kaizen institute brand standards...kaizen institute brand standards – status: september 29th, 2016...

Kaizen InstituteBrand

Standards Status: September 29th, 2016

kaizen.com

2Kaizen Institute Brand Standards – Status: September 29th, 2016

Content

1. Our Brand Promise 2. Brand Standards 3. Logos 4. Sub-Logos 5. The Origami Concept 6. Our Service Portfolio 7. Color Palette and Gradients 8. Typography 9. Trademarks and Legal Disclaimers 10. Graphic Elements 11. Images 12. Stationery 13. Communication Materials 14. Certificates 15. PowerPoint Policy 16. E-mail Footer 17. Paper Quality 18. The Brand Element Matrix


Over the last three decades, Kaizen Institute has been the leading provider of a sustainable, competitive advantage for all industries. Our clients achieve successful organizational transformations with a long term, people-based business excellence system. We help them improve quality, cost, delivery, service and motivation which leads to better results, growth and development. Our defined methodologies increase the ability to change and significantly transform the organizational culture.

We work with people at all levels to be equipped with the principles and tools necessary to enhance only value added activities. As a result, business goals and high values are achieved throughout the entire organization. Kaizen Institute provides authentic, practical and holistic services worldwide. We serve our clients through consultation, training and certification programs, seminars and networking events, benchmarking tours, award programs, and various publications including books, training materials and online learning.

As we expand our business, it becomes more critical to improve the consistency of the group, perceived by our clients all over the world.

This guideline is written for those responsible for designing, producing and applying Kaizen Institute branded materials whether a Kaizen Institute business unit, agency or supplier. Additional information that is not covered by this document as well as any further details can be obtained from the KAIZEN™ Information Management system.

It is our responsibility to ensure that the Kaizen Institute Brand is always used in the correct way. If in doubt please contact the Brand Management team at Kaizen Institute Consulting Group ([email protected]).

Introduction

Risa I. CoxManaging DirectorGlobal OperationsKaizen Institute Consulting Group, Ltd.

Ulrich WolfersDirector, Marketing and Brand ManagementGlobal OperationsKaizen Institute Consulting Group, Ltd.


Authentic

We introduced the KAIZEN™ methodology to the world in 1985

1. Our Brand Promise


Practical

We make our clients experts in their Gemba



Holistic

Our methods touch everyone in the organization, working for the same goal and sharing the same KAIZEN™



Worldwide

Our expertise, from helping the world’s leading organizations, can be applied to any situation



2. Brand Standards What are they and why are they important?

• The general perception of a brand is based on the cumulative experience of consumers with the brand.

• These experiences are both rational and emotional, positive and negative.

• Our role is to strengthen the brand through “everything we say and do” to create both consistent and positive associations.

• Brand standards help ensure we have consistency across all our business activities.

• Consistency is important because it helps create authenticity, trust and high brand preference.

• Brands that are perceived as Authentic are trusted more by consumers than those which are not.

• When costumers trust brands then they express their preference for them over brands that are not trusted as highly.

• Highly preferred brands sell more, are more successful and profitable than others.

• Through brand standards, our goal is to create a structured approach for “everything we say and do”.

Performance not compliant with the Kaizen Institute Brand

standards will be measured through the model BU and

annually reported to the board of directors.


3. Logos Overview

Kaizen Institute Corporate Logo

Kaizen Institute 30 Years Logo

GEMBAKAIZEN™ Logo Standard version

GEMBAKAIZEN™ Logo Small version(Use only where space is limited)

KAIZEN™ Kongress K2 Logo

ColorsKaizen Institute Blue• Pantone: 288 U/C• RGB: 16/50/115• Hex: #103273• CMYK: 100/80/0/30

Kaizen Institute Red• Pantone: 201 U/C• RGB: 169/5/51• Hex: #a90533• CMYK: 0/100/60/30

All logos are available at ci.kaizen.com

!

The most important logo is the Kaizen Institute corporate logo. The GEMBAKAIZEN™ logo is used mainly for publications and our legal disclaimer. Furthermore, there are event logos for special occasions and sub-logos for our services. All logos are to be used according to the following standards.


The corporate logo consists of a flag and fixed lettering which are not allowed to be changed in any way. It consists of a modified font and cannot be set from a typeface. The distances within logos are clearly defined. Only original logos should be used in communication materials.

Meaning of the Flag:

Innovation

Continuous Improvement of Standards

Maintenance of Standards

Top Management

Operational Management

Supervisors

WorkersColorsKaizen Institute Blue• Pantone: 288 U/C• RGB: 16/50/115• Hex: #103273• CMYK: 100/80/0/30


3. Corporate Logo


!


3. Corporate Logo Application

Our logos should be fully visible at all times and be used only on plain surfaces – not on photos or images! When appearing in color, a white background should always be used.

Our logo is like our signature, by applying it in a consistent manner, we ensure recognition and demonstrate reliability. As a standard we apply our logo in color on a white background.

On colored or very dark backgrounds, our logo should be applied in white.

If for technical reasons a colored representation is not possible we apply our logo in black


!


3. Corporate LogoSize and Clear Space

Clear spaceKeep a minimum clear space of 1/5 logo width (lw) around the logo.

1/5 lw

We apply our logos in typical sizes and keep a minimum clear frame around them.

Our logos can be enlarged or reduced in size. They do not have a maximum size, although they do have a minimum size. Always ensure that they are scaled proportionally and not distorted in any way.

Do not apply logos in sizes smaller than specified here.

!

SizingMinimum size

Logo width lwPrint 30 mmOn-screen 140 px

lw

Formats Logo width “lw”

Minimum size 30 mmDIN A4 52 mmDIN A3 73 mmDIN A2 104 mmDIN A1 146 mmDIN A0 208 mm

Logo sizes for non-standart formats

Logo height (lh) = 1/34 of longer side of format

lh=1/34 format width

lh

lh=1/34 format width

lh

= lh

= lh


!


3. Corporate Logo File Formats

Pantone RGB CMYK White Black

.eps Kaizen_Institute_Logo_Pantone.eps Kaizen_Institute_Logo_RGB.eps Kaizen_Institute_Logo_CMYK.eps Kaizen_Institute_Logo_White.eps Kaizen_Institute_Logo_Black.eps

.pdf Kaizen_Institute_Logo_RGB.pdf Kaizen_Institute_Logo_CMYK.pdf Kaizen_Institute_Logo_White.pdf Kaizen_Institute_Logo_Black.pdf

.png Kaizen_Institute_Logo_RGB.png Kaizen_Institute_Logo_White.png

.svg Kaizen_Institute_Logo_RGB.svg Kaizen_Institute_Logo_White.svg

.eps – Vector based file format especially suited for printing , as it can be scaled without loss of quality. Please note, eps files require special graphic software to display on-screen.

.pdf – Vector based file format that is suitable for printing and can be scaled without loss of quality.

