globalgiving online fundraising workshop presentation

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Online Fundraising for Development Organizations Contact: Alexis Nadin anadin@globalgivin g.org

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Page 1: GlobalGiving Online Fundraising Workshop Presentation

Online Fundraising for Development Organizations

Contact: Alexis Nadin

[email protected]

Page 2: GlobalGiving Online Fundraising Workshop Presentation

Agenda

• Introductions

• What is GlobalGiving?

• Online fundraising

• Break

• Break-out sessions

• How to succeed on GlobalGiving

Page 3: GlobalGiving Online Fundraising Workshop Presentation

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What is GlobalGiving?What is GlobalGiving?

A website that helps organizations A website that helps organizations raise money to help their raise money to help their

communities.communities.

We offer organizations a unique set We offer organizations a unique set of online tools, strategic support, of online tools, strategic support,

and the opportunity to connect with and the opportunity to connect with our vast network of individual donors our vast network of individual donors

and corporate sponsors.and corporate sponsors.

Page 4: GlobalGiving Online Fundraising Workshop Presentation
Page 5: GlobalGiving Online Fundraising Workshop Presentation

GlobalGiving Today

• 2,600 projects• 1000+ nonprofits • 85 countries• 102,482 donors • $29 million

headquarterscountries with projects

Page 6: GlobalGiving Online Fundraising Workshop Presentation

Working with YOU

Page 7: GlobalGiving Online Fundraising Workshop Presentation

Now tell us about YOU!

Page 8: GlobalGiving Online Fundraising Workshop Presentation

What Is Online Fundraising?

• Using the internet:– to access your

network – communicate

messages quickly and freely

– raise money for your organization

Page 9: GlobalGiving Online Fundraising Workshop Presentation

1.8 billion people use the internet

Can they find you online?

Are you reaching out to them online?

Page 10: GlobalGiving Online Fundraising Workshop Presentation

400 million Facebook users

Most users have 130 friends

The average user is connected to 60 groups,

events, or causes

Page 11: GlobalGiving Online Fundraising Workshop Presentation

26 million Twitter users

Page 12: GlobalGiving Online Fundraising Workshop Presentation
Page 13: GlobalGiving Online Fundraising Workshop Presentation

Getting Started

• Identify your network– Individual donors– Organizational donors– Volunteers and co-workers– Beneficiaries– Community members– Local business leaders– Local media– Friends and family!

Page 14: GlobalGiving Online Fundraising Workshop Presentation
Page 15: GlobalGiving Online Fundraising Workshop Presentation

Building your Organization’s Network

• Create an email list

• Host volunteers from the U.S., UK, etc.

• Join local non-profit associations

Page 16: GlobalGiving Online Fundraising Workshop Presentation

Creating Advocates

• Make your network work for you!

• Get people excited

• Engage your audience

• Facilitate a personal connection to your cause!

Page 17: GlobalGiving Online Fundraising Workshop Presentation

Your network:

10

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Page 18: GlobalGiving Online Fundraising Workshop Presentation

Did you know…

76% of givers are motivated by friends and family!

Personal connections

are key!

Page 19: GlobalGiving Online Fundraising Workshop Presentation

So…

…make it easy to spread the word

Your Email

Friends

Family

Volunteers

Page 20: GlobalGiving Online Fundraising Workshop Presentation

Create a Fundraising Kit

• Easily Accessible

• Photos

• Template emails

• Beneficiary stories

• Business cards

• Brochures

• Annual Reports

Page 21: GlobalGiving Online Fundraising Workshop Presentation

Messaging

• Concise and simple

• No acronyms, no jargon

• Relatable

• Personal

Page 22: GlobalGiving Online Fundraising Workshop Presentation

Be Accessible

• 24/7 web presence – Your own website

• Customer service– Email– Facebook

Page 23: GlobalGiving Online Fundraising Workshop Presentation

Start a Dialogue

Use the internet to give donors, supporters, and beneficiaries the opportunity to speak

up and give input!

Page 24: GlobalGiving Online Fundraising Workshop Presentation

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The Internet is about

interacting… & dialogue!

Page 25: GlobalGiving Online Fundraising Workshop Presentation

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Engage People

BU

ILD

R

EL

AT

ION

SH

IPS

Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman

Page 26: GlobalGiving Online Fundraising Workshop Presentation

Getting Serious

• Create a Facebook page

• Start a Twitter account

• Conduct online outreach

Page 27: GlobalGiving Online Fundraising Workshop Presentation

Social Media Tips

• Ask questions to spark conversation on Facebook and Twitter

• Develop community/network• Empower people to be ambassadors• Monitor the topics or people you care about and

engage in ongoing conversation• Provide news• Promote special opportunities

Page 28: GlobalGiving Online Fundraising Workshop Presentation

Break

Page 29: GlobalGiving Online Fundraising Workshop Presentation

Why GlobalGiving?

