Declining Organic Facebook Reach is Forcing Small Business Organizations to Restrategize

Facebook reach is diminishing for small businesses and organizations, resulting in less pageviews. Tyler is a consumer who has acknowledged how less business pages are displaying organically.

Austin peaks at his news feed to see mostly user generated content.

Smartphone displays make it tougher for businesses to reach out to the consumer because of its small display.

Even before the reach decline, mobile has been tough for businesses to adjust to.

Turner is one of the founders of a startup called CollegeLoop, which is a local textbook marketplace, and he explains why paying to promote your business’ Facebook page can be beneficial for promotional purposes.

The admin page below displays how Facebook influences businesses to promote their pages in order to “get more likes”.

Tony, a manager at the local business “Roll & Go”, mentions how they are still going to use Facebook to promote their brand but it will no longer be their main focus.

On DU’s campus, the Driscoll Bridge serves as the perfect place for businesses and organizations to promote their brand.

With a decline in Facebook reach, it makes it hard to inform the community about their presence.

The Newman Center of Performing Arts at DU uses Facebook to promote upcoming performances, events, ticket promotions, updates and they have over 1,700 likes.

DU Athletics & DU Zone have Facebook pages in order to inform the student body and surrounding community about all the upcoming sporting events. The DU Athletics & DU Zone pages have over 2,700 likes combined.

DU Athletics & DU Zone rely on promotional tools such as Facebook in order to fill all the seats at any given sporting event.

The RItchie Center, where all DU athletics and recreation are managed, has a Facebook page in order to promote information about the Coors Fitness Center and all other internal and external events.

The school of Media, FIlm & Journalism at DU is an example of a department that strives off of keeping students informed through social media.

Facebook is one of the promotional tactics at MFJS but other platforms, such as Twitter are serving as informative platforms.

Daniels College of Business struggles with reach throughout social media. Although they have over 4,400 likes, interaction on the page is slim to none.

The Joys Burns Center serves as the school of Hospitality Management, which is within the Daniels College of Business, as well as a venue for events such as company parties, cocktail parties, school dances & more.

The Facebook page is good place to promote availability or potential events to attend.

Perkins is a business that is partnered with the DU Zone program. The relationship that DU Zone creates with surrounding businesses is important because social media can be used to communicate messages, such as job opportunities, to the DU community.

If reach percentages are down on Facebook, these messages may not be communicated very efficiently.