to council for consideration on July 7th with a budget of $300,000.00. H. Run Event: A contract with Easy Day Sports (EDS) has been approved by council and has been fully executed. City staff will meet with EDS staff in July begin to discuss the planning process, resources needed from the city and event branding. The run is tentatively planned for January 31, 2016. I. Black and Gold Ball: This event is designed to be a signature event to honor all members who helped make the Super Bowl happen. The event will honor community leaders and key stakeholders. There will be a formal, elegant, high-end reception and gala will a full program of entertainment and celebrities. Guests will enjoy a red carpet entrance and a commemorative gift. The Ball will take place Friday, January 8, 2016 at the Mission City Ballroom at the Santa Clara Convention Center and host approximately 700 guests. Staff is working to negotiate final agreement with event management company and develop ticket sales & sponsorship plans. Staff has explored several ticket models and will be recommending a two tiered ticket model with 50% sold at $250 and 50% sold at $1,000-$1,500 depending on sponsorships received, with the higher amount commensurate to greater benefits i.e. VIP reception, player at the table, etc. J. Super Community Celebration: The Super Community Celebration will take place at Santa Clara University on Saturday, February 6th, 2016, the day before the historic Super Bowl 50. The Super Community Celebration will include a full day of programming. The Flavors of Santa Clara will take place at the Levi Center Parking Lot and will serve as the hub of the event featuring food, community music, local craft beers, and a diverse array of regional wines. Located at The Leavey Center, The Pep Rally will offer two sessions for guests, including a morning session of programming featuring presentations and signings with NFL greats and an afternoon of programming featuring opportunities to see some of the interactive elements of the Gridiron Glory Exhibit. The Fan Experience, taking place at Stanton Soccer Field will offer guests a chance to experience an authentic tailgate environment that’s fun for the whole family. Bellomy Field will feature The Community Youth Zone designed to get kids active though sport while a VIP Experience will be created at the Locatelli Center for select guests to relax and enjoy. The Celebrity Sweat Flag Football game will take place at Stevens Stadium offering guests a chance to take part in a celebration of football, spectacle, and fandom. Also at Stevens Stadium will be the main stage which will be the culmination of the celebration with a concert and fireworks show. Staff is working to complete event management agreement and MOU with the university and will bring forward the event management service agreement in July, 2015.

6. Update on Gifts for City Visitors

This item was deferred to the July Committee meeting. 7. Stakeholder updates Hotels are starting to book around time of Super Bowl and hotels expect business to go up

as football season gets closer and Super Bowl is talked about more in the media. Great America is working to plan events for Super Bowl at the park and will share with

committee as more information is available. Convention employees will be attending a national catering event tonight with the host

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committee. SVP is working to finish logo lock ups with correct branding guidelines. Cultural Commission has performer playing at the Silicon Valley BBQ Friday at 5pm.

Cultural Commission is sponsoring the Summer Solstice Festival on Saturday. Art on electric boxes is being reviewed in an effort to re-start program. Silicon Valley Power (SVP) is making significant progress on their co-branding campaign.

SVP is moving from their previous tagline to “Powering the Center of What’s Possible” and is working to finalize logo combos, which have been used on their new website design.

8. Public Comment

None

9. Adjournment Meeting adjourned at 6:01pm

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City of Santa Clara

Update on local events for Super Bowl 50

Marketing Committee

Wednesday, June 17, 2015

Super Community Event Updates

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Budget Sheila Tucker Fundraising Peggy Kennedy Event Entertainment James Teixeira/Dale Seale Tree Lighting & Ice Rink James Teixeira/Dale Seale Countdown Kick-off & Public Art Yvonne Galletta Exhibit Jill Meyers Run Rajeev Batra/Jamie Calnan Black & Gold Ball Sheila Tucker Concert & Fireworks James Teixeira/Dale Seale Super Celebration Sheila Tucker/Butch Coyne Innovation Challenge Gaurav Garg Volunteers Liz Brown/Vanessa Guerra

Super Event Working Budget

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EVENT Initial Budget Revised Budget Fundraising Goal**

Super Tree Lighting $10,000 - $15,000

Ice rink ticketed

$15,000 $150,000

Public Art Installation $100,000 $100,000 $100,000

Super Exhibit $75,000 $300,000 $400,000

Super Run Producer funded Producer funded

Super Black & Gold Ball Ticketed event Ticketed event

Concert and Fireworks* $1.2 M $520,000 $300,000

Super Celebration $500,000 $800,000 $400,000

Super Game TBD

Technology Initiatives $75,000 $75,000 part of Presenting Partner pkg

Presenting Partner (all events) $1,000,000

Fireworks $60,000

Total $1,965,000 $1,870,000 $2,350,000

*Initially included concert ** These are goals and may not accurately reflect the total amounts that will be raised. The total amount raised will depend on what the market will bear.

