finding facebook success in a declining reach world
DESCRIPTION
Presentation by Bess Auer at FLBlogCon 2014.TRANSCRIPT
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Finding Facebook !Success
In a Declining Reach World
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Why Are You Using Facebook?
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Why Are You Using Facebook?
Brand awareness
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Why Are You Using Facebook?
Brand awareness
Drive traffic
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Why Are You Using Facebook?
Brand awareness
Drive traffic
Engagement with readers
![Page 8: Finding Facebook Success in a Declining Reach World](https://reader034.vdocuments.mx/reader034/viewer/2022051610/548f31c3b47959f2248b4fea/html5/thumbnails/8.jpg)
Why Are You Using Facebook?
Brand awareness
Drive traffic
Engagement with readers
Monetize
![Page 9: Finding Facebook Success in a Declining Reach World](https://reader034.vdocuments.mx/reader034/viewer/2022051610/548f31c3b47959f2248b4fea/html5/thumbnails/9.jpg)
Why Are You Using Facebook?
Brand awareness
Drive traffic
Engagement with readers
Monetize
Other?
![Page 10: Finding Facebook Success in a Declining Reach World](https://reader034.vdocuments.mx/reader034/viewer/2022051610/548f31c3b47959f2248b4fea/html5/thumbnails/10.jpg)
Brand Awareness
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Brand Awareness
![Page 12: Finding Facebook Success in a Declining Reach World](https://reader034.vdocuments.mx/reader034/viewer/2022051610/548f31c3b47959f2248b4fea/html5/thumbnails/12.jpg)
Drive Traffic?
![Page 13: Finding Facebook Success in a Declining Reach World](https://reader034.vdocuments.mx/reader034/viewer/2022051610/548f31c3b47959f2248b4fea/html5/thumbnails/13.jpg)
Drive Traffic?
Under 140 characters
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Drive Traffic?
Under 140 characters
Clickable headline - watch the bait!
![Page 15: Finding Facebook Success in a Declining Reach World](https://reader034.vdocuments.mx/reader034/viewer/2022051610/548f31c3b47959f2248b4fea/html5/thumbnails/15.jpg)
Drive Traffic?
Under 140 characters
Clickable headline - watch the bait!
Big image (600px wide)
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Drive Traffic?
Under 140 characters
Clickable headline - watch the bait!
Big image (600px wide)
Put the link in the comments OR
![Page 17: Finding Facebook Success in a Declining Reach World](https://reader034.vdocuments.mx/reader034/viewer/2022051610/548f31c3b47959f2248b4fea/html5/thumbnails/17.jpg)
Drive Traffic?
Under 140 characters
Clickable headline - watch the bait!
Big image (600px wide)
Put the link in the comments OR
Put the link right at the top
![Page 18: Finding Facebook Success in a Declining Reach World](https://reader034.vdocuments.mx/reader034/viewer/2022051610/548f31c3b47959f2248b4fea/html5/thumbnails/18.jpg)
Drive Traffic?
Under 140 characters
Clickable headline - watch the bait!
Big image (600px wide)
Put the link in the comments OR
Put the link right at the top
![Page 19: Finding Facebook Success in a Declining Reach World](https://reader034.vdocuments.mx/reader034/viewer/2022051610/548f31c3b47959f2248b4fea/html5/thumbnails/19.jpg)
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Engagement with readers
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Engagement with readers
![Page 23: Finding Facebook Success in a Declining Reach World](https://reader034.vdocuments.mx/reader034/viewer/2022051610/548f31c3b47959f2248b4fea/html5/thumbnails/23.jpg)
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Monetize
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Monetize
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Other?
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Other?
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Other?
It always comes back to WHY you are on Facebook
in the first place!
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Trending
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Timing
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Boost?
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Boost?
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Or No Boost?
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Questions?