.png – Pixel based format for high quality on-screen use. These files are usually larger than .jpg images and should be used when crisp contrast is required. Unlike .jpg, this format supports alpha channel, allowing for transparent regions. The .png file format utilizes RGB color mode and is therefore not suitable for professional printing using CMYK color mode.

.svg – Vector based file format that is suitable for on-screen use (e.g. websites). Please note that .svg is not supported by older browsers (e.g. Internet Explorer 8).


!


3. GEMBAKAIZEN™ Logo Size and Clear Space

SizingMinimum size

SizingMinimum size

Clear spaceKeep a minimum clear space of 1/3 Logo Width (lw) around the logo.

Clear spaceKeep a minimum clear space of 1/5 logo width (lw) around the logo.

GEMBAKAIZEN™ Logo Standard version

GEMBAKAIZEN™ Logo Small version


1/5 lw1/3 lw

lw

lw

Logo width lwPrint 21,25 mmOn-screen 125 px

ColorsKaizen InstituteBlue• Pantone: 288 U/C• RGB: 16/50/115• Hex: #103273• CMYK: 100/80/0/30




Our logos should be fully visible at all times and only be used on plain surfaces – not on photos or images! When appearing in color, a white background should always be used. When technical limitations prevent the use of color, our logo should be applied in black. On colored or very dark backgrounds, our logos should be applied in white.


!


3. GEMBAKAIZEN™ Logo File Formats


.eps Gembakaizen_Standard_Pantone.eps Gembakaizen_Standard_RGB.eps Gembakaizen_Standard_CMYK.eps Gembakaizen_Standard_White.eps Gembakaizen_Standard_Black.eps

.pdf Gembakaizen_Standard_RGB.pdf Gembakaizen_Standard_CMYK.pdf Gembakaizen_Standard_White.pdf Gembakaizen_Standard_Black.pdf

.png Gembakaizen_Standard_RGB.png Gembakaizen_Standard_White.png

.svg Gembakaizen_Standard_RGB.svg Gembakaizen_Standard_White.svg


.eps Gembakaizen_Small_Pantone.eps Gembakaizen_Small_RGB.eps Gembakaizen_Small_CMYK.eps Gembakaizen_Small_White.eps Gembakaizen_Small_Black.eps

.pdf Gembakaizen_Small_RGB.pdf Gembakaizen_Small_CMYK.pdf Gembakaizen_Small_White.pdf Gembakaizen_Small_Black.pdf

.png Gembakaizen_Small_RGB.png Gembakaizen_Small_White.png

.svg Gembakaizen_Small_RGB.svg Gembakaizen_Small_White.svg



.png – Pixel based format for high quality on-screen use. These files are usually larger than .jpg, images and should be used when crisp contrast is required. Unlike .jpg, this format supports alpha channel, allowing for transparent regions. The .png file format utilizes RGB color mode and is therefore not suitable for professional printing using CMYK color mode.



!


3. Event Logos Size and Clear Space

Kaizen Institute 30 Years logo KAIZEN™ Kongress K2 logo

SizingMinimum size

Clear SpaceKeep a minimum clear space of 1/8 logo width (lw) around the logo.


SizingMinimum size


lwlw

Clear SpaceKeep a minimum clear space of 1/3 logo width (lw) around the logo.

1/3 lw

1/8 lw

ColorsKaizen Institute Blue• Pantone: 288 U/C• RGB: 16/50/115• Hex: #103273• CMYK: 100/80/0/30





Our logos should be fully visible at all times and only be used on plain surfaces – not on photos or images! When appearing in color, a white background should always be used. When technical limitations prevent the use of color, our logo should be applied in black. On colored or very dark backgrounds, our logos should be applied in white.


!


3. Event Logos File Formats


.eps Kaizen_Institute_30_Pantone.eps Kaizen_Institute_30_RGB.eps Kaizen_Institute_30_CMYK.eps Kaizen_Institute_30_White.eps Kaizen_Institute_30_Black.eps

.pdf Kaizen_Institute_30_RGB.pdf Kaizen_Institute_30_CMYK.pdf Kaizen_Institute_30_White.pdf Kaizen_Institute_30_Black.pdf

.png Kaizen_Institute_30_RGB.png Kaizen_Institute_30_White.png

.svg Kaizen_Institute_30_RGB.svg Kaizen_Institute_30_White.svg


.eps Kaizen_Kongress_flag_only_Pantone.eps Kaizen_Kongress_flag_only_RGB.eps Kaizen_Kongress_flag_only_CMYK.eps Kaizen_Kongress_flag_only_White.eps Kaizen_Kongress_flag_only_Black.eps

.pdf Kaizen_Kongress_flag_only_RGB.pdf Kaizen_Kongress_flag_only_CMYK.pdf Kaizen_Kongress_flag_only_White.pdf Kaizen_Kongress_flag_only_Black.pdf

.png Kaizen_Kongress_flag_only_RGB.png Kaizen_Kongress_flag_only_White.png

.svg Kaizen_Kongress_flag_only_RGB.svg Kaizen_Kongress_flag_only_White.svg






!


Kontakt

Deutschland Kaizen Institute GmbH Werner - Reimers - Straße 2 - 4 61352 Bad HomburgPhone + 49 (0) 6172 - 88855 - 0 [email protected]

Schweiz Kaizen Institute Consulting Group, Ltd. Bahnhofplatz 6300 ZugPhone +41 (0) 41 725 42 [email protected]

de.kaizen.com

3. Corporate Logo Position on Communication Materials

General Business Principles

Kaizen Institute

kaizen.com

Brochure (Front) with Corporate Logo

On any communication material, the primary position of the corporate logo is the top right in the white bar. If a sub-logo is placed in this position, then the corporate logo either moves to the right bottom on the first page or to the top right in right white bar on the back, depending on the communication material.

At a multi-page document the Legal Disclaimer is placed on the last page, left aligned to the URL and the address field.

kaizen.com

Kaizen Institute Consulting Group, Ltd.Bahnhofplatz6300 ZugSwitzerland

Phone +41 (0) 41 725 42 80Fax +41 (0) 41 725 42 89

[email protected]

Marketing Flyer with Corporate Logo Marketing Flyer with Sub-LogoPrimary Position

Brochure (Front) with Sub-Logo Brochure (Back) with Corporate LogoBrochure (Back)

kaizen.comURL and Corporate Logo are on the same line

1

Secondary Position2

1 2Secondary Position

1

de.kaizen.com

Seminarprogramm

Primary Position

kaizen.com


4. Sub-Logos Overview

ColorKaizen Institute Blue• Pantone: 288 U/C• RGB: 16/50/115• Hex: #103273• CMYK: 100/80/0/30

All sub-logos are available at ci.kaizen.com

!

Our sub-logos are not allowed to be changed in any way. They consist of a modified font and cannot be set from a typeface. The distances within the logos are clearly defined. Only original logos should be used in the communication materials.


4. Sub-Logos Size and Clear Space

We apply our sub-logos in typical sizes and keep a minimum clear frame around them.

Our sub-logos can be enlarged or reduced in size. They do not have a maximum size, although they do have a minimum size. Always ensure that they are scaled proportionally and not distorted in any way.


