PREPARED BY SAGAR RAVAL

THAKKAR ANKUR AKSHAY RABODIYA

KANJI

Introduction

• An advertising agency is a service based business dedicated to creating, planning, and

handling advertising and some times other forms of promotion for its clients.

What are they doing?

• Television commercials

• Radio commercials online advertising

• Out of home adverting

• Mobile marketing

Ogilvy & mather • It is one of the largest marketing communications agency in the world.• It is founded by british born david ogilvy in 1948 at new york.• Started with no clients and only a staff of two• To be a stand out company ,Ogilvy knew he needed to be a strong brand. • 450 offices across the world

• Worldwide market of $431 billion

• Growth Potential of 6.7%

• 15000 Corers Advertisement Industry in India

• Scaling up of Operations

• Upcoming Fields Online Advertising

agency informatin• Ogilvy was acquires by the WPP (wire and plastic products) group in 1989 for $ 864 million.

Subsidiaries • Ogilvy & mather advertising • Ogilvy common health • Ogilvy one • Ogilvy public relations • Geometry global• neo@ogilvy

Work area of the agency • Digital advertising

• Television advertising

• Radio advertising

• Online advertising

• Physical advertising

• Press advertising

• Mobile billboard advertising

• In-store advertising

• Coffee cup advertising

Services Provided By Ogilvy• Advertising• Brand Identity• Creative Design• Customer Analytics• Crisis and Issues Management• Direct Marketing• Digital Marketing• Experiential Marketing

• Media Relations• Promotional Marketing• Public Relations• Strategic Planning• Sales Acceleration• Trade Marketing• Viral Marketing• Loyalty Marketing

key people

David ogilvy Piyush pandey

David ogilvy

You cannot bore people into buying your product. You can only interest them in buying it.

Encourage innovation. Change is ourlifeblood. Stagnation our death knell.

In the modern world of business it is useless to be creative unless you can sell what you create.

To be values by those who most value brands.

Piyush pandey

Indian scenario

1st advertising agency in india

Executive chairman & NCD -

piyush pandey.

Local perspective with indian

culture.

Started 1980 with one client

vimal

Offices in india

• New delhi • Gurgaon• Kolkatta• Hyderabad • Banglore • Chennai

How does Ogilvy differentiate themselves from other agencies?

Offering multiple services (advertising, brand identity, digital and media search marketing, media relations, sustainability, and viral marketing)

High quality standards

Emphasis on creativity

Digital Capabilities

Factors for Success in India Human Resources

First – Mover Advantage

India as a global sourcing base

India as back-office operations hub

India as a source for managerial talent

Competitors

• JWT • FCB Ulka advertising ltd • Rk swamy BBDO

advertising ltd.• MUDRA

Notable campaign

• The 2013 Google India advertisement (created by Ogilvy & Mather India) Reunion (about the Partition of India) has had a strong impact in both India and Pakistan, leading to hope for the easing of travel restrictions between the two countries. It went viral and was viewed more than 1.6 million times before officially debuting on television on November 15, 2013

Awards for O & M

• Ogilvy india • Gold winners vodafone zoozoosOgilvy delhi Coca cola “ sidhi baat no bakwaas “

Adds by O&M

• Vodafone zoozoos

• Nerolec asian paints

official Advertising and Media Agency• for the 50-over ICC Cricket World Cup

• Cadbury Dairy Milk • Shubh Aarambh Ad

It takes a big idea to attract the attention of customers and get them to buy yourProduct. Unless your advertising containsA big idea, it will pass like a ship in theNight

by • DAVID OGILVY