november - december 2012

ChatterThe Chamber

Providing Leadership and Opportunity for business

Member News & InformationNovember/December 2012

www.greaterwestchester.com

“Tis the Season to Donate a Toy!”Every year in

December the

Chamber of

Commerce of Greater

West Chester hosts their holiday toy drive breakfast.

New unwrapped items are donated by Chamber mem-

bers and community leaders and given to non-profit or-

ganizations who work with families and individuals in

our community.

In partnership with WSFS Bank the 2012 Old-

Fashioned Christmas Toy Drive will collect toys from

November 1 through December 1. Volunteers and staff

from WSFS Bank will also be on hand November 30 at

the Mars Drinks Old-Fashioned Christmas Parade to

collect new unwrapped toys. Items will be collected the

along the parade route and at the WSFS Bank toy drop-

off table located on High Street between Market and Gay

Streets.

“WSFS Bank is hon-

ored to support the

O l d - F a s h i o n e d

Christmas Toy Drive in

West Chester,” said

Shari Kruzinski, Senior

Vice President of Retail

Banking at WSFS Bank.

“At WSFS, we take great pride in giving back to our com-

munities and are excited to host toy drop-offs through-

out our Pennsylvania branches and play a role in

bringing holiday cheer to local children in need.”

Toys collected through the 2012 WSFS Old-Fashioned

Christmas Toy Drive will be donated to two organiza-

tions:

continued to page 13

Get ready to ring in

the season with the 2012

MARS Drinks Old-

Fashioned Christmas

Parade in Downtown

West Chester set to commence at 7:15 p.m. on Friday,

November 30th. Presented annually since 1980 by the

Greater West Chester Chamber of Commerce, the pa-

rade is the highlight of the four day Old-Fashioned

Christmas Celebration held Thursday, November 29th

through Sunday, December 2nd, featuring over forty

events including theatrical and

musical performances, a Jingle

Elf Run, a holiday craft bazaar

and breakfast with Santa.

As organizer of the event,

the Chamber is delighted to wel-

come MARS Drinks, a division of Mars, Inc., as the title

sponsor for the fourth year. “The Greater West Chester

Chamber of Commerce is proud to partner with MARS

Drinks on this project,” said Mark Yoder, Chamber pres-

ident. “Their continued title sponsorship of this much

loved parade demonstrates their support not only of the

Chamber but of the entire West Chester community.”

"Mars Drinks is excited about our continued spon-

sorship of the West Chester Old-Fashioned Christmas

Parade,” said Brian Miller, Executive Vice President of

continued to page 11

Presented by

4th4th

http://us.myflavia.com/home/index.jsp

WELCOME NEW MEMBERSWELCOME NEW MEMBERS

November/December 2012 www.greaterwestchester.com 3

AT&T Mobility West GoshenMr. Kevin Burnett

115 West Chester Pike, Unite A-14

West Chester, PA 19382

610-344-0135; Fax 610-344-0679

[email protected]

www.att.com/wireless

Telecommunications

Barnlady.net Ms. Sherry McVickar

485 Rolling Drive


610-430-1205

[email protected]

www.barnlady.net

Artist

Boxcar Brewing Company, LLCMr. Jamie Robinson

306 Westtown Road


484-887-0538

[email protected]

www.boxcarbrewingcompany.com

Beer Distributor

Judy's Healthy Kitchen Mr. Corey Wegerbauer

211 E. Market St.


610-696-4814; Fax 610-429-3056

[email protected]

www.judyshealthykitchen.com

Restaurant/Cafe

Main Line Health Outpatient Services at West

Chester Mr. Josh Davidson

1060 Andrew Dr., Suite 120


484-596-5830; Fax 484-631-0190

[email protected]

Physical Therapy

Optimum Physical Therapy Associates WC LLCMr. Roger Collins

133 Turner Lane


610-344-9725; Fax 610-344-9728

[email protected]

www.myoptimumpt.com

Physical Therapy

Otto BMW Ms. Lisa Thompson

1275 Wilmington Pike


610-399-6800; Fax 610-399-4172

[email protected]

ottosbmw.com

Automotive-Dealers

Pro College Advisors Ms. Pamela Duncan

101 Lindenwood Drive, Ste. 225

Malvern, PA 19355

610-430-7329; Fax 610-430-7301

[email protected]

www.procollegeadvisors.com

Consultant

Stratus Interactive Ms. Kymberly Robinson

17 Wilmont Mews, Ste. 302


610-692-6229

[email protected]

www.stratusinteractive.com

Web Development

Don Walls Custom Painting Mr. Don Walls

1310 E. Strasburg Road


610-696-5744

[email protected]

Paints, Painter or Paperhanger

Chamber StaffMark J. Yoder

President

Dave FairmanDirector of Membership

Maggie O’NeillOffice Operations Director

Bethany HenryMember Services Coordinator

Chamber of Commerce of Greater West Chester119 North High StreetWest Chester, PA 19380

t: 610.696.4046f: 610.696.9110


4 www.greaterwestchester.com November/December 2012

Our members are the foundation of our organization. To honor them we would like to congratulate and thank

those who renewed their membership in August and September 2012. Thank you for your ongoing support of the

Greater West Chester Chamber of Commerce.

Members for 20 - 29 yearsThe Inquirer / Philadelphia Newspapers, Inc.

Unruh, Turner, Burke & Frees, P.C.

West Chester Area Senior Center

Custom Printing & Promotions

EP Visual Design

Deery-Thomas Agency

10 - 19 yearsComfort Inn & Suites of Brandywine Valley

Paul W. Britt D.D.S.

West Chester Public Library

Stirling Property Management, Inc.

Encore Medical International Inc.

