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Video

Internet

ChinaPositionering

Hiking

Wijn

Voorschoten

2

Online video: In 2010, online video will keep growing, keeping pace with the good trends of this year. Online video is interactive, memorable, widely accessible, cheap to create and highly shareable, that is why entrepreneurs and business owners are willing to invest even more on video.

Online video advertising: Pre-roll ads will continue to dominate online video advertising. No innovation from Hulu, YouTube or Vivaki will prove as effective as a 0:15 or 0:30 coupled with a companion ad. YouTube only gains massive market share with its abundance of pre-roll and unless a brand new alternative is developed in the coming months, expect pre-roll to stay.

Content nesting: In 2010 your own content will spread on multiple locations more rapidly than you can imagine. That is why your website content needs to be nested in as many content aggregation sites as possible. Why is this really important? Picture this: If you have a video on your website that is not on YouTube, people on YouTube will not bother searching for your website, because they simply do not need to go elsewhere. For them, YouTube already represents the total number of videos available on their topic of interest. Got it?

2 miljard video’s bekeken op YouTube per dag. Elke minuut wordt er 24 uur aan video toegevoegd

52% van de gebruikers tussen de 18-34 deelt video's met vrienden en collega'

Google introduceert Google TV in mei 2010

CNN onderzocht dat advertenties rond gedeeld nieuws leiden tot 19- 27% meer brand recommendation.

55% van de mobiel video gebruikers in de VS is tussen 25-49, en geen tiener zoals iedereen denkt

In 2013 is meer dan 25 procent van bekeken content door werknemers gedomineerd door audio, afbeeldingen en video

YouTube – 2 miljard video’s per dag

trend #3: video als traffic

trend #1: video is verkeer

118.441 views voor de Consumentenbond

Unboxing iPhone4 – 627.398 views

trend #2: video is sociaal

trend #3: video is mobiel

BooneOakley – Only on YouTube

trend #4: video is leerzaam

How to Kiss Passionately – 7 miljoen views

http://www.videojug.com/film/how-to-kiss-someone-passionately

TV meets Internet

72uur.nl

FlipIt

FlipIt

Do’s en Don’ts

#1 Hou het kort#2 Maak het authentiek#3 Deel (embed, Hyves, YouTube)#4 Vindbaarheid films vereist extra werk#5 Denk aan de uiterste houdbaarheid

“The best way to predict the future is to create it.”- Peter Drucker.

http://en.wikipedia.org/wiki/Peter_Drucker