how small businesses can generate leads with hubspot

Download How Small Businesses Can Generate Leads with HubSpot

Post on 20-Aug-2015

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  1. 1. Brian Halligan @bhalligan bhalligan@hubspot.comSmall Business Lead Generation
  2. 2. Marketing Transformation6 Steps To Lead Gen NirvanaOrganizing For SuccessEntrepreneurial EconomicsWho Is HubSpot?
  3. 3. Traditional Marketing
  4. 4. Traditional Marketing Is Dead800-555-1234AnnoyingSalesperson
  5. 5. The Market Is Here Now
  6. 6. Transformation Outbound Marketing Inbound Marketing Telemarketing SEO / SEM Trade shows Blogging Direct mail Social Media Email blasts RSS Print ads Free tools/trials TV/radio ads Viral videos6
  7. 7. 6 Steps To Lead Gen Nirvana
  8. 8. Step 1 Blog Podcast Videos Webinars Presentations eBooks News Release Appsx
  9. 9. Step 2 8 Marketing Tips From An Olympic Gold Medalist Vs Colleens Tuesday AM Thoughts x
  10. 10. Step 3http://app.hubspot.com/sm/feeds?portalId=53
  11. 11. Step 4 You Gotta Give To Get x
  12. 12. Step 5 zy y2
  13. 13. Step 6
  14. 14. Organizing For Success
  15. 15. Conformity ReignsExceptions Rule
  16. 16. Blog IM.com Paid $$SEO SocialGraderHubSpot Landing PageLeadsScoringUn-Qualified LeadsNurturingQualified LeadsDid not buy Demos / Customers
  17. 17. Be YourselfRemember Your Parents
  18. 18. Entrepreneur Economics
  19. 19. 1950 - 2000 2000 - 2050
  20. 20. 100%0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 1955 1957 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987Opportunity 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009
  21. 21. Who Is HubSpot?26
  22. 22. 1. It WorksMIT study shows: HubSpot customers get4.2 times more leads after using HubSpot for 5 months
  23. 23. 2. Emerging Industry Standard 25002000150010005000
  24. 24. 3. Thought Leaders
  25. 25. Learn Morewww.hubspot.com/demo