globalgiving online fundraising workshop presentation
TRANSCRIPT
Agenda
• Introductions
• What is GlobalGiving?
• Online fundraising
• Break
• Break-out sessions
• How to succeed on GlobalGiving
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What is GlobalGiving?What is GlobalGiving?
A website that helps organizations A website that helps organizations raise money to help their raise money to help their
communities.communities.
We offer organizations a unique set We offer organizations a unique set of online tools, strategic support, of online tools, strategic support,
and the opportunity to connect with and the opportunity to connect with our vast network of individual donors our vast network of individual donors
and corporate sponsors.and corporate sponsors.
GlobalGiving Today
• 2,600 projects• 1000+ nonprofits • 85 countries• 102,482 donors • $29 million
headquarterscountries with projects
Working with YOU
Now tell us about YOU!
What Is Online Fundraising?
• Using the internet:– to access your
network – communicate
messages quickly and freely
– raise money for your organization
1.8 billion people use the internet
Can they find you online?
Are you reaching out to them online?
400 million Facebook users
Most users have 130 friends
The average user is connected to 60 groups,
events, or causes
26 million Twitter users
Getting Started
• Identify your network– Individual donors– Organizational donors– Volunteers and co-workers– Beneficiaries– Community members– Local business leaders– Local media– Friends and family!
Building your Organization’s Network
• Create an email list
• Host volunteers from the U.S., UK, etc.
• Join local non-profit associations
Creating Advocates
• Make your network work for you!
• Get people excited
• Engage your audience
• Facilitate a personal connection to your cause!
Your network:
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Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
Did you know…
76% of givers are motivated by friends and family!
Personal connections
are key!
So…
…make it easy to spread the word
Your Email
Friends
Family
Volunteers
Create a Fundraising Kit
• Easily Accessible
• Photos
• Template emails
• Beneficiary stories
• Business cards
• Brochures
• Annual Reports
Messaging
• Concise and simple
• No acronyms, no jargon
• Relatable
• Personal
Be Accessible
• 24/7 web presence – Your own website
• Customer service– Email– Facebook
Start a Dialogue
Use the internet to give donors, supporters, and beneficiaries the opportunity to speak
up and give input!
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The Internet is about
interacting… & dialogue!
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Engage People
BU
ILD
R
EL
AT
ION
SH
IPS
Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
Getting Serious
• Create a Facebook page
• Start a Twitter account
• Conduct online outreach
Social Media Tips
• Ask questions to spark conversation on Facebook and Twitter
• Develop community/network• Empower people to be ambassadors• Monitor the topics or people you care about and
engage in ongoing conversation• Provide news• Promote special opportunities
Break
Why GlobalGiving?
• Benefits• How to join GlobalGiving• Due Diligence process• Open Challenge
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Donors
YOUR ORGANIZATION
Credit/debit cards, checks, PayPal, bank wire transfers,
stock transfers, private equity shares
(tax-deductible)
$ & donor info
(monthly)
Project Updates
(quarterly)
Benefits to Organizations
• Equivalency determination– Fiscal sponsorship
• Online fundraising platform– Your own project page– Easy, online giving for donors
• Credit cards, checks, paypal
• Donation manager• Contacts manager
– Report manager– Send personalized Thank You’s
Benefits to Organizations
• Tax deductible donations
• Tax receipts
• Donor tools
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Gift Cards
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Registries
Benefits to Organizations
• Search engine optimization
• GlobalGiving network of donors
• Media outreach
• Word of mouth• Fundraising tools
– Fundraiser– Widgets
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Benefits to Organizations
• Social media– 15,00 Twitter followers– Facebook
• GlobalGiving campaigns– Bonus Day– Photo competition
Benefits to Organizations
• Corporate partnerships– Grants– Employee giving– Gift cards– Examples: Nike, Dell, National Geographic
Benefits to Organizations
• Volunteer Match
• Project of the Month Club
• Mission Fish
• GlobalGiving UK– Gift Aid
Eligibility Requirements
• Registered organization – no individuals, businesses, etc.
• Advanced English• (At least occasional) access to the internet• Non-evangelizing• Non-discriminating• Eligible to receive international donations• Charitable purpose
How to Join GlobalGiving
1. Nominate your organization using the online nomination form
2. Complete GlobalGiving’s Due Diligence requirements
3. Post a project and participate in an Open Challenge
4. Raise $4,000 from 50 donors
Tips for Due Diligence
• What is Due Diligence?• Certificate of Registration• Organizational Documents
– How is your organization run? – Dissolution Clause
• Financial Statements– Be detailed!
Tips for Due Diligence
• List of Board and Staff members– Text document only
• Program documents– What are your programs? How do they
work?
Tips for Writing a Project Description
• Be clear, short, and specific• Use vibrant, descriptive, and compelling
photos– Beneficiaries
• Wide variety of donation options• Look for more tips at
www.globalgiving.org/project-posting/
Open Challenge
• $4,000 from 50 donors• 4 weeks• $21,000 in prizes
How to Succeed in an Open
• Use the Fundraising Survival Guide!• Develop an online fundraising strategy• Make a plan and schedule• Identify networks
– Family, friends, neighbors, church congregation
– International networks: volunteers, donors– Internet access– Credit cards
How to Succeed in an Open
• Create a message– Be quick– Be personal– Demonstrate potential impact– Tell a story– Provide compelling photos– Ask donors to spread the word.
How to Succeed in an Open
• Explain the Challenge– Thresholds– Provide link to project page and leaderboard– Tell donors why you want to succeed– Explain how they can help– Emphasize the value of their donation– Create the sense of urgency
• NOW!
How to Succeed in an Open
• Diversify outreach– Email– Facebook– Phone calls– Offline events – dinner, concert, sporting
event– Give donors additional incentives
• Repeat – Weekly reminders
Then What?
• Become an active GlobalGiving partner• Post frequent Project Reports• Send Thank You’s to your donors• Join GlobalGiving UK• Post another project• Participate in GlobalGiving campaign
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Thank you!
Visitwww.globalgiving.org/apply
to sign up!
Contact: Alexis Nadin