Our sub-logos should be fully visible at all times and only be used on plain surfaces – not on photos or images! When appearing in color, a white background should always be used. On colored or very dark backgrounds, our logos should be applied in white. When technical limitations prevent the use of color, our logo should be applied in black

SizingThe size of the sub-logos is defined by the height of the Kaizen Insititute logo. The capital letter of the sub-logo should be equal to this height.

Clear spaceKeep a minimum clear space around the logo of the height of the capital letter.

Capital letter

height = x

X

X


!


3. Sub-Logos File Formats


.eps Kaizen_College_Logo_Pantone.eps Kaizen_College_Logo_RGB.eps Kaizen_College_Logo_CMYK.eps Kaizen_College_Logo_White.eps Kaizen_College_Logo_Black.eps

.pdf Kaizen_College_Logo_RGB.pdf Kaizen_College_Logo_CMYK.pdf Kaizen_College_Logo_White.pdf Kaizen_College_Logo_Black.pdf

.png Kaizen_College_Logo_RGB.png Kaizen_College_Logo_White.png

.svg Kaizen_College_Logo_RGB.svg Kaizen_College_Logo_White.svg






!


Kontakt



de.kaizen.com

4. Sub-Logos Position on Communication Materials

The primary position of the sub-logosis on any communication material the top right in the white bar. The corporatelogo is placed either on the bottom right on the first page or on the top right in the white bar on the back, depending on the communication material.

The corporate logo is always right-aligned with the sub-logo.

On a multi-page document the Legal Disclaimer is placed at the last page

1

de.kaizen.com

Seminarprogramm

1 Primary position

Brochure (Front) with Sub-Logo Brochure (Back) with Corporate Logo

Marketing Flyer with Sub-Logo

1Primary Position


5. The Origami Concept

The idea of the Origami Concept:• KAIZEN™ has its roots in Japan just

as the origami craft• With the Origami Concept we

emphasize our roots• It distinguishes ourselves from

our competitors• It re-enforces a consistant brand image• Our Origamis have positive

associations to the nature, which contributes to the likability of our brand

• It is flexible and diverse

Our corporate design key visual is the origami butterfly, a symbol of transformation.

Any use of the Origamis, either on the standard templates available at the KAIZEN™ Information Management system or in any other way, needs to be approved by the Brand Management team

!


6. Our Service PortfolioUse of Service Names, Sub-Logos and Origamis

Business Activity Logo / Sub-Logo Origami

Corporate

Kaizen Institute Service

Consulting Consulting, KAIZEN™ Business System

Training & Education KAIZEN™ College, KAIZEN™ Certification

KAIZEN™ Academy

Benchmark Tours KAIZEN™ Benchmark Tours

Tours in Japan KAIZEN™ Insight Tours

Online Training KAIZEN™ Online

Events & Conferences KAIZEN™ Congress

KAIZEN™ Conference

KAIZEN™ Symposium

Networking KAIZEN™ Roundtable

KAIZEN™ Manager Club

KAIZEN™ Salon

Awards KAIZEN™ Awards

All sub-logos are available at ci.kaizen.com.

!

Butterfly

Four Butterflies

Owl

Seagull

Sakura

Owl on a Cloud

Dove

Dolphin

Star

Please send all newly developed communication materials for approval to: [email protected]


7. Color Palette Core Colors, Secondary Colors & Kaizen Institute Grey Shades

The core colors of Kaizen Institute are Kaizen Institute blue and red. In addition to these core colors, we have defined additional secondary colors and a number of grey shades. These colors have been especially chosen to give the Kaizen Institute brand a warmer look and feel. Only the color palette shown here may be used for Kaizen Institute branded materials, no additional colors may be introduced.

Black is not part of the Kaizen Institute color palette and should not be used. This color has a negative effect on the Kaizen Institute core corporate colors. Black should only be used for text.

Primary Color Kaizen Institute Blue PANTONE 288 C RGB 16/50/115 CMYK 100/80/0/30

Primary Color Kaizen Institute Red PANTONE 201 C RGB 169/5/51 CMYK 0/100/60/30

Secondary Colors Light Red RGB 233/72/64 CMYK 0/83/68/0

Secondary Colors Light Blue RGB 0/163/194 CMYK 100/0/25/0

Very Light Blue RGB 69/193/241 CMYK 66/0/0/0

Very Light Red RGB 238/137/118 CMYK 0/55/45/0

Grey Shades RGB 0/0/0 CMYK 0/0/0/100

RGB 80/80/80 CMYK 61/51/50/46

RGB 115/115/115 CMYK 60/45/45/14

RGB 189/189/189 CMYK 30/22/22/0

RGB 228/228/228 CMYK 12/9/9/0

RGB 244/243/237 CMYK 3/2/6/4


RGB 69/193/241

CMYK 66/0/0/0

Kaizen Institute Blue

The gradient transition should always be started at the top left from the Primary Color “Kaizen Institute Blue” into one of the secondary colors or additional green shades.

Angle: -52,8° Position: 50%

7. Color GradientsOverview

RGB 0/120/115

CMYK 100/35/60/0

RGB 0/176/168

CMYK 80/0/40/0

RGB 0/163/194

CMYK 100/0/25/0

Color Gradient

RGB 151/209/201

CMYK 45/0/25/0

Kaizen Institute Blue Kaizen Institute Blue Kaizen Institute Blue

RGB 100/185/138

CMYK 65/0/55/0

Kaizen Institute BlueKaizen Institute Blue

RGB 233/72/64

CMYK 0/83/68/0

Kaizen Institute Blue


7. Color GradientsApplication

Color gradients appear on front pages, but can also be used as chapter dividers in brochures. For this purpose, the number of color gradient shades is to be set according to the number of chapter dividers needed.

Our 30-year Journey

Kaizen Institute

1

kaizen.com

Masaaki Imaithe only visit of an internationallyrenowned expert, KAIZEN™

guru in Poland this year

“Harmonic Code”the fi rst practical guideto self-motivation in Poland

Julien Bratuthe fi rst visit of the “Harmonic Code”author and the mentality continuous development pioneer in Poland

www.kongreskaizen.pl

12th International Congress GEMBAKAIZEN™

24. – 25. November 2015, Wroclaw

Building KAIZEN™ Culture: problem solving and suggestion systems

1

kaizen.com

2016 KAIZEN™

Awards

Example: Color scheme for chapter dividers

PPT Title Brochure Titles


Lean and modern, Avenir is an easy to read font ideal for both on-screen and printed materials such as business cards, brochures and the Kaizen Institute web page.

For some markets, Avenir is not available in the local language. In these instances, use a typeface that most closely resembles Avenir, such as Frutiger® Arabic in Arabic, Hiragino Kakugo or Gothic Medium BBB in Japanese or M Ying Hei™ HK in Chinese.

