online fundraising workshop - belmopan 2016
TRANSCRIPT
welcome
Online Fundraising Workshop
Agenda Introductions 15 min
Why Online Fundraising? 30 min
Setting Your Goals +activity 30 min
Telling Your Story +activity 40 min
Break 15 min
Understanding Your Network +activity 40 min
Why GlobalGiving? 20 min
Wrap-Up & Feedback 15 min
O B J E C T I V E
Better understand online fundraising and how it can benefit your organization
Daillen
A C T I V I T Y
1. Name
2. Organization 3. What do you do for your organization?
4. What do you hope to accomplish in 2016? 5. Fun fact about yourself!
Introductions
W H A T I S G L O B A L G I V I N G ?
Founded by two former World Bank executives who have created a new, higher-impact way for
individuals & organizations to direct their philanthropy to their choice of high-quality,
trustworthy projects in the U.S. and around the world.
$208m dollars
13,947 projects
165 countries
Why online fundraising?
M A R I K U R A I S H I C O - F O U N D E R & P R E S I D E N T
G L O B A L G I V I N G
“The power of crowdfunding isn’t in the funding, it’s in the crowd.”
How can online fundraising help my cause?
Offline Organizations
Audience and donors are limited by geographical
location.
Online Organizations
Immediate access to a global audience, increased
visibility, opportunity for growth.
Online fundraising is important.
Setting your goals
SMART Goals
Specific Measurable Attainable Relevant Time-bound
“S” your goal should be Specific
Specific:
We want to have 100 new donors in 2016.
Not Specific:
We want to be better at fundraising.
“M” your goal should be Measurable
Measurable:
We want to increase our newsletter list by 50%.
Not Measurable:
We want more donors for our project.
“A” your goal should be Attainable
Attainable:
We want 40% of our email subscribers to open our emails.
Some goals may become more attainable with time!
Not Attainable:
We want to be the best organization.
“R” your goal should be Relevant
Relevant:
We want to raise $5,000 for this project over the next year.
Not Relevant:
We want to raise $5,000, get 10 new volunteers and 50 new donors, and add 2 new programs in the next six months.
“T” your goal should be Time-bound
Time bound:
We want to raise $5,000 in 30 days.
Not Time bound:
We want to get 20 more Facebook fans soon.
A C T I V I T Y
On a piece of paper, write a SMART goal for your organization. Make sure it follows the SMART criteria!
Specific, Measurable, Attainable, Relevant, Time-bound
Setting SMART Goals
Telling your story
Why is your story important?
Having a clear, engaging, and inspirational story about your organization, and the work you do, will help you gain new
supporters and engage your current supporters.
5 Stories the Most Successful
Campaigns Tell
The Issue
What is the problem your project is trying to solve, and what are the effects of that problem on one person’s life? Describe
that person’s life without your project.
Asociación Grupo de Trabajo Redes “… girls as young as 9 from the poverty of the Andes … are forced to work cleaning, cooking, and watching children ... They are years behind in their schooling and often doomed to work in domestic service their entire life.”
EXAMPLE
The Place
How is a problem or solution unique to an individual from a particular place or region in the world? Who are the people
who might care about this person and place?
Center for Amazon Community Ecology. “This project will generate sustainable income for over 100 native families by energizing their imagination, pride, and traditional knowledge to create rare fragrances and unique crafts”
EXAMPLE EXAMPLE
The People
How is a problem or a solution unique to an individual who lives within a particular cultural context? How can you motivate other people who might share that person’s identity or values?
Fundación CRAN “You can support 87 Colombian children who are waiting for a family to take care of them for life…most of them have lived through stressful and traumatic experiences...”
EXAMPLE
The Idea
What is your unique perspective on how to solve the problem? Does your project revolutionize the way people usually deal with an issue? How has your solution impacted one person?
Cheetah Conservation Fund “Help the Cheetah Conservation Fund provide Livestock Guarding Dogs to subsistence farmers in Namibia, to prevent farmers from avenging livestock predation by killing the endangered cheetah.”
EXAMPLE
The Motivation
What is your backstory that is driving you to fundraise for this cause? How can you use your own story to connect with
people in your network and invite them to join you?
Maison de la Gare Issa Kouyaté was inspired to found Maison de la Gare in Saint-Louis, Senegal when his community asked him to! They observed his talent for working with the young talibé boys begging on the streets, and encouraged him to do more.
EXAMPLE
T H E H E R O ’ S J O U R N E Y
Every story needs a hero.
While your personal story is an important way to connect your network to your cause, you should never be the hero of your
organization’s story.