Gridiron Glory: The Best of the Pro Football Hall of Fame • Triton Museum of Art • January 18 – February 14 (full exhibit) • Possibility of extending a reduced exhibit February through March • Most extensive and comprehensive exhibit ever done on football • 5,000 square feet featuring hundreds of artifacts, rare documents

and award-winning photography • Interactive multimedia experience of NFL films, immersive fan

experiences and interactive components • Blockbuster appeal and revenue opportunities • Agreement expected to go to Council for consideration July 7 • Budget: $300,000

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Run Event

• Contract with Easy Day Sports has been approved by council and fully executed

• Meet and Greet Meeting between Easy Day Sports and city staff is currently scheduled for July 9th

• Department representatives from the City Manager’s Office, Public Works, Police and Fire will attend meeting to discuss planning process, resources needed from the city and event branding

• Easy Day Sports is working directly with the NFL to determine the best day for the event that will work for all involved parties

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Black & Gold Ball January 8, 2016 Background • To celebrate hosting Super Bowl 50, the City of Santa Clara plan to

hold a signature black tie fundraising gala. The purpose of the event is to honor community leaders and key stakeholders, bring focus to the City of Santa Clara and surrounding region and raise funds for local non-profits. Guests would include community/civic leaders, VIPs, representatives from local businesses, City partners and sponsors.

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Black & Gold Ball

Objectives • To host a memorable Super Bowl 50 event in the City of Santa Clara

celebrating the golden anniversary of the big game. • Honor community/civic leaders, businesses, and the City and Host

Committee partners and sponsors. • To bring focus to the City of Santa Clara and the surrounding region;

generate public relations and marketing opportunities for the area and key properties within it, such as the Convention Center and Levi’s Stadium, and for Super Bowl 50.

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Black & Gold Ball

Vision • To deliver a formal, elegant, high-end reception and gala that

celebrates Super Bowl 50 and represents Santa Clara and the broader Silicon Valley.

• A welcome reception with passed hors d’oeuvres, full bar including a signature drink, followed by a seated dinner with exceptional local cuisine and wine.

• A full program of entertainment featuring live music and sports celebrities.

• Red carpet entrance with photo opportunity and music/entertainment and elegant décor throughout.

• A commemorative gift (sponsored) for each guest. • To support and raise capital for local non-profits. • •

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Black & Gold Ball

Event Information • Venue: Mission City Ballroom, Santa Clara Convention Center • Date: Friday Jan 8, 2016 • Time: TBD • Attendance: approx. 700 guests • Seated dinner & full program of entertainment • Negotiating final agreement with event management company • Agreement amount $750,000- $1,000,000 (enhanced event) • Ticket funded event – evaluating various income pro forma models. • Current thinking is a blended ticket model (50% at $250/50% at

$1,000) to recover full costs.

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Super Celebration

Event Budget $800,000 - Event Management - Entertainment/Players - Field Protection - Public Safety - Misc.

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Saturday, • Saturday, February 6, 2016

• Santa Clara University

• Event Objectives

• Overview

Flavor of Santa Clara/Super Fan Experience

Celebrity Sweat

Super Pep Rally

Play 60 or other interactive youth experiences

• Green Initiatives

• Community Service Initiatives

• Next steps (event management agreement/MOU with University)

Super Celebration Layout Map

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Super Community 50 SB Public Art Installation

Suggested Title of Installation Anything’s Possible

Sculpture Details: • Each sculpture will be made of

bronze • Both sculptures will be life size

• Football Player will weigh about 450 lbs.

• Fan will weight approx. 300 lbs.

• Each figure will be mounted at ground level

• The bronze is virtually impervious to weather and human touching

Commemorative Sculpture for City of Santa Clara

Proposed Site for 2 Bronze Structures at Tasman Garage

Artists Examples of Bronze Work

Old Dad Chiro- Hayward School Medusa – Thousand Oaks

Nymph – Private Collection in Richmond Tree of Life – Los Angeles Garden

A HIGHLY ENTERTAINING, INTERACTIVE BLOCKBUSTER EXPERIENCE.

NOW AVAILABLE FOR BOOKINGS.

Produced by Pro Football Hall of Fame in association with NFL Films, Pro Football Exhibits,

Barrie Projects, Gallo, IMG Worldwide, Gallagher & Associates, Evergreen Exhibitions

and Event Network.