8. Typography Primary Typeface – Avenir

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 – &*’#@?!/+-(. , : ; )

Avenir 95 Black – Normally for Headlines and Markups

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz0123456789 – &*’#@?!/+-( . , : ; )

Avenir 65 Medium – Normally for Sublines, Quotes and Comments


Avenir 35 Light – Normally for Body Text

Font Styles in UseAvenir 35 LightAvenir 45 BookAvenir 65 MediumAvenir 85 HeavyAvenir 95 Black


Arial is a more traditional easy to read font to be used in MS Office applications such as Word, Excel and PowerPoint as well as for E-mail text.

8. Typography Typeface for Word, Excel, PowerPoint and E-mail Text – Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 – &*’#@?!/+-( . , : ; )

Arial Bold – Normally for Headlines, Markups, Sublines Quotes and Comments


Arial Regular – Normally for Body Text

Font Styles in UseArial RegularArial Bold


8. Typography Alignment

Texts are always set ragged margin and not grouped styled. The combination of left-aligned and right-aligned typography is an important style feature.

6 7KAIZEN™ College

Inhaltsverzeichnisnach Themengebieten

KAIZEN™

KAIZEN™ Basics 3 Tage S. 15

KAIZEN™ Toolbox 4 Tage S. 16

Shopfloor Management 2 Tage S. 17

5S – Best in class Erfahrungsaustausch 2 Tage S. 18

TPM®

Total Productive Management – Basics 2 Tage S. 20

Total Productive Management – Aufbau 3 Tage S. 21

TFM

Just In Time – Basics 4 Tage S. 23

Wertströme gestalten 4 Tage S. 24

KontinuierlicherVeränderungsprozess

Total ProductiveManagement

Total Flow ManagementJust In Time

KSM

KAIZEN™ Office live 1 Tag S. 26

KAIZEN™ ServiceManagement – Basics 2 Tage S. 27

KAIZEN™ ServiceManagement – Aufbau 3 Tage S. 28

Lean Development, auf Anfrage1 – 3 Tage S. 30 – 31

MANAGEMENT

KAIZEN™ Coaching 4 Tage S. 33

KAIZEN™ Management 2 Tage S. 34

Führung in einer KAIZEN™ Kultur 2 Tage S. 35

Controlling 2 Tage S. 36

QUALIFIKATION

Prüfung zum KAIZEN™ Coach 1 Tag S. 38

Prüfung zum KAIZEN™ Manager Begleitendes Coaching 1 Tag S. 40Abschlussprüfung 2 Tage S. 40

KAIZENTM Service ManagementLean Administration

Coaching und Leadership

mit Zertifizierung


Lernziele Ziel des Seminars ist es, Mitarbeiter im Büro- und Service-Bereich für Verbesse-rungsmöglichkeiten zu sensibilisieren. Die Teilnehmer lernen, wie sie mit Hilfe bewährter KAIZEN™ Methoden ihre eigene Arbeit und die Zusammenarbeit mitKollegen besser strukturieren und organisieren können, um so mehr Zeit für die wertschöpfenden Arbeiten zu gewinnen.

Inhalte • Bedeutung und Philosophie von KAIZEN™

• Theorie und praktische Umsetzung von KAIZEN™ in administrativen und Entwicklungsbereichen

• Das 6 Level Modell als Methodenbaukasten• Mit dem Verlustbaum Verbesserungspotenziale ermitteln,

Verschwendungen erkennen und bewerten (Level 1)• Methoden, Tipps und Tricks für die Selbstorganisation• Verbesserung der Zusammenarbeit durch

Standardisierung (Level 2)• Sensibilisieren und Motivieren von Mitarbeitern• Schritte für die Umsetzung

Zielgruppe Das Seminar richtet sich an alle Mitarbeiter, die die Wertschöpfungskette in Administration, Entwicklungs- und Servicebereichen verbessern wollen sowie Führungskräfte und Prozessbegleiter, die als Koordinatoren Mitarbeiter, Kolle-gen oder auch Führungskräfte für diesen Prozess gewinnen wollen. Mitarbeiter und Mitarbeiterinnen aus den Bereichen: Sekretariat, Organisation, Assistenten der Geschäftsführung sowie KAIZEN™ Praktiker.

KAIZENTM Service Management – Basics

Lernziele Das Ziel dieser Info-Veranstaltung ist es einen Überblick über die Effizienzstei-gerungsmöglichkeiten im administrativen Bereich zu erhalten. Die Teilnehmer haben die Gelegenheit, einen Blick hinter die Kulissen des KAIZEN™ Office zu werfen. Durch viele praktische Beispiele bekommen Sie Anregungen, um den Verbesserungsprozess „Lean Administration“ oder „KAIZEN™ im Office“ erfolgreich zu starten.

Inhalte • Überblick Lean Administration• Grundlagen von KAIZEN™

• Das 6-Level-Modell als Methodenbaukasten• Der Verlustbaum der Serviceindustrie• Die 5S Kampagne als Basis• Standards zur Verbesserung der Zusammenarbeit• Prozessverbesserungen mit Prozessmapping• Empfehlung für die Einführung im Unternehmen

Zielgruppe Personen, die den Veränderungsprozess begleiten, andere informieren und trainieren. Mitarbeiter aus Administration und Servicebereichen, z.B. Vertrieb, Entwicklung, Personalwesen, Einkauf, Sekretariat, Produktionsplanung, IT,Finanzbereich, kontinuierliche Verbesserung.

KAIZENTM Office live

Dauer 2 Tage

Zeit Beginn am 1. Seminartag um 10.00 Uhr,

Ende am 2. Seminartag um 17.00 Uhr

Teilnahmegebühr Siehe beigefügte Seminarübersicht

Dauer 1 Tag

Zeit Beginn um 10.00 Uhr, Ende um 15.00 Uhr


KAIZEN™ Service Management

Kaizen Institute

8 9

1996 Kaizen Institute Spain is formed and registered in Barcelona, Spain.

1997Kaizen Institute Sweden is formed

and registered in Stockholm, Sweden.

“Gemba Kaizen” book is published by McGraw Hill; now publisher

of the Kaizen book also.

1999Kaizen Institute Portugal is formed and

registered in Porto, Portugal.

ES

SE

PT

1998 Kaizen Institute AG is restructured and moves office from Baar to Zug, Switzerland.

IN

2000Kaizen Institute celebrates its 15th year anniversary.

Kaizen Institute India is formed and registered in Chennai, India.

Our Firm History

2004 Kaizen Institute Romania is formed and registered in Bucharest, Romania.

Kaizen Institute Czech Republic is formed and registered in Prague, Czech Republic.

Kaizen Institute Hungary is formed and registered in Budapest, Hungary.

Kaizen Institute Mexico is formed and registered in Mexico City, Mexico.

Kaizen Institute Poland is formed and registered in Wroclaw, Poland.

New Business-unit Development strategy is implemented expanding the global network.

Kaizen Institute’s first Annual Awards Event (AAE) is held at Euro-Disney in Paris, France.

2003Kaizen Institute Italy is formed and

registered in Bologna, Italy.