ShopRite

Debbie Sellers

West Chester Railroad

Joespeh R. Polito, Jr.

Century 21 Alliance - Commercial

MM Computer Services

Vivace Productions, Inc.

Edward Jones Investments

SAGE Vision Technology, Inc.

H. L. Chalfant Antiques

All 4 One Sportswear

Robins Consulting Services

PECO Energy/Exelon Corporation

Optimal Massage

metropolitan @ west chester

3 - 9 yearsSiepser Laser Eyecare

Equine Medical & Surgical Associates, Inc.

Comcast Spotlight

West Chester Animal Emergency Center

Kashbox Coaching

Mars Drinks North America, LLC

Keller Williams Real Estate / J. Gross

JDC Heating & Air Conditioning

Brandywine Water Systems, Inc.

Brandywine Springfield Waterproofing

Eclat Chocolate

1-800-905 Geek / Geeks On Call

Line Systems, Inc.

H.J. Purnell, Jr., CPA

The Pita Pit

Kreutz Creek Winery

Kathryn J. Smith / Massage Therapist

West Chester LLC

Land Services USA, Inc.

StandOUT Marketing Services

Bancroft Construction Company

Harvey Insurance Group

Alois Global Trade Strategies, L.L.C.

The Antique Shop

Spiezle Architectural Group, Inc.

Dave's Automotive Repair Enterprises, LLC

The RidgeView Group, Inc.

Z Gallery / Kent Studios

National Mail Graphics

RE/MAX Preferred Realtors / Andy Chapis

Specialty Metals Welding & Fabrication Inc.

Electrical Technical Services, LLC

Tri-State Business Appraisal

Castle Construction & Consulting, Inc.

Treetops at Chester Hollow

1 - 2 yearsHome of the Sparrow

Concord Country Club

Office Depot / West Chester

Paoli Hospital Foundation

The Dunmoore Group, LLC

Stillman Volvo

Catalyst Outdoor Advertising

The Broker Network, Inc.

Hershey's Mill Golf Club

Health Source of West Chester

Thank You to Our Renewing Members in August & September 2012


The Right Time to Hire a ConsultantBy Donna Saul

A favorite client said he decided to

hire me after talking it over one night

with a beer and his dog. The truth is

that he’d been thinking about hiring a

consultant for some time but always

thought he could do what needed to

be done, didn’t need the help or didn’t

want to spend the money. Together

we were able to grow his business

substantially, stop revenue losses, and improve his focus

on what’s important and makes his company money.

And if it took a dog and a beer to make that happen for

him, so be it.

It’s sometimes tough for a business owner to know:

when is it time to hire a consultant? Every day you’re in

the trenches, and after a while, the abnormal seems nor-

mal and you can start to lose the forest for the trees.

There are an infinite number of reasons to hire a con-

sultant, and each company is unique so need and timing

varies, but the bottom line is that the right time is when

you have a problem that requires a solution beyond

your expertise or ability. A good consultant can be one

of the best investmentsyou’ll make—good ones have a

high rate of effectiveness, and, they aren’t looking for a

home. Rather they prefer to get in, identify the needs

and the issues, elevate the business, and get out.

There’s a long list of why a consultant is a good in-

vestment, and we’ve all read it--specialty expertise not

found on staff and needed for a specific period of time,

short term interim management, contacts, business

strategy and development, system and process devel-

opment, time management and benchmarks, flat-lined or

plummeting sales or stagnant growth, increased client at-

trition or employee turnover, and more.

All of that is worthy of consideration, but you’re defi-

nitely ready to hire a consultant when:

1. You want more profit. When you’re not happy

with your bottom line and need more revenue, the

thought of adding to your costs may seem counterintu-

itive, but it’s not. The cost of being cheap in business is

high, and consultants are experts—they bring their skills

to the table for one reason only: to solve your problem,

improve your business and increase profits.

2. You need objectivity.You know you’re business

inside and out, but are too immersed in the daily work

flow and issues to find out-of-the box solutions or strate-

gies. More often than not, an outside point of view is

needed. Many problems that seem insurmountable from

the inside are an easy fix for a consultant with objective

eyes.

3. Your business requires specialized expertise to

stay current or to grow. If you’re stuck and don’t know

which “next step” will work, a consultant can help. Good

ones are expert in current trends and target markets in ad-

dition to possessing specific skill sets outside those found

in-house. It’s their job to bring your company the expert-

ise you need.

4. Your business is in crisis, needs to reverse dam-

age, or chaos seems normal. Whatever the disaster, kink

or problem, a good consultant not only can stop the bleed,

but help get your company on its feet stronger than before.

5. You’ve hit the wall. Every business encounters a

dead-zone—that point where you need revenue, objectiv-

ity, and a solid plan to get to the next level. A consultant

with a track record of success in getting businesses from

Point A to Point B is a must-make investment.

So whether you want to stop revenue losses, build sales,

improve productivity, increase your bottom line or ready

to take bold steps to skyrocket your business, there’s a

consultant out there who is right for you and your busi-

ness. Ask the hard questions, and you’ll find a good one

that’s the right fit for you.

Donna Saul is a business strategist and consultant with a proven track

record in helping companies grow, add revenue, increase sales, im-

prove productivity and build a better bottom line. She can be reached

at [email protected], or via the web at www.donnasaul.com.

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A unique way to market your presence in the community and reach a targeted consumer group.

Call 610.563.8644 today to share your expertise in this new Chester County publication.

Educate.Enrich.Empower the Women and Men of Chester County!

www.womensjournalcc.com

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Family OwnedSince 1976

301 S. Bolmar StreetWest Chester, PA 19382

Quality Clothier since 1964

APPAREL FOR MENThe Best of the Best

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The Greater West Chester Chamber of Commerce has teamed up with Applecross Country Club to offer re-

newing members an opportunity to win a Casual Golf Membership at Talamore and Applecross Country Clubs.

