Ogilvy 08/09/2013

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<ul><li> 1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT </li></ul><p> 2. Downtown Project Collisions Community Co-Learning 3. Slide 3 4. Slide 4 A Little About Me (Tony) 1994-1995: Pizza business in college 5. Slide 5 A Little About Me (Tony) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 6. Slide 6 A Little About Me (Tony) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 7. Slide 7 A Little About Me (Tony) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 8. Slide 8 A Little About Me (Tony) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion 2010: NYT bestseller Delivering Happiness published 9. Slide 9 The Power of WOW 0 1 0 2 0 6 0 3 0 4 0 5 0 7 0 0 0 8 GrossSales$MM $1,000 800 600 400 200 10. Slide 10 Customer Experience What do customers expect? What do customers actually experience? What emotions do customers feel? What stories do they tell their friends? How can culture create more stories and memories? 11. Slide 11 the #1 priority 12. Slide 12 the #1 priority CULTURE 13. Slide 13 the #1 priority CULTURE 4 weeks of training Culture book $4000 offer Hiring for culture 14. Slide 14 Clothing, Customer Service, Culture Customer Service Clothing Culture 15. Slide 15 Clothing 16. Slide 16 Customer Service 17. Slide 17 Culture 18. Slide 18 Clothing, Customer Service, Culture Customer Service Clothing Culture 19. Slide 19 Delivering Happiness (customers and employees) People will forget what you said. People will forget what you did. But people will never forget how you made them feel. -Maya Angelou 20. Slide 20 Building Great 21. Slide 21 Ingredient #1 22. Slide 22 CULTURE Committable Core Values Dont make your core values just a meaningless plaque on the wall 23. Slide 23 Example: Core Values 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More with Less 9. Be Passionate and Determined 10. Be Humble 24. Slide 24 COMMIT TO TRANSPARENCY Be real and you have nothing to fear Your culture is your brand Dont try to be someone you are not Parades at Zappos 25. Slide 25 Thats great 26. Slide 26 Thats great but it would never work at my company 27. Slide 27 ALIGNMENT It doesnt matter what your core values are as long as you commit to them. 28. Slide 28 Ingredient #2 29. Slide 29 VISION Whatever youre thinking, think bigger. Does the vision have meaning? Chase the vision, not the money 30. Slide 30 VISION Dont chase the paper, chase the dream. Sean Combs aka Puff Daddy to rapper Biggie Smalls aka Notorious B.I.G. in Notorious 31. Slide 31 ENTREPRENEURS: What would you be passionate about doing for 10 years even if you never made a dime? 32. Slide 32 EMPLOYEES: Whats the larger vision and greater purpose in their work beyond money or profits? 33. Slide 33 MOTIVATION 34. Slide 34 MOTIVATION vs. INSPIRATION 35. Slide 35 Vision &amp; Culture inspire Passion &amp; Purpose 36. Slide 36 Evolving vision and brand at Zappos.com 1999 Selection 2003 Customer Service 2005 Culture and core values as our platform 2007 Personal Emotional Connection 2009 Delivering Happiness 37. Slide 37 Questions Where does the story begin? Where does the story end? How do you reinforce the good memories? What were the emotions, positive and negative? How can you create more stories and memories? 38. Slide 38 Whats your business? Youre not in the _______ business. Cirque du Soleil is not in the circus business. Youre in the experience and emotions business. Youre in the stories and memories business. Think bigger. 39. Slide 39 Delivering Happiness - Whats Next? Clothing Customer Service Company Culture a great brand is ______ 40. Slide 40 Zappos.com http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in- henderson-nv-photo-by.jpg 41. Slide 41 Las Vegas City Hall http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg 42. Slide 42 Nike http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg 43. Slide 43 Google http://static.panoramio.com/photos/original/400729.jpg 44. Slide 44 Apple http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg 45. Slide 45 Doggy Day Care http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG 46. Slide 46 NYU Campus http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG 47. Slide 47 Downtown Vegas - Fremont East http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg 48. Slide 48 Downtown Vegas - Fremont East http://www.lucyvegas.com/sites/default/files/griffin5.jpg 49. Slide 49 Downtown Vegas - Fremont East 50. Slide 50 Downtown Vegas - Fremont East http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg 51. Slide 51 Delivering Happiness - Whats Next? Clothing Customer Service Company Culture 52. Slide 52 Delivering Happiness - Whats Next? Clothing Customer Service Company Culture Community 53. Slide 53 DOWNTOWN PROJECT - $350M $ 50M Small businesses $ 50M Tech Startups $ 50M Education, Arts, Culture $200M Real Estate 54. Slide 54 DOWNTOWN PROJECT GOALS 55. Slide 55 DOWNTOWN PROJECT GOALS Live/Work/Play Walking Distance 56. Slide 56 DOWNTOWN PROJECT GOALS Live/Work/Play Walking Distance The Most Community-Focused Large City in the World 57. Slide 57 DOWNTOWN PROJECT GOALS Live/Work/Play Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the World 58. Slide 58 ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment) 59. Slide 59 ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment) We focus on maximizing long-term ROC 60. Slide 60 ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment) We focus on maximizing long-term ROC (Return On Community) 61. Slide 61 ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment) We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL 62. Slide 62 ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment) We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) Accelerating Serendipity 63. Slide 63 THE BIG BET Accelerating Collisions, Community, and Co-Learning 64. Slide 64 THE BIG BET Accelerating Collisions, Community, and