Facebook for Business Part 3

Expanding Your Reach

Pages to Like

• Montville Chamber of Commerce

• Maleny Commerce

• Hinterland Tourism Sunshine Coast

• Fig Creative

• Maleny Country Cottages

Questions

• Your Name

• Your Business

• Facebook proficiency level out of 10

• Time invested (or wasted) on Facebook per day

What is your objective?

• Generate awareness about your business

• Reach your target market

• Generate leads and customers

• Engage with your customers

• Enhance customer service

• Share your latest news

• Build email list

Edgerank

• Posts with higher Edgerank get seen by more people

• Edgerank calculated using 3 factors

1. Popularity – How many Likes, Comments and Shares on the post

2. Relevance – How interactive have your fans been in the past

3. Recency – Edgerank fades with time

Insights

Insights

• Reach – The number of people who have seen the post

• Talking About This - The number of people who have created a story from your post. Stories are created when someone likes, comments on or shares your post.

• Virality - The percentage of people who have created a story from your post out of the total number of people who have seen it.

Posting Content

• Content Calendar

• Don’t post everything at once – schedule posts

• Think magazine style – not boring or repetitive

• “If it doesn’t get Likes, Comments, Shares – it’s crap content”

• Simple is better

• Find the best time to post by testing

Content Ideas

• Stuck for ideas? Get ideas from Google and other pages

• http://jobarnesonline.com/48-amazing-content-ideas/

Creating Connections

• Use Facebook as your Page

• LIKE your customers and suppliers

• ASK your customers and suppliers to LIKE you!

• Use your business page News Feed

• Always LIKE or COMMENT when people write on your page

• Visit other pages and LIKE, COMMENT and SHARE

• Always TAG pages using @

• TAG people where possible (their friends will see it)

#hashtags

• Exposure your business to new audiences #sunshinecoast

• Join a conversation #auspol

• Categorise your posts #socialmedia

• Targetting trends #royalbaby

• Don’t overuse

• No spaces, but can use #CamelCase

Facebook Ads

• Accurate targeting

• Sponsored story - Boost a successful story

• Offers – minimum 100 Likes

Facebook Ads

Tabs

Tabs

• Any web page content

• Fan Gate

• Competition

• Apps: Shortstack, Woobox

Questions?