All current members are eligible to win during the month they renew their membership. The drawings will

continue each month through December 2012

CONGRATULATIONS to the following businesses who were picked in a lottery drawing of Chamber businesses

that renewed their memberships in August and September 2012

Mr. Kevin M. Meehan

All 4 One Sportswear

Mr. Thomas M. Walsh

Century 21 Alliance - Commercial

Mr. Scott Mayes

Comcast Spotlight

Mr. A.P. Mallia

Comfort Inn & Suites of Brandywine Valley

Ms. Susan Casso Rogers

Custom Printing & Promotions

Michele Deery-Thomas

Deery-Thomas Agency

Mr. J. Ken Jaccard

The Dunmoore Group, LLC

Mr. Chris Curtin

Eclat Chocolate

Mr. Tony Cuffie

The Inquirer / Philadelphia Newspapers, Inc.

Mr. Jeff Crater

JDC Heating & Air Conditioning

Mrs. Carole Kirkpatrick

Kreutz Creek Winery

Mr. Steven Krug, AIA, PE, CEM

Spiezle Architectural Group, Inc.

Ms. Jennifer O'Brien

metropolitan @ west chester

Ms. Graceann DiAndrea

Office Depot / West Chester

Mr. Andy Chapis

RE/MAX Preferred Realtors

Mr. Philip H. Sears

The RidgeView Group, Inc.

Mr. Jim Robins

Robins Consulting Services

Ms. Debbie Sellers

Willi K. E. Weichelt

West Chester Animal Emergency Center

Mr. Joseph Giacchino

West Chester Railroad

GOLF MEMBERSHIP WINNERS

www.marketstreetprint.com

http://www.autorentpa.com/westchester/index.php


For accountants the fall gives us

the opportunity to spend time

with our clients. During these

meetings we discuss events that

occurred during the year and look

to guide our clients towards a suc-

cessful year end with a minimal

tax liability.

Tax planning involves working

with the business owner to antici-

pate future activity and use existing tax law to provide the

greatest economic advantage for the resources expended.

Most of this planning revolves around timing of transac-

tions to which the business has control such as;

• The purchase of assets

• The sale of assets

• The opportunity to complete a sale before or after

the year end

• Voluntary expenses such as pension contributions

and bonuses

Traditionally tax planning has emphasized reducing the

taxes from the current year to future years. This year

things are different due to many uncertainties in future tax

rates. For the past several years we have enjoyed lowered

tax rates for ordinary income, dividends and capital gains

under the Bush tax cuts. Many credits and bonus depre-

ciation as part various economic stimulus packages are

How to approach planning when tax laws are uncertainBy Kathy Wileczek

Kathy Wileczek, CPA ([email protected]) is with Maillie,

Falconiero & Company, LLP. We are one of the leading regional ac-

counting, tax and advisory firms in Southeastern Pennsylvania. Our

client service philosophy has helped forge an excellent working re-

lationship with our diverse client base.

expired or will expire at the end of the year. Rate in-

creases and new taxes related to the Affordable Care Act

or “Obama Care” are scheduled to begin in 2013. The out-

come of the presidential election could change any of the

tax provisions for 2013 and onward. This makes it ex-

ceptionally difficult to advise clients on how to plan for fu-

ture transactions based on tax implications.

2012 maybe the year to accelerate income to avoid the

rate increases that are certain to come in future years re-

gardless of the election results. When considering this op-

tion, you need to examine a much longer timeline than the

check to be written on April 15th. Your accountant can ad-

vice you on the effect of your options to defer or acceler-

ate income.

It is important to remember that taxes are only a piece

of a business decision. A tax deduction only subsidizes an

expense. It is better to pay the tax on a dollar earned than

spend it to “get a deduction”. Selling an asset with great

potential growth to recognize a low tax rate in the current

year will result in the loss of future income. Productive

planning is a process that incorporates the knowledge

and needs of the business owner along with the advice of

trusted advisors including accountants, attorneys, in-

vestment counselors and bankers.

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� NATETM Certified Technicians

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� Preventative Maintenance Agreements

� 24/7 Emergency Service Available

� Voted Best HVAC Company by DLN Readers

Discover The Energy Savings With A Geothermal System

610-692-3900 � www.bvhvac.com PA031124

www.bvhvac.com


2 Mile Run, 1 Mile Walk, Cash Prizes & More!

Friday, November 306:30 pm

Downtown West Chester

Register on-linewww.runccrs.com

Jingle Elf Hats guaranteed to all pre-registrants.

All others will receive hats while supplies last.

Great holiday prizes to age group winners.

Cash to the top 3 male and females in the 2 mile.

Great costume awards for the most creative holiday

outfits. Cash to the best elf costume!

On-Site Registration at First Niagara 16 E. Market Street, West Chester

More Informationwww.greaterwestchester.com

Sign Up for the 4th Annual Jingle

Elf Run Presented by:

Benefiting

We all take for granted the freedom

to get up and go whenever we de-

sire. Unfortunately that is not the

case for Joann.

On April 5, 2011, Joann Rongaus

suffered a fall that left her a para-

plegic. After numerous surgeries and

lengthy hospitalizations, she was

able to come home in December of 2011.

As many of you know, Ken (known by many as

"Tony") and Joann owned Tony's Meat Market & Deli on

Gay Street. Over the years, they helped an untold num-

ber of people in our community; whether it was through

the donation of great food for a charity event or gro-

ceries for a family down on their luck. They closed it

right after the accident and Ken has been at home car-

ing for Joann full-time with the rest of their family pitch-

ing in where they can.

