Kindle According to Norman Brittney Huntington

A look at Kindle

• Designer goals and reader expectations unclear

• Book?• Not a book?

• Better than a book?

• Young. (2009)

Kindle Display Design

Conceptual Models:

1. Designers Model

2. Users Model

3. System Image

– Mapping

– Clarke et al (2002)

Kindle Affordances

• Buttons–Positioning–Size

• Keyboard–Mayer’s pre-training principle: similar to many other devices used in everyday life like smartphones and computers.

• Screen DisplayClarke et al. (2002) focus group study

Mayer, R., (2005). The Cambridge Handbook of Multimedia Learning. Cambridge University

Press

Kindle Decision Tree

Reading w Kindle

Book Magazine Newspaper

Wuthering Heights New York Times Wall Street Journal

Blog

The Hunger Games The New Yorker Sports Illustrated Perez Hilton

Constraints to Kindle Display Design

Older Versions1. Mobility

2. Note-Taking

Newer Versions1. Navigation between

pages

2. Simultaneous Browsing

3. Small Screen Size still a problem

Brown et al.(2001)

References

• Clarke, D., Goodwin, S., Samuelson, T., Coker, C. (2002). A Qualitative assessment of the Kindle e- book reader: results from initial focus groups. Performance Measurement and Metrics, 9, 118-129.

• Brown, G.J. (2001). Beyond Print: Reading Digitally, Library Hi Tech, 19, 390-399.

• Mayer, R. (2005). The Cambridge Handbook of Multimedia Learning. Cambridge University Press.

• Norman, R. (1969) The Design of Everyday Things. Currency and Doubleday: New York.