• Benefits• How to join GlobalGiving• Due Diligence process• Open Challenge

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Donors

YOUR ORGANIZATION

Credit/debit cards, checks, PayPal, bank wire transfers,

stock transfers, private equity shares

(tax-deductible)

$ & donor info

(monthly)

Project Updates

(quarterly)

E-mail

Page 31: GlobalGiving Online Fundraising Workshop Presentation

Benefits to Organizations

• Equivalency determination– Fiscal sponsorship

• Online fundraising platform– Your own project page– Easy, online giving for donors

• Credit cards, checks, paypal

• Donation manager• Contacts manager

– Report manager– Send personalized Thank You’s

Page 32: GlobalGiving Online Fundraising Workshop Presentation

Benefits to Organizations

• Tax deductible donations

• Tax receipts

• Donor tools

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Page 34: GlobalGiving Online Fundraising Workshop Presentation

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Gift Cards

Page 35: GlobalGiving Online Fundraising Workshop Presentation

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Registries

Page 36: GlobalGiving Online Fundraising Workshop Presentation

Benefits to Organizations

• Search engine optimization

• GlobalGiving network of donors

• Media outreach

• Word of mouth• Fundraising tools

– Fundraiser– Widgets

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Page 38: GlobalGiving Online Fundraising Workshop Presentation

Benefits to Organizations

• Social media– 15,00 Twitter followers– Facebook

• GlobalGiving campaigns– Bonus Day– Photo competition

Page 39: GlobalGiving Online Fundraising Workshop Presentation

Benefits to Organizations

• Corporate partnerships– Grants– Employee giving– Gift cards– Examples: Nike, Dell, National Geographic

Page 40: GlobalGiving Online Fundraising Workshop Presentation

Benefits to Organizations

• Volunteer Match

• Project of the Month Club

• Mission Fish

• GlobalGiving UK– Gift Aid

Page 41: GlobalGiving Online Fundraising Workshop Presentation

Eligibility Requirements

• Registered organization – no individuals, businesses, etc.

• Advanced English• (At least occasional) access to the internet• Non-evangelizing• Non-discriminating• Eligible to receive international donations• Charitable purpose

Page 42: GlobalGiving Online Fundraising Workshop Presentation

How to Join GlobalGiving

1. Nominate your organization using the online nomination form

2. Complete GlobalGiving’s Due Diligence requirements

3. Post a project and participate in an Open Challenge

4. Raise $4,000 from 50 donors

Page 43: GlobalGiving Online Fundraising Workshop Presentation

Tips for Due Diligence

• What is Due Diligence?• Certificate of Registration• Organizational Documents

– How is your organization run? – Dissolution Clause

• Financial Statements– Be detailed!

Page 44: GlobalGiving Online Fundraising Workshop Presentation

Tips for Due Diligence

• List of Board and Staff members– Text document only

• Program documents– What are your programs? How do they

work?

Page 45: GlobalGiving Online Fundraising Workshop Presentation

Tips for Writing a Project Description

• Be clear, short, and specific• Use vibrant, descriptive, and compelling

photos– Beneficiaries

• Wide variety of donation options• Look for more tips at

www.globalgiving.org/project-posting/

Page 46: GlobalGiving Online Fundraising Workshop Presentation
Page 47: GlobalGiving Online Fundraising Workshop Presentation

Open Challenge

• $4,000 from 50 donors• 4 weeks• $21,000 in prizes

Page 48: GlobalGiving Online Fundraising Workshop Presentation

How to Succeed in an Open

• Use the Fundraising Survival Guide!• Develop an online fundraising strategy• Make a plan and schedule• Identify networks

– Family, friends, neighbors, church congregation

– International networks: volunteers, donors– Internet access– Credit cards

Page 49: GlobalGiving Online Fundraising Workshop Presentation

How to Succeed in an Open

• Create a message– Be quick– Be personal– Demonstrate potential impact– Tell a story– Provide compelling photos– Ask donors to spread the word.

Page 50: GlobalGiving Online Fundraising Workshop Presentation

How to Succeed in an Open

• Explain the Challenge– Thresholds– Provide link to project page and leaderboard– Tell donors why you want to succeed– Explain how they can help– Emphasize the value of their donation– Create the sense of urgency

• NOW!

Page 51: GlobalGiving Online Fundraising Workshop Presentation

How to Succeed in an Open

• Diversify outreach– Email– Facebook– Phone calls– Offline events – dinner, concert, sporting

event– Give donors additional incentives

• Repeat – Weekly reminders

Page 52: GlobalGiving Online Fundraising Workshop Presentation

Then What?

• Become an active GlobalGiving partner• Post frequent Project Reports• Send Thank You’s to your donors• Join GlobalGiving UK• Post another project• Participate in GlobalGiving campaign

Page 53: GlobalGiving Online Fundraising Workshop Presentation

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Thank you!

Visitwww.globalgiving.org/apply

to sign up!

Contact: Alexis Nadin

[email protected]