Life is now a challenge for Joann. Stairs have become

obstacles, narrow halls are impasses and simply getting

out of bed is a chore.

For Joann, wheels mean freedom. But the cost for a

motorized wheel chair is $9,000. The family is limited to

renting handicap accessible vans when they are avail-

able and only when they make arrangements weeks in

advance. A used wheelchair accessible van costs

$38,000. The costs of some of these changes are stag-

gering and not covered by insurance.

Now it's time for us to help. We can help raise funds

to pay for Joann's wheel chair and hopefully a handi-

capped accessible vehicle.

Checks may be made out to "The Joann Rongaus

Fundraiser" and sent to:

La Difference Salon

c/o Mary Lou Enoches

830 Paoli Pike

West Chester PA 19380

The organization “Wheels for Joanne” has been reg-

istered as a non-profit organization EIN # 46-0954089.

This donation may be tax deductible please consult

your tax advisor.

A Message from Mary Lou…



Last month in Wilmington, I at-

tended an expo presented by

Google explaining how they can

help my company reach more po-

tential clients through advertising

on their site. What impressed me

was not only Google’s presenta-

tion, but also their knowledgeable

and energetic employees. The employees were engag-

ing, professional, and thoroughly informed about

Google’s product offerings. This experience started me

thinking…How do companies attract the “best em-

ployees”?

Consider for a minute a company you have day

dreamed about working for. Did a distinguished, high-

powered and/or seemingly fun company come to mind

such as Apple, Nike, and Nordstrom or, even more lo-

cally, Mars Drinks? These companies are successful,

well managed, have great perks, and have top-notch

brand awareness. How can your company operate at

this same level? It starts with hiring the best employees

during the recruitment process.

The job description is the foundation for the re-

cruitment process. Take some time this fall to review

your company’s job descriptions. Job descriptions

should explain the work in general terms, the respon-

sibilities and duties, the essential and nonessential job

functions, and the requirements and specifications to

complete the job. Do not forget to write a great lead in

paragraph about your company for every job descrip-

tion. Consider this a marketing pitch. During recruit-

ment, employers want to proactively promote the

company in order to attract the best possible candi-

date. Well-written job descriptions should have poten-

tial employees wanting to know more about your

exciting company and inspiring them to submit their

applications.

CNN and Great Place to Work ranked Google as

the number one place to work in 2012. Google’s em-

ployees praise their organization’s mission and cul-

ture. When writing a job description, convey the

culture of your business, and what makes your com-

pany a special place to work. Employee loyalty, and

thus, retention rate, is an important aspect that poten-

tial employees look for. Conveying the cultural climate

is a vital component of the recruitment process.

Finally, review these new recruitment initiatives

with your Senior Management and Human Resources

staff. Their interviews and conversations need to mirror

the culture you are describing in your recruitment

process. Is everyone marching to the same beat of the

drum? Is everyone as complimentary about the com-

pany? If not, work with them and share the importance of

promoting a positive culture. Be sure these company

leaders are communicating throughout recruitment pe-

riods and beyond just how much your company values

its employees. Many companies wait until an employee

retires to convey their appreciation. By explaining to a

candidate how vital an employee’s contribution is to the

company’s success, you now have let that recruit feel like

a possible contributor before they have even started.

This small nuance can often be the differential against a

competing job offer.

The importance of keeping up-to-date job de-

scriptions is often overlooked. However, the time and en-

ergy is well spent when you begin recruiting the highest

quality employee. Additionally, accurate job descriptions

aid in other aspects of Human Resources such as per-

formance appraisals, job evaluations, market pricing and

employee compensation. By adding information about

your company’s culture, goals, and values to your job de-

scription, you can recruit the best employees and im-

prove your company to a premier level.

Attracting the BestBy Peter R. Johnson of Peter R. Johnson & Company

Peter R. Johnson & Company is a West Chester-based compensation

consulting firm that provides total compensation plan design and pro-

gram management including assistance in writing winning job de-

scriptions. Our experienced staff of compensation consultants enables

Peter R. Johnson & Company to provide plan design, implementation

support, and ongoing administrative services for all phases of a

client’s total compensation program. For more information on “How

to Hire The Best,” please reach us at www.prjandco.com or 610-436-

6114. .

19 S. High St., West Chester, PA 19382 Fax: 610.436.0117 e:[email protected]


OFC Parade continued page 1

Sales and Marketing for Mars Drinks North America.

“This is a great opportunity for us to give back to the

community through one of the premier events in the

area.”

Prior to the parade, many businesses and organiza-

tions throughout the downtown will host Holiday

Open Houses offering refreshments and seasonal en-

tertainment. At 6:30 p.m., the 4th Annual Jingle Elf Run

originates at Market and High Streets with a 2-mile run

and a 1-mile walk.

6abc Action News personalities Adam Joseph and

Karen Rogers will serve as masters of ceremonies.

The parade promises a mix of traditional and modern

elements. A host of local schools, businesses, volun-

teer fire companies and service organizations will be

represented among the many marching bands, floats

and antique vehicles that have become the mainstay

of Old-Fashioned Christmas.

DNB First and The Rotary Club of West Chester have

collaborated on a very special float that will feature re-

cent veterans from the West Chester area. They will be

welcoming home a representative from each of the

armed forces branches who have fulfilled their in-

valuable service to our country.

Starting at New and Market Streets, the parade

will travel north on New Street, east on Gay Street,

south on Matlack Street, west on Market Street and

through to New Street. Spectacular views abound

throughout the entire route.

A complete list of weekend events will be posted on

the Chamber’s website: www.GreaterWestChester.com.