Kaizen Institute’s Global Operations based from Zug, Switzerland, is

launched, with Global Support Units and Regional Support Units.

IT

Our Firm History

RO

CZ

HU

MX

PL


KAIZEN™ and GEMBAKAIZEN™ TrademarksThe requirement is for our trademark KAIZEN™, to be written in only capital letters along with the ™ symbol. This is also required whenever KAIZEN™ is mentioned in connection to the additional names for our services and should be consistently used throughout documents, marketing material, PowerPoint presentations etc.:• KAIZEN™ Tours• KAIZEN™ Insight Tours• …• Daily KAIZEN™

• KAIZEN™ (“stand-alone”)

The requirement is for our trademark GEMBAKAIZEN™ to be written with only capital letters and ™ symbol consistently throughout documents, communication materials, PowerPoint presentations etc.: • GEMBAKAIZEN™

Kaizen in our Company Name“Kaizen” in our company name shall always be written with an initial capital and not in capital letters alone:• Kaizen Institute Consulting Group, Ltd.• Kaizen Institute, Ltd.• Kaizen Institute Consulting Group Brazil• Kaizen Institute India

Application with graphical softwares Whenever “KAIZEN” is written in capital letters, it should always be displayed with the trademark symbol (™). This symbol can be inserted from the Glyph palette. Subsequently, the symbol font size is reduced to half of the font size of the word “KAIZEN” and is manually placed on the top right corner, aligned with the ascender of “KAIZEN”. There should be no space between the word “KAIZEN” and the trademark symbol.

Application with Word, Excel, and PPT Whenever “KAIZEN” is written in capital letters, it should always be displayed with the trademark symbol (™). This symbol can be inserted from the Glyph palette. Subsequently, it is manually placed on the top right corner, aligned with the ascender of “KAIZEN”. There should be no space between the word “KAIZEN” and the trademark symbol.

9. Trademarks and Legal Disclaimers

KAIZEN™

The Trademark is aligned with the ascender

Copyright and Trademark Notices

Short version of the Kaizen Institute copyright disclaimer:

This disclaimer should be used at the beginning or end of any document, PowerPoint presentation, communication material, training document, proposal, contract or other such material.

Long version of the Kaizen Institute copyright disclaimer:© Kaizen Institute 1985 – yyyy. KAIZEN™, GEMBAKAIZEN™ and other associated marks are registered trademarks of Kaizen Institute. Unless authorized by Kaizen Institute, the use, modification, reproduction and dissemination of copyrighted materials and trademarks are strictly prohibited.

This disclaimer should be used for any knowledge-based documentation, on the final page.

All legal disclaimers are available at ci.kaizen.com

!


Headlines

Quotations

“Lorem Ipsum”

Autor Sample, Titling/Company/Date

“Lorem Ipsum”

Font: Avenir 95 Black and Arial Black (for MS Office applications) Font size:1/3 of the font size of the quotation Line spacing: Automatically Color: Blue (on white background) white (on colored background)

Font: Avenir 45 Book and Arial Regular (for MS Office applications) Font size: 1/3 of the font size of the quotation Line spacing: Automatically Color: Blue (on white background) white (on colored background)

Slides with the dividing line are usually used for headlines and quotations.• the distance to the dividing line is the

same as the hight of the capital letter• the text is right-aligned • the text frame is placed centrally to

the dividing line• the angle of the dividing line is the

same as the angle of the flag of Kaizen Insitute ‘s corporate logo

10. Graphic ElementsDividing Line

x

x

Font: Avenir 95 Black and Arial Black (for MS Office applications) Font size:1/3 of the font size of the quotation Line spacing: Automatically Color: Blue (on white background) white (on colored background)

x

x


1 / 7

kaizen.com

2016 KAIZEN™ Awards

Application Form

The white bar is an important graphic element for title applications such as brochure covers, PowerPoint title slides, posters as well as for online banners.

Only a Kaizen Institute URL, a call to action box, and the corporate logo or sub-logo should be used in the white bar, no other elements such as third party logos, origamis or additional text.

If the format of the communication materials is extremly wide the white bar should be placed on the right side.

Online Banner, extremly wide format

Online Banner

Brochure

Lorem Ipsum Ximolupt atiatumjdt eicias sequam inct sequam in magnatur aceari nullant et accatem sign up

10. Graphic ElementsWhite Bar


Suppliers Respect for People Customers

Cost / Efficiency

Growth

QualityDelivery / Flow Efficiency

Excellence Excellence

Daily KAIZEN™Audit & Planning Leaders KAIZEN™ Support KAIZEN™ Project KAIZEN™Foundations & Awareness

Growth Model

Strategy & Governance

Ideation & Innovation

Product Development

Marketing & Sales

Q. C. D. Model

Flow Management

Productive Maintenance

Quality Management

Service ManagementContinuous Improvement

Sales

Costs

Change Capability

Primary

Secondary

Secondary

Primary

Long Term Company Value

KAIZEN™ Change Model

10. Graphic ElementsGraphics

Supporting graphics should mainly consist of the primary colors. Additionally, the secondary colors can be used. No three-dimensional (3-D) effects such as shadows should be added to the graphics. In all cases, supporting graphics should be clear and sharp.


11. Images

Images and illustrations add emotion and enhance comprehensibility. A distinctive image style also supports brand recognition. However images and illustrations should be selected and created consciously. It is often better to omit an image than to use one of poor quality. Photos for brochures and webpages should be taken by a professional photographer whenever possible.

Our approach to images:• authentic situations with people • focus on people• not posed or artificial• likeably• contemporary

Duplex In a shade of the color palette

To download images for communication materials go tothe KAIZEN™ InformationManagement system

!


12. StationeryWord Documents and Business Card

Business Card

Kaizen Institute GermanyGmbH & Co. KGWerner-Reimers-Strasse 2-461352 Bad HomburgGermany

Phone +49 6172 88 85 50Mobile +49 175 585 08 24Fax +49 6172 888 55 55Extra phone or email (optional)[email protected]

Carsten OttoAcademic title (optional)Account DirectorGlobal Operations

kaizen.com

Back (Bilingual version)

江苏省苏州工业园区科智路1号中新科技坊 B&C幢

电话 +41 41 72542-85手机 +41 79 28545 58传真 +41 41 72542 [email protected]

鑳鱨揈敜敥觛詏貁萰葍萯 Please send the proofs of the

business cards for approval to: [email protected]

All templates are available at the KAIZEN™ Information Management system.

!

page 1 / 1

Kaizen Institute Consulting Group Japan, Ltd.

Metlife Kabuto-cho Bldg, 3F 5-1 Nihanbashi Kabuto cho Chuo-Ku 103-0026 Tokyo Japan

[email protected] kaizen.com

Phone +81 3 3500 1801 Fax +81 3 3500 1802

Kaizen Institute Consulting Group Japan, Ltd., Metlife Kabuto-cho Bldg, 3F 5-1 Nihanbashi Kabuto cho Chuo-Ku, 103-0026 Tokyo

Company Name Street City Country Optional Line

Place, January 15, 2015

Subject

Dear Mr. Carsten Otto,

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Press Release

!

page!1!/!4!

