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Non-news Values in Science Journalism Felicity Mellor Imperial College London [email protected]

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Page 1: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

Non-news Values in Science Journalism

Felicity Mellor

Imperial College London

[email protected]

Page 2: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

The End of Men?

Men become unnecessary

It's end of Da world

Fresh hope for childless couples as scientists create sperm in lab

A world with no men? We’d have no one to laugh at!

Science has gone to seedThat's all, blokes!

Face it, guys, we'd be better off without you

An end to fathers? Not in my lifetime

101 uses for a man

'Synthetic sperm' infertility hope

Human life created from a

skin cell

Page 3: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

News values

• Negativity

• Recency

• Proximity

• Consonance

• Unambiguity

• Unexpectedness/Novelty

• Superlativeness

• Relevance

• Personalization

• Eliteness

• Attribution

• Facticity

Allan Bell, The Language of News Media (Oxford: Blackwell, 1991) pp. 156-158.

Page 4: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

News values

• Negativity

• Recency

• Proximity

• Consonance

• Unambiguity

• Unexpectedness/Novelty

• Superlativeness

• Relevance

• Personalization

• Eliteness

• Attribution

• Facticity

Allan Bell, The Language of News Media (Oxford: Blackwell, 1991) pp. 156-158.

Page 5: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

News values

• Negativity

• Recency

• Proximity

• Consonance

• Unambiguity

• Unexpectedness/Novelty

• Superlativeness

• Relevance

• Personalization

• Eliteness

• Attribution

• Facticity

Allan Bell, The Language of News Media (Oxford: Blackwell, 1991) pp. 156-158.

Page 6: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

News values

• Negativity

• Recency

• Proximity

• Consonance

• Unambiguity

• Unexpectedness/Novelty

• Superlativeness

• Relevance

• Personalization

• Eliteness

• Attribution

• Facticity

Allan Bell, The Language of News Media (Oxford: Blackwell, 1991) pp. 156-158.

Page 7: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

News values

• Negativity

• Recency

• Proximity

• Consonance

• Unambiguity

• Unexpectedness/Novelty

• Superlativeness

• Relevance

• Personalization

• Eliteness

• Attribution

• Facticity

Allan Bell, The Language of News Media (Oxford: Blackwell, 1991) pp. 156-158.

Page 8: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

News values

• Negativity

• Recency

• Proximity

• Consonance

• Unambiguity

• Unexpectedness/Novelty

• Superlativeness

• Relevance

• Personalization

• Eliteness

• Attribution

• Facticity

Allan Bell, The Language of News Media (Oxford: Blackwell, 1991) pp. 156-158.

Page 9: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

News values

• Negativity

• Recency

• Proximity

• Consonance

• Unambiguity

• Unexpectedness/Novelty

• Superlativeness

• Relevance

• Personalization

• Eliteness

• Attribution

• Facticity

Page 10: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

“Science journalism is just journalism, after all”

Same news values for science as other beats ...

Page 11: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

“Science journalism is just journalism, after all”

Same news values for science as other beats ...

... except where it is different!

Page 12: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

Two strong coffees a day can ‘reverse’

Alzheimer’s

The lifestyle to beat Alzheimer's

Coffee 'repairs memory’

FORGET THE HEALTH

FASCISTS, COFFEE IS GOOD

FOR YOU!

Page 13: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

BBC news coverage of science

• Two thirds of items about research findings include no

expression of uncertainty.

• Only a fifth of contributors to broadcast news and a quarter of

contributors to online news made cautionary comments.

• Only 7% of broadcast contributors and 4% of online contributors

made deeper criticisms.

• Only an eighth of broadcast items and two fifths of online items

about research include comment from independent scientists.

Felicity Mellor, Stephen Webster and Alice Bell, Content Analysis of the BBC’s Science Coverage (London: BBC Trust, 2011).

Page 14: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk
Page 15: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

“Unaggressive in their reporting and relying on official sources,

science journalists present a narrow range of coverage. Many

journalists, are, in effect, retailing science and technology more

than investigating them, identifying with their sources more than

challenging them.”

Dorothy Nelkin, Selling Science: How the Press Covers Science and Technology (New York: W.H. Freeman, 1987) p. 175.

Page 16: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

News reporting of funders of research

• Eight week sample of BBC news on television, radio and online.

• Only 14% of online items mention funders or funding.

• Only 3% of broadcast items mention funders or funding..

Felicity Mellor, Stephen Webster and Alice Bell, Content Analysis of the BBC’s Science Coverage (London: BBC Trust, 2011).

Page 17: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

The non-reporting of funders of research

For 29 press-released stories about research:

• 4 of 142 newspaper articles mention the funders.

• 1 of 99 BBC broadcast items mention the funders.

Page 18: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

“Advocacy groups on all sides of debates in science and

technology (including professional institutions) should publicly

disclose funding sources, to allow the public to decide potential

sources of bias.”

Chris Langley and Stuart Parkinson, Science and the Corporate Agenda: The Detrimental Effects of Commercial Influence on Science and

Technology (Scientists for Global Responsibility, 2009) p. 8.

Page 19: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

“ It is worth remembering, though, that almost all British research in

– say – theoretical physics, or evolution, or marine biology is

funded directly by the tax-payer and it is surely not mandatory that,

in the interests of impartiality, the precise source of support be

pointed out each time a news item mentions such work. The

Content Analysis shows that often they are not but this seems to

me not a major issue.”

Steve Jones, BBC Trust Review of the Impartiality and Accuracy of the

BBC’s coverage of science, (London: BBC Trust, 2011) p. 58.

Page 20: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

Non-news values

Page 21: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

Non-news values

• Provisionality

• Contingency

• Dissonance

Page 22: Non-news Values in Science Journalism Felicity Mellor Imperial College London f.mellor@imperial.ac.uk

Non-news Values in Science Journalism

Felicity Mellor

Imperial College London

[email protected]