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Mars Drinks Complimentary Beverages

Holiday Festival

Parade & Run Route

Major Streets

PECO Tree Lighting

Parade Starting Point

Free Parking

Wachovia Light The Night Show

The MARS drinks OFC parade will make one loop around the route. Starting and stopping at the same point. Santa can be seen all along the route and will be riding in the final division of the parade.

Parade Direction

Parade ~ 7:30 pm Friday, December 3, 2010Run ~ 6:30 pm Friday, December 3, 2010

Run Registration

Presented by

4th

Parade & Run Route

Major Streets

PECO Tree Lighting

Parade Starting Point

Parking

Wells FargoLight The Night Show

The MARS drinks OFC parade will make one loop around the route. Starting and stopping at the same point. Santa can be seen all along the route and will be riding in the final division of the parade.

Parade Direction

Parade ~ 7:15 pm Friday, November 30, 2012Run ~ 6:30 pm Friday, November 30, 2012

Run Registration

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www.drsfh.com


www.ladifferencesalon.com


Maternal and Child Health Consortium – Located in

downtown West Chester, Maternal and Child Health

Consortium’s programs ensure that pregnant women

and their families get medical coverage, prenatal care

and early education. Serving children through age 5,

MCHC helps kids start healthy, stay healthy and succeed

in school.

Types of Donations Appreciated: Educational toys or

books for young children, infant clothing, diapers, gro-

cery gift cards and Wawa gift cards.

www.CCMCHC.org

Bridge of Hope Lancaster and Chester Counties -

Bridge of Hope serves homeless and at-risk mothers

through church-based mentoring groups, in Lancaster &

Chester Counties. Their mission is to end and prevent

homelessness for women and children and to help sin-

gle mothers achieve permanent housing and financial

self-sufficiency through employment.

Types of Donations Appreciated: Basic household

items, cleaning supplies, school supplies, books for chil-

dren, gift cards for gas stations and grocery stores.

www.BridgeOfHopeLLC.org

All donations will help to put a smile on the face of a

child who may not otherwise receive anything. So reach

deep into your heart and stop by a participating WSFS

Bank Branch with a toy or gift card. Or bring your do-

nation to the Old-Fashioned Christmas Parade.

Together we can make a difference!

WSFS BANK TOY DRIVE DROP-OFF LOCATIONS ~

November 1 – December 1, 2012

West Chester - 400 East Market Street, West Chester

Edgemont - 5000 West Chester Pike, Newtown Square

Media - 100 E State Street, Media

Glen Mills- 395 Wilmington-West Chester Pike, Glen Mills

Longwood - 826 E Baltimore Pike, Kennett Square

Hours for participating branches can be found at

www.wsfsbank.com/locator.aspx

Additional drop-off locations:

Parkway Cleaners – 623 East Gay Street, West Chester

Side Bar & Restaurant – 10 East Gay Street, West

Chester

Market Street Print & Copy – 204 West Market Street,

West Chester

La Difference Salon & Day Spa – 830 Paoli Pike, West

Chester

Contact the Greater West Chester Chamber of

Commerce at 610-696-4046 for more information on do-

nating a toy.

For the Love of West Chester continued page 1

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briarphotography.com

When image counts.

www.buckleyllp.com

www.blairphotography.com


Watch out for those linger-

ing Halloween vampires. While

real vampires may not exist,

years of service management

experience has taught me that

customer service vampires do

walk the earth. Sometimes

these vampires exist as external

customers, coworkers and ven-

dors. Service vampires are easy

to recognize. How? Keep read-

ing.

During an encounter with a service vampire,

you will sense your hope being sucked dry by their

apathetic behavior. Service vampires drain the opti-

mism from their victims in the same way vampires

drain blood. Their anemic and perfunctory de-

meanor becomes evident after minutes, hours or

even days of excruciatingly bad service delivery.

When I was a customer service manager, Mon-

day was the busiest incoming call day. Anyone famil-

iar with a customer service operation knows that

weekend warriors either had a problem during the

weekend or have an outstanding situation which has

not yet been resolved.

I once made a Monday morning call to a major

telecommunications company and during the first 20

minutes of my phone call I spoke to three different

employees – all three were vampires. What initiated

my phone call was a technician’s failed attempt to

modify the phone service at our office. The third

service vampire transferred me to a fourth with the

assurance of “I am transferring you to someone who

can help.”

The fourth service vampire asked for all of the

same information that I had given to the first three

and so began the same qualification and diagnosis

only to receive a report that the previous week’s

modification was more complex than anticipated.

Halloween Vampires Still Linger – Beware!By Steve Coscia

Steve Coscia ([email protected]) of Coscia Communications

writes, speaks and consults about customer service. His books,

tapes and television appearances have helped thousands of

business professionals.

This prompted a fifth transfer.

“Do you know anything about my situation?” I

asked. The service vampire’s negative reply along

with an explanation that I was in the wrong depart-

ment prompted a sixth transfer to a supervisor with

the assurance of “I am transferring you to someone

who can help.”

After more than an hour of being transferred to

eleven employees, and hearing the anemic phrase, “I

am transferring you to someone who can help.” four

times, I assessed that the promised assurance of fu-

ture help with a transfer to another employee had

been inculcated as a Service Placebo.

A placebo is a neutral preparation prescribed

for psychological affect only. In customer service

terms a service placebo is used to placate a cus-

tomer. This pervasive service placebo was either

part of their customer service training or it had

spread among the employees as a clever way to

make customers believe that help was imminent.

Vampires may not be real but customers are.

Do you know any service vampires?

See what we can do for your business!

DNBfirst.com484-691-DNB1

Building local businesses

– and stronger communities.

Member FDIC

Today more than ever, business owners need a bank they can count on. That’s DNB First. For over 150 years, we’ve been helping build stronger businesses and communities with:

A full line of products and services – from business checking and cash management to wealth management.