Kaizen'Institute'Consulting'Group,'Ltd.'!

Bahnhofplatz!

6300!Zug!

Switzerland!

[email protected]!

kaizen.com!

Phone! +41!41!725!42!80!

Fax! +41!41!725!42!89!

!

Project'Lead'_______________________!

_______________________!

Phone!! ______________!

!

[email protected]!

!

Service'Agreement !

!

!

!

!

!

!

Between!

Kaizen!Institute!XX!(“KIXX”)!!

Registered!Address:!Lorem!ipsum!dolor!sit!amet,!consectetuer!adipiy!

and!

Lorem!ipsum!dolor!sit!amet,!consectetuer!adipiscing!elit'(the!“Client”)!!

Registered!Address:!Lorem!ipsum!dolor!sit!amet,!consectetuer!adipis!

!

This!Service!Agreement,'dated!xx/xx/xx,!by!and!between!KIXX!and!the!Client!(herein!after!referred!to!as!“the!Parties”)\!

!

The'Service'Agreement'between'the'Parties'consists'of:!

The'Order'Form:'This!is!unique!to!the!Client!and!sets!out!the!specific!Service!(defined!herein!below,!within!clause!2)!details!of!this!Service!Agreement,!including!Client!com^

pany!details\!the!Services!which!will!be!provided!to!Client!by!KIXX\!the!period!of!the!

Service\!the!price!Client!will!be!charged\!and!Client!billing!and!contact!details.!

'

The'Service'Terms:'These!are!the!terms!and!conditions,!which!apply!to!this!Service!

Agreement.!The!Service!Terms!regulate!the!basis!on!which!the!Services!are!provided!to!

the!Client,!by!KIXX.!

' '

PRESS%RELEASE% %

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%

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Service Agreement

page 1 / 1

Kaizen Institute Consulting Group, Ltd.

Bahnhofplatz 6300 Zug Switzerland

[email protected] kaizen.com

Phone +41 (0)41 725 42 80 Fax +41 (0)41 725 42 89

ID-Nr. 130.0.007.848-9 UID-Nr. CHE-116.331.041 MWST

Kaizen Institute Consulting Group, Ltd., Bahnhofplatz, 6300 Zug

Company Name Street City Country Optional Line

Invoice

Invoice number IGLO-13077 Invoice date 05.06.2015

Client number 21363 Currency EUR

Tax number CHE-116.331.041 MWST Terms upon receipt Order number

Date Description Consultant Amount

05.05.2015 Test Luis Azevedo 100.000,00

05.05.2015 Test 1 Felicitas Kell 0,00

05.05.2015 Test 2 Luis Azevedo 0,00

05.05.2015 Test lorem ipsum dolor sed amet consequetur edit morbi

Luis Azevedo 0,00

Total net EUR 100.000,00

VAT 8 % 8.000,00

Total incl. Taxes EUR 108.000,00

Full balance due net of taxes, bank charges, local withholdings and all other public imposts.

Please quote these on remittance.

Client number IGLO-13077

Project number KICG-001-GLO

Bank Credit Suisse AG Bank account number 250558-32-2 Postfach 4879 SWIFT code CRESCHZZ80A 8070 Zürich IBAN CH9704835024055832002 Clearing 4835

Invoice


12. StationeryOthers

Please send all communication materials for approval to: [email protected]


!

kaizen.com

Improve what you have

Contact

Germany Kaizen Institute GmbH Werner - Reimers - Straße 2 - 4 61352 Bad HomburgPhone + 49 (0) 6172 - 88855 - 0 [email protected]

Global Headquarters Kaizen Institute Consulting Group, Ltd. Bahnhofplatz 6300 ZugPhone +41 (0) 41 725 42 [email protected]

kaizen.com

Notepad

kaizen.com

01_REA_KAI_Notepad.indd 4 20.01.16 13:48

kaizen.com


kaizen.com


kaizen.com


Press Folder

Nameplate Desk

OIG – Obeikan Investment Group

Nadim Sharif

Kaizen Institute Turkey A.S.

Deniz Gursoy

Karl Storz Video endoscopy Estonia

Riivo Ranniku

Helios d.o.o.

Anja Fijavz


Edgar Mustermann


Nadim Sharif


Deniz Gursoy


Riivo Ranniku


Nadim Sharif


Deniz Gursoy


Riivo Ranniku


Max Mustermann


Edgar Mustermann


Gülcan Cakir


Deniz Gursoy


Riivo Ranniku

Deniz Gursoy

Textile Name Tag


13. Communication Materials Marketing Flyer

Our mission statement and the company introduction text about Kaizen Institute in our

communication materials should not be edited

or changed. The latter can be translated into

other languages, but a good consistent translation

based on the English text should be created

and the same translation for all materials with

consistency should be used. Our global slogan

“Improve what you have” and our mission

statement “Improving the World with Everyone,

Everywhere, Everyday – The KAIZEN™ Way” should

always be used in English and not be translated.



!

Kaizen Institute Consulting Group, Ltd.Bahnhofplatz6300 Zug SwitzerlandPhone + 41 (0) 41 725 42 80www.kaizen.com

Over the last three decades, Kaizen Institute has been the leading provider of a sustainable, competitive advantage for all industries. Our clients achieve successful organizational transformations with a long term, people - based business excellence system. We help them improve quality, cost, delivery, service and motivation which leads to better results, growth and development. Our defined methodologies increase the ability to change and significantly transform the organizational culture.

We work with people at all levels to be equipped with the principles and tools necessary to enhance only value added activities. As a result, business goals and high values are achieved throughout the entire organization. Kaizen Institute provides authentic, holistic and practical services worldwide. We serve our clients through consultation, training – and certification programs, seminars and networking events, benchmarking tours, award programs, and various publications including books, training materials and online learning.

• Improvements are based on many doable, small changes• Ideas come from employees themselves• Small improvements require less time and capital investment• Teamwork improves naturally• People are motivated from within• It humanizes the workplace• Quick wins occur• Simple, visual and accessible standards are created• People at all levels are inspired to make changes• Everyone sees sustainable changes in a very short time

Improving the World with Everyone, Everywhere, Everyday – The KAIZEN™ Way

KAIZEN™ Congress Marketing Flyer



Lernziele Die Teilnehmer erarbeiten im Seminar die unterschiedlichen Facetten ihrer Rolle als KAIZEN™ Coach, um diese im Veränderungsprozess effektiv einzunehmen. In praxisnahen Präsentations- und Moderationsübungen stärken die Teilnehmer ihre Fähigkeiten, Ergebnisse zu präsentieren und Teams zielgerichtet zu leiten.

