Brand Standards

2

3

This is a guide to the basic elements that make up OneTouchPoint. Have a read, it will help you get to know us better.

04 Our Logo

06 Do’s and Don’ts

08 Our typefaces

12 Our colors

14 A final thought

4

Our logo is a very valuable asset. We must treat it nicely. Never abuse our logo, it doesn’t have arms so it can’t fight back.

01 Primary Logo

This logo is to be used for all printed collateral including printed

publications, advertising, billboards, posters, flyers and product

packaging. This logo should also be used for all screen work, including

websites, banners and presentations.

02 Secondary Horizontal Logo

This logo is to be used in place of the primary logo when the space

does not allow for a square logo format.

5

01

02

6

Do’s and Don’ts. You wouldn’t wear one red sock and one orange sock. Take a moment to think about how you apply the OneTouchPoint logo.

01 Space around the logo

Always leave the logo some space

to breathe. Use white, neutral or

our dark red back ground.

02 If the unavoidable happens...

If it’s unavoidable to sit the

OneTouchPoint logo on a color

(we prefer OneTouchPoint Dark

red or white) or a photo, use the

negative logo.

Here are some examples of what we think is appropriate and what’s not.

03 Red alert!

Do not sit the logo on unattractive

colors, we like the rainbow, but not

that much.

04 Not cool

Do not use the negative logo on

backgrounds that are too light or

cluttered.

05 Not right

Do not rotate the logo.

06 Not Outstanding

Do not add embellishments like

drop-shadows, embossing etc. to

the logo.

7

01

02

03

04

05

06

8

Our Typefaces. Print.

Adobe Caslon Pro This font should be used for all OneTouchPoint headlines.

Use Adobe Caslon Pro whenever possible.

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!$&@*) 0123456789

9

The Helvetica Neue Font Family

Helvetica Neue Light should be used for all body type on

all OneTouchPoint materials. Helvetica Neue Medium is a

good choice for calling out important information in printed

documents.

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!$&@*) 0123456789

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!$&@*) 0123456789

Helvetica Neue Light Helvetica Neue Medium

10

Our Typefaces. Online.

Georgia

Headlines (20-30px)

HEX #FC9200

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!$&@*) 0123456789

11

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!$&@*) 0123456789

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!$&@*) 0123456789

ArialBody Copy (12px)

HEX #636363

Arial BoldSubheads (14p-16x)

HEX #FC9200

12

Our colors are what give us our personality. We’re bright, bold, colorful and confident.They’re simple, loud and clear.

Dark RedPantone 1807 C

CMYK 0/100/100/30

RGB 177/17/22

HEX #B80007

GoldPantone 138 C

CMYK 0/43/100/0

RGB 177/17/22

HEX #FC9200

Gray TextPantone 424 C

CMYK 0/0/0/60

RGB 177/17/22

HEX #636363

These are our primary colors for text and headers.

13

RedPantone 1797 C

CMYK 15/100/100/0

RGB 210/35/42

HEX #F50002

GoldPantone 138 C

CMYK 0/43/100/0

RGB 249/160/27

HEX #FC9200

GreenPantone 568 C

CMYK 85/23/65/20

RGB 0/124/102

HEX #14A346

These colors appear in the four arrows in our logo.

PeriwinklePantone 745 C

CMYK 50/25/0/60

RGB 125/167/217

HEX #80BDFF

14

A final thought.

If you’re ever in doubt, just refer back to this document. We don’t ask

for much, just a little love an respect for our brand.

We think it’s a pretty flexible system that allows for creativity, so give it

your best shot.

And make us proud.

A different view. The OneTouchPoint Brand Standards Guide can be found online.

Please visit www.1touchpoint.com/Brand Standards

15