Money to lend. Financial strength and stability. Local decisions and fast turnaround.

www.siepservision.com

www.dnbfirst.com


Google MasterCard Offers AdWords RewardsBy Neal Zimmerman, Dorset Connects

Some credit cards offer you cash

back on your purchases; others, air-

line miles or rewards points. Google is

now jumping into the mix. The

Internet giant is offering a credit card

for small businesses to purchase

AdWords (its pay-per-click advertis-

ing service). The reward points can

be used to purchase, you guessed it:

more AdWords!. Google started rolling out these credit

cards to small businesses in the UK last Sunday, and will

offer more credit cards to small businesses in the U.S.

later this month.

The search giant first introduced the AdWords credit

card in a pilot program for a select few small businesses

in the U.S. last year. The goal of the program was to

make it easier for small businesses to pay and track

spending for their AdWords campaigns. Sure enough,

the program appears to be working. Google reports that

74% of companies in the pilot program now use the

credit card to pay for AdWords.

Google isn’t the only tech company

getting into the financial services in-

dustry. Amazon introduced a lending

program to provide low interest loans

to sellers in the U.S. at the end of last

year.

While the purpose of Google’s

credit card is very specific, it can only

be used to purchase AdWords campaigns, it now gives

even more of an impression that the company is be-

coming a bank, on top of being a search engine, smart-

phone manufacturer, daily deals company, wedding

planner, and dozens of other services.

Dorset Connects offers complete IT and telecommunication man-

agement solutions that take the hassles out of managing and main-

taining your critical IT systems. We’ll customize a support plan that

is tailored to your environment and exceeds your support expecta-

tions. www.dorsetconnects.com

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Sun Mon Tue Wed Thu Fri Sat

1 2 3

4

5 6

7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

Coffee Connection

Kick off the holiday season with a tour of the MARS Drinks factory located right in West Chester!

Thursday, November 8 7:45am 9:00am

Free for Members; $10 for non-members

1301 Wilson Blvd., West Chester

Membership Luncheon Sponsored by:

responsible for state and metro area forecast models, analysis of the U.S. labor market and

Precis Metro editing. We are excited to have her return and give us the economic update on Chester County and the economy at large.

Wednesday, November 14 West Chester Golf Club 111 W. Ashbridge Ave., West Chester 11:45am 1:00pm $25 for Members; $35 for General

Holiday Business Card Exchange

Kick off the Mars Drinks Old Fashioned Christmas weekend with the most

festive business card exchange of the year!

Thursday, November 28 - 5:30pm 7:30pm Wells Fargo Bank - 17 N. High St., West Chester

Free for members; $10 for general

www.gwccoldfashionedchristmas.com Jingle Elf Run 6:30pm Parade 7:15pm

Fall Mega Mixer and Business Expo

Presented by: The Chamber Alliance of Chester County

Thursday, November 1 5pm 7pm American Helicopter Museum

Free to attend


Sun Mon Tue Wed Thu Fri Sat 1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 Winter begins

22

23 24 25 26 27 28 29

30 31

Coffee Connection

Come take a peek at this new busi-ness in town! Enjoy coffee and break-fast with colleagues you might even end up staying to work here for the

rest of the day!

Thursday, December 13 7:45am 9:00am

Free for members $10 for general

23 N. Walnut St., West Chester

Holiday Toy Breakfast Wednesday, December 5

Sponsored by: Benefiting: Maternal Health and Child Consortium Bridge of Hope of Lancaster and Chester Counties Things to donate: Educational toys or books for young children, infant clothing, diapers, grocery and Wawa gift cards, basic household items, cleaning supplies, school supplies. West Chester Golf & Country Club In lieu of payment 111 Ashbridge Ave., West Chester bring a donation 7:30 am 9:00am

Business Card Exchange

Just in time for Christmas Shopping!

ing in town!

Sunset Hill Jewelers and Fine Arts Gallery 23 N. High St., West Chester

Tuesday, December 18

5:30pm 7:30pm Free for members; $10 for general

ALN Networking Event Ugly sweater/tie Christmas Party!

Join us for a fun and enjoyable networking

event in town. Prizes to best dressed

Thur. Dec 6 ~ 5:30pm 7:30pm


We Mean Business.

Business Law

Banking & Finance

Maritime Law

Commercial Litigation

Legal services for businesses, governmental entities and individuals.

17 E. Gay Street Suite 100 P.O. Box 562 West Chester, PA 19381-0562

Phone: 610.696.8225 Fax: 610.344.0922 www.gawthrop.com

Gawthrop Greenwood, PC Attorneys at Law

Call 610.696.8225 or visit uswww.gawthrop.com

www.gathrop.com


West Chester Police Department

West Chester University Trumpet Ensemble

Mars M&M Characters

Wells Fargo Sky Tracker Light Show

Brandywine Singers Float

6abc’s Adam Josephs & Karen Rogers

Fulton Bank Honor Band – Downingtown High School Band

Franklin Mint Federal Credit Union’s Benjamin Franklin

1931 Model A Ford featuring West Chester Mayor Carolyn Comitta

Brian Barou Pipes & Drums

1901 Oldsmobile

West Chester Friends Horse Drawn Ice Wagon

Fame Fire Company Hand Drawn Hose Cart

Greater West Chester Chamber of Commerce Chairman Scott Mayes

GWCCC Board of Directors

West Chester East High School Band

Brandywine Picnic Park Train featuring Chester County Elected Officials

Chester County Antique Car Club

Candy Cane Dancers / WCU Color Guard

First West Chester Fire Company

On Edge Movement Dancers

Calista Grand Float

Henderson High School Band

Parkway Hardware

Star Wars Characters

Conestoga High School Band

Dave Smiley 1968 Maxim Fire Engine

ChesterCountyBasement.com Float

Avon Grove High School Band

Girl Scouts dressed as Candy Canes

Irky Yearsley Antique Tractor Club

Chichester High School Band

Tall Cedars Clowns

WCU Baseball Team – National Championship Float

Hempfield High School Band

Tolsdorf Oil Lube Express Truck

The Malvern School Float


Octorara High School Band

50 American Flags

United States Army

United States Marine Corps

Silver Dolphins Silent Drill Team

United States Air Force

United States Coast Guard

Rustin High School Band

20’ x 30’ American Flag

Welcome Home Vets Float featuring vocalist Liz Toal – special thanksto DNB First & the Rotary Club of West Chester

