online and mobile marketing for local businesses
DESCRIPTION
Join the Qebot online marketing experts as we drill down into the nuts and bolts of creating a successful and ROI positive online and mobile marketing strategy. We'll dive into web development, tools of the trade, targeting and remarketing capabilities, the rise of mobile, and localization. Learn more at http://www.qebot.comTRANSCRIPT
2WEBINAR SCHEDULE
Over the next 6 weeks we will cover the following topics:
TODAY: Online Marketing for Local Businesses
OCTOBER 8th: Localization – How Search Engines View Your Site
OCTOBER 15th: Optimizing Your Website – Driving More Traffic and Higher Conversion
OCTOBER 22nd: Online Advertising – Targeting and Remarketing
OCTOBER 29th: Branding and Brand Consistency
NOVEMBER 5th: Social for the Local Business Community
3AGENDA
1 ONLINE MARKETING INTRODUCTION
2 TERMS AND DESCRIPTIONS
5 MOBILE AND CASE STUDY
3 HISTORY OF ONLINE MARKETING
4 PRESENT STATE OF ONLINE
6 WHO IS QEBOT
7 QUESTION AND ANSWER
5TERMINOLOGY
SEO: Search Engine Optimization – Ranking better in organic
PPC: Pay Per Click Advertising – Ads at the top of the search results page
6TERMINOLOGY
Display Advertising: Visual Ads – Typically placed in publications or apps
Mobile Advertising: Ads in publications or apps on mobile devices
7TERMINOLOGY
SEM: Search Engine Marketing – SEO and PPC together
Localization: Targeting your local market – Creating marketing for the local level
On-Page Optimization: Work on your website to enhance indexing by search enginesand allow for better user experience and conversion.
Off-Page Optimization: Work done off of your website to enhance search rankingsand drive customers to your website. Could include: YouTube videos, maps, citations, directories and off-page blogs.
Branding and Brand Consistency: Creating a synonymous reference between your company name/logo/etc. with the product of service you sell.
Social: Social platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.
9HISTORY
There have been vast changes in communication and marketing over the years.
Changes in technology makes the online ecosystem hard to keep up with. Especially recentchanges in search algorithms, location data and mobile devices
11PRESENT DAY
Today, we have the culmination of human knowledge in our pockets!But where does a local business start?!
The internet is so engrained in people’s lives that it is used almost constantly. A few Facts:•Americans spend an average of 23 hours per week online•97% of people use search to find a majority of their services or products•78% of businesses say that at least 1/4 of all their business comes from search•Online marketing delivers 54% more leads than traditional•Online advertising produces an ROI of 6x that of traditional advertising
13THE MOBILE REVOLUTION
Mobile is taking over quickly and will just continue to enhance those who adopt its advantages, while hurting those who don’t keep up.
Just a few trends that every local business should keep in mind:•46% of searches are now done on mobile•78% of mobile searches result in purchase compared to 61% on PC/Laptop•56% of people searching for a local business click through to maps•Targeting capabilities have tremendous advantages for local businesses
15CASE STUDY
How localization, automation and targeting can increase business
•Losing out on 10,000 local search queries per month•Built localized microsites for each specific business location (better authority than a landing page, locally)•Set them up for maps, social media, and citation claimed per location. Creating overall more online presence for the entire company•No need to worry about site updates for the future•Better targeted advertising. Local businesses getting local, corporate getting bigger branding
17WHO IS QEBOT?
Who is Qebot, and how do they know about all of this??As a technology company, first and foremost, we use technological
advances unlike anyone else to drive more leadsat reduced cost with less management!
•High quality, localized and SEO driven websites and microsites. FOR FREE!•Most effective citation and reputation management tool on the market.•Outstanding SEO platform with truly proven results•Advertising management over different channels, including Google, Bing, Mobile, Facebook, Twitter and Yelp.•Brand management systems in place for franchises and multi-location businesses.
Driving more leads with less management and lower costs. Qebot.
18QUESTIONS AND ANSWERS
Q&AInterested in learning more about the Qebot platform and how we’re helpinglocal businesses, multi-location businesses and franchises be more productive
with their marketing?
EMAIL: [email protected]: 805-286-8535http://www.qebot.com