Inhalte • Anforderungen und Aufgaben an den KAIZEN™ Coach• Praxisnahe Präsentations- und Moderationsübungen• Teamarbeit, Moderieren von KAIZEN™ Workshops• Umgang mit Störungen und Widerständen• Visuelles Management• Einsatz verschiedener Medien• Motivation von Teammitgliedern• Aufbau von Trainingsplänen, Trainerleitfäden sowie Trainingsunterlagen

Zielgruppe Personen, die den Veränderungsprozess begleiten und andere informieren und trainieren. Mitarbeiter aus allen Bereichen, z.B. Produktion, Instandhaltung, Planung, Qualitätsmanagement, Administration, Service, Entwicklung, Personal-bereich.

KAIZENTM Coaching

Dauer

Zeit


4 Tage

Beginn am 1. Seminartag um 10.00 Uhr,

Ende am 4. Seminartag um 12.00 Uhr

Voraussetzung für dieses Seminar sind KAIZEN™

Grundkenntnisse.

!

KAIZEN™ Management

Kaizen Institute

22 23

Today KAIZEN™ is a popular management concept around the world. There are many books on the subject, and many serious students and practitioners of KAIZEN™. In 1985 almost nobody knew what KAIZEN™ was, and “Lean” would not be coined for another decade. KAIZEN™ came out of obscurity with the publication of Masaaki Imai’s “Kaizen, The Key to Japan’s Competitive Success (McGraw Hill 1986)” and the founding of Kaizen Institute. In some ways the world has come a long way towards understanding KAIZEN™, but as Taiichi Ohno once said, “Understanding means doing.” KAIZEN™ is not theory, but practice.

Today, less than 5 % of the world is practicing KAIZEN™. Even among the companies who “know” KAIZEN™, perhaps only half of them understand its true meaning. A management system called Lean, built by the endless pursuit of KAIZEN™, is now understood to be a necessary strategy by most major corporations. Hospitals, govern-

ments and even small venture firms and startups are now adopting lean practices. Knowledge is only a start; we must put KAIZEN™ into daily practice in order to become Lean.

Repeated studies have shown that somewhere between 50 % and 90 % of all work is wasted. This is true regard-less of the country, industry or product. From the point of view of the customer, very little of our effort adds value. This is partially because of the law of entropy, par-tially due to how we design our processes, and partially because we do not sincerely listen to our customers. When people and organizations choose to focus more on themselves and their internal needs than on their customers, this creates a cultural problem. It makes orga-nizations less capable of change, less adaptive, and as a result less likely to succeed long-term.

Even if we can copy the practices of the people and organizations we ad-mire for a short time, making lasting change is difficult. Every company that has tried to adopt KAIZEN™, or every person who has tried to break a bad habit, has experienced this. Human habits are hard to change,

and organizations are in some ways nothing more than a collection of human habits. KAIZEN™ can help us develop positive habits of understanding problems with facts, seeking ideas from other people, experimenting with small changes, and trying again. These are habits that build change capability.

What about change in our daily lives? How much aware-ness do we have of the need to reduce wasted resources by applying KAIZEN™? Reflect for a moment on how you consume food. For most of us this is a daily activity that we can influence. Studies show that 30 % or more of the food in the food supply chain, from farm to market to refrigerator to table, is wasted. We throw away food at the farm, at the supermarket, at home, at restaurants. This is not good for our personal finance. This is not ethical. This is not the KAIZEN™ way.

30 year of KAIZEN™, but a long way to a KAIZEN™ culture

“Understanding means doing. KAIZEN™ is not theory, but practice.”

“Knowledge is only a start; we must put KAIZEN™

into daily practice in order to become Lean.”

30 year of KAIZEN™, but a long way to a KAIZEN™ culture 30 year of KAIZEN™, but a long way to a KAIZEN™ culture

Kaizen Institute

Consultant Meeting of Kaizen Institute India in

Pune, India. More than 20 consultants attended the

successful meeting.

Founder, Masaaki Imai, in the 1980‘s as he established

Kaizen Institute.

Early days of Kaizen Institute Consulting

Group Global Operations, Global Leadership Council.

KAIZEN™ Benchmarking Tour to Japan.

Masaaki Imai in Portugal where he was actively engaging with clients and consultants from Kaizen Institute Portugal.

Some impressions of our 30-year Journey.

16 17

Former Global Operations CEOs, Euclides Coimbra (right) and Jon Miller (left).

Kaizen Institute

6 7

Our Firm History

1981 First KAIZEN™ (Gemba) Tour in Japan is organized by Masaaki Imai.

1985 Kaizen Institute, Ltd., a privately

held corporation, is founded by Masaaki Imai and registered

in Baar, Switzerland.

1995 Kaizen Institute celebrates

its 10th year anniversary

Kaizen Teaching AG moves from Zug to Altendorf, Switzerland and forms the

Central Office of Kaizen Teaching AG, for European Operations.

1993 Kaizen Institute Germany is formed and

registered in Frankfurt, Germany.

Kaizen Institute France is formed and registered in Paris, France.

1987 Kaizen Institute is first registered within the Americas to do business as Kaizen Institute of America in California, USA.

1990 Kaizen Institute America Inc. is

incorporated in Delaware, USA.

1986 “Kaizen: The Key to Japan’s Competitive Success” book is pub-lished by Random House Inc.

1988 Kaizen Institute New Zealand is formed and registered in Auckland, New Zealand.

US

DE

UK

FR

JP

NZ

1991Kaizen Institute UK is formed and registered in London, England.

Kaizen Institute of Japan, Inc. is founded and registered in Japan as Kabushiki Kaisha Kaizen Kenkyusho.

Kaizen Teaching AG is formed and registered in Zug, Switzerland.

1994Trademark, “GEMBAKAIZEN™”, is filed with US Intellectual Property Office.

The history of Kaizen Institute began over 30 years ago, and has the longest unbroken history of serving organizations in consulting and training in the field of KAIZEN™, lean management and continuous improvement worldwide.

Our Firm History Our Firm History

13. Communication MaterialsBrochures

General Business Principles

Kaizen Institute

kaizen.com

1

de.kaizen.com

Seminarprogramm

Our 30-year Journey

Kaizen Institute

Kontakt



de.kaizen.com

KAIZEN™ College Brochure

Kaizen Institute General Business Principles 30 Years Kaizen Institute



!

2 / 7

KAIZEN™ Awards Application Form - Kaizen Institute [Country]

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Category/Sub-Category for which your Company is applying (mark the desired option)

Excellence in Productivity

Excellence in Quality

Excellence in Health Sector

Excellence in in Continous Improvement System

SME Companies

Big Companies

SME Companies

Big Companies

SME Companies

Big Companies

SME Companies

Big Companies

Company

Company NameAdressCountrySectorNumber of EmplyeesAnnual RevenueProducts or ServicesWeb Adress

Company

NameEmail AdressPhoneFunction

1 / 7

kaizen.com

2016 KAIZEN™ Awards

Application Form

Application Form


13. Communication MaterialsWebsite – Events & Conferences

To develop the website for local events & conferences please contact the Brand Management team at: [email protected]

!


13. Communication MaterialsNewsletter

To develop the local newsletters please contact the Brand Management team at: [email protected]

!