Pennsylvania National Guard

Chester County Emerald Society Pipe Band

Navy Club of Lancaster County

David’s Drive 831, Inc. Float

Owen J. Roberts High School Band


Snowflake Dancers

Fraternidad Cultural Pachamama

Ace Hardware Float

Downingtown Fire Department

Marple Newtown High School Band

Crescent Shrine Motor Corps

Miss West Chester University

WCU Women’s Field Hockey Team – National Championship Float

Tiller Sisters Vocal Group

Springfield High School Band

Service Mark Truck

Russell’s All Star Twirlers

3-D Collision

West Chester Lions Club

Pottsgrove High School Band

Brandywine Roller Girls

1953 Ford Pick-Up Hot Rod

1939 Mack Model ED Pick-Up Truck

Oscar Lasko YMCA Youth Program Center


Poinsettia Dancers

Caporales San Simon Bolivian Dancers

American Helicopter Museum Float

1965 VW Micro Bus

1967 Pontiac Tempest

Daily Local News Truck

Mrs. Claus Float featuring the Brandywine Ballet & vocalist Walt Anderson

Lincoln University Marching Band

Baptist Church of West Chester Float

DARC Twirlers

Cheyney University Marching Band

Santas Around the Globe

Goshen Fire Company

Cheers on Wheels

West Chester University Marching Band

Santa Float featuring St. Maximillian Kolbe Cheerleaders – specialthanks to Lamb McErlane PC

Wells Fargo Sky Tracker Light Show

Who Do You Know in the Parade?Mars Drinks Old Fashioned Christmas Order of Appearance


Chamber Chatter Radio Show Every Monday at 1pm

Listen Live on

WCHE 1520AM or

www.wche1520.com

Like to be a guest? Please send an email to [email protected] or call 610.889.0626 for consideration

We are delighted to announce that the Greater West Chester Chamber

of Commerce Education Foundation is eligible to receive financial sup-

port as a scholarship organization through Pennsylvania's Educational

Improvement Tax Credit (EITC) program. The EITC program enables

Pennsylvania-based businesses to receive generous tax credits by con-

tributing to qualified organizations. This is the sixth consecutive year

that GWCC has been awarded EITC eligibility.

Chamber member’s EITC contributions enable GWCC to generate

scholarships that provide local high school students the ability to de-

velop themselves and their educational opportunities in order to pur-

sue an entrepreneurial or business interest. It is the Chamber’s hope

that these scholarships will allow students to enhance their vocation

and remain within our community. This will help the Foundation meet

our mission and vision of developing strong young leaders.

EITC contributions also directly benefit a number of West Chester area schools with monetary awards to enhance

their educational programs and facilities. Since its inception, the Chamber’s Education Foundation has distrib-

uted more than $50,000.00 to scholarship winners and schools.

It’s easy for your business to contribute! The Chamber staff is available to help you navigate the application

process and eligibility requirements. Please call us for details.

GWCC's Educational Improvement Tax Credit (EITC)status renewed for 2012 - 2013.

Charlie Kochka, Meridian Bank presents Mark

Yoder, President with a check for EITC

www.wche1520.com

www.clearsoundinc.com


20 or More School Boxes

Di & Dallas Krapf, Krapf Coaches, Inc.

Arthur Hall Insurance & Staff

TQ Consultants, Trudy Quinn

Bryn Mawr Trust

10 – 19 School Boxes

HSM of America Employees

William S. Malany & Sons, Inc., Terry Malany

Thoughts Embellished Inc., Jack Bramley

Comcast Spotlight, Scott Mayes

Lamb McErlane PC

Jacquette Consulting Inc., Frank & Marcia Jacquette

Michael DeHaven / Rainer & Company

Mauger & Co., Kim Kennedy

A. Roy Smith

West Chester Dental Arts, Eric Shelly

Nannette & Dale Krapf, Krapf Coaches, Inc.

George Krapf Jr. & Sons, Inc.