Co-Learning will lead to Happiness, Luckiness, Innovation, and Productivity 65. Slide 65 DOWNTOWN PROJECT - $350M $ 50M Small businesses $ 50M Tech Startups $ 50M Education, Arts, Culture $200M Real Estate 66. Slide 66 $50M Small Businesses 67. Slide 67 $50M Small Businesses Criteria 68. Slide 68 $50M Small Businesses Criteria Owner Operated - Passionate 69. Slide 69 $50M Small Businesses Criteria Owner Operated - Passionate Helps Build Community 70. Slide 70 $50M Small Businesses Criteria Owner Operated - Passionate Helps Build Community Execution Ability 71. Slide 71 $50M Small Businesses Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable 72. Slide 72 $50M Small Businesses Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something 73. Slide 73 $50M Small Businesses Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something Story-worthy 74. Slide 74 Natalie 75. Slide 75 Natalie 76. Slide 76 Natalie 77. Slide 77 Natalie 78. Slide 78 Natalie 79. Slide 79 Natalie 80. Slide 80 Check Cashing http://www.vegaschatter.com/files/100501/checks_cashed..jpg 81. Slide 81 Check Cashing 82. Slide 82 Sarah 83. Slide 83 Sarah 84. Slide 84 Sarah 85. Slide 85 Shipping Containers http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg 86. Slide 86 Shipping Containers 87. Slide 87 Shipping Container Park 88. Slide 88 Shipping Container Park 89. Slide 89 Shipping Container Park 90. Slide 90 Shipping Container Park 91. Slide 91 Bike Sharing 92. Slide 92 $50M Tech Startups http://img- s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg 93. Slide 93 $50M Tech Startups http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576 94. Slide 94 The City as a Startup http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png 95. Slide 95 $50M Startups http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg 96. Slide 96 $50M Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg 97. Slide 97 $50M Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg 98. Slide 98 $50M Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg 99. Slide 99 $50M Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg 100. Slide 100 $50M Education, Arts, Culture http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg 101. Slide 101 $50M Education, Arts, Culture http://mikerossart.net/images/mikeross_enter.jpg 102. Slide 102 $50M Education, Arts, Culture 103. Slide 103 104. Slide 104 105. Slide 105 $200M Real Estate http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg 106. Slide 106 WHEN CITIES DOUBLE IN SIZE Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity -&gt; Accelerate learning -&gt; Accelerate productivity and innovation 107. Slide 107 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism 108. Slide 108 HOW TO ACCELERATE LEARNING &amp; INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience 109. Slide 109 Las Vegas City Hall http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg 110. Slide 110 DIFFERENT GROUPS COLLIDING 1. 2000 Zappos employees 2. 1000 Teach For America corp members and alumni 3. Tech Startup Community 4. Small Business Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents 111. Slide 111 LEARNING FROM ZAPPOS &amp; COWORKING Culture is to a Company 112. Slide 112 LEARNING FROM ZAPPOS &amp; COWORKING Culture is to a Company as Community is to a City 113. Slide 113 LEARNING FROM ZAPPOS &amp; COWORKING Culture is to a Company as Community is to a City Values Innovation Serendipity Participation Upward Mobility Attracting Startups and the Creative Class 114. Slide 114 Our Secret Weapon http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg 115. Slide 115 LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF Curated Content Serendipity Learning Connections Community 116. Slide 116 Downtown Vegas Every Day Curated Content Serendipity Learning Connections Community 117. Slide 117 Fremont St. &amp; Las Vegas Blvd. 118. Slide 118 Fremont St. &amp; Las Vegas Blvd. 119. Slide 119 Fremont St. &amp; Las Vegas Blvd. 120. Slide 120 Fremont St. &amp; Las Vegas Blvd. 121. Slide 121 Fremont St. &amp; Las Vegas Blvd. 122. Slide 122 Fremont St. &amp; Las Vegas Blvd. 123. Slide 123 Fremont St. &amp; Las Vegas Blvd. 124. Slide 124 Fremont St. &amp; Las Vegas Blvd. 125. Slide 125 Fremont St. &amp; Las Vegas Blvd. 126. Slide 126 Fremont St. &amp; Las Vegas Blvd. 127. Slide 127 Downtown Vegas Monthly Cadence 128. Slide 128 Downtown Vegas Monthly Cadence Week 1 First Friday Week 129. Slide 129 Downtown Vegas Monthly Cadence Week 1 First Friday Week Week 2 Tech Week 130. Slide 130 Downtown Vegas Monthly Cadence Week 1 First Friday Week Week 2 Tech Week Week 3 Fashion Week 131. Slide 131 Downtown Vegas Monthly Cadence Week 1 First Friday Week Week 2 Tech Week Week 3 Fashion Week Week 4 Catalyst Week 132. Slide 132 Fashion Incubator Stitch Factory 133. Slide 133 Fashion Incubator Stitch Factory 134. Slide 134 Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 135. Slide 135 Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day 136. Slide 136 Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week 137. Slide 137 Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year 138. Slide 138 Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 collisionable hours/year 139. Slide 139 Jake Flint and Tinder http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You- Will-Love-It-b.jpg 140. Slide 140 Jake Flint and Tinder 141. Slide 141 Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 142. Slide 142 Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day 143. Slide 143 Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week 144. Slide 144 Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year 145. Slide 145 Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 collisionable hours/year 146. Slide 146 Return On Collisions (ROC) Subscribe to Downtown Vegas 147. Slide 147 Return On Collisions (ROC) 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, coll...</p>