operation: happy tails exclusive sponsorship. campaign overview campaign goal: to showcase...

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OPERATION: HAPPY TAILS EXCLUSIVE SPONSORSHIP

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Page 1: OPERATION: HAPPY TAILS EXCLUSIVE SPONSORSHIP. CAMPAIGN OVERVIEW  Campaign Goal:  To showcase adoptable animals and encourage people to give these animals

OPERATION: HAPPY TAILSEXCLUSIVE SPONSORSHIP

Page 2: OPERATION: HAPPY TAILS EXCLUSIVE SPONSORSHIP. CAMPAIGN OVERVIEW  Campaign Goal:  To showcase adoptable animals and encourage people to give these animals

CAMPAIGN OVERVIEW Campaign Goal:

To showcase adoptable animals and encourage people to give

these animals a forever home.

Campaign Concept:

Mix 106.9 will showcase an adoptable animal from TAPS in Pekin,

IL with a video segment each week to be showcased on the Mix

106.9 website and facebook page!

Example video: https://youtu.be/QEdH7ZPCk9M

Page 3: OPERATION: HAPPY TAILS EXCLUSIVE SPONSORSHIP. CAMPAIGN OVERVIEW  Campaign Goal:  To showcase adoptable animals and encourage people to give these animals

ABOUT TAPS Mission: TAPS is a shelter of hope for homeless animals. We

provide temporary sanctuary and an opportunity for life by bringing companion animals and loving people together.

Vision: TAPS brings companion animals together through a comprehensive, holistic adoption center complete with community outreach and education, aggressive spay/neuter, rehabilitation and training programs to ensure a loving partnership for life.

TAPS No-Kill Animal Shelter relies heavily on dedicated staff and volunteers to support our no-kill mission.

Page 4: OPERATION: HAPPY TAILS EXCLUSIVE SPONSORSHIP. CAMPAIGN OVERVIEW  Campaign Goal:  To showcase adoptable animals and encourage people to give these animals

ANIMAL HOMELESSNESS• Only 1 out of every 10 dogs born will find a permanent home.

• The main reasons animals are in shelters: owners give them up, or animal control finds them on the street.

• Homeless animals outnumber homeless people 5 to 1.

• Each year, approximately 2.7 million dogs and cats are killed because shelters are too full and there aren’t enough adoptive homes.

• Approximately 7.6 million companion animals enter animal shelters nationwide every year. Of those, approximately 3.9 million are dogs and 3.4 million are cats.

Page 5: OPERATION: HAPPY TAILS EXCLUSIVE SPONSORSHIP. CAMPAIGN OVERVIEW  Campaign Goal:  To showcase adoptable animals and encourage people to give these animals

PROMOTIONAL INGREDIENTS As the EXCLUSIVE sponsor of “Operation: Happy Tails”, your business will

receive the following promotional ingredients on Mix 106.9:

15 Live :15 promos each week highlighting details of the feature and your sponsorship.

Your business featured as the exclusive sponsor in each weekly video showcasing a new animal that is available for adoption.

Weekly Facebook post with video and accompanying Twitter post with link to video highlighting your business as the exclusive sponsor!

Sponsor logo with click through to your business website Sponsor logo included in each video

Total Investment: $250 per week(minimum 26 week commitment)

Page 6: OPERATION: HAPPY TAILS EXCLUSIVE SPONSORSHIP. CAMPAIGN OVERVIEW  Campaign Goal:  To showcase adoptable animals and encourage people to give these animals

THANK YOU!

Sources

1. https://www.aspca.org/about-us/faq/pet-statistics

2. http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.html

3. https://www.dosomething.org/facts/11-facts-about-animal-homelessness

4. https://www.petfinder.com/pro/for-shelters/facts-about-animal-sheltering/

5. http://www.helpguide.org/articles/emotional-health/the-health-benefits-of-pets.htm

EVERYONE AT MIX 106.9 APPRECIATES YOUR BUSINESS AND YOUR CONFIDENCE IN US! WE LOOK FORWARD TO WORKING WITH YOU THROUGHOUT THIS UNIQUE,

MULTI-MEDIA CAMPAIGN!

Authorized Signature Date

Alpha Media Signature Start & End DateTerms: All alpha media credit terms apply. Due to the exclusive nature of this campaign, a 30-day written notice is required for cancellation. "This station does not discriminate in the sale of advertising time, and will accept no advertising that is placed with an intent to discriminate on the basis of race or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under this advertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particular stations on the basis of race, national origin, or ancestry."