David Rayburn / NYLife Securities

Westtown-Goshen Rotary Foundation, Jeff Penfil

Unruh, Turner, Burke & Frees, P.C., Ross Unruh

Sage Vision Technology, Inc., John Poth


Thomas Comitta Associates, Inc., Mayor Carolyn

Comitta

Keystone Federal Credit Union, Michelle Merkley

Dave's Automotive Repair Ent., Dave Aloisio

Three Little Pigs, Sheila Frech

ABC Hearing, Dr. Judith Curtin

Donna Urian / Fischer, Cunnane & Associates

Iron Hill Brewery & Restaurant, Kevin Finn

Charles A. Dulin, Inc., Frank Dulin

West Chester Off-Campus Housing, Linda & John

O'Connell

Market Street Print & Copy, Tim Kelly

Edward Jones, Jeff Kitchen

Sir Speedy Printing, Dave Morton

Swope Lees Commercial Realty, Chuck Swope

Dorset Connects, Susan Hazel

BlueEdge Consulting, Kevin Miller

Rothwell Document Solutions, John Rothwell

Rhoades Creative, Paula Rhoades


Gayle Bohman / Village Profile

Susquehanna West Chester Branch, Maureen Long

Tom Walsh / Century 21 Alliance

uFinancial, Carol Sexton

Dr. Linda Lamwers / West Chester University

Cobblestone Realty Ltd., Fred Gusz

Founds Funeral Home, Steve Founds

Carosella & Associates, P.C., Vince Carosella

Katie Doherty / YMCA

Bruce A. Kraig Associates, Bruce Kraig

A. Steven Krup / Spiezle Architectural

Liz Golding / Susquehanna Bank

Faunbrook Bed & Breakfast, Lori Zytkowicz

Mell Josephs / WCU Student Services

Checking some of the 200 backpacks which were given

to needy students in the West Chester Area School

District (WCASD) are (from left) Rob Partridge,

Communications Director, and Sara Missett, Elementary

Education Director, WCASD; Maggie O'Neill, Office

Operations Director and Mark Yoder, President, GWC

Chamber; Jeannie McGinn, President, Rotary Club of

West Chester; Mac Neilon, Rotarian and representative

of Penn Office Products; Ali Neilon, Interact Club of East

High School; and Dr. Jim Scanlon, Superintendent,

WCASD. The Rotary Club purchased the backpacks,

WCASD selected the students, chamber members do-

nated funds for the school supplies, Penn Office

Products acquired the supplies, and Ali Neilon placed all

the supplies in each backpack. This is the eighth year

that Ali has stuffed the backpacks for this project.

The Chamber sincerely thanks everyone who supported our 8th annual “Back to School Supply Drive.” We exceeded

our goal of 200 boxes thanks to our many generous Chamber members. A “BIG” thank you to the staff at Penn Office

Products (Mac Neilon and his daughter, Alison) who assembled and delivered all of the school bags to the school

district. A Special Thanks to The Rotary Club of West Chester for donating $1,000 that enabled us to purchase

200 backpacks for the second year in a row.

2012 Back to School Supply Drive Sponsors


PHYSICAL THERAPY& Human Performance Center

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And that is why Kinetic Physical Therapy is...

At Kinetic Physical Therapy we offer every patient:

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One-On-One Treatment... With the same physical therapist each visit

Early Morning and Evening Hours... To fit your schedule

Video Analysis... To latest technical tools to accelerate your healing

The Area’s ONLY Choice for Physical Therapy...

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SHOPRITE OF WEST CHESTER 1115 WEST CHESTER PIKE WEST CHESTER, PA 19382

PHONE 610.696.4066 PHARMACY 610.696.7655

SHOPRITE FROM HOME 610.696.0719

www.matlackflorist.com

www.kineticptpa.com

Chamber Chatter

Bi-Monthly Advertising Rates

Eighth Page/Business Card . . . . . . . . . . . . . . . . . . .$853.75” (w) x 2.25” (h)

Quarter Page . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1503.75” (w) x 4.875” (h)

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Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4157.5” (w) x 10” (h)

Online ad is free with any print ad. Please provide web siteaddress to link your ad.

10% discount on full annual run of any size ad. Space reser-vation is due by the 1st of the month prior to publication (i.e.March/April edition- reservation due by Feb. 1, and the ad it-self is due Feb. 8)

The Chamber Chatter is a bi-monthly publication with a circulationof 1100. It is free to members of the Chamber. Editorial Content andadvertising is limited to Chamber members. Editorial coverage doesnot imply or indicate Chamber endorsement of members business,product or services.


At Edward Jones, you’ll get more than respect. We’ll helpyour business gain a financial advantage. Together, we candesign an individual program for your business, with thekinds of tools and options you’ll really use, such as:

� Business Credit Card with Rewards

� 401(k)s and Other Retirement Plans

� Insurance Programs

� Business Continuation Planning

� Wide Range of Investment Options and Strategies

Call your local financial advisor today.

YOUR BUSINESS DESERVESTHE SAME RESPECT YOU GIVE YOUR CUSTOMERS.

www.edwardjones.com Member SIPC

Jeff Kitchen, AAMS®Financial Advisor.

105 South High StreetWest Chester, PA 19382610-430-1320

Randall S Evans, AAMS®Financial Advisor.

105 South High StreetWest Chester, PA 19382610-430-1320

Eric S Smith, AAMS®Financial Advisor.

704 West Nields StreetSuite GWest Chester, PA 19382610-436-4101

www.edwardjones.com

www.bmtc.com

119 North High StreetWest Chester, PA 19380

PRSRT STDU.S. Postage

PAIDWest Chester, PA

Permit #177

Plan Your Next Home or Office Party With Us!

Tents - Al l S izesTables of Al l S izes /Chairs

Linens of Al l ColorsChina & Glassware

Serv ing Dishes & Chaf ing DishesSi lverware & Utensi ls

Food Warmers & Convection Ovens

Things To Rent For Every Event!888-892-RENT � Al l EventPartyRental.com

LIKE US ON GWCC DISCOUNT 10% OFF10% OFF FROM 11/1/12 to 3/1/13For GWCCmembers only. Good For Holiday Orders. Use Code GWCCWinter.

Unavailable for Festival Tenting. Single Use Offer.

Pipe & DrapeMusic by DJ- in-a-Box

Popcorn & Slush MachinesRol l -Away Beds & High Chairs

Outdoor Heaters & Porta Pot t iesBars & Stools

Gr i l ls & Ice Tubs

Division of TaylorRental Media

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november - december 2012

Documents

drivewest chester

downtownwest chester

entire west chester

stafffrom wsfs bank

wsfs bank toy dropoff

holiday toy drive breakfast

toy dropoffs

new unwrapped toys