The real heroes are the communities and individuals you help.
A C T I V I T Y
Discuss with your neighbor.
Who is the hero in your story?
Break 15 min
Understanding your network
Who is giving to your organization?
Pay attention to their patterns and why they give. Your best advocates and supporters are the ones that already exist.
Who Supports You Now?
Do you have people you don’t know giving to your organization? Are
there first time donors?
These individuals offer an opportunity to grow your network, but first you need to engage them!
Who Could Support You?
Create Fundraising
Advocates.
For your supporters that are passionate about your cause, make them part of your fundraising team!
Create tools to help them reach out to their networks, thus growing your network.
1 Do they care about your organization
and cause?
2 Can they serve as
brand ambassadors?
3 Are they able to
communicate your story well?
4 Do they have a large
network?
5 Are you comfortable
reaching out to them?
Identifying your Advocates
ü Templates ü Elevator Speeches ü Calendars
Give them the tools to succeed!
A C T I V I T Y
List 5 potential fundraising advocates for your organization.
Remember the criteria: 1. Committed to your cause 2. Able to be an ambassador
3. Can communicate your story 4. Part of a large network
5. You would be comfortable reaching out
Identifying Fundraising Advocates
Building Lasting Relationship with
Your Donors
Progress + Impact
Donors want to know the impact they’ve helped to create with their gifts.
1/3 of nonprofit revenue is generated through email
Keeping Donors Informed
Thank You Notes Updates Social Media
Be sure to thank your supporters – new and old – for the gifts they give.
Remind donors who they gave to and why by letting them know the progress that’s been made.
Stay connected on different platforms and engage followers.
Keeping Donors Informed: Thank You Notes
Thank You Notes Updates Social Media
Be sure to thank your supporters – new and old – for the gifts they give.
Remind donors who they gave to and why by letting them know the progress that’s been made.
Stay connected on different platforms and engage followers.
Always Thank Your Donors.
Show your appreciate for all the things your supporters are doing to help your organization by sending them personal,
prompt, and sincere thank you notes. Engage them!
50% of donors prefer
personalization
Versus speed when they are being thanked by the organizations they give to. Pay attention to what they gave
to, if they’ve given before, and ask them why they give!
How to Build Relationships: Updates
Thank You Notes Updates Social Media
Be sure to thank your supporters – new and old – for the gifts they give.
Remind donors who they gave to and why by letting them know the progress that’s been made.
Stay connected on different platforms and engage followers.
Keep Them Updated.
Remind your donors of their impact with great stories. This can inspire them to give again, making new donors repeat
donors!
Another main reason donors stop giving is because they forget what they gave to!
A C T I V I T Y
On a scale of 1–10, rate this project report.
What did they do well? What are some suggestions for improvement?
Project Report Critique
How to Build Relationships: Advocates
Thank You Notes Updates Social Media
Be sure to thank your supporters – new and old – for the gifts they give.
Remind donors who they gave to and why by letting them know the progress that’s been made.
Stay connected on different platforms and engage followers.
Different platform, different strategy GlobalGiving’s Take on Social Media
Once per day
Be a thought leader Curate interesting content
Tell your story Focus on potential donors
Twitter Instagram
Once per day
Stimulate audiences visually Tell an interesting story
Focus on donors
5–7 times per day
Communicate Engage with current events Connect with organizations
Set Expectations for Social Media
There is no magic recipe.
Go where your audience is. Don’t feel obligated to use every platform.
A C T I V I T Y
Think about your organization’s current status on social media
1. What is your most successful platform? Why? 2. What platform do you find most challenging?
3. What would you like to start doing on social media? 4. Come up with one SMART social media campaign
What Social Media Works For You?
So why GlobalGiving?
GlobalGiving is the first and largest global crowdfunding community for nonprofits.
We make it possible for nonprofits anywhere in the world to access the
tools, training, and support they need to make our world a better place.
Always Open.
Listen, Act, Learn. Repeat.
Never Settle.
Committed to WOW!
Our values
C O R P O R A T E P A R T N E R S
The GlobalGiving 15% Fee
P A R T N E R B E N E F I T S
US + UK Tax Benefits
Support + Trainings
Fundraising Tools
Corporate Partnerships
GlobalGiving Windfall
Volunteer Listings
In 2015, 50% of donors choose to
cover the GlobalGiving fee at
checkout.
How to Join
Complete the online
application
1 GlobalGiving
will review the application
within 30 days
2 After approval,
create a project page
3 Fundraise for your program!
4
Questions? Feedback?
thank you