northern ireland 2015 update presentation
TRANSCRIPT
NI TGI 2015
New Items
New Areas On TGI 2015
SNAPSHOT VIEW
Boomerang generation Named CharitiesNew Tech
New Areas On TGI 2015
Boomerang Parents
Parents who support their adult children with expenses
NI parents with children over 18 support their adult children with expenses in some way
57%
How are parents supporting their adult children? (Base: Adults with children 18+)
Vert%
Socialising and Free-Time 23%
Travel 20%
Expenses related to grand-children 16%
Debts and fees 10%
Rent or Mortgage Payments 10%
Source: NI TGI 2015
Of Boomerang Parents own a home outright with no mortgage (148)47%
New Tech
New Areas On TGI 2015
Number of adults in Northern Ireland who own an activity tracking wristband
68,000 adults (5%)
Source: NI TGI 2015
Activity Tracking Wristbands
15-24
25-34
35-44
45-54
55-64
65+
24%
20%
23%
18%
9%
6%
Age GroupsA
B1
C1
C2
D
E
4%
14%
26%
28%
14%
14%
Social Brackets
Of owners have at least 3 or more other devices (smartphone, laptop, PC, Tablet, eBook)52%
38% Of people that own an activity tracking wristband exercise for more than 4 hours per week
New Areas On TGI 2015
New Tech
25 new named charities available
Named Charities NI adults who donate to charity (last 12 months)64%The average family income of ROI adults who donate to charity (National Average £32,734)
Top Charites donated to by NI adults % NI Pop. Pop.
Cancer Research UK 29% 423,000
Macmillan Cancer Support 21% 310,000
Marie Curie 19% 288,000
Children in Need 16% 233,000
Trocaire 11% 165,000
British Heart Foundation 10% 154,000
Source: NI TGI 2015
£34,679
“201,000 NI adults (14%) have watched live TV online in the last 12 months”
Live TV Online
Top Online TV Channels watched in L12M % Live TV viewers Weighted Figure
BBC Iplayer 51% 103,000
Sky Go 38% 77,000
UTV 25% 49,600
Channel 4 (4OD) 17% 34,000
Channel 5 17% 26,500
Now TV 13% 13,800Source: NI TGI 2015
Live TV Online
Full List – Live TV Online, Channels
Added:
Sky GoVirgin TVNow TV
BBC Iplayer 4OD
Channel 5.comUTV
TGI lifestage Fledgings are 79% more likely to watch live TV on BBC iPlayer
27% of Sky Go live TV viewers are Playschool parents (index: 182)
Source: NII TGI 2015
*Live TV watched in the last 12 months
55% of Live TV online viewers own a tablet (152) and 21% watch TV via a tablet (308)
Live TV Online vs TV - Demographics
6285
81119
120130
178183
10168
4231
Index15-2425-3435-4445-5455-6465+
19% more likely to be male
Live TV Online vs TV - Demographics
15-2425-3435-4445-54
65+
Index
TV Vs Live TV Online
*Heavy TV Viewers (MNQ1/ Top 20%) *Watched Live TV L12M
55-64
Source: NI TGI 2015
Full timeEmployment
New Area Added on TGI 2015Radio Participation
Radio ParticipationActivity
% of NI Pop
Visited a radio stations website 18%
Sent a text 13%
Competition or promotion 13%
Visited stations Facebook page 12%
Phoned In 10%
Downloaded a Podcast 8%
Followed a radio station on Twitter 5%
% that have participated with the radio
Male Female50% 50%
46%
Source: NI TGI 2015
Gift Cards
Gift Cards5 named gift cards added
Source: NI TGI 2015
Brand
Argos
M&S
Amazon
Boots
itunes
Gift Cards
Gift Cards
Women are 31% more
likely to have bought a gift card in the L12M than
men.
53% of AB Adults have purchased a
Gift Voucher in the L12M.
69% of people that have
bought a gift voucher L12M have children.
“43% of All Adults have bought a gift card in the last 12 months.”
Source: NI TGI 2015
12%
7%
13%
21%
I like watching the news on digital screens in public places
I don’t mind receiving texts from commercials organisations
I often talk about things I have seen advertised on posters
Outdoor advertising gives me something to look at while I am travelling
% Index
*Vert percentage and index figures based on target of men, seen outdoor advertising in past week
122
105
101
100
Other Media - Lifestyle Statements
Source: NI TGI 2015
Outdoor advertising gives me something to look at while I am travelling
I often talk about things I have seen advertised on posters
I don’t mind receiving texts from commercials organisations
I often talk about things I have seen advertised on posters
23%
13%
5%
8%
108
99
84
81
% Index
*Vert percentage and index figures based on target of women, seen outdoor advertising in past week
Other Media - Lifestyle Statements
Source: NI TGI 2015