#WinHoliday

Holiday Shopping With A

Local Mobile Twist

October 2014

#WinHoliday

Let’s dive deeper and review

3Ways Local Search

And Mobile Marketing Will Drive

Consideration, Leads And Sales

For Small Businesses

#WinHoliday

Small Businesses Are Primed For Big Holiday Sales

"Digital interactions will

influence 50 percent, or $345

billion, of retail store sales

this holiday season.”

Deloitte

Over half (65%) of respondents in G/O Digital research said they plan to

complete up to 75% of their holiday shopping in-store at local/small businesses.

#WinHoliday

No.1 Search Engine Marketing Jumpstarts

Consideration For Small Businesses

When searching for

holiday gifts from local

businesses, 79% of

respondents will first

visit one of the top

three search engines –

Google (73%), Bing

(4%), and Yahoo! (2%).

#WinHoliday

No.2 Online-To-Offline Integration Props Up Small

Businesses To Stand Toe-To-Toe Against Big-Box Retailers

84% of respondents

use an online

channel first when

considering

purchasing holiday

gifts in-store from a

local business.

#WinHoliday

No.3 Mobile Marketing Connects The Dots Between Screens

And Stores On Black Friday And Even Cyber Monday

45% of respondents plan to use their mobile devices

for shopping-related research on Black Friday,

Thanksgiving and Cyber Monday.

#WinHoliday

Today’s holiday shoppers feel great pressure to cut costs and find great

deals. Small businesses must think outside the traditional marketing box to

tap into more precise, targeted and measurable forms of digital marketing.

They must find better ways to be local and personal with the “always on,

always connected” consumers or risk losing sales to national retailers.

To put it simply, having a local edge means tapping into digital to create

customer-centric experiences that are easy-to-use, offer locally relevant

deals and promotions, help shoppers save money and, ultimately, are

convenient - regardless of device or channel.

Conclusion

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