DESIGNED TO ATTRACT A LARGE, DIVERSE AND HIGHLY MOTIVATED AUDIENCEFootball is the most popular spectator sport in the U.S., capturing a large, diverse and engaged audience in each city. Gridiron Glory offers blockbuster appeal and revenue opportunities for host museums…

• 170 million Americans consider themselves football fans• Football has broad appeal to include men and women of all ages, ethnic groups, income levels • Once-in-a-lifetime chance for families to experience this in their own city• Supports teachers and students at all grade levels

EXHIBITION SUPPORT AND RESOURCESThe exhibition is accompanied by significant support to help ensure success.

EDUCATIONAL SUPPORTComprehensive resources to support field trips and to support teachers in-classroom, across science, social studies, history and other subjects. Special educational support includes live videoconferencing events for students with impressive list of Hall of Fame athletes, ongoing access to special video and media from the Hall of Fame, and a comprehensive teacher’s activity guide.

APPEARANCES Special appearances by Hall of Famers linked to opening (additional appearances available at venue expense).

Digital Content Available through the Relationship with Pro Football Hall of Fame Website Includes player biographies and multimedia, player/coaches interviews, fantasy video gaming, and historic stadiums—plus access to special collection of media and interviews on the home town team.

MARKETING SUPPORTThe Pro Football Hall of Fame will support the traveling exhibition with the execution of various marketing tactics—national and local, including*:

• Digital media• Social media• Email blasts to lists such as Hall of Fame visitors and NFL team ticketholders• Leverage existing team partnerships and resources• Sweepstakes/contests• Special appeal and opportunities for groups, teams and businesses• Comprehensive materials also provided for museum’s own marketing efforts• Designed to also accommodate the host museum’s own local sponsors

*Will vary by market.

Bring this once-in-a-lifetime experience to your city!

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The teams too tough tobeat from every era

The inspirational story of the rise of black athletes

Gridiron Gridiron Glory: The Best of the Pro Football Hall of Fame is the most extensive and comprehensive exhibition featuring America’s most popular sport ever to tour. Organized by the Pro Football Hall of Fame in association with NFL Films, the exhibit presents a panoramic view of the story of professional football—from its humble beginnings in the late 19th century to the cultural phenomenon it is today—and brings together an extraordinary collection of artifacts, while creating an unforgettable interactive experience.

The exhibition—a cornerstone event in the multi-year celebration of the Hall of Fame’s 50th anniversary—supports each host museum with a powerful marketing and advertising campaign, a customized area of the exhibit showcasing the city’s own home team, appearances by the true legends of the sport, a comprehensive educational outreach program, and much more.

We invite you to join us in bringing this unprecedented exhibition to families,fans and students in your city.

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American legends, such as Johnny Unitas, Jim Brown, Joe Namath, Lynn Swann, Roger Staubach and Joe Montana

A video experienceby NFL Films Its impact on American pop

culture as seen through TV, film and other media

An homage to the early days of football

How the sport has impacted the American way of life

An interactive exploration of science, technology and innovation at work

through football

A look at championship games and teams through mementos

• Over 200 precious football mementos

• Award-winning photography, including rare photos

• One-of-a-kind documents

• Interactive exhibits that challenge both mind and body

• Spectacular footage from NFL Films

• Hands-on interactives and visitor experiences

• A 500 square-foot “Hometown Tribute” area

• And more

The 5,000 sf exhibit features the best of the Pro Football Hall of Fame’s vast collection:

Glory: THE BEST OF THE PRO FOOTBALL HALL OF FAME, At

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Artifacts recount manymilestone events

The history and accomplishments of your

pro football team

A Glance… Artifacts include such storied objects as the Super Bowl trophy; 1917 game ball used by Jim Thorpe and the Canton Bulldogs; football and leather helmet dating to the early origins of the game; Saints kicker Tom Dempsey’s famous kicking shoe created for his half foot; Mean Joe Greene’s jersey; turf (and other objects) from the “Immaculate Reception” game; Johnny Unitas’ jersey; collections from the first Super Bowl; plus fascinating artifacts that tell the stories of Red Grange, Dick Butkus, Joe Namath, Bart Starr, Tom Landry, Joe Montana, John Elway, and many other giants of the game.

A wide range of hands-on interactives bring the football experience to life. Visitors can suit up in a ‘try-it-on’ equipment area, try their skills in a kicking challenge, or test their knowledge in a ‘NFL Instant Replay’ multi-media interactive. Step into the action, make the call, join the huddle, or experience football of another era. The exhibition provides both highly entertaining experiences and interactives that allow visitors to explore the connection of football and science, history, culture and more.

*Artifacts subject to change.

For information and options for hosting the exhibition, please contact:

Anne Kinsey210-582-0026

anne@evergreenexhibitions.com

7979 Broadway, Suite 107San Antonio, Texas 78209

210-599-0045www.evergreenexhibitions.com

profootballhof.com