Newsletter Header


13. Communication MaterialsOnline Banner

You can place a gradient or a photo in the background, but the applications may not be combined.

874x300 pixel

1500x500 pixel

280x250 pixel

1200x450 pixelPlease send all communication material for approval to: [email protected]

!


13. Communication Materials Others



!

kaizen.com

We guide an organization’s

successful transformation

Discover Kaizen Institute

Banner Press WallPress Advert

Over the last three decades, Kaizen Institute has been the leading provider of a sustainable, competitive advantage for all industries.

Our clients achieve successful organizational transformations with a long term, people - based business excellence system. We help them improve quality, cost, delivery, service and motivation which leads to better results, growth and development.

kaizen.com

Improving the World with

Everyone, Everywhere,

Everyday – The KAIZEN™ Way

01_REA_KAI_Corporate_advert_DINA5.indd 1 29.06.16 09:23


14. Certificates

All certificates can be produced directly via the KAIZEN™ Information Management system or according to the instruction available at the KAIZEN™ Information Management system

!

KAIZEN™ College Certificate KAIZEN™ Academy Certificate KAIZEN™ Consulting Certificate

KAIZEN™ Insight Tours Certificate KAIZEN™ Benchmark Tours Certificate


15. PowerPoint Policy

Our PowerPoint templates look like this and must be used for all internal and external presentations. The design is very flexible and allows to use an own set of visual elements with the PowerPoint templates provided. For internal and external presentations it is necessary to use the Kaizen Institute corporate logo on the top right of the slides.

To download the different PowerPoint templates go to the KAIZEN™ Information Management system

!

Standart Template

Slide with Graphics

Back

Company introduction Situation before

Situation after Results

Case Study TemplateProposal Template

Professional Career• 2010 Business Manager Productive Management• 2009 Business Manager Kaizen Tours• 2007 Consultant Total Productive Management

Professional Expertise • 10 Years of experience as Manager at Frozen-Foods Industry(Process- and Packaging-Area)Qualified TPM-Instructor by Japan Institute of Plant Maintenane

• 1995–2002, Industrial EngineeringStudy of sequence of operations / Workplace Design & ScorigProduct-Calculation /Measurement of Productivity

• 2002–2005, Project-EngineerRealization of technical Investment projects

• 2005 – 2007, Project-EngineerTPM & Maintenance –Manager & Head of Industrial Engineering

Education and Training• 1983 Apprenticeship as Engineer• 1991 Further education as Industrial engineer• 1998 SixSigma BlackBelt, ASQ

Curriculum Vitae

Martin SampleJob title/function

Kaizen Institute „country“

[email protected]

CV Template


16. E-mail Footer

The E-mail footer should include all necessary information about the sender as well as legal requirements such as tax number or legal venue, if necessary. To ensure a good readability please use the font Arial +/-10pt. for the email text and footer.

Example Kind regards, [First Name] [Surname]

Kaizen Institute [Country / Region][First Name] [Surname]Managing Director [Address] [Country]Phone [Phone number]Mobile [Mobile number][email protected] kaizen_jsamplewww.kaizen.com

The information in this e-mail and any attachments is confidential. This e-mail, including any attachments is for the sole use of the intended recipient(s) and is protected by law. If you are not the intended recipient, you may not copy or deliver this message to anyone. In such case please notify the sender by e-mail immediately and delete this e-mail from your system.

Landgericht Vienna, FN 333679, Str Nr 134/6872 UID-Nr.ATU65246389.

End of E-mail

Kaizen Institute corporate logo (Link to www.kaizen.com or a local Kaizen Institute website)

Name of Kaizen Institute member

Job title

Company

Address

Country

Phone

Mobile

Email

Skype

Internet

Social media icons (link to local or global social media platforms)

Disclaimer

Additional legal information (if required)

Event logos (optional)


17. Paper Quality Paper Specifications and Processing

A wide range of paper qualities has been tested and selected for our communication materials. Chose the appropriate quality from the table on the right.

The quality, surface “structure” and weight of printing materials strongly influence the perception of our brand.

Category Object Paper Weight Colors

Stationery Business cards Fedrigoni Splendorgel extra white 300 g/m² Black, Pantone 288U, 201U Letterhead Fedrigoni Splendorgel extra white 80 g/m² Black, Pantone 288U, 201U Press Release Fedrigoni Splendorgel extra white 80 g/m² CMYK Service Agreement Fedrigoni Splendorgel extra white 80 g/m² CMYK Press Folder Fedrigoni Splendorgel extra white 340 g/m² CMYK Notepad Fedrigoni Splendorgel extra white 80 g/m² Black, Pantone 288U, 201U Certificates Fedrigoni Splendorgel extra white 115 g/m² CMYKBroschures, Catalogues Cover Igepa Profibulk 1.1 170 g/m² CMYKMagazines, Reports Inside pages Igepa Profibulk 1.1 135 g/m² CMYKOthers Marketing Flyer Fedrigoni Splendorgel extra white 80 g/m² CMYK


18. The Brand Element Matrix

The matrix on the right provides an ‘at glance’ reference for the branding elements both ‘core’ and secondary (or ‘other’), that are used in the creation of the most common items of communication that have been described in detail earlier in this guideline. It identifies the elements that are mandatory in each case, and those that are optional.

The list of items is not exhaustive, but should be used for reference for any item that is not included. If you are unsure, please contact the Brand Management team at [email protected]

Letterhead M X X M M M X M M O X M M

Invoice M X X M M M X M M X X M M

Press Release/News M X X M M M X M M O X M M

Agreements/Contracts M X X M M M X M M X X M M Business Card M X X X M M M M M X X M M

Note Pad M X X X X M N/A M X X X N/A N/A

Name Plate M X X X O M X X M X X N/A MPress Folder M M X M M M M M M X X N/A X

Standard PPT Cover Slide M O X M X M X M X X X M M

Proposal PPT Cover Slide M M X M M M X M M X O M M Banner/Poster M O O M X M M M X X X X XPress Wall M X O X X M M M X O X X X

Newsletter M X X M M M X M M O X M M

Marketing Flyer M M M M M M O M M X X O OCertificate M M M M M M O X X X X M O Press Advertisement M O O M O M M M O O X X X

Service Brochures Cover Page X M M X O M M M X X X X X

Service Brochures Back M X X M M M M M M X X X X

Corporate Brochures Cover Page M M X X O M M M X X X X X Corporate Brochures Back X X X M M M M X M X X X XSign O X X X O M M X O X X X X

E-mail Footer M X X M M M X M M O X M M

Clothing M X O X X M X O X O X N/A M

Kaizen Institue Branded Material Core Elements Other Elements Mandatory (M) Optional (O) Not permitted (X) Not Applicable (N/A)

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Leg

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Com

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Kaizen Institute Consulting Group, Ltd.Brand Management GSU

Bahnhofplatz 6300 ZugSwitzerland

[email protected]

Phone + 41 (0) 41 725 42 85Fax + 41 (0) 41 725 42 89

kaizen.com